Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Jan. 21, 1923)
1923 Auto Show to Start Year of Motor Prosperity All Signs Point to Record Business During Coming Months, Omaha Dealers Say as Exhibit Nears. The record-breaking automobile pro duction figures for 1922. with the pre diction of manufacturers that 1923 will see a atili further increase of about 10 per cent, give additional as surance that Omaha's "Back-to-Pros perity” automoliile exposition will lead the way to a big automobile soiling season in the middle west. The 18ih annual show will be held at the Audi torium February 28 to March 3. 8 total of 2,527.000 cars and trucks were manufactured in 1922. an in crease of 320,000 oter the previous record year of 1920, The middle west, which has just been emerging front the agricultural depression, did not experience its share of this business. While sales of leading lines were good in the cities, they wore not so good in th* country. Show to Make Change. But the show will make a change in this condition.' The great increase in the value of farm products over a year ago. the very fact that there has been such restricted buying in this section for the last two years, the fact that other lines of business have already fell tho effects of this new impetus, and that in spite of the season, the automo bile industry is being spurred on by it, all give this assurance emphat ically. When the secretary of agriculture estimates that the 1922 crops were worth nearly $2,000,000,000 more than those of 1921: when the governor of Nebraska estimated that the crops of ibis state reached a value of $.'>00,000, o00, or an average of $4,000 for every farm, when conditions generally have shown such wonderful improvement ijfceiilly. it is certain that the Omaha section will assume its old position in the automotive industry. “Back to Prosperity.” "That is why we are calling it the 'Back-to-Prosperity' exposition.” says A. R. Waugh, commissioner of the iirrmha Automobile Trade association, who is again managing the show this t ear. “The New York show is a fur ther indication. The announcement of new moder ately priced cars, the many' innova tions. combined with the car an nouncements of the late fall and win ter, have attracted more attention than in years. And all of the leading new lines will he on display at the Omaha show. It will arouse the in terest and atart the buying, which will result in one of the most active automotive years we have known.” Appreciative Mayor. Martin's Ferry. O.. dart. 10.—Mayor Howard A. Huff sen# letters of ap preciation to persons who aided the city government in its work during 1922. New Buick Sport Roadster on Four-Cylinder Chassis I Buick sprang an eleventh-hour surprise at the New York show by introducing a new sport roadster mounted upon the four cylinder chas sis. The new model has everything com monly associated with types of its < haracter, with plenty of nickel to adorn its rich, red body. Nickeled parts include the radiator, windshield wiper, transmission control, emergency brake lever, running board guards, deck rails, hood fasteners, running board binding and binding for the khaki top. It has drum head and cowl lamps, motormeter with dumb bell radiator cap, beloved plate glass adjustable windshield wings and an adjustable rear vision mirror. There is a. ventilator in the t<?p of the cowl, adjustable from the instru ment board, which also carries a white face speedometer, oil guage, ammeter Mini combination switch. There is also a ventilator control. The steering wheel control lever anil horn button are walnut. The trimming is in specially em bossed leather to match the body. There are pockets in each door, one of which is used for side curtains, large compartment for packages back of driver's seat, a spacious luggage compartment in the rear deck with flush type door provided with a lock. Other features of thfs new model— Model 39 it is designated—are remova ble toe and floor carpets, spare win * 1 carrier, right hand gasoline tank fill cr, beveled glass back certain light, waterproof side curtains with clear vision window’s and signal pocket. The wheel base is 109 inches, tires 31x4. llegtilar wheels are wood with Ilouk wire or Tuarc disc optional. Foreign Makers Copy American Car Designs "From a study of new models of cars manufacturers abroad are offer ing for 1923. it would appear as tlmuc foreign automobile designers and body builders have been copying the lines of American cars,” says A. C. Barley, president of the Barley Mo tor far company. “There is always a tendency here in America to belittle the value of do mestic productions and overestimate the value of similar articles produced abroad. “The actual facts are that aside from a fe wweil known and reputable coach makers abroad, most of the au tomobile body designs produced by foreign manufacturers have been freakish and impractical. There is a marked improvement, however, in the majority of the models now being announced by foreign motor car man ulacturers.” Mr. Barley has been a close student of automobile coach work for many years and it was under his direction that the smart body styles, charac teristic of Roomer cars, were devel oped. Mr. Barley has lately’ been greatly absorbed in manufacturing a new car which bears his name, it being his idea to put a new six-cylinder car on the market to sell for under $1,500 and having the characteritstics of finish and appearance which are generally associated only with cars costing over 92,000. K. & M. Truck Body Plant Increases Production The K. & M Truck Body Works at Tekonsha, Mich., "ill start steady production of truck cabs and stoke and closed bodies for . Fords early this spring. D. (J. Martinson. general man ager of Keep & Martinson, lias au thorized a sales and advertising pro gram for the K. & M. products, and factory equipment and production " ill be speeded up as soon as this can be accomplished. Tekonsha is in tlie center of one of Michigan's important hardwood ! belts where this company Uas many holdings, and Mr. Martinsaon believes that due to the recent large demands for trucks and truck equipment that the If, & M. truck cabs and bodies "ill find a ready and immediate out let. This equipment has heen made and marketed in a small way for some time and the extra values given in engineering, material and workman ship, have brought so many requests that the present expansion became necessary. Mechanical Signals for Closed Cars on Sale Here Difficulty has been experienced by motorists trying to comply with the City ordinance in respect to tlie new direction signals for elpscd cars, which goes into effect February 10 A limited number of these signals have been secured by the National Accessories, Inc. which will hr sold at a moderate price. Special dolors Predominate at New York’s Auto Show Returning from the National Auto mobile show at New York, local au iomobile men state that they found few innovations. According to II Hansen of the .T. H. Hansen Cadillac company, the newest things at the New York, show are found right here in Omaha on fine ears, but special color schemes are much in vogue. "Cars afe now bring finished in all colors of the rainbow, and nick* , el trimming and equipment are pop- \ ular," s.i\s Mr. Hansen. “Special col* ors suitnig individual tastes have long been available to Cadillac purchasers of Omaha." In Mr. Hansen's opinion, the most interesting^ thing about the show was ! the enormous attendance, surpassing ! by many thousands the attendance of 1 any previous show. For the past few . $1310 Delivered Buick Model 23 • Four - 36 SO many folks would ljke to have a new Buick if they could only trade in the old caTto advantage. H. PELTON The New Buick Dealer specializes on this service to customers. If your car is worth what you ask for it we can deal with you. / • 2019 Farnam Street j Phone AT lantic 1716 New Price FACTORY • _ __ years the attendance has been tight, but this year the attendance was gerater than in any pre-war year. People showing interest in good mo tor cars came not only from every part of the country, but in large nuiiV|i hers from the middle west. Special] trains were run from as far west as Texas and special Pullmans from coast to coast. “Automobile price* have become «ta ble. The demand is heavy. Orders | were placed by dealers for carloads yes trainloads, for the months of April, May and June when a steal shoelace is expected because of the , Inability of the factories to secure material for the continually lm teas- ! in# production, ami this is true with many pood ears besides the Cadillac," says Mr, Hansen. Canada lias lOfi.OOO Indians on re serves thioujihout the Dominion. .New Buick Dealer >iells His First G. M. G. Truck II. Belton, new Buick dealer at 2019 Famam street, sold his first G. M. o\ truck last Monday. Mr. Belton re cently took on the retail saJes for this truck and intend® to push th® new line. He anticipates a iplendid truck business along with hi® r®p* idly growing Buick business. The good Maxwell is outselling on the closest possible comparison of the four great evidences of value—manu facturing superiority, better perform ance, greater beauty and durability. The motor of the good Maxwell is decidedly unusual for tine performance, long life and extreme flexibility in care of this class. In every detad of design and manufacture tt evidences the determination of the powerful organization now' building the good Maxwell to earn complete domi nance in its price field Trices f. o. b. Detroit, revenue tax •o be added: Touring Car, *885. Roadster. *885; Club Coupe, *985. Four-Passenger Coupe. *1235. Sedan. *1335 PETERSON-MILLARD CO. 28th and Farnam HA rney 5066 Hhe Good MAXWELL ___________* December 1921 Car and Truck Sales 50,203 • t Everything Points to the Greatest Spring Demand for Ford Products in Company’s History r i December 1922 Car and Truck Sales 105,799 f * 1,202,517 Ford Cars and Trucks were delivered to retail purchasers in the United States alone during 1922— Actual deliveries for last month greatly exceeded any previous December in the history of the Ford Motor Company— It was the ninth consecutive month in which more than 100,000 Ford Cars and Trucks were retailed— keeping the Ford Plants working at capacity to meet dealers' requirements— In many parts of the country dealers are already finding it necessary to specify later delivery dates on certain types because there are no reserve stocks to draw from— Commercial users, business houses and farmers, antici pating their future requirements, are placing orders and taking delivery of Ford Cars, Trucks and Fordson Tractors to insure against delay— Everything points to the biggest shortage of Ford Products this Spring that has ever existed— The only way you can be sure of obtaining delivery of a Ford Car, Truck or Fordson Tractor is to list your order immediately— % • ! We have given you these facts as they actually exist so that if you are planning to purchase a Ford Car, Truck or Tractor for use this Spring or Summer, you can list your order now and take advantage of our dealer’s first opportunity to make delivery __ \ See Any Authorized Omaha or Council Bluffs Ford Dealer 0 A Small Deposit and Easy Payments if Desired