New Studebaker Models Attract Much Attention Improvements in Equipment and Construction Receive Much Favorable Com ment from Public. Announcement of the new 1924 model Studebaker cars has aroused widespread Interest In Omaha, accord ing to O. N. Bonney, local Stude baker dealer. Refinements and a few minor me chanical changes have been made in the big six, which has established • n enviable record for five years. Everything for which one can wish in motoring comfort, convenience and Utility has been provided. Equipment Is complete. A large, 'roomy trunk Is furnished ©n the big six sedan, coupe and speed ster, while tb£ closed cars have heater, flower vase and Interior read ing lights. Standard equipment of the opfcn cars also Includes an inspection lamp, mounted on the instrument" hoard, and in the touring car a complete tool kit is carried i nthe left front door. Grip handfes on the body rails are a feature of the touring car. The special six line comprises four models, mounted on the standard 119 inch chassis with 50-horsepower, 3 1-2x5 inch motor; two-passenger roadster, five-passenger touring car, five-passenger coupe and five pas s, i gar sedan. Among many unusual features of the light six touring car nre the all-steel body; one-piece, rainproof windshield with cowl lights set In the base; quick action cowl ventilator; close-fitting curtains; large rectangu lar window in the rear curtains and thief-proof transmission lock. ] New Red Bird Has Lons Wheel Base Art and Durability Combine to Make Willys-Overland Product Attractive. A roomier body, wide deep seat cushions, a wheel base of 106 inches and a spring base of 136 inches are features in the new Overland Red Bird thmt set it apart from the usual so-called sport model. The Willys Overland company has radically de parted firom the stereotyped design of the speedy. fleet»llned touring car by furnishing plenty of room for comfortable riding on all roads. The car is painted Jlandaly Maroon, a color entirely uncommon and pleas ing. This shade blends with the nick-led *i|Upt»r with bw ©»!'. ni.-k< l eJ drum head lamps. mefiWtT wind shield stanchions, scuff plates and outs de door handles. Then there Is a khaki top of durable texture, with ' red bindings and welts, while the In terior of the car is exceedingly artistic and serviceable in red Spanish grain ed upholstering. Among the'list of complete equip ment on the Overland Red Bird are nickeled bumpers front and rear, spare rim and tire carrier, dnshlight, speedometer, door grips, scuff plates and other extras that assure the owner of every necessity that stands for convenience. The tires are 30x 3 1-2 straight wall Fisk cords and each detail in connection with this new model enters into a job that will add to the glowing achievements of the Willys-Overland company. Cadillac Enlarges Used Car Department - i “The constant increase in our busi ness of selling re-new-ed and rebuilt used cars has made it necessary for ua to take the entire third floor of our building for a used car sales room," says J. H. Hansen of the J. H. Hansen Cadillac company. “For some time our used car de partment has been crowded for space, and it was finally decided that n separate salesroom would be devoted to cars that are renewed and In con dition for sale. “Many of Omaha's prominent peo ple are patrons of our used car de partment. They arc wise buyers who realize that cars as good as new can be purchased here, less the deprecia tion. Many ears in our stock can hardly be distinguished from new. some having been used only a few hundred miles.'1 The third floor of the Hansen Cadlllac building formerly was oc cupied by William F. Rnesslg, auto mobile painter, handling an exclusive trade, who has now taken quarters In the Yellow cab building. Andrew Murphy & Sons Co. Put in New Front The Andrew Murphy & Sons com pany Is remodeling the entire front of its building. When completed It will have one of the most attractive showrooAis in the city. The front of the showroom will be of plate glass, giving an S3 foot show window. The interior of the show room will be reflnlshcd and re furnished In the most beautiful style, so that the company may more ef fectively display lta line of Durant and Star cars. Mr. Wilson. In speaking of the re modeling, said: “While we have »n Joyed a very good business In the past, we have never felt that we could display the Durant and Star in a h’flttlng manner, hut when we have finished with the present work we will be aide to abow our care with a much better background.” Ford Owners Install the Speedwell Oiler and and notice the difference. I Perfect Lubrication for Fords Sold ti ndar bank guarantee Keeps the motor from overheating | no more burnt out hearings, scored cylinders and pistons. In creases motor power. 1 Speedwell Oiler Co. ISIS Daufla. SI. Omaha, N,h. Peerless Head Is Color Stickler Made to Order Shade of New Car Is Called Collins Blue. Perhaps no single characteristic of the new Peerless cars has' been tht object of more favorable public com ment than their exceptional color of ferings, which are optional to each purchaser, it 1s stated at the Peerless plant In Cleveland. Collins blue, rjch maroon and dust proof gray are optional for each of the nine models, and. In addition, the four-passenger phaeton Is furnished In Dorothy blue upon request at no extra cost. Kaoh of these colors is just ns distinctively Peerless in Its own way as the original lines and design of the car are distinctive. R. H. Collins, president and gen eral manager of the company, Is of an ultra-discriminating nature when It comes to what he considers a pleasing color combination. Some of his Ideas on color were narrated by other officials of the company the other day. Before the new Peerless was an nounced several months ago, color after color was submitted to Mr. Col lins for his approval. Always he had some criticism to express regarding the blues submitted. This one should he a little lighter* or that one darker, or another Just wasn't the best blue he had ever visioned, he said. As a consequence, experiment after experiment was made by Peerless color experts. Finally an effect was arrived which satisfied him. "This is exactly what I want." he said one morlng, when experts were beginning to wonder whether he would ever he satisfied. “What do you call It?” A smile appeared on the faces of the men In the room and,then one of them said: "Why, we will call It Collins Blue. That's the only name we know of for it.” "All right,” he answered, returning the smile. “Call It Collin’s Blue. I'm mighty proud of it.' Sprague Tire Stations to Handle Gasoline The Sprague Tire and Rubber com pany, operating a chain of free tire service stations in various parts of the country, will add gasoline and oils to their line, according to an announcement made at the Omahn office this week by E. H. Sprague, president. The new line will be known as Sprague Wonder Oil and Gasoline and will be distributed* through Sprague service stations di rect from the refineries. Two carloads of gasoline were re ceived In Omnha this week from southern refineries and a car of oils and several additional cars of gns are enroute. The new gas will not turn yellow or amber with age, It is said, thus proving that all foreign substances have been removed and making It more suitable to the use of high power engines. Hoard on Sidewalk Ho: I am going to buy a roadster. She: Why don’t you buy a touring car? I think it is nice to take your friends out. He: Gosh, if I were going to take my friends, I would have to buy one of those Coney Island busses. Bee Want Ads Produce Results Omaha-Made Tire Week Gets Endorsements Displays Planned for Store Windows and Open House Will Be Observed En tire Week. The Chamber of Commerce and the Lions club were the first organiza tion* to endorse the Omaha-Made Tire week movement, the t«ions club offi cially endorsing It Friday noon at a special directors' meeting presided over by J. Dean Ringer, president. The Chamber of Commerce di rectors have held no regular meet ing, but according to W. E. Ellis, assistant commissioner, a large dele gation of members will visit the Omaha tire and rubber plants during the week set aside by the mayor's proclamation. Arrangements are being made throughout the business district for special window displays and numer ous features are being planned by of ficials of the three plants. A friendly rivalry has sprung up between the Nebraska Tire and Rubber company, the Overland Tire and Rubber com pany and the Sprague Tire and Rub ber company as to which will nave the most novel display during the week and which will furnish the most and best entertainment. Open house will be observed at each of the three factories and thou sands of Omaha and Nebraska peo ple who have never seen automobile tires manufactured are expected to tike advantage of this opportunity of seeing how tires are made. Tho mayor's proclamation this week stnrted a great deal of comment among business houses and already many Omaha ears are replacing east ern tires with Omaha-made goods. Memorize License, Warns Omaha Dealer "Do you know the license number of your motor car?” asks Guy h. Smith, local Cleveland Six distributor. "If you do," he continues, "you j are one of the few who really make j it their business to memorize their j car number. Taken as an average. : about seven out of 10 when asked ' the number of their automobile are j obliged to rummage through their I pockets anil oftentim* s go as far ns to look at their car to furnish the information. "This condition should be rectified. Now. if you use a motor car con stantly, or even occasionally. It is worth studying. Tou would not for get the number of your house or telephone. Then why should you slight your motor car? "Thousands of motor cars are being stolen ^ach year. Statistics show that this pumber is increasing. Who knows UuJ. whM JOttr ear may be one of the marly this year? It Is much eusler to trace a car when all the numbers of that cor have been fur nished than It Is by description only. If you do not know the numerals on your license plates as well as the motor and serial numbers, learn them today. This information may come in mighty handy when you think you , have the least need for it." 0 Police in Buenos Aires, South Amer ica, wear tags on their uniforms indi cating how many languages they speak. Some of them are linguists in five different tongues. Sales Counsel Predicts Gain Investigation of Truck Indus try Indicates Increase, Says Republic Firm. A substantial Increase In mptor truck production for the second quar ter of 1923, as compared with the first quarter, will he revealed with the publication of official N. A. C. C. figures, according to the Charles H. Fuller company of Chicago, newly ap pointed advertising and sales counsel for the Republic Motor Truck com pany of Alma, Mich. An exhaustive Investigation of the truck Industry, covering not only truck manufacturers but truck buyers throughout the United States, Indi cates steadily Increasing sales for the balance of the year, officials of the Fuller company state. Rasing Its plans on the Fuller sur vey, the Republic company Is enter ing upon a broad expansion of Its distributing facilities, under the direc tion of O. W. Hayes, president, and E. E. Slog, general sales manager. As a solid foundation for this activity the Republic company boasts of 70. 000 trucks already In service, more than any other exclusive truck manu facturer. Production facilities of the Re public company enable It to manu facture more than 3,000 trucks of all sizes per month. In addition to a rapid transit model, four sizes, rang ing from ong and one-quarter tons to four and one half tons, are regularly manufactured. Warning Against Home Remedies for Batteries H. B. Noyes, president of ths local Exlde Service station, the Auto Electric and Radio corporation, de clares: "If folks could realize the cost of the batteries that are thrown Into the graveyard before their time— that are burled alive—they would be more careful with their own. "Many times batteries are brought to my attention that are only a few months old—yet so far beyond repair that they must be 'burled.' And Just a little care during their lives would have prevented It. "This generally Is caused by negligence or horns treatment for some suspected ailment. "If folks want to take care of their own batteries, they should first visit the service station of some reliable manufacturer and learn how battery men are glad to furnish thla infor mation. "When they do thla there will be fewer lotteries 'burled alive' In the storage battery graveyard.” Sales Manager Confers With Local Reo Dealer C. A. Triphagen, assistant sales manager of tha Reo Motor Car com pany of Lansing, Mich., spent a day last week with the J. M. Upper Motor company, local Reo distributors. Mr. Triphagen Is making a tour of the country visiting ths various Reo distributors. According to J. M. upper of the J. M. Opper Motor com pany, Mr. Triphagen said that there have been more Reo cars and "speed wagons" built In 1923 than In any ^ther like period sine# the Heo Motor Car company was organized II year* ngo. He also Bay* that the Reo factory is behind in filling their or tiers for cars and that it will bo aev eral months hefors they will bo ablo to catch up with their unfilled or der*. *1595 to.fc.ToU4* No Need to Be An Acrobat No contortions are needed in getting in and out of the WiUys-Knight Coupe-Sedan—there are no folding seats to climb over or squeeze between. All five passengers enter and leave easily,comfortably, through doors both front and rear. Why pay as much for less convenience? ' • $,* »• ; Othmt Hitty-Kntghi mndeht 3-pm$s, Touring 112381 * — 7 Touring 91438/ 5-m«» Country Club t?6X$ / S-pmsu tint, .1/ pricms f. o. *. to change prices and gp^dflcmtions wiihoui natter CITY DEALERS FoUom Auto Co., S9IS Military Avenue Opocentky Brother* 5134 S. 24th Street WILLYS-OVERLAND, INC. 2862 Farnam St. Phono HA rnejr 0383 Factory Branch—Open Evenings CITY DEALERS Grand Motor* Co. 2918*11 Sherman A*#. Council Bluff* Overland Co., Council Bluff* ♦ Bent Rim Cause of Many Blowouts, Say Tire Experts Autoist# Are Warned to Have Their WTieel# Inspected and Trued Every Two Weeks. Bent rims are », direct cause of rtm cuts, of tires blowing from the rims, and of the breaking of the wire cables at the base of the tire. Often times motorists can not understand why their Urea should "blow'’ w'hen I they are driving along elowly. The fact Is that the overstrained carcass thus reached the limit of Its endur ance and gives out as the result of former misuse and abuse. Many motorists, were they to exam ine the wheels on thplr cars, would be surrVflsed to notice thAt their rims are bent along the edges. These bent rim flanges are ordinarily little thought of, yet they cause a goodly percentage of tire trouble. When the wheel hits a frog or a switch of a street car track or a hole In the road, there Is a tendency to flatten the rim, especially If the tire Is under-inflated. The rim’s sup port, however. Is essential to the life of the tire. If it Is bent so that It does not fit the tire and causes the side walls to bulge, the motorist may know that trouble is to he expected unless the condition is overcome lm- i mediately. By truing up their rims, motorists may avoid much tire trouble. And half of the pleasure of motoring Is freedom from trouble. A good rule to follow Is to have rims and tires Inspected fortnightly, according to Miller tire experts. When rim trouble la found, It may usually be over come by careful tapping with a small hair.mer. In order to guard against such a condition, It Is wise* to keep out of car tracks and holes where the de pression allows the weight of the car to rest upon the rims. It Is also ad visable to avoid quick, slanting Jolts of the wheels against curbs. Es pecially Is It Important to cross In tersections of street car tracks care fully. • Ford Production Set# Now Record; 40.803 Cars in Week Production of the Ford Motor com pany continues to move up to new records. During the week ending Tuesday, July 17, domestic assembly plants turned out 40,80$ cars and trucks, The Ford News announces. The new record Is 428 better than the pervious high mark which was 40.375 for the week ending Tuesday. June II. Motor Car Making Big Neighborhood "Soon,” says W. L. Killy of the Killy Motor company, "there will be no east, west, north and south In America. The motor car Is bringing the sections together and making them one. Potato farmers frem Mich igan and Minnesota are discussing ihe orange crop with growers In Cali fornla and Florida. Men from rltl is thousands of miles apart are getting acquainted at country clubs and on golf links. "The motor car has brought the American states closer together than counties were In the time of our fathers and grandfathers. The oceans are closer together now than adjacent state capitals were then. With all of these hundreds of thousands of people getting acquainted with ench other's problems snd point of view; Amerlcnn unity and understanding is Inevitable." Company Tries in Vain to Put Up “Untidy” Placard "It take* constant auprcvlaion to keep a factory clean, no matter how hard you try," la the comment made I by John M. ficott, factory manager of the Olda Motor worki," and «ome tlmes It take something more than that. “We have always prided ourselves at Lansing on having every corner of the plant as clean as It was hu manly possible to keep It, and In or der to keep the men right up on their toes, we put up a little Job on them. A notice was posted, stating that after a certain date, the depart ment that was the least tidy would be decorated with -a sign that said: 'This is the most untidy department In the olds Motor work*,’ and the boys Were served with the information that the sign would stay where It was put until some other department let its foot slip. "On the date *et, the committee ap pointed for the purpose made a tom -I . '<■ ae who dr'W the dis I era re badge. Tn». *i*n fu ntvsr ' placed, and I don't'think that tt sver Rickenbacker Vigil* Lo* AngeJe* Distributor* Detroit, Mich., July 29.—Capt. K. V. Rickenbacker arrived In Loa An-w* geles, Cal., Thursday, on hU fourth biff swing around Jhe United States since last December, when he re turned from Europe. He makes It a point to meet every Rickenbacker distributor on his own ground, not once but several times In a year. "I believe that Is the only way a sales director can keep Informed as to conditions, which In this Industry change rapidly." says Captain Rick enbacker. In a wire to President B. F Everltt, the captain states that the four-wheel brake has created "a tremendous im , - v.r, *, ■ n-v h