Chevrolet Announces
Sales Staff Additions
C. K. Dawson, general sales man
ager for the Chevrolet Motor com
pany, announces the addition to his
staff of C. W. Santee as manager of
the educational division, and A. K.
Kroh, aa manager of the retail de
velopment division.
Kroh Is well known In the auto
mobile Industry as a public speaker
and sales promoter.
• Santee will carry out the com
pany's policies to build up its dis
tribution program ihrough education
end information of retail salesmen.
service men. dealer* and the whole
sale organization of the company by
means of a printed and illustrated
correspondence course.
Maxwell Makes History.
“The good Maxwell club coup# haa
written it# own history after more
than a year of service,” says H. E.
Kose of Millard-Rose Motors
“Those who have followed Maxwell
history during the past year, realize
the demand was jutified on the basi*
of value that the car has offered.
Everybody has at least one favorite
joke. That's the one to send to the
,I,oeal I.af Editor, The Omaha Bee.
It may be a prize winner.
SIXES FOURS
Excellence!
One word can readily describe
ELCAR completely. Power plant,
chassis, body, finish, appoint
ment, performance, durability—
the excellence of each builds the
excellence of the whole. And
price—there, too, is excellence!
Dietz and Townsend Motor Co.,
MA rket 1331 2311 M St., So. Omaha
ELCAR
A WELL BUILT CAR
ELCAR MOTOR COMPANY
Builders of Fine Vehicles Since 1873
$1195
[A •. k Elkhart, Ind.]
4*40 Sport Touring
Fully Equipped
Honeymooners to Spend Two Years Studying Eskimo
Customs on Frozen Island Never Touched by White Woman
New York, March ...—There was
a woman who went to South Africa
as a bride and enjoyed a perfectly
delightful honeymoon. Taking a
bride to the South Sea islands or the
Riveria, or some such Impossible
place, has become more or less cus
tomary to those who are not limited
to Niagara Falls—but here's a man
who Is going to take his bride on a
honeymoon In the Arctic. And it's
going to last two years at that:
He is Capt. Harold Nolce. His
bride, who w-as Miss Frances Allison,
once ep»nt a brief time in Nome,
A’aska; but she has enjoyed or endur
ed, as the case may be, no' other
much colder weather than she has
experienced in her hpme on Kngle
wood Cliffs, N. J., or in the Adiron
dacks.
Captain Noice is an explorer, from
love and from experience. He re
turned from Wrangel island only re
cently, after he had headed a relief
expedition there. Mrs. Nolce is a mu
sician ot ability and also is well
known In society.
8&e is keen about this honeymoon
Idea. The prospect of spending two
years with her husband, sharing him
with no one or nothing but a few
scattered Kskimos, is delightful to
her. He, top, is keen pn the same
grounds. And the Kskimos, who
have had nothing whatever to say
about It, also are probably certain to
be keen, because Captain Noice ex
pects to benefit them in many ways.
Fifst White Woman.
The honeymoonera nre going to live
on an island. A bit of a place it is,
hardly more than a blot on the map
which shows the northern coast of
North America many times magni
fied from the usual map. It is called
King William island, and it is just
at the end of the northwest passage.
Speaking of the northwest passage
recalls, too, that Mrs. Nolce, when she
goes north, will have an added dis
tinction. More than being the first
white woman to spend a honeymoon
on King William aland, she will he
the first white woman ever to go
there, and she alsp will he the first
white woman ever to attempt to
negotiate the northwest passage—it
self no harmless outdoor sport.
They will leave New York in a
trifling sort of schooner, which is
called the Frances for obvious rea
sons. They will ramble south along
the coast and go through the Pana
ma canal. Then they will go north
along Vancouver and the Canadian
shore to th* Behring straits, through
Coronation gulf, passing Victoria
land, to King William Island. They
plan to arrive in summer so as to
get settled before the real rough
weather comes along.
Crew of Eight.
Busy weeks have been spent pre
paring for the voyage. The Frances
has been completely overhauled; food
and stores of all kinds have been tak
en aboard. Nearly 20,000 pounds of
hard tack have been stored aboard
to provide for a crew of eight to last
two years.
As unusual and unique as the
voyage Is, it will also be one of great
importance, for Captain Noice and
Capt Harold Noire and Bride. (Below) “Honeymoon** Islajid.
tils wife expect to record Eskimo life
as It really is.
Discussing his, plarys, he said: 1
"The Eskimos cling closer to the
stone age than any other race, but
their numbers are decreasing, and as
the hand of civilization reaches out
toward them their life slowly begins
to change.
Fast Vanishing Race.
"This is a last chance to reproduce
the old life and record the primitive
existence of a strongo race. It has
been said that in'one sense the Eski
mos have no history, but I have faith
in their tradition.
"It is largely with a view of re
cording their history, ,of collecting
relics of their past, that we set forth
on rtiis expedition. Already the evil
influence of so-called civilization ha*
leached toward'them. Trappers of
the Hudson Bay company are begin
ning to 'nvade this territory, and
soon the Canadian mounted police and
white setllsrs will appear, and grad
ually the Eskimo race will disappear,
like that of the American Indian.
Much of their past is lost In obsruri
ty, and It Is the mystery of this we
hope to solve."
Captain Nolee called attention to
the Eskimo clothing. On cala or
c.islons the men wear a jacket closely
losenibling our frock coat. This gar
rrient was In vogue among the Eski
mos hundreds of years before it was
a part of our wardrobe. It is prob
ably 1,000 years old. It Is a loose-fit
ting coat, but tightly fitting at the
waist; it has a hood and a lengthy
tail reaching to the heels.
The Eskimo tailor never takes a
sing'0 measurement; he has a wonder
ful eye and can so scrutinize a figure
as to be able to turn out a well-fit
ting suit of skins without so much as
a single "try-on.”
Mrs. Noice intends to make a spe
cial study of the primitive music and
native songs of the Eskimo. They have
a rude drum and a monotonous chant,
consisting only of the fundamental
note and minor third, but there is an
appealing quality to their music
which is practically unknown to the
civilized world.
H UPSON
This Favorite Super-Si:
Improved in All Way
The attractions of a more beautiful and
comfortable body, with the greatest Super-Six
chassis ever built are combined in the neWr
Hudson Coach.
Also unmatched price advantage. At *1475
it costs but little more than open models.
Yet it provides the wanted comforts,
distinction and all-season utility of a fine
closed car.
Motordom concedes that no car excels Hudson
in performance reliability and long life at low
maintenance.
Now, to those famous qualities are added
refinements that assure prompt starting in
coldest weather, as well as greatly increased
gasoline and oil economy.
Is it any wonder that the new coach has met
a reception surpassing any Hudson ever built 1 h
/'
The
Coach
$1475
New Model*
Speedster - - *1350
7-Pass. Phaeton 1425
5-Pass. Sedan - 1S05
7-Pass. Sedan - 2145
Freight from tie trait
and tarn extra
—
Soma Territory Open for Responsible Dealers
OMAHA HUDSON-ESSEX CO.
Harney at 26th Street Tal. AT Untie 5065
KILLY MOTOR CO., Associate Dealer
■zjr ... t
Small Trading
Areas Increase
Growth of Street Traffic
Boosts Development of
Suburban Branches.
Cleveland, March 22.—The most In
terestlng, and the most significant,
development in the business life of
the American city of today is the in
creasing importance of tht district
trading arcus, according to V. C
Chandler, president of the Chandler
Motor Car compuny.
This development is the natural re
sult of the present trend of city
growth, and already has had marked
effect on many lines of business, he
declares.
"Until comparatively recent times,
the American city consisted of r,
main trading center, into which
were crowded the retail shopping dis
trict, the department stores, the ho
lds, the theaters, the banks, with the
wholesale business district lying close
by.
"This plan probably would still be
followed, but the growth of popula
tion continued until transportation fa
cilities and traffic capacity of the
streets reached their saturation
point. Then the 'down town’ dis
tricts no longer could absorb the
crowds, so that it became impossible
to require all buaintss to be con
ducted in a single restricted area.
"The most notable example of the
change wrought by this condition is
in the growth of the branch banking
system. Formerly, every elty had Its
financial district, where were grouped
the banks that served the entire pop
ulation. This condition now exists
in none of the larger cities, and the
principal banking institutions have
established numerous branches, each
one located with a view to serving a
particular district.
"I sea the same change coming In
automobile merchandising and ser
vicing. Already. In some of our
cities, the day has passed when a
single building, no matter how large,
locnted in the congested area, can
serve all the owners of the car It rep
resents.”
vibration
ledicjpdto
with this seven bearing
crankshaft^
with vibration damper
111 tiii openrti* of the Furr Six motor k b «
once noticeabe that there is a quicker, itnoother
pick-up ant it it evident that the car ha*
power and sped beyond the average in it* claas.
So buoyant, o responsive is this power plant
that hill dixfcing or motoring on the highway
in the FlW Six is likened to the exhilara
tion of flying
Th wpenosty ot the mint mj motor wui
be definitely felr in competition wjth ill can
priced withu $2000 of this car'* level.
Omaha Flint Company
Guy L Smith, Pres, and Gen. Mgr.
Farnan at 26th Omaha, Nab.
UNl^
“Price Class”
the mysterious stranger in the motor industry
Does a difference in'price indicate a difference in quality? Why s one
car priced 25% to 50% higher than another of the same qulity?
The 4 questions that a buyer should ask when considering an? car.
HERE are facts based on
world’s engineering author
ity. If you have any inten
tion of buying an automobile, you
are urged to read them.
No “Price Class "
There are only two kinds of auto
mobiles today. Economically pro
duced cars which give you more for
your money. And cars which are not,
and give you less.
Price does not indicate intrinsic
worth. But an individual
maker’s cost of produc
tion.
Hence two cars may
■how a price difference
of $400 to $1,200 and
more. And be of the
same quality.
The difference in price
simply shows that it cost
one maker more to make
this car than the other.
Judging value on price,
this is folly. Price class
is a myth.
Where the Difference
Comes in
Studebaker, producing
150,000 cars yearly, has
reduced engineering cost
to $3.33 per car.
This is based on a total
engineering cost of $500,
000 a year, which is the
least on which any man
ufacturer can maintain
an efficient engineering
department.
thus a manufacturer producing
but 20,000 cars a year must add $25
per car for engineering, or eight
times as much as Studebaker.
Other fixed overheads have been
reduced proportionately. And these
influence Studebaker prices.
* * *
A set of body dies costs $100,000.
It will produce many thousand sets
of body stampings, each one as per
fect as though there were only a
dozen made.
By building 50,000 bodies from a
single set of dies, Studebaker reduces
the die cost per body to only $2.00.
'The average small manufacturer
whose volume will enable him to
build only 5,000 bodies from a set of
dies in the same time in which Stude
baker builds 50,000 has to charge
each body $20 for die cost. The dif
ference of $18 is in the price but not
in the body. The customer pays it
but he gets nothing tangible for it.
It is one of the penalties of uneco
nomical manufacture.
Thus a car priced at $1,200 to $1,400
can be sold as low as $1045 when
produced economically in quantity.
Why Studebaker excels the
world in body building
For 72 years Studebaker has been a
builder of quality vehicles.
This historical tradition has been inbred
in generation after generation of coach
makers. And the Indiana city of South
Bend is known as a world-Mecca of arti
sans of this craft.
In the modem $10,000,000 Studebaker
body plants, there are sons and fathers and
grandfathers working side by side. Their
religion is fine coach building. And this
is reflected in their work.
As fine body builders, Studebaker stands
supreme. No other maker has the experi
ence of Studebaker. No other the Stude
baker traditions to inspire him. j
buch a car is the btuaeDaxer ngnt
Six Touring Car, at $1045. A clear
difference of between $155 to $355.
The uneconomical manufacturer la
not profiteering. He is unfortunately;
situated, that is all.
Equalled Only by Costliest
Foreign and American Makes
All Studebaker models are
equipped with Timken bearings.
There are few cars in America, re
gardless of price, which equal ours
on this point. In our Light-Six. for
instance, we put more Timken bear
mgs than are use in any competitive
car, within $1,50 of its price.
We subject Sudebaker cars to
30,000 inspection. That requires
1,200 men. All tol over 70,000 hand
and machine oprations are per
formed in the ranufacture of •
Studebaker car. Ii so many opera
tions, though each >ne is small, there
is great opportunty for economy
and savings. 15% premium is paid
on many steels to isure Studebaker
specifications insted of “commer
cial run’’ used in Qrs many times
Studebaer price.
No filer car can be
built thaithe Studebaker
of today. Only famous
foreign cas and the most
costly of American cars,
compare.
See a Stidebaker—
Then decide
Buy no catuntil you’ve
seen a Studbaker. Go
over it. poin for point.
Consult any ubiased ex
pert. Ask yar banker.
And you wil own a
Studebaker.
Get an Ansver to
1 hese 4 Questions
Before Buying ! ny Car
1—Is this an asembled
car? Or “patly” as
sembled. Iniist on
this answer, issem
bled cars pay ; profit
to from 75 to 10 parts
makers alone.
2 What sort of bearings? ftude
bakers are Timken*equiiped,
Everlasting smoothness and <uiet
performance result
3— How many cars a year does tks
maker produce? Small prodit
tions mean either a higher priie
or cheaper car.
4— What sort of upholstery? Studt
baker closed models are done h
Chase Mohair, the finest materiil
for this purpose known. Opes
models are upholstered in genu,
ine leather.
L I C. H T - SIX
5 Passenger 112 in. W B. 40 H. P
Touring.. J1045
Roadster (3-Pass.).1025
Coupe-Roadster (2-Pass.) . . . 1195
Coupe (5-Pass.) ...... 1395
Sedan.1485
SPECIAL . SIX
5 Passenger 119-in. W. B. 50 H. P.
Touring . ....... $142$
Roadster (2-Pass.) ..... 1400
Coupe (5-Pass ) ...... 1845
Sedan ......... 1985
_ B I G . s 1 X
7-Passenger126-in. W. B. 60 H. P ^
Tourin*.«17S<
Speedster (5 Pass.) . . , . . ig^j
Coupe (5-Pass.)). ;4gs
Sedl«.' 2685
{All prices f. o. b. factor*. to meet your convenience)
O. N. BONNEY MOTOR CO.
HA rnoy 0676 2550 F»m*m Stmt
THE WORTH’S LARGEST PRODUCER OK QUALITY AUTOM O B l IF 5
