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About The frontier. (O'Neill City, Holt County, Neb.) 1880-1965 | View Entire Issue (July 29, 1948)
SECTION B... Pages 1 to 8 • ' ' The Frontier VOLUME 68.—NUMBER 12. O'NEILL, NEBRASKA. THURSDAY. JULY 29. 1948. New Ben Franklin Store Is Last Word in Store-Keeping Opening of New Home is ‘Realization of a Dream’ for A. E. Bowen At 9 a. m. today (Thursday) a new era in variety store mer chandising in the northcentral Nebraska region will begin. The new Ben Franklin store, owned by A. E. (Archie) Bowen, will swing wide its doors for a gala 3-day grand opening celebration. The location is about the only thing that remains unchanged, according to Mr. Bowen. Butler Brothers construction engineers and architects, in cooperation with Mr. Bowen, planned every detail of the new store. They consider it an outstanding example of efficiency from the standpoint of store design. The gleaming new exterior is an attractive addition to U’ Ncill’s shopping district. “Within the store exervthing has been done to make shop ping a pleasure. The streamlined interior is equipped with mod ern display fixtures, natural wood counters have been installed and an elaborate array of fluorescent lighting adds greatly to store cheer and merchandise display. Interior of the new building measures 45 x 125 feet. There are 2 main entrances to the store—both are set back sev eral feet from full view side display windows. A large dis play window in the center lines with the entrances. Im mediately inside the entrance is a full-width lobby. The interior is highly il luminated. with 4 rows of 4 unit fluorescents stretching the length of the building. All told there are 38 fixtures or 152 candles. In the rear are the paint and wallpaper departments, ladies and men’s rest rooms, and the store offices. The full basement is devot l ed almost entirely to stocli room, heating and air condit ioning. To Mr. Bowen, the opening of the new store, which ha: cost many thousands of dol lars, is the realization of ; fllream, he says. Mr. Bowen came to O’Neil in July, 1902, with his parents M-1 •How often do YOU run out of hot water? v_ J yoc/ A/£t/£R mu/ ...IF YOU OWN THIS NEW SERVEL GAS WATER HEATER! Say good-bye to worries about water running cold in the middle of a shower... or half way through the family wash. Today, this is a thing of the past... thanks to the new automatic Servel Ball-Type Gas Water Heater. Based on an exclusive, now operating principle, this heater gives you all the hot water you need, whenever you want it! What's more, Servel provides water that’s always hot enough to operate the newest home laundry and dishwashing machines. These outstanding advantages • —and many more—are made pos sible by Servel’s revolutionary ball type design, which brings water to a full heat faster . . . keeps it hotter longer . . . and cuts down operating costs. \ Beautifully streamlined Servel is ultra-modern in appear ance, too, with its handsome jacket —made of heavy-gauge steel and finished with sparkling white New tone. Come in and see the new Servel models today. . _. Ralph N. Leidy Phone 410 — O’Neill WHEAT SUPPORT FIXED AT $2.06 Purchase Agreements Will Be Available Through December 31 The support price on wheat has been set at $2.06 per bush el for this year’s crop. Robert L. Green, chairman of the Nebraska Production and Marketing association, said that purchase agreements were announced July 16 for 1948 crops of corn, wheat, barley, rye, oats and grain sorghums, under the department of agri culture’s price support pro gram. Under purchase agreements, 1 farmers will be assured of the ' same price support as afforded by loans without the necessity of paying interest. This is ex pected to simplify the program for farmers and reduce the ad ministrative cost. With respect #to the 1948 wheat crop, Mr. Green said that purchase agreements i would be available to growers through December 31, 1948. i _ Ainsworth Boy, 9, I ‘Accidentally Shot’ I AINSWORTH — Nine-year-11 , old Fred Ellis died Thursday, | July 22, on his uncle’s farm in | southern Brown county after what County Sheriff Charles Brown said was an “accidental shooting.” A .22-caliber rifle was found beside the boy in the home of Nels Fredrickson. The parents, Mr. and Mrs. | Wallace Ellis, said the boy had been staying at the uncle’s home for about a week. None of the Frederickson family was home at the time of the shoot ing and details are lacking. The bullet penetrated the lad’s shoulder. Woman Dies While Enroute to Hospital AINSWORTH — Mrs. Neil Denny. 45, of Ainsworth, died, Thursday night, July 22, en- j route by air to an Omaha hos pital. She was a sufferer of infantile paralysis. The flight was begun a few hours after the woman’s ill ness was diagnosed as polio. The plane was owned by Roy Snyder, farm implement dealer for whom her husband work-1 ed. The pilot said Mrs. Denny■ died when the plane was near | Fremont. I His father, the late Frank Bowen, and his mother, Mrs. Emily Bowen, who lives here still, opened a variety store. Mr. Bowen literally “grew up with the town.” In 1913 he graduated from O’Neill high school. Later he served with the forces during World War I. After the war—in 1919—he returned to O’Neill, took over his lather’ business, remodeled and expanded the store. In the intervening years he has on 3 other occasions undertaken ma jor remodeling. In 1933 the Bowen store joined up with the Ben Frank lin organization. Mr. Bowen is one of 2,000 independent Ben Franklin merchants who oper ate a home-owned variety store. Robert (“Bob”) Fox, of Min neapolis, Minn., Butler Broth ers special store superintend ent who devotes his time ex clusively to opening new stores throughout the United States, has been in the city for the past 10 days helping launch the handsome new Bowen store. He says the new O’ Neill store is an example of Butler Brothers’ plan to make Ben Franklin home-owned va riety stores the last word in modern variety store-keeping. Complete assortments o f new variety merchandise will I be on sale during the grand ! opening celebration. The staff, numbering 12 persons, has been busy unpacking new mer chandise and adding last-min ute touches to the displays so that everything is in readi ness. Frontier Want Ads will sell _ that excess property. | DOLLAR DAYS I Comfort Thursday-Friday-Saturday-July 29-30-31 | CANNON TOWELS | 20x40, Plaid design with wide colored border. Ex ceptional quality. Green-Peach-Red-Blue HOPE MUSLIN — Bleached, snow-white muslin. 36” width. Regular 39c quality. 3 Yards for ... UNBLEACHED MUSLIN— Heavy, firm muslin. Has many domestic uses. 36” width. jk 4 r*. . a NYLON HOSE | First quality, full-fash- 1 ioned nylon hose. 42 I gauge. Extremely sheer I appearance. For econ- I omy in hosiery this is a I value. 8*4 to IOV2. 9 Morning Mist Shade. H LADIES COTTON HOSE— Good, serviceable hose for every day wear. Tan shades. Sizes 9'/2, ^1 10 and 101 Si* 3 pairs 21) LUNCH CLOTHS — 54x54, Plain colored with herring bone weave. Yellow, Rose, Blue and Green. Limit 2 to customer. ‘tim only . lUk - ...— ■ QUADRIGA CLOTH The finest in cotton print. Fast color and needleized. Large selection of pat- . terns and colors. $ 2 1_I yards for . WASH CLOTHS — Haynes quality. 13x13, plain colors, highy absorbent. 8 for only .—. FLOUR SACK TOWELS — Hemmed. 18x33, Laundered, ready for-use. Limited 6 to customer. 6 MEN'S UNION SUITS I Combed cotton knit. i| Two button on shoulder 1 style. Sizes 40 to 46 Suit . I THIS WAY, folks, for our big DOLLAR I DAYS specials! Right here are the wid est assortments of the biggest values in town . . . money-savers you can’t afford to miss! You’ll be amazed when you see that DOLLAR BILL s-t-r-e-t-c-h-! Every counter piled high with down to earth bargains. Get here early for 1 the best pickin’s. Boors Open 8:30 A. M. Thursday and Friday — Saturday 9:00 I CLOSED FLOUR SACKS— I 18 x 35. A first quality sack—no holes—Laundered. Regular 29c value. 5 'll,. Mj CHILDREN’S COVERALLS— I Full cut, sanforized, blue covert. Built to stand rough wear Sizes 0 to 8. Each . I “— — - - - — — — —— — — —-1—ii—i nrii—ij-ij-u-i_-ttS MEN’S WORK SOCKS— I Regular length or anklet style in good quality cotton 1 —White-Brown-Grey. Sizes 10 to 12. | 6 pairs 1 for . ._. I MEN S PAJAMAS - C oal style, full cut, in print ed percale. Regular 3.79 Quality. Sizes A B C & I) Pair .„. COTTON PRINTS - J Fast color. 36” width. 1 Striped and floral pat- J terns. Ideal for school j sewing. 1 O for . I BOYS OXFORDS — Size 2Vi to 6. Sturdy^* all-leather upper withtj) Brown rubber soles. Reg. 5.95 value, pair LADIES APRONS — Cotton print. Full cut BOYS T-SHIRTS — White cotton knit. Sizes 30, 32 and 34. 2 for only . BOY’S ATHLETIC SHIRTS^ White ribbed cotton. Stock up for school wear. Sizes 26 to 32. 3 for only .;. .. BOY’S SHIRTS — Sizes 2-3-4-5-6. Short sleeve, sport type shirt with 1 long pointed collar. Large pocket. Dot Snapper and 1 reg. button styles. White only. 1 Each 1 MEN’S SPORT~SHIRTS~^ I Short sleeves—Washable cotton. Blue or Tan. ] Sizes SML. 1 I LADIES SHOES One rack of assorted styles and broken sizes. Values to $4.98 Only . One rack of assorted styles and broken sizes. Values to $5.95 i Only ...