Chevrolet Announces Sales Staff Additions C. K. Dawson, general sales man ager for the Chevrolet Motor com pany, announces the addition to his staff of C. W. Santee as manager of the educational division, and A. K. Kroh, aa manager of the retail de velopment division. Kroh Is well known In the auto mobile Industry as a public speaker and sales promoter. • Santee will carry out the com pany's policies to build up its dis tribution program ihrough education end information of retail salesmen. service men. dealer* and the whole sale organization of the company by means of a printed and illustrated correspondence course. Maxwell Makes History. “The good Maxwell club coup# haa written it# own history after more than a year of service,” says H. E. Kose of Millard-Rose Motors “Those who have followed Maxwell history during the past year, realize the demand was jutified on the basi* of value that the car has offered. Everybody has at least one favorite joke. That's the one to send to the ,I,oeal I.af Editor, The Omaha Bee. It may be a prize winner. SIXES FOURS Excellence! One word can readily describe ELCAR completely. Power plant, chassis, body, finish, appoint ment, performance, durability— the excellence of each builds the excellence of the whole. And price—there, too, is excellence! Dietz and Townsend Motor Co., MA rket 1331 2311 M St., So. Omaha ELCAR A WELL BUILT CAR ELCAR MOTOR COMPANY Builders of Fine Vehicles Since 1873 $1195 [A •. k Elkhart, Ind.] 4*40 Sport Touring Fully Equipped Honeymooners to Spend Two Years Studying Eskimo Customs on Frozen Island Never Touched by White Woman New York, March ...—There was a woman who went to South Africa as a bride and enjoyed a perfectly delightful honeymoon. Taking a bride to the South Sea islands or the Riveria, or some such Impossible place, has become more or less cus tomary to those who are not limited to Niagara Falls—but here's a man who Is going to take his bride on a honeymoon In the Arctic. And it's going to last two years at that: He is Capt. Harold Nolce. His bride, who w-as Miss Frances Allison, once ep»nt a brief time in Nome, A’aska; but she has enjoyed or endur ed, as the case may be, no' other much colder weather than she has experienced in her hpme on Kngle wood Cliffs, N. J., or in the Adiron dacks. Captain Noice is an explorer, from love and from experience. He re turned from Wrangel island only re cently, after he had headed a relief expedition there. Mrs. Nolce is a mu sician ot ability and also is well known In society. 8&e is keen about this honeymoon Idea. The prospect of spending two years with her husband, sharing him with no one or nothing but a few scattered Kskimos, is delightful to her. He, top, is keen pn the same grounds. And the Kskimos, who have had nothing whatever to say about It, also are probably certain to be keen, because Captain Noice ex pects to benefit them in many ways. Fifst White Woman. The honeymoonera nre going to live on an island. A bit of a place it is, hardly more than a blot on the map which shows the northern coast of North America many times magni fied from the usual map. It is called King William island, and it is just at the end of the northwest passage. Speaking of the northwest passage recalls, too, that Mrs. Nolce, when she goes north, will have an added dis tinction. More than being the first white woman to spend a honeymoon on King William aland, she will he the first white woman ever to go there, and she alsp will he the first white woman ever to attempt to negotiate the northwest passage—it self no harmless outdoor sport. They will leave New York in a trifling sort of schooner, which is called the Frances for obvious rea sons. They will ramble south along the coast and go through the Pana ma canal. Then they will go north along Vancouver and the Canadian shore to th* Behring straits, through Coronation gulf, passing Victoria land, to King William Island. They plan to arrive in summer so as to get settled before the real rough weather comes along. Crew of Eight. Busy weeks have been spent pre paring for the voyage. The Frances has been completely overhauled; food and stores of all kinds have been tak en aboard. Nearly 20,000 pounds of hard tack have been stored aboard to provide for a crew of eight to last two years. As unusual and unique as the voyage Is, it will also be one of great importance, for Captain Noice and Capt Harold Noire and Bride. (Below) “Honeymoon** Islajid. tils wife expect to record Eskimo life as It really is. Discussing his, plarys, he said: 1 "The Eskimos cling closer to the stone age than any other race, but their numbers are decreasing, and as the hand of civilization reaches out toward them their life slowly begins to change. Fast Vanishing Race. "This is a last chance to reproduce the old life and record the primitive existence of a strongo race. It has been said that in'one sense the Eski mos have no history, but I have faith in their tradition. "It is largely with a view of re cording their history, ,of collecting relics of their past, that we set forth on rtiis expedition. Already the evil influence of so-called civilization ha* leached toward'them. Trappers of the Hudson Bay company are begin ning to 'nvade this territory, and soon the Canadian mounted police and white setllsrs will appear, and grad ually the Eskimo race will disappear, like that of the American Indian. Much of their past is lost In obsruri ty, and It Is the mystery of this we hope to solve." Captain Nolee called attention to the Eskimo clothing. On cala or c.islons the men wear a jacket closely losenibling our frock coat. This gar rrient was In vogue among the Eski mos hundreds of years before it was a part of our wardrobe. It is prob ably 1,000 years old. It Is a loose-fit ting coat, but tightly fitting at the waist; it has a hood and a lengthy tail reaching to the heels. The Eskimo tailor never takes a sing'0 measurement; he has a wonder ful eye and can so scrutinize a figure as to be able to turn out a well-fit ting suit of skins without so much as a single "try-on.” Mrs. Noice intends to make a spe cial study of the primitive music and native songs of the Eskimo. They have a rude drum and a monotonous chant, consisting only of the fundamental note and minor third, but there is an appealing quality to their music which is practically unknown to the civilized world. H UPSON This Favorite Super-Si: Improved in All Way The attractions of a more beautiful and comfortable body, with the greatest Super-Six chassis ever built are combined in the neWr Hudson Coach. Also unmatched price advantage. At *1475 it costs but little more than open models. Yet it provides the wanted comforts, distinction and all-season utility of a fine closed car. Motordom concedes that no car excels Hudson in performance reliability and long life at low maintenance. Now, to those famous qualities are added refinements that assure prompt starting in coldest weather, as well as greatly increased gasoline and oil economy. Is it any wonder that the new coach has met a reception surpassing any Hudson ever built 1 h /' The Coach $1475 New Model* Speedster - - *1350 7-Pass. Phaeton 1425 5-Pass. Sedan - 1S05 7-Pass. Sedan - 2145 Freight from tie trait and tarn extra — Soma Territory Open for Responsible Dealers OMAHA HUDSON-ESSEX CO. Harney at 26th Street Tal. AT Untie 5065 KILLY MOTOR CO., Associate Dealer ■zjr ... t Small Trading Areas Increase Growth of Street Traffic Boosts Development of Suburban Branches. Cleveland, March 22.—The most In terestlng, and the most significant, development in the business life of the American city of today is the in creasing importance of tht district trading arcus, according to V. C Chandler, president of the Chandler Motor Car compuny. This development is the natural re sult of the present trend of city growth, and already has had marked effect on many lines of business, he declares. "Until comparatively recent times, the American city consisted of r, main trading center, into which were crowded the retail shopping dis trict, the department stores, the ho lds, the theaters, the banks, with the wholesale business district lying close by. "This plan probably would still be followed, but the growth of popula tion continued until transportation fa cilities and traffic capacity of the streets reached their saturation point. Then the 'down town’ dis tricts no longer could absorb the crowds, so that it became impossible to require all buaintss to be con ducted in a single restricted area. "The most notable example of the change wrought by this condition is in the growth of the branch banking system. Formerly, every elty had Its financial district, where were grouped the banks that served the entire pop ulation. This condition now exists in none of the larger cities, and the principal banking institutions have established numerous branches, each one located with a view to serving a particular district. "I sea the same change coming In automobile merchandising and ser vicing. Already. In some of our cities, the day has passed when a single building, no matter how large, locnted in the congested area, can serve all the owners of the car It rep resents.” vibration ledicjpdto with this seven bearing crankshaft^ with vibration damper 111 tiii openrti* of the Furr Six motor k b « once noticeabe that there is a quicker, itnoother pick-up ant it it evident that the car ha* power and sped beyond the average in it* claas. So buoyant, o responsive is this power plant that hill dixfcing or motoring on the highway in the FlW Six is likened to the exhilara tion of flying Th wpenosty ot the mint mj motor wui be definitely felr in competition wjth ill can priced withu $2000 of this car'* level. Omaha Flint Company Guy L Smith, Pres, and Gen. Mgr. Farnan at 26th Omaha, Nab. UNl^ “Price Class” the mysterious stranger in the motor industry Does a difference in'price indicate a difference in quality? Why s one car priced 25% to 50% higher than another of the same qulity? The 4 questions that a buyer should ask when considering an? car. HERE are facts based on world’s engineering author ity. If you have any inten tion of buying an automobile, you are urged to read them. No “Price Class " There are only two kinds of auto mobiles today. Economically pro duced cars which give you more for your money. And cars which are not, and give you less. Price does not indicate intrinsic worth. But an individual maker’s cost of produc tion. Hence two cars may ■how a price difference of $400 to $1,200 and more. And be of the same quality. The difference in price simply shows that it cost one maker more to make this car than the other. Judging value on price, this is folly. Price class is a myth. Where the Difference Comes in Studebaker, producing 150,000 cars yearly, has reduced engineering cost to $3.33 per car. This is based on a total engineering cost of $500, 000 a year, which is the least on which any man ufacturer can maintain an efficient engineering department. thus a manufacturer producing but 20,000 cars a year must add $25 per car for engineering, or eight times as much as Studebaker. Other fixed overheads have been reduced proportionately. And these influence Studebaker prices. * * * A set of body dies costs $100,000. It will produce many thousand sets of body stampings, each one as per fect as though there were only a dozen made. By building 50,000 bodies from a single set of dies, Studebaker reduces the die cost per body to only $2.00. 'The average small manufacturer whose volume will enable him to build only 5,000 bodies from a set of dies in the same time in which Stude baker builds 50,000 has to charge each body $20 for die cost. The dif ference of $18 is in the price but not in the body. The customer pays it but he gets nothing tangible for it. It is one of the penalties of uneco nomical manufacture. Thus a car priced at $1,200 to $1,400 can be sold as low as $1045 when produced economically in quantity. Why Studebaker excels the world in body building For 72 years Studebaker has been a builder of quality vehicles. This historical tradition has been inbred in generation after generation of coach makers. And the Indiana city of South Bend is known as a world-Mecca of arti sans of this craft. In the modem $10,000,000 Studebaker body plants, there are sons and fathers and grandfathers working side by side. Their religion is fine coach building. And this is reflected in their work. As fine body builders, Studebaker stands supreme. No other maker has the experi ence of Studebaker. No other the Stude baker traditions to inspire him. j buch a car is the btuaeDaxer ngnt Six Touring Car, at $1045. A clear difference of between $155 to $355. The uneconomical manufacturer la not profiteering. He is unfortunately; situated, that is all. Equalled Only by Costliest Foreign and American Makes All Studebaker models are equipped with Timken bearings. There are few cars in America, re gardless of price, which equal ours on this point. In our Light-Six. for instance, we put more Timken bear mgs than are use in any competitive car, within $1,50 of its price. We subject Sudebaker cars to 30,000 inspection. That requires 1,200 men. All tol over 70,000 hand and machine oprations are per formed in the ranufacture of • Studebaker car. Ii so many opera tions, though each >ne is small, there is great opportunty for economy and savings. 15% premium is paid on many steels to isure Studebaker specifications insted of “commer cial run’’ used in Qrs many times Studebaer price. No filer car can be built thaithe Studebaker of today. Only famous foreign cas and the most costly of American cars, compare. See a Stidebaker— Then decide Buy no catuntil you’ve seen a Studbaker. Go over it. poin for point. Consult any ubiased ex pert. Ask yar banker. And you wil own a Studebaker. Get an Ansver to 1 hese 4 Questions Before Buying ! ny Car 1—Is this an asembled car? Or “patly” as sembled. Iniist on this answer, issem bled cars pay ; profit to from 75 to 10 parts makers alone. 2 What sort of bearings? ftude bakers are Timken*equiiped, Everlasting smoothness and