Prices Reduced
on Overland and
Willys-Knight
Tremendous Demand Permits
Increase in Production at a
Correspondingly Lower
Cost.
Wlllys-Overland headquarters an
nounces that prices on two ot Its
most popular ' enclosed types have
been beei^ slashed as a result of a fac
tory output In excess of all original
anticipations.
The price reduction affects the
Overland Champion model, which has
been reduced to $655 from $695, a cut
of $40, while the Willys’-Kntght stan
dard sedan has been reduced $100 to
$1,695. All these are Toledo factory
prices.
Accompanying the announcement
Is a statement from John N. Wlllys,
president of Wlllys-Overland, setting
forth the reasons for this action:
"January and February production
lias exceeded all expectations. Dur
ing the first month of the new year
we manufactured 22,048 cars, more
than double the output of a year ago.
In February we maintained an aver
age shipping record of more than
l.OOOi cars daily, closing the month
with total shipments of- 2?,13G.
‘"■fjiis increase in demand has
step|ed up production to a point
whet our production costs per car
have been lessened. In the case of
the Overland Champion, for example,
we <nd that we are able to maintain
its fosition as the lowest-priced en
closed car on the market, with doors
froi* and rear, because of the tremen
dous demand that has ensued since
the original announcement of this
moil last tall. We have stepped up
our schedule on thl3 model ar.d even
no* are unabio to iopc satisfactorily
w it ho vi r dealers' demands."
New Pierce-Arrow
at Moderate Price
Prerident Myron E. Forbes
Aniounces Smaller Passen
ger Model Car.
Th< Pierce-Arrow Motor Car com
pany^ias entered upon a program of
expansion which Includes the produc
tion a moderately priced passenger
car lullt to present Pierce-Arrow
starlards of quality. Announcement
of t»e company's plans was made by
President Myron E. Forbes at a meet
ing/Of the entire Pierce-Arrow dis
tricting and dealer organization at
th) factory in Buffalo.
jn invading the field which the new
mgierately priced car will serve, the
pirce-Arrow company is making a
ri>ve of signal importance in the
Jtomobiie industry, for the new car
Jll reach a market which hitherto
Jis not been satisfied by any manu
keturer.
‘■For the first time in automotive
pistory,” said President Forbes, "the
tublic will be offered a moderately
priced car of exquisite refinement,
designed and built by men whose
training and experience have’ been
devoted solely to the production of
quality motor cars.”
The new, smaller Pierce-Arrow will
be introduced in midsummer.
Rollin Features Discussed.
“It is interesting and gratifying to
note,” said James G. Heaslet, presi
dent of The Rollin Motors company,
Cleveland, "that the discussions in
the technical magazines devoted to
the automobile Industry and automo
tive design, are concentrated qa fea
tures which are to be found on the
Rollin chassis. This is the greatest
proof we can offer of not only the
pre-eminently advanced Rollin design,
but of the authoritative quality of
the design.’’
TODAY
Re-new-ed
Cadillac
Sale
BEAUTIFUL MODELS
Victorias
Sedans
Tourings
Sold under the Hansen
Plan, backed by years of
fine dealing to the pub
lic, offering you every
assurance that can come
from
“A Safe Place
to Buy”
Many beautiful models
of other makes from
which to choose.
Come in Today
Lowest terms—your old
car in trade—and pay
the balance as you ride.
0
J. H. Hansen
Cadillac Co.
26th and Farnam
HArney 0610
Durant Four-Passenger Coupe
Andrew Murphy & Son are display
ing a new Durant four-passenger
^ouje. This coupe Is quite unusual
fn design and has an, exceptionally
fjne interior finish. It is furnished
with disk wheels without fxtra
charge.
Buick Building
Second Million
Ninety-seven Changes in Six
Cylinder Chassis Since
March, 1923.
By LEE HUFF.
NVlii a ika Quick Auto Co.
Buick reached, In March, 1923, the
production of its 1,000,000th car.
Many men who had helped build the
first Buick and hundreds who had
aided in the production of 750,000
mors of them stood by on that aus
picious moment. It was something
to be proud o£—and they were proud.
None tut ' a house in order,” we
are told, would have tried to Improve
upon the 1923 Buick models, which
had completely shattered ail previous
sales records. But thi3 "house" felt
that no pinnacle had been reached,
for It never had considered such a
thing as "letting well enough alone."
So on August 1, 1923, a Buick
series appeared with no less than
97 changes In the six-cylinder
chassis and more than 50 changes In
the four-cylinder chassis. These
changs were not necessary to make
the Buick a good car, for a satisfied
public had bought all that could be
built of the previous models, but to
make It a better car, a car embody
ing all that the most advanced engi
neering and coach craft dictated.
In August, 1923, the output of
Buick cars was more than 16,000, in
September more than 19,500, In Oc
tober more than 23,000, in November
more than 20,000. In the previous
yqar, 1922, the output was In August
more than 12,000, September more
than 15,000, October more than 17,
000, November more than 15,000.
Reo Designs New Bus
Announcement of the new Reo bus]
ivith its six-cylinder engine, sturdy
:hassis construction and low-hanging
3ody is now being made by the Reo
Motor Car company.
Before designing the new bus Reo
engineers made an extensive survey
of bus transportation In cities of all
sizes. By means of this survey, they
determined what might he considered
the average number of passengers
that a bus would be called upon to
carry. They also found that it is
cheaper for an operator to run busses
"sized to the average load" during the
hours in which the 'number of pas
sengers is normal and add extra
busses for the rush hours.
Accordingly, the new Reo bus was
designed to carry 21 passengers In
addition to the driver. This capacity
was found to be most satisfactory
from every point of view. Greater
rapacity would have required greater
bulk and decreased ability to mnneu
ver through the crowded sections of
the larger cities.
Overland Shatters
Antipodean Record
Australia Universally Ac
claims Miraculous Exploit
in Face of Obstacles.
Complete details of the 8,100 mile
Australian record trip last October
from Fremantle to Sydney, via Perth.
Adelaide and Melbourne, have reached
Wlllys-Overland headquarters la this
country.
Careful reading of the iceoimt of
tlila trip shows the remarkable sd
venture to have been one of the great
ost exploits In motoring annals. Over
pathless deserts with a compass for
the sole guide, through axle-deep snnd
drifts, over rocky ranges at dead of
night, through torrent flooded creeks
over which the small wooden bridges
had been swept away, for two days
without food and only a few hours
c f sleep; yet Karl Crosdlll and Victor
Allerton smaBhed a transcontinental
record that had stood the assaults of
ill types of cars since 1915 with a
stock Overland roadster. The well
nigh miraculous feat continues to be
the paramount sensation of the mo
toring season of the Antipodes
Before starting on their record
breaking trip the Intrepid drivers
found It necessary to log their own
course because of the Inability to ob
tain road maps of most of the section
through which they were to pass
More than "90 signs did they put up
between Port Augusta and Coolgardle
These were attached to gate posts or
tree*. Where neither existed they
were mounted on sinnll mounds of
stone.
Stutz Cars Last.
Authoritative figure* now In the
possession of the Htuta Motor Car
Company of America, Inc., Indicate
that 85.8 per cent of nil Htuta car*
built nre registered and In use today
—still giving cmtlafurtory nervier
When It is considered that the Stilt/
company hns been manufacturing
automobiles nlnce 191?, the sl^nlfi
entire of thin nt tlcnu lit b< 'flips ap
oat ent.
I
Here 54 Years
3rd Largest in the World
Although the Jurant Motors has been building ears for only three years,
yet they are now the third largest builder of cars in the world.
This record was made possible by building cars
of quality at prices the public had been waiting for.
_
DURANT
Door 5-Pass. Sedai
With Diso Wheels
$1495
at Omaha
D1RANT
4-Pus. Coups
With Disc Wheels
41470
at Omaha
Andrew Murphy & Son
Distributors
1402 Jackson Street
Studebaker Adds
Mammoth Unit to
Plant Facilities
New Building Just Completed
Increases Investment in the
Closed Body Plants to
$8,000,000.
With the recent addition of another
enormous unit to Its facilities, the
Studebaker corporation now has an
investment in closed body plants at
South Bend, Ind., amounting to $S.
000,000. This new building completes
for Studebaker the largest closed
body facilities operated by any In
dividual automobile manufacturers in
the world.
The new building is 800 feet long
and 100 feet wide, six stories high
and is of reinforced cjncerte, faced
with brick.
Some Idea of its immensity may be
had from a comparison with tho tall
est business building In the world.
If placed on and alongside the Wool
worth building, the new Studebaker
unit, 100 feet square, would tower
eight feet higher towards the clouds
The glass used In windows and sky
lights would cover two and one-half
acres and the cement and brick In
the mammoth structure me sufficient
to build a two-foot sidewalk from
New York city to Boston. Ten miles
of chain are used in the conveyor
system and 20 miles of piping supply
the sprinkling and heating systems
for the plant.
The closed body division of Stude
baker s business employs 5,000 men
Whose wages amount to $7,600,000 a
year. Materials, such as steel, glass
and cloth, required for the operation
of these closed body plants, represent
an Inventory Investment of $3,500,090.
Crankshaft Creates Curiosity
A Cadillac V-63 compensated crank
shaft which makes the engine of that
car Inherently balanced is featured
in a unique display at thes howroom
ol the J. H. Hansen Cadillac com
pany. This crankshaft Is mounted
on a stand and has created curious
Ity on account of Its constant revo
lution. Instead of having the crank
throws all in one plane, which was
the case In the earlier model Cadil
lacs, and still Is the case in all other
V-type eight-cylinder engines, the
crank throws are on two planes at
rlght^angles to each other. As a re
suit of this rearrangement of the
crankshaft throws, the V-63 engine
has a new firing order, nlthouch the
firing interval Is still evenly spaced
Speed Olds Production.
Two shifts of workers—clay and
night—have been Installed In all
principal manufacturing divisions of
the Olds Motor Works,, Lansing
Mich In an effort to bring produc
tion up to sales requirements. At
the present time more Oldsmobiles
are being produced and more em
ployes engaged by the Olds Motor
Works than ever before during the
27 years' history of the company.
Hudson Sedan Is
on Display Here
New Model Is One of Hand
somest and Most Luxurious
Company Has Produced.
A new de luxe sedan—which Is
easily one of the handsomest and
most luxurious which Hudson has
produced—has arrived in the city and
Is on display at the ehowroom of
the Omaha Hudson Essex company.
This Hudson, while similar to previ
ous cars of the same type which Hud
son has developed, Is generally more
luxurious and richly equipped. Its
exterior appearance, too, has been
bettered by a number of tasteful and
well thought out refinements.
The bodies are made for Hudson by
Biddle ^ Smart. Hand work pre
dominates throughout the whole Job.
! Biddle & Smart are under contract
to Hudson to utilize their complete
facilities for this one fine carriage
Upholstery is of a fine, rich mohair
plush—sairi ty the makexs to be the
be* material obtainable. The interior
fitments and little conveniences are
complete In every detail.
"It is due to Hudson's contract
with Biddle & Smart," said It. H.
Davison, "that these sedans may be
sold at a remarkably favorable price.
The arrangement assures Biddle &
Smart of a capacity business and re
sults In many economies because all
their efforts are centered on Just one
Job.
"With Its fine balance and the
abounding power of the famous
super six motor, the sedan operates
with all the sureness, smoothness and
• cceleration which could be desired.
"Motorists will be interested to
know that It was‘the Hudson organi
zation, away back In 1913, which con
ceived and produced the first sedan
ever known either In America or
abroad, originating both car and
name. In the years since Hudson
has taken a never falling pride In
maintaining Its leadership in this use
fuk versatile and beautiful type of
car."
10.317 Cars of Bnicks.
Froft January 1 to March 1 the
Bulck Motor company shipped from’
its Flint and Detroit plans. 10.317
freight cars of automobiles. This In
eluded 10 solid train loads, equally
divided between the two months tfJf
the total number of freight cars em
ployed, 7.722 went from Flint and
2,595 from Detroit.
Motor Head Optimistic.
"The automobile Industry. Inter
woven with the fundamental need for
rapid and economical transportation,
looks to the future with that same
confidence which characterizes any
other industry providing for the pub
lie an economic necessity," according
to C, W. Nash of the Nash Motor Co.
"The motor car industry itself will
grow but only those manufacturers
best qualified to serve the mo«t ex
acting demands of th# transportation
field will remain; already the process
of elimination, as natural almost as
the law of gravity itself, has set In
and the Industry Is now passing
through that period common to the
history of sll great Industries, the
survival of the fittest.”
Praise New Cadillac.
Comment* from engineer*, dletrlbu
tor* and owner* Indicate that of nil
the pioneering achievement* of the
Cadillac Motor Car company during
the pngt 21 years, none ha* eontrib
uted more to riding comfort than the
creation of the new “63" inherently
balanced and harmonized engine, ac#
'cording to Frank Johnson, assistant
chief engineer of the company, who
aKMsied in designing tha first one
cylinder Cadillac engine and who haa
had an Important part In the resign
ing of nearly every new Cadillac
since that time.
The Local Laf Editor haa nothing
elae to do hut read his mall. Bend
your Jokes to him and perhaps you’ll
be one of the prize winners.
For sdle\‘
at any car of
accessory
dealer
PRICES
Set of four $10.90
Set of two, $1540
// .
/ Anv adjustment, if ever
i desired, can be taken care
/ of by the car owner in a
few minurrs time.
Build Your Own Road
Bv use of special testing ma
chines Stewart Shock Absorbers
are carefully adjusted to give
maximum $hock rx»i»tance. But
Stewart engineers have gone
further. They have made the
Stewart readily adjustable so
that the driver who cares to
alter the adjustment slightly to
suit his personal tastes, can
easily do so. A qprtial turn of
the adjusting nut with the little
Red Wrench is all that it re
auired. With Stewarts you have
riving comfort at your com
mand. You really "build your
own road.’*
The Little Red Wrench is fur
nished free. Its brilliant color
makes it easy to pick out of the
tool box.
Simple in Construction
There are but two moving
parts: the spring drum to which
the webbed strap is connected
and the coiled steel rebound
spring. No valves, no oil, no
joints, no packing. Nothing
to rattle, squeak or groan.
No oiling or greasing
with Stewart Snock
Absorbers.
ffc
SHOCK ABSORBER
A GREATER ease and comfort in riding than
you ever dreamed of enjoying. Freedom
from rough-road driving strain. Freedom from
jars and jolts that break springs,—that cause
rattles and squeaks. What was once a series of
shocks becomes a gentle rolling motion.
The smooth retarding action of the new Stewart
Shock Absorber is due to the fact that in the
Stewart there is no friction on the strap. Any
jerking action due to the strap suddenly bind#
ing, is therefore eliminated.
Strap breakage and the need for frequent adjust*
ment due to frictional wear on the strap are done
awav with because there is no friction on the strap.
Equip your car with Stewarts to lengthen its
life and to increase your riding comfort
STEWART:WARNER SPEEDOMETER CORPORATION, CHICAGO. U-SjC
CUSTOMB1LT ACCESSORIES USED ON 9 MILLION CARS
THE FAMOUS REO SIX
• i
% I
PROVING that horse-power is not a matter of hood
^ length is the famous -high-powered Reo six-cylinder
engine,—the power plant for the Coupe, Sedan, Brougham,
Phaeton, Touring Car and Taxicab. Measuring only forty
inches over all, it is a striking example of compactness, but
without space-gaining being the principal objective.
The Reo Line
Coupe - • $1875
Sedan . . . 1985
Brougham • 2235
Ilallonn Tirei
$100 cxtrn
T-6 Special
Touring Reo -1595
With balloon Tire*
Standard
Touring Reo - 1335
Taxicab - - 2185
All mounted on the distinctive
Reo double ■ frame chassis,
and powered with the famous
P.eo 50 h p. 6-cylinder engine.
Speed Wagon $ 1185
(Chassis)
Tarcd Del’y • 1485
New Reo Bus
Chassis - - 2350
AU prices f. o. h. I » using*
plus tax.
Engine compactness incidentally results from the
intake valves being in the head, and the exhaust
valves at the side. Space, instead of being wasted
in extreme hood length, is put to work providing
more body roominess.
Six valves in a row (instead of the usual twelve)
means more space per valve; that’s why Reo can
make its valves large and completely water-jacket
them. The result is quicker scavenging of burnt
gases,—more complete utilization of fuel,—greater
flexibility.
A short engine means a short crankshaft; which
Reo has. This,—plus four large crankshaft bearings,
—plus dynamic and static balancing of crankshaft,—
explains the almost total absence of vibration.
Sliding in ground, glass-smooth cylinders are
aluminum alloy pistons, each fortified with three
2-piece rings. Carbon formation is negligible
because of this; so is oil seepage. I
Oversired timing gears,—completely enclosed over
head mechanism, positive lubrication and cooling,
—remarkable accessibility,—thermostatic carburetor
control,—established economy in gas and fuel con
sumption. Predetermined engine goodness is based
on such factors as these.
J. M. OPPER MOTOR CO.
Reo Distributors
2558 Farnam St. HArney 0635
REO MOTOR CAR COMPANY :: LANSING. MICHIGAN
, - — - - , -1
