Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The North Platte semi-weekly tribune. (North Platte, Neb.) 1895-1922 | View Entire Issue (Dec. 13, 1918)
A PAGE OF PRACTICAL SUGGESTIONS FOR HOLIDAY SHOPPERS . - . : BECAUSE SHE realizes that as never before, gifts this year must represent something more than mere expenditure and extravagance, the Christmas Shopper will turn to these worth while as sortments with especial relief and delight. Here is Merchandise that meets daily needs things as ser viceble as they are attractive, and which as gift selections, reflect the -spirit of the day Furs possess peculiar charm that is in full harmony with the spir it of gift giving, and when val. ues such as these are offered they promise their full worth in service and utility. Sweaters more than ever will be chosen as gifts this year. These fine selections of warm" attractive sweaters are of unusul importance to early Christmas shoppers. jfcfli For Wee Tots lO'l'i The most charming eifts of all 3 y & will be the ones selected from 'this section where baby's every comfort and happiness has been provided for with unusual care. Gloves First of all, gloves of this char acter are well worth giving and these assortments which cover a splendid variety of values and colors will settle many a Christmas problem. Hosiery -i No gift suggestion could be more sensible and practical than this, and it's all the more interesting because it carries the added ad vantage of unusual quality. .11 Ilk 1L f Children's Sweaters Warm, coloriui sweaters that will be certain of a hearty wel come, and just as sure to take higher pricings in the future as markets be come more restricted. Slippers When one is seeking comfy artioles of. wear ing apparel, the, feet should not be neglect ed. This interesting: showing of warm felt slippers will prove that this store has given them ample atten tion. You may select a pair for every member of the family and in a number of attractive negligee colorings as well as in substantial leathers for men. Men's Furnishing Here are grouped the kind of gifts every man appreciates, good furnishings that are a compliment to a man's idea of good taste and have no suggestion of extravagance or waste. Jewelry Particular attention is directed $ to jewelry of a serviceable na- v jiUYq9 comprising selections of such items as custom has pronounced in dispensable to the well dressed woman. WILCOX DEPARTMENT STORE North Platte, Nebraska 5 Bags and Purses The thoughtfulness which prompts one to choose a hand bag or purse will also encourage giving care to quality of material and work manship. At least these assortments indi cate that a high degree of quality was em phasized in their selection. Silk Underwear - 'i.-ii r-w i I lhese Jresh stocks have aiv b rived just in time to share a place in these first time shown Christmas assortments. They have a charm of new ness mingled with the distinction of more than ordinary quality. Silks Many weaves ol charming color tones and rare excell ence are here. Their popularity aud practi cal merit is indeed sufficient to place them at the head of appropriate gifts. Handkerchiefs A k For years handkerchiefs have been looked upon as most ap- T"1 jAvpiiaic iniH. ms year when women are even keener for sensible giving, thsee values will unquestionably enjoy great popularity. j-1 MORNING HOURS ARE BEST FOR SHOPPING After waiting on scores of gift seekers all day long, it is no wonder that salespeople become quite worn out as the day begins to wane. It isn't to be expected that any human being, despite the great strain, will remain just as cheerful and sweetly obliging at 4:30 o'clock in the afternoon as during the early morning hours. Shop early in the day and you will feel amply repaid by the intelligent and happy co-oporation which the salespeople will accord you, while they still feel refreshed from a good night's sleep.