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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (March 9, 1924)
r ' Welcome Visiting Merchants WE ARE glad of the o p p o r tunity to welcome you to Omaha and to Burgess-Nash, es pecially this week, when . there is so much to di rectly interest you. For, with Spring Opening Week, lovely new mer chandise is on display in every section of the store. 9 We cordially invite you'to see the opening exhibits—a visit creates no obligation to buy. Every accommodation has been arranged for your convenience. V _J F ootwear THE vogue for spring foot wear combines ease with beauty and there are many interesting variations of the pump and oxford. Models of gray or airedale suede are smartly trimmed with simple bands of contrasting kid leathers. Moderately heeled for street wear, and with high heels for evening wear. $10.50 to $16.50 Hose Fascinating in color* are these sheer chiffon hose for spring: blush, sunset, banana, jawn, beige, flesh, nude, French nude, peach, Sahara, grissette, light fawn, sable, oriental pearl, and cherub. $2.50 to $4.50 Main Floor Gloves THEY must have the short cuff for spring, says Fashion, and the smart new "Chateau” gauntlets corrobo rate this statement with a tri umph of style and lovely color combinations. Prices range from $4.50 to $6.50 Main Floor Blouses EXQUISITE French voiles , and batistes, silks and mannish broadcloths fashion the blouses voiced ior spring. Bright trimmings, frills and attractive collar and cuff styles offset the severity of the mannish modes. Prices range from $5.95 to $35.00 Thir4 Floor Sweaters DAPPER sweater styles •which use braid and em broidery for trimming have embodied somewhat more decorative and formal char acteristics. The Mandarin coats, Bobbie slipons, box coats, two-in-one sweaters and shawl collar styles take the lead in spring favorites. Priced at $4.95 to $68.00 Third Floor For the Junior THE spirit of youth is depicted in the jaunty frocks, sweat ers and suits for the juniors. There’s even a touch of daring in some of the modes, for youth is ever willing to try the chic, the vivacious. Dresses that may seem erratic whimsies are developed of novelty crepes. Top coats with a swaggerish air flaunt novelty sleeves and collars. Suits with the boyish lines are most becoming, and sweaters are in Mandarin or Campus styles. Coats, $19.50 to $85.00. Dresses, $25.00 to $39.75. Third rloor _ - - -— — — - — - — ^^ Underwear and Negligees SPRING offers the loveliest of lingerie and negligees for milady. The tube silhouette sponsored in frocks is also carried out in the film-like lingerie. Exquisitely shaded materials, sheer laces and soft ribbons fashion these fine underthings. For the boudoir, lovely ostrich trimmed negligees. Charming are the spring shades —pigtail, powder blue, copperas, cocoa, lanvin green, steel. Underwear, $4.95 to $25.00. Negligees, $10.95 to $49.50. Second Floor # Spring Modes in Corsets WITH the slender mode in such pronounced favor, the se lection of the corset and brassiere is of utmost impor tance, for it must ingeniously adapt itself to the individual figure and to the prevailing fashions. The spring models in non-lacing corsets are priced at $3.50 to $27.50 k Second Floor I SPRINGTIME is filling our store with merchandise messages. They say that “Coming events cast their shadows before,” and so perhaps you have received an inkling of the spring vogue, but our Spring Exposition assures you of all that is authentic in the realm of fashion I ■! 1 THESE days are wonderful for seeing new things first; news that should send you hurry-scurrying to Burgess-Nash to see them. Our buyers have filled this "great store with merchandise—every necessity of the season, every fad and fancy—all of a quality in keeping with the Burgess-Nash standard, and at a satisfying low range of prices. ♦ Attractive Dresses , Afford Wide Choice of Designs and Fabrics SECURE in its smart straight lines, the new frock may be of cashmu ^ crepe, Molly 0 crepe, chinchilla satin or novelty woolens. This straight line is broken only by a narrow girdle, a flounce or two, or a panel. A note of contrast is often struck either by the use of two colors or two fabrics. Every model combines excellent lines with real becomingness. Among ,he newer shades on fashion’s color card: Pine Dew Green Rose Du Barry * Blood Orange Poudre Blue Chinese Red Prices Range From $25.00 to $295.00 * Third Flew Coats Trim and Practical -p* HE new coats cling to A slimness and straight ness, but often show rippling fullness in the sleeves, or novel collars. Sport models are of course on the preferred list, but dress models have an elaboration of detail that is very distinctive. Priced $19.75 to $139.50 TWr4 FI*or Suits Correctly Tailored SMARTLY styled tailored suits follow the mascu line trend, and, with jaunty wrap skirts, they differ en tirely from last year’s mode. The boyish suits, smart and clever, are becoming to both the younger girl and the woman. Fashioned of import ed cloths, twills or checked velours, they are appropriate for every occasion wear. $25.00 t* $139.50 Third Fk»*r Both Large and Small Hats Express the Mode TRULY inspirations—are the gay, pretty little hats that are ready for review. The selection of materials and colors, placing of flowers and ornaments, and correct proportioning mark these as individual models. Although black is far too chic to be entirely deserted, it is splashed with a bit of vivid color. For street, dress, country, dinner, theater, tea and sports wear. Prices from $5.00 to $50.QO Third Floor ■---5 Smart Modes for the Larger Women FROCKS, suits and coats for the women who require the larger sizes, stress the slenderizing notes of the newer modes. Exquisite workman ship mark these garments as distinctly ultra-smart. Prices range from $39.50 to $125.00. Third FUer a-—■ Burgess-Nash Company ^ i W, M “EVERYBODY’S STORE’’ ^ H V* r* M I ^ $** H -^ Last Bat Not Least Are the Thoughts of Spring Accessories Brilliant Bracelets WITH a sleeveless sports frock, several are worn together, and to offset the se verity of the tailored suit, a single bracelet shines beneath the shirt cuff. Of stone-set ivory and crystal. $1.25 to $7.50 Main Fla«r The Chinese Scarf FOR a touch of color add a large square of rich, heavy silk in a variety of gay hand bloek designs, looped to re semble a man’s cravat. $4.9%. Main Floor Circular Veils VERY -chic is the coquettish circular veil that trims milady's chapeaux. In the new spring shades and a variety of patterns. 89c to $2.50 Main Ftoor Smart Bags CLEVER bags of Pekin stripe silks, moires and brocades in modish costume shades are among the niceties of dress which distinguish the woman of unerring good taste; Priced at $2 95 lo $5.95 Main Fl«*«r New Neckwear \’ESTS -For the smart new mannish suit. Double hreasted with one on two but tons. In silk and linen. I ABOTS --Of daintily pleated si colored voile, trimmed with lace. Some w-ith matching cuffs that add much to its charm, $1.25 to $10.00. Mntn Fleer Handkerchief* \ (TOMPANYING the hril -» liant silk scarf is the pocket handkerchief in lighter materials to match in nets or dainty colored square* with edges of fluting. 59c lo $1.25 Main FI#or The Gardenia V S » last touch of smartness, * » the (tardenia must appear on the coat lapel, either a white flower, pink or maise. Priced at 50c lo $1 00 RihHon l^pl - Main Ftaar Alluring Perfume* OK subtle fragrance which immediately characterises the wearer as a connoisseur of the finer things. Soft and ap pealing is 1 ubin's Amaryllis Extract at— , $A 25 Daring and exotic, I'iro's Maskee Extract at— $5.00 toty's Kmerande, delight fullv youthful, $T,25 ^ Main Mw* ^ A J a a • .