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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (April 8, 1923)
Ford Works Out ' Novel Plan to Aid Auto Buyer Purchaser May Make Weekly Deposit in Bank, Receiv ing Interest at Regu lar Rate. / Henry Ford Is about to aea hla prophecy of 20 years ago fulfilled. In 1903, when he started building light cars at a low price, he stated: “I will build a car for the multi tudes.” Since that time he has built and placed in the hands of users over 7.000,000 Ford cars, more than 60 per cent of all cars In operation In the United States. But this large share of the total sales does* not fulfill the Ideal Mr. Ford had in mind 'when the above statement was made, which Ideal he still has In mind. It Is questionable whether there would be as many own ers of automobiles, of all makes, In the world today as there now are Ford owners alone had Henry Ford never conceived the Idea of building a car so high In quality and endur ance and so low In original cost and upkeep that '.he average man ccrtild afford to own and operate It. New Plan. Mr. Ford's Idea was not merely to build a car which could be sold In large numbers In order that corre sponding profits might be made for the manufacturer, but rather to build a dependable car within the financial reach of every family, regardless of its station In life. A plan has been worked out by the Ford Motor company whereby those who always have waited a car, but could see no way of obtain ing it, now may attain their goal through the Ford weekly purchase plan. Through the co-operatloh of banks, the purchaser may make his weekly, deposit in the hank, as he does his Christmas savings deposits, receiving Interest at the regular rate paid by the bank on savings accounts. These deposlts may be in any amount, even as low as $5. Sales Increase Expected. When a sufficient amount has been deposited the purchaser has the op tion of obtaining his car and paying the remainder as he rides, or con tinuing with his regular deposits un til the full amount Is in the bank before he takes delivery of his car. Ford Motor company officials say that this plan undoubtedly will In crease their sales for next year by a full million cars. They are, ac cordingly, planning on building 2,500, 000 cars during 1924, as most of those who are now making their weekly de posits will then be obtaining delivery of their cars. X In addition to the nine Ford deal ers in Omaha and Council Bluffs, each of whom have been active In making this plan possible, the following banks have arranged for special facilities to assist the depositors and are lend ing their whole-hearted support: Mer ».«hants National, First National, Live stock National, Bank of Benson, all of Omaha, and the City National and j First National of Council Bluffs. According to reports, a large num ber of marriages are occurring be tween the Japanese and Koreans. Omahan Tells of New Tire to Be Made Here —Photo by Heyn. ft. J. Marshall. Announcement was made last week by the Sprague Tire and Rubber com pany of a new ribbed Ford cord tire to be manufactured by Its Omaha plant. The new tire, according to R. J. Marshall, city salesmanager. Is the result of months of research conduct ed by the Sprague company and con tains qualities not yet Introduced Into the tire business. The sidewall of the tire, that has generally been the weak part of any tire has been strengthened by a se ries of ribs on this new product, ac cording to Marshall. An extra ‘‘chaf ing strip” has also been added to pre vent strain at the point the tire fits on the rim. “This new cord will do away with many troubles the motorist haa had wifh sidewalls." says Marshall. “The construction, with its rihbed sides, Is such that it will resist stone bruises and other damaging blows every tire is subject to.” The ribs will Have a tendency to' throw a stone away from the tire, rather than puncture the fabrics, it is ■ said. The tires will be made in Ford ; sizes only, but IS per cent over the i regular ^standard sizes. Besides Omaha the new tire will be marketed through the chain of Sprague free tire service stations now being opened In leading cities of the country. Several carloads have aLj ready been shipped to Dallas. Tex.71 where the first station under the new plan was opened several weeks ago. Tire Firm Official Visits Local Branch Harry E. Field, vice president and J general sales director of the Lee ; Tire and Rubber company of New York visited the Omaha branch re cently on his way to the Pacific coast, for the purpose of sizing up the general business situation and to confer with the branch manager. Harvey Jones. He states that the Lee Tire and Rubber company showed a gain of 100 per cent earn ings iu. 1922 over 1921. Brush the buns lightly with evapor ated milk for glazing. Wills Sainte Claire Man Is Essay Winner For the pur* logic and abundant common sens* of hi* argument re garding th* many ways In which na tional automobile shows benefit- th* Industry, th* trade and th* public, E. Phil Merrill of th* Wills Sainte Clair* factory sales force has been awarded th* Tiffany watch offered as first prize by the National Automobile Chamber of Commerce for the best essay on th* real value of the big shows. Th* contest was Inaugurated In De cember and so many essays were submitted that It has taken more than two months to analyze and Judge their respective merits. As a lecturer Mr. Merrill has attend ed virtually all of the big national shows for 14 years. His description of the Wills Sainte Claire points of superiority has been an attraction that has caused thou sands to pause In front of the Gray Goose exhibits, and has given them an understanding knowledge of motor car construction that they could not otherwise have acquired. 8. H. Miles, manager of the na tional shows at New York and Chi cago, who served as the chairman E. Phil Merrill. of the committee on awards, states that the contest evoked immense in terest and a uniformly high grade of responses. Many of the essays sub mitted gave the committee Ideas en tirely new regarding the subject. Some of these Ideas will, it is promis ed, be put to practical use in the na tional shows In the future. - ~ "" Cadillac Sales Contest in Form of Steeplechase Every Cadillac salesman In Omaha, Lincoln and Sioux City territories met with J. H. Hansen, president of the1 Hansen Cadillac company, at the Fon tenelie hotel Friday night and plans were laid for an aggressive sales cam paign. Quotas were set for the three offi ces and for the different departments, i retail, wholesale and used cars, and weekly and monthly priies were ah nounced for offices, departments and Individual salesmen. The contest Is: to last five months and Is laid out as a steeplechase. The course and prog ress of salesmen participating In the race Is outlined on a large map hung In the salesmansger’e office. "Since April 1 we have sold and de livered 12 new Cadillac cars and taken orders for meny more. Thie la the greatest sales contest we ever held, and we are certain that with this ad ditional Incentive our salesmen In dividually will go over their quotas In the contest,” Mr. Hansen says. STRENGTH AND SAFETY IN THE BODY OF STEEL If yon could see the main body structure ol Dodge Brothers Business Coupe before the enamel is baked on, and before the interior it furnished, you would be profoundly impressed by its strength. N You would see that every panel, every pillar, end every rib is steel—that even the door eilla and * window mouldings ere steeL You would see that all of these parts and sections are electrically welded together into one staunch steel body, with no bolts or rivets to work loose, nothing to rattle or squeak or warp. ' And you would realize that, like the all-steel Pullman coach, this unique construction—origin ated by Dodge Brothers for this car—represents the last word in protection to passengers—the ultimate achievement in closed car sturdiness. * V The Price of the Business Coupe U $1100 delivered. O’BRIEN-DAVIS-COAD AUTO CO. 28th end Hernejr Streets - \ Telephone HA rney 0123 Council Bluffs Selesroom—33-3S Fourth Strook Tslephono Council Bluffs 691 Love Flourishes on Bank Roll. Professor Says Warns Students Not to Marry Until Prospective Hubby Has Saved at Least $2,500. ' Berkeley, Cal., April' 7.— Advice to the lovelorn wae given the other day by Baldwin Woods, connected with the engineer department and a dean in the University ot California summer school. In cold, cruel words. Woods advised his students to refrain from matri mony until the prospective husband had saved at least $2,500. ■‘This advice may sound unroman tic, but love's own sweet dream can flourish more readily when the prop er financial goal Is reached," declar ed the savant, who has won the title Canadian Heroes Tour City in Studebaker 3 » '%mm Canadian Hand at the World last week starting nut on a sight seeing trip of Omaha In a fleet of Stude baker ears. ' " ___ _ "Instructor in Matrimony" through his advice.1 Warns of Matrimony. "Tho young man who finds himself with nothing more than a college diploma and a ‘promise1 of a job should not plunge headlong into mat rimony." he said. . "T;he average man of 22 years can command a salary of $150 a month. "If the girl is worth while and has real Interest in her prospective hus band. she will not hesitate to wait for >im. And if the man' is worth while he will not want his bride to be de prived of anything she has been ac customed to Just for the privilege of marrying him. “ A man earning $150 a month can and should save $50. That is, of course, if he continues his frugal col lege habits and does not have hlB fling at expensive clothes and amusements. Should Save $2,500. "At 28 this same man should have saved $2,500. Then he man-lee. HI* wife i* In accord with hla ambition#— and I think on# of the blessing* of oo education la that It leads to marriage between people of the aarne training— they will go on aavlng. Of course their savings will most likely be cut In half. But at 30 the couple should hav# 34,000 In hand. Including Interest on the previous savings. "It he Is the right kind of man he will take bis $4,000 to a banker, who will show him a good investment at 6 per cent. And If he leaves the $4,000 untouched, by the time he Is 65 it will have amounted to$32.000 assuring him a monthly Income of $160, which will amply provide for old age of himself and wife." Nevada “Zephyr” Blows Load of Ilay Over Fence Mlnden, Nev., April' 6.—Picking up a wagon and Its load of hay and lift ing them over a six-foot fence was the prank of a "Washoe zephyr" which swept Carson valley recently. Kd Millar, of Millar’s dairy, left the wagon standing in the feed lot In the evening. In the morning he found the hay scattered over the adjacent corral. So was the wagon. X * > ANNOUNCEMENT of Interest to MILLIONS of FAMILIES “I will build a car jor the multitude” Said Henry Ford in 1903—Read how the fulfillment of that prophecy is now made possible through the For many years it has been Henry Ford’s personal ambition #to make the Ford the universal family car — to put it within *the reach of the millions of people who have never been priv ileged to enjoy the benefits of motor car ownership. During the past fifteen years over 7,500,000 Ford cars have been placed in the hands of retail customers—more than a million and a half of them within the past twelve months —and yet there are still millions of families who are hopefully looking forward to the day when they can own a Ford. And now the way is open. Under the terms of this plan you can select your Ford Car, set aside a small amount each week and you will be surprised how soon you will own it In the meantime your money will be safely deposited to your credit in one of the local banks where it will draw interest. Think it over. Five dollars will start an account. The whole family can participate in it — father, mother, brothers and sisters each doing a little. Why not start today. Stop in and talk it over with your local - Ford dealer. He will be glad to fully explain the details of the plan and help you to get started toward the ownership of a Ford car. See Any of the Following Authorized Ford Dealers: IN OMAHA Adkins Motor Co. McCaffrey Motor Co. Galbreath Motor Co. C. E. Paulson Motor Co. Hannan-Odell-Van Brunt, Inc. Sample*Hart Motor Co. Pnivertal Mo*r Co. IN COUNCIL BLUFFS Bowers Motor Co. Hughes-Parmer Motor Co. Any of the Following Banks Will Receive Deposits Under the Above Plan: IN OMAHA First National Bank Merchants National Bank Live Stock National Bank Bank of Benson IN COUNCIL BLUFFS First National Bank City National Bank