Prices Reduced on Overland and Willys-Knight Tremendous Demand Permits Increase in Production at a Correspondingly Lower Cost. Wlllys-Overland headquarters an nounces that prices on two ot Its most popular ' enclosed types have been beei^ slashed as a result of a fac tory output In excess of all original anticipations. The price reduction affects the Overland Champion model, which has been reduced to $655 from $695, a cut of $40, while the Willys’-Kntght stan dard sedan has been reduced $100 to $1,695. All these are Toledo factory prices. Accompanying the announcement Is a statement from John N. Wlllys, president of Wlllys-Overland, setting forth the reasons for this action: "January and February production lias exceeded all expectations. Dur ing the first month of the new year we manufactured 22,048 cars, more than double the output of a year ago. In February we maintained an aver age shipping record of more than l.OOOi cars daily, closing the month with total shipments of- 2?,13G. ‘"■fjiis increase in demand has step|ed up production to a point whet our production costs per car have been lessened. In the case of the Overland Champion, for example, we ve of signal importance in the Jtomobiie industry, for the new car Jll reach a market which hitherto Jis not been satisfied by any manu keturer. ‘■For the first time in automotive pistory,” said President Forbes, "the tublic will be offered a moderately priced car of exquisite refinement, designed and built by men whose training and experience have’ been devoted solely to the production of quality motor cars.” The new, smaller Pierce-Arrow will be introduced in midsummer. Rollin Features Discussed. “It is interesting and gratifying to note,” said James G. Heaslet, presi dent of The Rollin Motors company, Cleveland, "that the discussions in the technical magazines devoted to the automobile Industry and automo tive design, are concentrated qa fea tures which are to be found on the Rollin chassis. This is the greatest proof we can offer of not only the pre-eminently advanced Rollin design, but of the authoritative quality of the design.’’ TODAY Re-new-ed Cadillac Sale BEAUTIFUL MODELS Victorias Sedans Tourings Sold under the Hansen Plan, backed by years of fine dealing to the pub lic, offering you every assurance that can come from “A Safe Place to Buy” Many beautiful models of other makes from which to choose. Come in Today Lowest terms—your old car in trade—and pay the balance as you ride. 0 J. H. Hansen Cadillac Co. 26th and Farnam HArney 0610 Durant Four-Passenger Coupe Andrew Murphy & Son are display ing a new Durant four-passenger ^ouje. This coupe Is quite unusual fn design and has an, exceptionally fjne interior finish. It is furnished with disk wheels without fxtra charge. Buick Building Second Million Ninety-seven Changes in Six Cylinder Chassis Since March, 1923. By LEE HUFF. NVlii a ika Quick Auto Co. Buick reached, In March, 1923, the production of its 1,000,000th car. Many men who had helped build the first Buick and hundreds who had aided in the production of 750,000 mors of them stood by on that aus picious moment. It was something to be proud o£—and they were proud. None tut ' a house in order,” we are told, would have tried to Improve upon the 1923 Buick models, which had completely shattered ail previous sales records. But thi3 "house" felt that no pinnacle had been reached, for It never had considered such a thing as "letting well enough alone." So on August 1, 1923, a Buick series appeared with no less than 97 changes In the six-cylinder chassis and more than 50 changes In the four-cylinder chassis. These changs were not necessary to make the Buick a good car, for a satisfied public had bought all that could be built of the previous models, but to make It a better car, a car embody ing all that the most advanced engi neering and coach craft dictated. In August, 1923, the output of Buick cars was more than 16,000, in September more than 19,500, In Oc tober more than 23,000, in November more than 20,000. In the previous yqar, 1922, the output was In August more than 12,000, September more than 15,000, October more than 17, 000, November more than 15,000. Reo Designs New Bus Announcement of the new Reo bus] ivith its six-cylinder engine, sturdy :hassis construction and low-hanging 3ody is now being made by the Reo Motor Car company. Before designing the new bus Reo engineers made an extensive survey of bus transportation In cities of all sizes. By means of this survey, they determined what might he considered the average number of passengers that a bus would be called upon to carry. They also found that it is cheaper for an operator to run busses "sized to the average load" during the hours in which the 'number of pas sengers is normal and add extra busses for the rush hours. Accordingly, the new Reo bus was designed to carry 21 passengers In addition to the driver. This capacity was found to be most satisfactory from every point of view. Greater rapacity would have required greater bulk and decreased ability to mnneu ver through the crowded sections of the larger cities. Overland Shatters Antipodean Record Australia Universally Ac claims Miraculous Exploit in Face of Obstacles. Complete details of the 8,100 mile Australian record trip last October from Fremantle to Sydney, via Perth. Adelaide and Melbourne, have reached Wlllys-Overland headquarters la this country. Careful reading of the iceoimt of tlila trip shows the remarkable sd venture to have been one of the great ost exploits In motoring annals. Over pathless deserts with a compass for the sole guide, through axle-deep snnd drifts, over rocky ranges at dead of night, through torrent flooded creeks over which the small wooden bridges had been swept away, for two days without food and only a few hours c f sleep; yet Karl Crosdlll and Victor Allerton smaBhed a transcontinental record that had stood the assaults of ill types of cars since 1915 with a stock Overland roadster. The well nigh miraculous feat continues to be the paramount sensation of the mo toring season of the Antipodes Before starting on their record breaking trip the Intrepid drivers found It necessary to log their own course because of the Inability to ob tain road maps of most of the section through which they were to pass More than "90 signs did they put up between Port Augusta and Coolgardle These were attached to gate posts or tree*. Where neither existed they were mounted on sinnll mounds of stone. Stutz Cars Last. Authoritative figure* now In the possession of the Htuta Motor Car Company of America, Inc., Indicate that 85.8 per cent of nil Htuta car* built nre registered and In use today —still giving cmtlafurtory nervier When It is considered that the Stilt/ company hns been manufacturing automobiles nlnce 191?, the sl^nlfi entire of thin nt tlcnu lit b< 'flips ap oat ent. I Here 54 Years 3rd Largest in the World Although the Jurant Motors has been building ears for only three years, yet they are now the third largest builder of cars in the world. This record was made possible by building cars of quality at prices the public had been waiting for. _ DURANT Door 5-Pass. Sedai With Diso Wheels $1495 at Omaha D1RANT 4-Pus. Coups With Disc Wheels 41470 at Omaha Andrew Murphy & Son Distributors 1402 Jackson Street Studebaker Adds Mammoth Unit to Plant Facilities New Building Just Completed Increases Investment in the Closed Body Plants to $8,000,000. With the recent addition of another enormous unit to Its facilities, the Studebaker corporation now has an investment in closed body plants at South Bend, Ind., amounting to $S. 000,000. This new building completes for Studebaker the largest closed body facilities operated by any In dividual automobile manufacturers in the world. The new building is 800 feet long and 100 feet wide, six stories high and is of reinforced cjncerte, faced with brick. Some Idea of its immensity may be had from a comparison with tho tall est business building In the world. If placed on and alongside the Wool worth building, the new Studebaker unit, 100 feet square, would tower eight feet higher towards the clouds The glass used In windows and sky lights would cover two and one-half acres and the cement and brick In the mammoth structure me sufficient to build a two-foot sidewalk from New York city to Boston. Ten miles of chain are used in the conveyor system and 20 miles of piping supply the sprinkling and heating systems for the plant. The closed body division of Stude baker s business employs 5,000 men Whose wages amount to $7,600,000 a year. Materials, such as steel, glass and cloth, required for the operation of these closed body plants, represent an Inventory Investment of $3,500,090. Crankshaft Creates Curiosity A Cadillac V-63 compensated crank shaft which makes the engine of that car Inherently balanced is featured in a unique display at thes howroom ol the J. H. Hansen Cadillac com pany. This crankshaft Is mounted on a stand and has created curious Ity on account of Its constant revo lution. Instead of having the crank throws all in one plane, which was the case In the earlier model Cadil lacs, and still Is the case in all other V-type eight-cylinder engines, the crank throws are on two planes at rlght^angles to each other. As a re suit of this rearrangement of the crankshaft throws, the V-63 engine has a new firing order, nlthouch the firing interval Is still evenly spaced Speed Olds Production. Two shifts of workers—clay and night—have been Installed In all principal manufacturing divisions of the Olds Motor Works,, Lansing Mich In an effort to bring produc tion up to sales requirements. At the present time more Oldsmobiles are being produced and more em ployes engaged by the Olds Motor Works than ever before during the 27 years' history of the company. Hudson Sedan Is on Display Here New Model Is One of Hand somest and Most Luxurious Company Has Produced. A new de luxe sedan—which Is easily one of the handsomest and most luxurious which Hudson has produced—has arrived in the city and Is on display at the ehowroom of the Omaha Hudson Essex company. This Hudson, while similar to previ ous cars of the same type which Hud son has developed, Is generally more luxurious and richly equipped. Its exterior appearance, too, has been bettered by a number of tasteful and well thought out refinements. The bodies are made for Hudson by Biddle ^ Smart. Hand work pre dominates throughout the whole Job. ! Biddle & Smart are under contract to Hudson to utilize their complete facilities for this one fine carriage Upholstery is of a fine, rich mohair plush—sairi ty the makexs to be the be* material obtainable. The interior fitments and little conveniences are complete In every detail. "It is due to Hudson's contract with Biddle & Smart," said It. H. Davison, "that these sedans may be sold at a remarkably favorable price. The arrangement assures Biddle & Smart of a capacity business and re sults In many economies because all their efforts are centered on Just one Job. "With Its fine balance and the abounding power of the famous super six motor, the sedan operates with all the sureness, smoothness and • cceleration which could be desired. "Motorists will be interested to know that It was‘the Hudson organi zation, away back In 1913, which con ceived and produced the first sedan ever known either In America or abroad, originating both car and name. In the years since Hudson has taken a never falling pride In maintaining Its leadership in this use fuk versatile and beautiful type of car." 10.317 Cars of Bnicks. Froft January 1 to March 1 the Bulck Motor company shipped from’ its Flint and Detroit plans. 10.317 freight cars of automobiles. This In eluded 10 solid train loads, equally divided between the two months tfJf the total number of freight cars em ployed, 7.722 went from Flint and 2,595 from Detroit. Motor Head Optimistic. "The automobile Industry. Inter woven with the fundamental need for rapid and economical transportation, looks to the future with that same confidence which characterizes any other industry providing for the pub lie an economic necessity," according to C, W. Nash of the Nash Motor Co. "The motor car industry itself will grow but only those manufacturers best qualified to serve the mo«t ex acting demands of th# transportation field will remain; already the process of elimination, as natural almost as the law of gravity itself, has set In and the Industry Is now passing through that period common to the history of sll great Industries, the survival of the fittest.” Praise New Cadillac. Comment* from engineer*, dletrlbu tor* and owner* Indicate that of nil the pioneering achievement* of the Cadillac Motor Car company during the pngt 21 years, none ha* eontrib uted more to riding comfort than the creation of the new “63" inherently balanced and harmonized engine, ac# 'cording to Frank Johnson, assistant chief engineer of the company, who aKMsied in designing tha first one cylinder Cadillac engine and who haa had an Important part In the resign ing of nearly every new Cadillac since that time. The Local Laf Editor haa nothing elae to do hut read his mall. Bend your Jokes to him and perhaps you’ll be one of the prize winners. For sdle\‘ at any car of accessory dealer PRICES Set of four $10.90 Set of two, $1540 // . / Anv adjustment, if ever i desired, can be taken care / of by the car owner in a few minurrs time. Build Your Own Road Bv use of special testing ma chines Stewart Shock Absorbers are carefully adjusted to give maximum $hock rx»i»tance. But Stewart engineers have gone further. They have made the Stewart readily adjustable so that the driver who cares to alter the adjustment slightly to suit his personal tastes, can easily do so. A qprtial turn of the adjusting nut with the little Red Wrench is all that it re auired. With Stewarts you have riving comfort at your com mand. You really "build your own road.’* The Little Red Wrench is fur nished free. Its brilliant color makes it easy to pick out of the tool box. Simple in Construction There are but two moving parts: the spring drum to which the webbed strap is connected and the coiled steel rebound spring. No valves, no oil, no joints, no packing. Nothing to rattle, squeak or groan. No oiling or greasing with Stewart Snock Absorbers. ffc SHOCK ABSORBER A GREATER ease and comfort in riding than you ever dreamed of enjoying. Freedom from rough-road driving strain. Freedom from jars and jolts that break springs,—that cause rattles and squeaks. What was once a series of shocks becomes a gentle rolling motion. The smooth retarding action of the new Stewart Shock Absorber is due to the fact that in the Stewart there is no friction on the strap. Any jerking action due to the strap suddenly bind# ing, is therefore eliminated. Strap breakage and the need for frequent adjust* ment due to frictional wear on the strap are done awav with because there is no friction on the strap. Equip your car with Stewarts to lengthen its life and to increase your riding comfort STEWART:WARNER SPEEDOMETER CORPORATION, CHICAGO. U-SjC CUSTOMB1LT ACCESSORIES USED ON 9 MILLION CARS THE FAMOUS REO SIX • i % I PROVING that horse-power is not a matter of hood ^ length is the famous -high-powered Reo six-cylinder engine,—the power plant for the Coupe, Sedan, Brougham, Phaeton, Touring Car and Taxicab. Measuring only forty inches over all, it is a striking example of compactness, but without space-gaining being the principal objective. The Reo Line Coupe - • $1875 Sedan . . . 1985 Brougham • 2235 Ilallonn Tirei $100 cxtrn T-6 Special Touring Reo -1595 With balloon Tire* Standard Touring Reo - 1335 Taxicab - - 2185 All mounted on the distinctive Reo double ■ frame chassis, and powered with the famous P.eo 50 h p. 6-cylinder engine. Speed Wagon $ 1185 (Chassis) Tarcd Del’y • 1485 New Reo Bus Chassis - - 2350 AU prices f. o. h. I » using* plus tax. Engine compactness incidentally results from the intake valves being in the head, and the exhaust valves at the side. Space, instead of being wasted in extreme hood length, is put to work providing more body roominess. Six valves in a row (instead of the usual twelve) means more space per valve; that’s why Reo can make its valves large and completely water-jacket them. The result is quicker scavenging of burnt gases,—more complete utilization of fuel,—greater flexibility. A short engine means a short crankshaft; which Reo has. This,—plus four large crankshaft bearings, —plus dynamic and static balancing of crankshaft,— explains the almost total absence of vibration. Sliding in ground, glass-smooth cylinders are aluminum alloy pistons, each fortified with three 2-piece rings. Carbon formation is negligible because of this; so is oil seepage. I Oversired timing gears,—completely enclosed over head mechanism, positive lubrication and cooling, —remarkable accessibility,—thermostatic carburetor control,—established economy in gas and fuel con sumption. Predetermined engine goodness is based on such factors as these. J. M. OPPER MOTOR CO. Reo Distributors 2558 Farnam St. HArney 0635 REO MOTOR CAR COMPANY :: LANSING. MICHIGAN , - — - - , -1