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What "Pure Soap” means to your complexion
The other day we were talking with a
young woman who had been recently
graduated from a well-known women’s
college.
"One of the experiments in our chemistry course, ” she
said'. "was the analysis of Ivory Soap. We all made
the experiment together, and Jonnd that Ivory Soap
H as as pure as it is possible for a soap to be. ”
The head of the Domestic Science Department of
another great college told her classes last year that
Ivory was "the purest soap yon can buy. ”
But millions of women who have never
seen a chemical laboratory or taken a
course in domestic science have discovered
Ivory’s purity through actual daily use on
their faces.
To the chemist Ivory’s purity means a
perfect balance of the finest soap ingre
dients, and freedom from all adulterants
such as artificial coloring matter, med
icines, et cetera.
To the woman who uses Ivory, its purity
means mildness, gentleness, and safety for
the loveliest complexion.
There arc those who still believe that
certain kinds of soaps can perform mir
acles upon the complexion.
But both science and experience have
proved that the only miracle which may
be expected from any soap is the miracle
of healthful, refreshing cleanliness. That
miracle Ivory Soap has performed upon
millions of lovely complexions since 1879.
IVORY SOAP
99it/iM% PURE IT FLOATS
Procter & gamble
a.
"The School Board meets tonight," says Mrs Jollyco, ending her
first talk to the high school students as a board member, "and it will
be my duty to present your answer to rhis question
"What kind of soap do you want'"
"Ivory1" The shout almost shakes the ceiling
Perhaps there are other still, small votes, but —
“It seems,” says the speaker, smiling, “that the Ts' have it'"
“Oh. dear. I've forgotten my soap, tries piety Bet- Westbrooke
Instantly help comes from all sides.
Mrs Westbrooke. who is chaperoning the party offers her cake
of Ivory
“Here's my Guest Ivory. '* says Sally Jollyco
And from the hotel bathroom comes Elsie Benson » voice: "Why
worry' Here's Ivory in the soap holder already."
No one happens to notice little Mona Foldetol as she furtively
puts back into her bag a cake of her aunt t brightly colored, heavily
perfumed "beauty soap '
•"Guest Ivory"—the daintiest little cake of soap you can imagine
—“as fine as a soap can be " Ask your grocer or druggist about it.
It is aru'
Ye*. Nunc Tippit ri going to be married'
And whaf do you suppose she is doing in this picture1
Here we see her trying on the dre*s Mrs Joltyco has given her lot the
wedding, which has been washed fresh as new in Ivory Soap suds - rustling
white taffeta, filmy chiffon, precious lace, and all'
We have an idea that Teewee s present to Tippit will be a doren cake* of
Ivory Soap There are few gift* she would pme mote
For delicate garments -Read this Safety Test
Before you trust your costly fine fabrics
to any soap in any form, a doubt naturally
comes up in your mind
Is this soap really safe'"
Ask yourself ‘ V'ouU I hr wrl/inpto
utr tnii map on my pur
A soap wfm h is too strong for voui
fat e is natur.illy too strong tor votir
debt are and <ostlv I'armcni
Ivory Flakes is simply Ivory Soap in flake
form Of inurw it li Jlv mitts this im|»>r
•am safcrv rest
For Ivory Soap, pure, mild, gentle, white
lias protested the laies and hands of
millions of women since IH‘,u
Ivors I lakes oilers s.m a real m.trfif oi
It'S li insmr rhi si rs hnnl garments
Von i iv
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