New Studebaker
Models Attract
Much Attention
Improvements in Equipment
and Construction Receive
Much Favorable Com
ment from Public.
Announcement of the new 1924
model Studebaker cars has aroused
widespread Interest In Omaha, accord
ing to O. N. Bonney, local Stude
baker dealer.
Refinements and a few minor me
chanical changes have been made in
the big six, which has established
• n enviable record for five years.
Everything for which one can wish in
motoring comfort, convenience and
Utility has been provided. Equipment
Is complete.
A large, 'roomy trunk Is furnished
©n the big six sedan, coupe and speed
ster, while tb£ closed cars have
heater, flower vase and Interior read
ing lights.
Standard equipment of the opfcn
cars also Includes an inspection lamp,
mounted on the instrument" hoard,
and in the touring car a complete tool
kit is carried i nthe left front door.
Grip handfes on the body rails are a
feature of the touring car.
The special six line comprises four
models, mounted on the standard 119
inch chassis with 50-horsepower,
3 1-2x5 inch motor; two-passenger
roadster, five-passenger touring car,
five-passenger coupe and five pas
s, i gar sedan.
Among many unusual features of
the light six touring car nre the
all-steel body; one-piece, rainproof
windshield with cowl lights set In the
base; quick action cowl ventilator;
close-fitting curtains; large rectangu
lar window in the rear curtains and
thief-proof transmission lock. ]
New Red Bird Has
Lons Wheel Base
Art and Durability Combine to
Make Willys-Overland
Product Attractive.
A roomier body, wide deep seat
cushions, a wheel base of 106 inches
and a spring base of 136 inches are
features in the new Overland Red
Bird thmt set it apart from the usual
so-called sport model. The Willys
Overland company has radically de
parted firom the stereotyped design
of the speedy. fleet»llned touring car
by furnishing plenty of room for
comfortable riding on all roads.
The car is painted Jlandaly Maroon,
a color entirely uncommon and pleas
ing. This shade blends with the
nick-led *i|Upt»r with bw ©»!'. ni.-k< l
eJ drum head lamps. mefiWtT wind
shield stanchions, scuff plates and
outs de door handles. Then there Is
a khaki top of durable texture, with
' red bindings and welts, while the In
terior of the car is exceedingly artistic
and serviceable in red Spanish grain
ed upholstering.
Among the'list of complete equip
ment on the Overland Red Bird are
nickeled bumpers front and rear, spare
rim and tire carrier, dnshlight,
speedometer, door grips, scuff plates
and other extras that assure the
owner of every necessity that stands
for convenience. The tires are 30x
3 1-2 straight wall Fisk cords and
each detail in connection with this
new model enters into a job that will
add to the glowing achievements of
the Willys-Overland company.
Cadillac Enlarges
Used Car Department
- i
“The constant increase in our busi
ness of selling re-new-ed and rebuilt
used cars has made it necessary for
ua to take the entire third floor of
our building for a used car sales
room," says J. H. Hansen of the J.
H. Hansen Cadillac company.
“For some time our used car de
partment has been crowded for space,
and it was finally decided that n
separate salesroom would be devoted
to cars that are renewed and In con
dition for sale.
“Many of Omaha's prominent peo
ple are patrons of our used car de
partment. They arc wise buyers who
realize that cars as good as new can
be purchased here, less the deprecia
tion. Many ears in our stock can
hardly be distinguished from new.
some having been used only a few
hundred miles.'1
The third floor of the Hansen
Cadlllac building formerly was oc
cupied by William F. Rnesslg, auto
mobile painter, handling an exclusive
trade, who has now taken quarters
In the Yellow cab building.
Andrew Murphy & Sons
Co. Put in New Front
The Andrew Murphy & Sons com
pany Is remodeling the entire front
of its building. When completed It
will have one of the most attractive
showrooAis in the city.
The front of the showroom will
be of plate glass, giving an S3 foot
show window. The interior of the
show room will be reflnlshcd and re
furnished In the most beautiful style,
so that the company may more ef
fectively display lta line of Durant
and Star cars.
Mr. Wilson. In speaking of the re
modeling, said: “While we have »n
Joyed a very good business In the
past, we have never felt that we
could display the Durant and Star in
a h’flttlng manner, hut when we have
finished with the present work we
will be aide to abow our care with a
much better background.”
Ford Owners
Install the Speedwell Oiler and
and notice the difference. I
Perfect Lubrication
for Fords
Sold ti ndar bank guarantee
Keeps the motor from overheating |
no more burnt out hearings,
scored cylinders and pistons. In
creases motor power. 1
Speedwell Oiler Co.
ISIS Daufla. SI. Omaha, N,h.
Peerless Head Is
Color Stickler
Made to Order Shade of New
Car Is Called Collins
Blue.
Perhaps no single characteristic of
the new Peerless cars has' been tht
object of more favorable public com
ment than their exceptional color of
ferings, which are optional to each
purchaser, it 1s stated at the Peerless
plant In Cleveland.
Collins blue, rjch maroon and dust
proof gray are optional for each of
the nine models, and. In addition, the
four-passenger phaeton Is furnished
In Dorothy blue upon request at no
extra cost. Kaoh of these colors is
just ns distinctively Peerless in Its
own way as the original lines and
design of the car are distinctive.
R. H. Collins, president and gen
eral manager of the company, Is of
an ultra-discriminating nature when
It comes to what he considers a
pleasing color combination. Some of
his Ideas on color were narrated by
other officials of the company the
other day.
Before the new Peerless was an
nounced several months ago, color
after color was submitted to Mr. Col
lins for his approval. Always he had
some criticism to express regarding
the blues submitted. This one should
he a little lighter* or that one darker,
or another Just wasn't the best blue
he had ever visioned, he said.
As a consequence, experiment after
experiment was made by Peerless
color experts. Finally an effect was
arrived which satisfied him.
"This is exactly what I want." he
said one morlng, when experts were
beginning to wonder whether he
would ever he satisfied. “What do
you call It?”
A smile appeared on the faces of
the men In the room and,then one
of them said: "Why, we will call It
Collins Blue. That's the only name
we know of for it.”
"All right,” he answered, returning
the smile. “Call It Collin’s Blue. I'm
mighty proud of it.'
Sprague Tire Stations
to Handle Gasoline
The Sprague Tire and Rubber com
pany, operating a chain of free tire
service stations in various parts of
the country, will add gasoline and
oils to their line, according to an
announcement made at the Omahn
office this week by E. H. Sprague,
president. The new line will be
known as Sprague Wonder Oil and
Gasoline and will be distributed*
through Sprague service stations di
rect from the refineries.
Two carloads of gasoline were re
ceived In Omnha this week from
southern refineries and a car of oils
and several additional cars of gns are
enroute.
The new gas will not turn yellow
or amber with age, It is said, thus
proving that all foreign substances
have been removed and making It
more suitable to the use of high
power engines.
Hoard on Sidewalk
Ho: I am going to buy a roadster.
She: Why don’t you buy a touring
car? I think it is nice to take your
friends out.
He: Gosh, if I were going to take
my friends, I would have to buy one
of those Coney Island busses.
Bee Want Ads Produce Results
Omaha-Made
Tire Week Gets
Endorsements
Displays Planned for Store
Windows and Open House
Will Be Observed En
tire Week.
The Chamber of Commerce and the
Lions club were the first organiza
tion* to endorse the Omaha-Made Tire
week movement, the t«ions club offi
cially endorsing It Friday noon at a
special directors' meeting presided
over by J. Dean Ringer, president.
The Chamber of Commerce di
rectors have held no regular meet
ing, but according to W. E. Ellis,
assistant commissioner, a large dele
gation of members will visit the
Omaha tire and rubber plants during
the week set aside by the mayor's
proclamation.
Arrangements are being made
throughout the business district for
special window displays and numer
ous features are being planned by of
ficials of the three plants. A friendly
rivalry has sprung up between the
Nebraska Tire and Rubber company,
the Overland Tire and Rubber com
pany and the Sprague Tire and Rub
ber company as to which will nave
the most novel display during the
week and which will furnish the most
and best entertainment.
Open house will be observed at
each of the three factories and thou
sands of Omaha and Nebraska peo
ple who have never seen automobile
tires manufactured are expected to
tike advantage of this opportunity
of seeing how tires are made.
Tho mayor's proclamation this
week stnrted a great deal of comment
among business houses and already
many Omaha ears are replacing east
ern tires with Omaha-made goods.
Memorize License,
Warns Omaha Dealer
"Do you know the license number
of your motor car?” asks Guy h.
Smith, local Cleveland Six distributor.
"If you do," he continues, "you j
are one of the few who really make j
it their business to memorize their j
car number. Taken as an average. :
about seven out of 10 when asked '
the number of their automobile are j
obliged to rummage through their I
pockets anil oftentim* s go as far
ns to look at their car to furnish the
information.
"This condition should be rectified.
Now. if you use a motor car con
stantly, or even occasionally. It is
worth studying. Tou would not for
get the number of your house or
telephone. Then why should you
slight your motor car?
"Thousands of motor cars are being
stolen ^ach year. Statistics show that
this pumber is increasing. Who
knows UuJ. whM JOttr ear may be one
of the marly this year? It Is much
eusler to trace a car when all the
numbers of that cor have been fur
nished than It Is by description only.
If you do not know the numerals on
your license plates as well as the
motor and serial numbers, learn them
today. This information may come
in mighty handy when you think you ,
have the least need for it."
0
Police in Buenos Aires, South Amer
ica, wear tags on their uniforms indi
cating how many languages they
speak. Some of them are linguists
in five different tongues.
Sales Counsel
Predicts Gain
Investigation of Truck Indus
try Indicates Increase,
Says Republic Firm.
A substantial Increase In mptor
truck production for the second quar
ter of 1923, as compared with the
first quarter, will he revealed with
the publication of official N. A. C. C.
figures, according to the Charles H.
Fuller company of Chicago, newly ap
pointed advertising and sales counsel
for the Republic Motor Truck com
pany of Alma, Mich.
An exhaustive Investigation of the
truck Industry, covering not only
truck manufacturers but truck buyers
throughout the United States, Indi
cates steadily Increasing sales for the
balance of the year, officials of the
Fuller company state.
Rasing Its plans on the Fuller sur
vey, the Republic company Is enter
ing upon a broad expansion of Its
distributing facilities, under the direc
tion of O. W. Hayes, president, and
E. E. Slog, general sales manager.
As a solid foundation for this activity
the Republic company boasts of 70.
000 trucks already In service, more
than any other exclusive truck manu
facturer.
Production facilities of the Re
public company enable It to manu
facture more than 3,000 trucks of all
sizes per month. In addition to a
rapid transit model, four sizes, rang
ing from ong and one-quarter tons to
four and one half tons, are regularly
manufactured.
Warning Against Home
Remedies for Batteries
H. B. Noyes, president of ths local
Exlde Service station, the Auto
Electric and Radio corporation, de
clares: "If folks could realize the cost
of the batteries that are thrown Into
the graveyard before their time—
that are burled alive—they would be
more careful with their own.
"Many times batteries are brought
to my attention that are only a few
months old—yet so far beyond repair
that they must be 'burled.' And Just
a little care during their lives would
have prevented It.
"This generally Is caused by
negligence or horns treatment for
some suspected ailment.
"If folks want to take care of their
own batteries, they should first visit
the service station of some reliable
manufacturer and learn how battery
men are glad to furnish thla infor
mation.
"When they do thla there will be
fewer lotteries 'burled alive' In the
storage battery graveyard.”
Sales Manager Confers
With Local Reo Dealer
C. A. Triphagen, assistant sales
manager of tha Reo Motor Car com
pany of Lansing, Mich., spent a day
last week with the J. M. Upper Motor
company, local Reo distributors.
Mr. Triphagen Is making a tour of
the country visiting ths various Reo
distributors. According to J. M.
upper of the J. M. Opper Motor com
pany, Mr. Triphagen said that there
have been more Reo cars and "speed
wagons" built In 1923 than In any
^ther like period sine# the Heo Motor
Car company was organized II year*
ngo. He also Bay* that the Reo
factory is behind in filling their or
tiers for cars and that it will bo aev
eral months hefors they will bo ablo
to catch up with their unfilled or
der*.
*1595
to.fc.ToU4*
No Need to Be An Acrobat
No contortions are needed in getting in and out
of the WiUys-Knight Coupe-Sedan—there are
no folding seats to climb over or squeeze
between. All five passengers enter and leave
easily,comfortably, through doors both front and
rear. Why pay as much for less convenience?
' • $,* »• ;
Othmt Hitty-Kntghi mndeht 3-pm$s, Touring 112381 * —
7 Touring 91438/ 5-m«» Country Club t?6X$ / S-pmsu
tint, .1/ pricms f. o. *.
to change prices and gp^dflcmtions wiihoui natter
CITY DEALERS
FoUom Auto Co.,
S9IS Military Avenue
Opocentky Brother*
5134 S. 24th Street
WILLYS-OVERLAND, INC.
2862 Farnam St. Phono HA rnejr 0383
Factory Branch—Open Evenings
CITY DEALERS
Grand Motor* Co.
2918*11 Sherman A*#.
Council Bluff* Overland Co.,
Council Bluff*
♦
Bent Rim Cause
of Many Blowouts,
Say Tire Experts
Autoist# Are Warned to Have
Their WTieel# Inspected
and Trued Every
Two Weeks.
Bent rims are », direct cause of rtm
cuts, of tires blowing from the rims,
and of the breaking of the wire
cables at the base of the tire. Often
times motorists can not understand
why their Urea should "blow'’ w'hen I
they are driving along elowly. The
fact Is that the overstrained carcass
thus reached the limit of Its endur
ance and gives out as the result of
former misuse and abuse.
Many motorists, were they to exam
ine the wheels on thplr cars, would
be surrVflsed to notice thAt their rims
are bent along the edges. These bent
rim flanges are ordinarily little
thought of, yet they cause a goodly
percentage of tire trouble.
When the wheel hits a frog or a
switch of a street car track or a
hole In the road, there Is a tendency
to flatten the rim, especially If the
tire Is under-inflated. The rim’s sup
port, however. Is essential to the life
of the tire. If it Is bent so that It
does not fit the tire and causes the
side walls to bulge, the motorist may
know that trouble is to he expected
unless the condition is overcome lm- i
mediately.
By truing up their rims, motorists
may avoid much tire trouble. And
half of the pleasure of motoring Is
freedom from trouble. A good rule
to follow Is to have rims and tires
Inspected fortnightly, according to
Miller tire experts. When rim trouble
la found, It may usually be over
come by careful tapping with a small
hair.mer.
In order to guard against such a
condition, It Is wise* to keep out of
car tracks and holes where the de
pression allows the weight of the car
to rest upon the rims. It Is also ad
visable to avoid quick, slanting Jolts
of the wheels against curbs. Es
pecially Is It Important to cross In
tersections of street car tracks care
fully. •
Ford Production Set# Now
Record; 40.803 Cars in Week
Production of the Ford Motor com
pany continues to move up to new
records. During the week ending
Tuesday, July 17, domestic assembly
plants turned out 40,80$ cars and
trucks, The Ford News announces.
The new record Is 428 better than
the pervious high mark which was
40.375 for the week ending Tuesday.
June II.
Motor Car Making
Big Neighborhood
"Soon,” says W. L. Killy of the
Killy Motor company, "there will be
no east, west, north and south In
America. The motor car Is bringing
the sections together and making
them one. Potato farmers frem Mich
igan and Minnesota are discussing
ihe orange crop with growers In Cali
fornla and Florida. Men from rltl is
thousands of miles apart are getting
acquainted at country clubs and on
golf links.
"The motor car has brought the
American states closer together than
counties were In the time of our
fathers and grandfathers. The oceans
are closer together now than adjacent
state capitals were then. With all
of these hundreds of thousands of
people getting acquainted with ench
other's problems snd point of view;
Amerlcnn unity and understanding is
Inevitable."
Company Tries in Vain to
Put Up “Untidy” Placard
"It take* constant auprcvlaion to
keep a factory clean, no matter how
hard you try," la the comment made
I by John M. ficott, factory manager
of the Olda Motor worki," and «ome
tlmes It take something more than
that.
“We have always prided ourselves
at Lansing on having every corner
of the plant as clean as It was hu
manly possible to keep It, and In or
der to keep the men right up on
their toes, we put up a little Job on
them. A notice was posted, stating
that after a certain date, the depart
ment that was the least tidy would be
decorated with -a sign that said: 'This
is the most untidy department In the
olds Motor work*,’ and the boys
Were served with the information that
the sign would stay where It was put
until some other department let its
foot slip.
"On the date *et, the committee ap
pointed for the purpose made a tom
-I . '<■ ae who dr'W the dis
I era re badge. Tn». *i*n fu ntvsr
' placed, and I don't'think that tt sver
Rickenbacker Vigil*
Lo* AngeJe* Distributor*
Detroit, Mich., July 29.—Capt. K.
V. Rickenbacker arrived In Loa An-w*
geles, Cal., Thursday, on hU fourth
biff swing around Jhe United States
since last December, when he re
turned from Europe.
He makes It a point to meet every
Rickenbacker distributor on his own
ground, not once but several times
In a year.
"I believe that Is the only way a
sales director can keep Informed as
to conditions, which In this Industry
change rapidly." says Captain Rick
enbacker.
In a wire to President B. F Everltt,
the captain states that the four-wheel
brake has created "a tremendous im
, - v.r, *, ■ n-v h<re he has l*en and
dealers in many places are now tak
dn - for as far js 61- days In
advance.
I
-
Champion X.
ra cognimad
at a ndsrd for
Ford Cara and
Trucks and
Fordson Trac
tors costa bat
60c
\
The price of 75 cents for the" Blue Box_\
Line of dependable Champion Spark
Plugs and 60 cents lor Champion X is
only possible because more than 65 per
cent of all spark plugs made are Champion.
Installing Champions by the full set
will save you in first cost and in oil
and gas. They will give new power and
pick-up to your engine. It will perform
better in every way.
Champion ia a bettor apark plug be
eauae of ita wonderful new core—iden
tified by the Double-Rib. A type and
eiae for every engine. Sold everywhere.
Champion Spark Plug Co., Toledo, Ohio
Champion Spark Plui On. of Canada, Limited, Wlrdaa*. Ont.
CHAMPION
y Dependable for Every Engine
- . . _
1
Coupe for Tu*o
*1185
The Sedan
*1545
Price* /. o. b. Pontiac
Coupe for Five
*1445
You Can Easily Buy a Closed Car on
Oakland’s Special Payment Plan
Because.of the moderate and
convenient terms of Oakland's
Special Payment Plan, many
families—who had at first in*
tended purchasing open cars
—are finding it quite easy to
acquire one of the desirable
Oakland closed cars without
straining the family budget*
All families hope eventually
to own a real closed car. The
greater comfort, security, and
all-weather utility of a coupe
or sedan give a pride of owner
ship equalled only by the
owning of one’s home*
Why postpone the purchase
of your eventual car? Ask us
today to explain how easily
you can acquire any one of
three luxurious, smooth
running, six-cylinder closed
models at a price and on terms
easily within your reach.
Road iter . . $97$ Sport Touring . $116$ Sedan . . . $154$
Touring Car . 99$ Coupe for Two 118$ AU Prtttt F. O. B.
Sport Roadster 114$ Coupe foe Phre 1449 Naiwc Mwk|m
Oakla d"6
Oakl and Motor Car Co.
Oakland Bldg., 20th and Harney Stt. Telephone AT Untie 2920
Wholesale-Retail—Factory Branch Service, which means
a permanent interest in every Oakland and its owner.
,Oft.kl&nd
