SECTION B... Pages 1 to 8
• ' '
The Frontier
VOLUME 68.—NUMBER 12. O'NEILL, NEBRASKA. THURSDAY. JULY 29. 1948.
New Ben Franklin Store Is
Last Word in Store-Keeping
Opening of New Home is ‘Realization of a
Dream’ for A. E. Bowen
At 9 a. m. today (Thursday) a new era in variety store mer
chandising in the northcentral Nebraska region will begin. The
new Ben Franklin store, owned by A. E. (Archie) Bowen, will
swing wide its doors for a gala 3-day grand opening celebration.
The location is about the only thing that remains unchanged,
according to Mr. Bowen.
Butler Brothers construction engineers and architects, in
cooperation with Mr. Bowen, planned every detail of the new
store. They consider it an outstanding example of efficiency
from the standpoint of store design.
The gleaming new exterior is an attractive addition to U’
Ncill’s shopping district.
“Within the store exervthing has been done to make shop
ping a pleasure. The streamlined interior is equipped with mod
ern display fixtures, natural wood counters have been installed
and an elaborate array of fluorescent lighting adds greatly to
store cheer and merchandise display.
Interior of the new building
measures 45 x 125 feet. There
are 2 main entrances to the
store—both are set back sev
eral feet from full view side
display windows. A large dis
play window in the center
lines with the entrances. Im
mediately inside the entrance
is a full-width lobby.
The interior is highly il
luminated. with 4 rows of 4
unit fluorescents stretching
the length of the building.
All told there are 38 fixtures
or 152 candles.
In the rear are the paint and
wallpaper departments, ladies
and men’s rest rooms, and the
store offices.
The full basement is devot
l ed almost entirely to stocli
room, heating and air condit
ioning.
To Mr. Bowen, the opening
of the new store, which ha:
cost many thousands of dol
lars, is the realization of ;
fllream, he says.
Mr. Bowen came to O’Neil
in July, 1902, with his parents
M-1
•How often do
YOU run out
of hot water?
v_ J
yoc/ A/£t/£R mu/
...IF YOU OWN THIS
NEW SERVEL GAS WATER HEATER!
Say good-bye to worries about
water running cold in the middle
of a shower... or half way through
the family wash. Today, this is a
thing of the past... thanks to the
new automatic Servel Ball-Type
Gas Water Heater. Based on an
exclusive, now operating principle,
this heater gives you all the hot
water you need, whenever you want
it! What's more, Servel provides
water that’s always hot enough to
operate the newest home laundry
and dishwashing machines.
These outstanding advantages
•
—and many more—are made pos
sible by Servel’s revolutionary ball
type design, which brings water
to a full heat faster . . . keeps it
hotter longer . . . and cuts down
operating costs. \
Beautifully streamlined
Servel is ultra-modern in appear
ance, too, with its handsome jacket
—made of heavy-gauge steel and
finished with sparkling white New
tone. Come in and see the new
Servel models today.
. _.
Ralph N. Leidy
Phone 410 — O’Neill
WHEAT SUPPORT
FIXED AT $2.06
Purchase Agreements Will
Be Available Through
December 31
The support price on wheat
has been set at $2.06 per bush
el for this year’s crop.
Robert L. Green, chairman
of the Nebraska Production
and Marketing association, said
that purchase agreements were
announced July 16 for 1948
crops of corn, wheat, barley,
rye, oats and grain sorghums,
under the department of agri
culture’s price support pro
gram.
Under purchase agreements, 1
farmers will be assured of the '
same price support as afforded
by loans without the necessity
of paying interest. This is ex
pected to simplify the program
for farmers and reduce the ad
ministrative cost.
With respect #to the 1948
wheat crop, Mr. Green said
that purchase agreements
i would be available to growers
through December 31, 1948.
i _
Ainsworth Boy, 9, I
‘Accidentally Shot’ I
AINSWORTH — Nine-year-11
, old Fred Ellis died Thursday, |
July 22, on his uncle’s farm in |
southern Brown county after
what County Sheriff Charles
Brown said was an “accidental
shooting.”
A .22-caliber rifle was found
beside the boy in the home of
Nels Fredrickson.
The parents, Mr. and Mrs.
| Wallace Ellis, said the boy
had been staying at the uncle’s
home for about a week. None
of the Frederickson family was
home at the time of the shoot
ing and details are lacking.
The bullet penetrated the
lad’s shoulder.
Woman Dies While
Enroute to Hospital
AINSWORTH — Mrs. Neil
Denny. 45, of Ainsworth, died,
Thursday night, July 22, en- j
route by air to an Omaha hos
pital. She was a sufferer of
infantile paralysis.
The flight was begun a few
hours after the woman’s ill
ness was diagnosed as polio.
The plane was owned by Roy
Snyder, farm implement dealer
for whom her husband work-1
ed.
The pilot said Mrs. Denny■
died when the plane was near |
Fremont. I
His father, the late Frank
Bowen, and his mother, Mrs.
Emily Bowen, who lives here
still, opened a variety store.
Mr. Bowen literally “grew
up with the town.” In 1913 he
graduated from O’Neill high
school. Later he served with
the forces during World War
I.
After the war—in 1919—he
returned to O’Neill, took over
his lather’ business, remodeled
and expanded the store. In the
intervening years he has on 3
other occasions undertaken ma
jor remodeling.
In 1933 the Bowen store
joined up with the Ben Frank
lin organization. Mr. Bowen is
one of 2,000 independent Ben
Franklin merchants who oper
ate a home-owned variety
store.
Robert (“Bob”) Fox, of Min
neapolis, Minn., Butler Broth
ers special store superintend
ent who devotes his time ex
clusively to opening new
stores throughout the United
States, has been in the city for
the past 10 days helping launch
the handsome new Bowen
store. He says the new O’
Neill store is an example of
Butler Brothers’ plan to make
Ben Franklin home-owned va
riety stores the last word in
modern variety store-keeping.
Complete assortments o f
new variety merchandise will I
be on sale during the grand !
opening celebration. The staff,
numbering 12 persons, has
been busy unpacking new mer
chandise and adding last-min
ute touches to the displays so
that everything is in readi
ness.
Frontier Want Ads will sell
_ that excess property.
| DOLLAR DAYS I
Comfort
Thursday-Friday-Saturday-July 29-30-31 |
CANNON TOWELS |
20x40, Plaid design with
wide colored border. Ex
ceptional quality.
Green-Peach-Red-Blue
HOPE MUSLIN —
Bleached, snow-white muslin. 36”
width. Regular 39c quality.
3 Yards
for ...
UNBLEACHED MUSLIN—
Heavy, firm muslin. Has many
domestic uses. 36” width. jk
4 r*. . a
NYLON HOSE |
First quality, full-fash- 1
ioned nylon hose. 42 I
gauge. Extremely sheer I
appearance. For econ- I
omy in hosiery this is a I
value. 8*4 to IOV2. 9
Morning Mist Shade. H
LADIES COTTON HOSE—
Good, serviceable hose for every
day wear. Tan shades. Sizes 9'/2, ^1
10 and 101 Si*
3 pairs 21)
LUNCH CLOTHS —
54x54, Plain colored with herring
bone weave. Yellow, Rose, Blue
and Green. Limit 2 to customer.
‘tim only . lUk
- ...— ■
QUADRIGA CLOTH
The finest in cotton print.
Fast color and needleized.
Large selection of pat- .
terns and colors. $
2 1_I
yards for .
WASH CLOTHS —
Haynes quality. 13x13, plain colors,
highy absorbent.
8 for
only .—.
FLOUR SACK TOWELS —
Hemmed. 18x33, Laundered, ready
for-use. Limited 6 to customer.
6
MEN'S UNION SUITS I
Combed cotton knit. i|
Two button on shoulder 1
style.
Sizes 40 to 46
Suit . I
THIS WAY, folks, for our big DOLLAR I
DAYS specials! Right here are the wid
est assortments of the biggest values in town
. . . money-savers you can’t afford to miss!
You’ll be amazed when you see that DOLLAR
BILL s-t-r-e-t-c-h-! Every counter piled high
with down to earth bargains. Get here early for 1
the best pickin’s.
Boors Open 8:30 A. M. Thursday and Friday — Saturday 9:00 I
CLOSED FLOUR SACKS— I
18 x 35. A first quality sack—no holes—Laundered.
Regular 29c value.
5 'll,. Mj
CHILDREN’S COVERALLS— I
Full cut, sanforized, blue covert. Built to stand
rough wear Sizes 0 to 8.
Each . I
“— — - - - — — — —— — — —-1—ii—i nrii—ij-ij-u-i_-ttS
MEN’S WORK SOCKS— I
Regular length or anklet style in good quality cotton 1
—White-Brown-Grey. Sizes 10 to 12. |
6 pairs 1
for . ._. I
MEN S PAJAMAS -
C oal style, full cut, in print
ed percale.
Regular 3.79
Quality. Sizes
A B C & I)
Pair .„.
COTTON PRINTS - J
Fast color. 36” width. 1
Striped and floral pat- J
terns. Ideal for school j
sewing. 1
O for . I
BOYS OXFORDS —
Size 2Vi to 6. Sturdy^*
all-leather upper withtj)
Brown rubber soles.
Reg. 5.95 value, pair
LADIES APRONS —
Cotton print. Full cut
BOYS T-SHIRTS —
White cotton knit. Sizes 30, 32 and 34.
2 for
only .
BOY’S ATHLETIC SHIRTS^
White ribbed cotton. Stock up for school wear.
Sizes 26 to 32.
3 for
only .;. ..
BOY’S SHIRTS —
Sizes 2-3-4-5-6. Short sleeve, sport type shirt with 1
long pointed collar. Large pocket. Dot Snapper and 1
reg. button styles. White only. 1
Each 1
MEN’S SPORT~SHIRTS~^ I
Short sleeves—Washable cotton. Blue or Tan. ]
Sizes SML. 1
I
LADIES SHOES
One rack of assorted styles
and broken sizes.
Values to $4.98
Only .
One rack of assorted styles
and broken sizes.
Values to $5.95
i
Only ...
