/ What "Pure Soap” means to your complexion The other day we were talking with a young woman who had been recently graduated from a well-known women’s college. "One of the experiments in our chemistry course, ” she said'. "was the analysis of Ivory Soap. We all made the experiment together, and Jonnd that Ivory Soap H as as pure as it is possible for a soap to be. ” The head of the Domestic Science Department of another great college told her classes last year that Ivory was "the purest soap yon can buy. ” But millions of women who have never seen a chemical laboratory or taken a course in domestic science have discovered Ivory’s purity through actual daily use on their faces. To the chemist Ivory’s purity means a perfect balance of the finest soap ingre dients, and freedom from all adulterants such as artificial coloring matter, med icines, et cetera. To the woman who uses Ivory, its purity means mildness, gentleness, and safety for the loveliest complexion. There arc those who still believe that certain kinds of soaps can perform mir acles upon the complexion. But both science and experience have proved that the only miracle which may be expected from any soap is the miracle of healthful, refreshing cleanliness. That miracle Ivory Soap has performed upon millions of lovely complexions since 1879. IVORY SOAP 99it/iM% PURE IT FLOATS Procter & gamble a. "The School Board meets tonight," says Mrs Jollyco, ending her first talk to the high school students as a board member, "and it will be my duty to present your answer to rhis question "What kind of soap do you want'" "Ivory1" The shout almost shakes the ceiling Perhaps there are other still, small votes, but — “It seems,” says the speaker, smiling, “that the Ts' have it'" “Oh. dear. I've forgotten my soap, tries piety Bet- Westbrooke Instantly help comes from all sides. Mrs Westbrooke. who is chaperoning the party offers her cake of Ivory “Here's my Guest Ivory. '* says Sally Jollyco And from the hotel bathroom comes Elsie Benson » voice: "Why worry' Here's Ivory in the soap holder already." No one happens to notice little Mona Foldetol as she furtively puts back into her bag a cake of her aunt t brightly colored, heavily perfumed "beauty soap ' •"Guest Ivory"—the daintiest little cake of soap you can imagine —“as fine as a soap can be " Ask your grocer or druggist about it. It is aru' Ye*. Nunc Tippit ri going to be married' And whaf do you suppose she is doing in this picture1 Here we see her trying on the dre*s Mrs Joltyco has given her lot the wedding, which has been washed fresh as new in Ivory Soap suds - rustling white taffeta, filmy chiffon, precious lace, and all' We have an idea that Teewee s present to Tippit will be a doren cake* of Ivory Soap There are few gift* she would pme mote For delicate garments -Read this Safety Test Before you trust your costly fine fabrics to any soap in any form, a doubt naturally comes up in your mind Is this soap really safe'" Ask yourself ‘ V'ouU I hr wrl/inpto utr tnii map on my pur A soap wfm h is too strong for voui fat e is natur.illy too strong tor votir debt are and r •am safcrv rest For Ivory Soap, pure, mild, gentle, white lias protested the laies and hands of millions of women since IH‘,u Ivors I lakes oilers s.m a real m.trfif oi It'S li insmr rhi si rs hnnl garments Von i iv • «•« - » »k tft- » ft « . ft ■ .'ft < i ** ft v ft* i N •* • Vft * W ft > • * ta ft • «**