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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 20, 1916)
THE OMAHA SUNDAY BEE: FEBRUARY 20. 1916. 14 n HUDSON SPRINGS A REAL8URPRISE Wildest Rumor of the New Super Six is Tame Compared with the Truth. Air-Cooled Vie with the Water -Cooled at Show CAR IS HEBE FOR THE SHOW Th new ivt-iMfnpr Hudson siiper tlx shown at the Omaha motor ihow h startled the motor world. Thin In not merely a new model with minor refine ment. It Is an absolute upheaval ef alt present Itnprrs.-lnn and beliefs ret:r1tnir motors and particularly slx-cylindcr motors. Even the rumor of th new Hud on ear has for months kept motordom on de. But the wildest rumor was tame compared to the truth. ltd builder Helm that th Supcr-SI begins a revolution and there eeemt every reeeon to an tlelpat thet their beUof Is well founned. Th heart of the new Hudson Super-SH lie In the motor. In whleh In compre hended a new Invention of lliiflwn ens.' neer. The motor Is patented and -the nam 8upr-Rlx l reflitered. so tint the full benefit of the dlnrov.ay lielonK solely to the Hudson company nnd to owners of Hudson cars. Same ! aa Before. The motor Is no larner than taat year's motor, pHxS Inches, but the power has been Increased V) per cent. Th beet power heretofore effectively produced by a all-cylinder motor of this capacity waa about forty-five horsepower. The new Hudson Fuper-RIx effoctlvely tine sev-enty-alX horsepower. Yet the new motor Is atrlctly conventional In every feature. It U Simply an advance on the prneent type f standard motor, with the adinV tlon of the new discovery of the Hudson engineers. This utilizes more of the de veloped power. The motor develops about eighty-four horsepower as In old type sixes, but owing- to Its absolute smooth-, ness and lack of vibration less than eight horsepower Is consumed within the motor Itself, leaving the tmmenaa margin of seventy-six horsepower to ba utilised in driving the car. The iurer-fllx In an official test on the Pheepshead Bay Speedway under the rules and supervision of the American Auto mobile association hae broken all stock car records up to 100 miles. This was a real "stock" car. No change was mads In (Compression, In pistons. In valves camshaft, oiling system, timing or In any other respect. Th car was not only standard In all details, but It had a full nven-paaeenger body and equipment. This story of th achievement of the Fuper-Slx seems almost unbelievable, yet it la certified by a representative of the American Automobile association, and by the teohnlcal editor of Motor, -who were offiolal observers. Many tests of various kinds were made. With two passenger tn the car and with wlndahlold and top In place tha Buper-Blx made a record of 109 miles tn eighty minutes tl.4 seconds, or an average speed of 74.(7 miles per hour. On a two-mile lap one complete circuit of tb track. Its record waa 7(.m,mllea per hour. This waa dona not once, but several times. Many times In succession It made reoorfls ef a lap In one minat tit sec onds to one minute Hi seconds, varying by tfea fraction ef a second. The clock- like regularity waa perfectly amastng to all observers. "With five passengers tn the ear and with, windshield and top up It exceeded seventy -three mile per hour and aver aged aver seventy mile In sixty minutes actual running. The local representative Is Ouy I Smith. FRANKLIN ft X. - - ,u.. urn.'-' Jf V 11 ) : : WjJ Ik-XT A " . - .. - L : -Lir-- . . .. WHITE 45 COLE-e m st---ri ,XaC. . I fMm -zC lU' . -k ."a t:. 3 , ... .. -m.. . - jr- 1 '.x V-vew'' COLE IN THEJOYIE FIELD Manag-ing: Director of Film Com pany Declares Cole Eiffht i Car for Toujh Work. GETS ADVICE OF ENGINEER DESCRIBES ADVANTAGES OF BAREFOOT" RUBBER TIRES 'The new 'Barefoot' rubber, usel In Goodrich Plack' Tread tires and other Goodrich products." say W. P. Ruther ford, local branch manager for the H. F. Ooodrich Iltibber company, "wag flrt called Hyiier-nubber,' which It Is of course. But, one of Its most valuable eharscf eristics, for tire (and shoel pur poses, is Its rllng quality Its tenacious srlp on smooth and slippery surfaces. "Through that It gives Its maximum traction with a minimum of friction When you put on the brake tn stop the car, or throw in the clutch to start the car, the tires male of this Goodrich rub ber alloy Instead of grinding against the ground for traction, cling to It, a yvnr bare foot wonld cling to a sHopery fltSsr. That's whv we've finally christened 1L" and trade-marked It," as 'Barefoot' run- ber. ' "Weigh a Goodrich 'Barefoot' Mr of any size against the corresponding alia of other makes of tire, and you'll find It many pounds lighter, thot'gh many ! 'miles' stronger." I Influence of Auto Show Far Reaching The Influence of the annual national automobile show Is farther reaching than Is commonly believed or even admitted throughout th Industry." stated Charles Cole, manager of the Nebraska Hyna Auto Bale company, distributor In thl territory for th ilaynes, America's first car, In answer to the Inquiry of why tb automobile and aoorseory manufacturers go to th enormous expense of support ing the various automobile show. "Tha individual dealer is affected as much as Is .tha slngl designer and manufacturer., la a generaj way tha shows - form a veritable clearing house for . designer. They have a very decided tendency tn dictate th design for th coming season, and they are accepted a authorlUllv even aa are th creations of the Parailaa designers of gowns. "The comparison of tha various models' on exhibit mean much to the far-sighted engineer. It take but little study to grasp th hilt lnmprtanc of the prevail ing undercurrent. The tendency ttt th Industry 1 toward standardization of part Insofar as actual measurements are conoerned. Even with such standardisa tion, there Is ample room for Individual designing as is evidenced In the outward appearance of motors and bodies." HIPPLE WITH MITCHELL AS MERCHANDISING COUNSEL Otis C. Friend, general sales manager of th Mitchell-Lewis Motor company, announce to th trad that George W, Hippie, recently vie president and gen eral manager of th Can M. Pag Motor company, with headquarter In New York, where he wag a, dominant factor in the phenomenal success scored by that organisation In placing; th Mitchell product as on of th foremost contend er In the New Tork metropolitan auto mobile market, ha been secured by th Mttcheli-Lewts Motor company, to act a general merchandising counsel, ' Together with Cart H. Peg. Mr. Hlp pl organized a, retail sales fore that placed within 'the short period of six months over tl.000,000 worth of Mitchell cars on th streets of New York and th surrounding territory. Msny tests have been designed for the motor ear of today to prove It worth, but none more trying, more difficult or more thrilling can be Imagined than the use of a car In the motion picture field. It Is tn work of this nature that the Cole eight hae made a name for Itself In pro duction of the Kalem Film company of Olendale, Cal., dunt.g the last two r.-.onths. Moving picture aetors and actresses have difficult roles In many of the per formances, as do the cars they use. but, the man who directs the efforts of the performers over the countless acres of the great outdoor theater on the Taclflo coast, has th hardest task, and th car he drive In his dally routine must be Just aa capable of overcoming all obsta cles as th film producer hlmaalf. For the Isst two months James V, Homo, managing director for the Kalem Film company, has r.cn driving a Cole eight each day traveling "cross-lots'" to direct the efforts of those who are mak ing moving picture history. Knowing just what kind of power and sturdy construction was needed in a motor car to fulfill th duties he would Impose on It, Mr. Horn started out, Jut three months ago, to find an automobile which would conform to hi specifica tions. Accompanied by an expert me chanical engineer he attended the auto show In Los Angeles. After looking over all tha cars on display he selected four cars to he given closer InrestlKatlon and consideration. Of the four cars the CoVe ElKht was the lowest In rains prices, but this point was not taken into considera tion. Kxantlae All Pear. Mr. Home's expert mad a thorough examination of these four oars, compar ing all specifications. This resulted In the elimination of two cars, the Cole Eight being one of the two still left In the running. Mr. Homo and his engineer then requested a strenuous demonstra tion. During this demonstration ease of control, acceleration, motor power and fuel consumption were carefully noted. Some hills had to be mad at extremely slow speed In high gear, while others had to be rushed. Throttling; down in high gear on level roads and pulling through deep sand were among; the num erous other tests. Then, with all the results of these trials In favor of the Cole Eight, Mr; Home requested the names of other Cole Klght owners In and near Los Angeles. These names were furnished and on In terrogation the reports which the owners gave were of such a character that, taken In conjunction with th me chanical investigation. Mr. Horn pur chased th Col Eight. . See This Unusual Show Display HUNDREDS of owners prove beyond a doubt the value of Inter-State power, comfort and beauty. No claims, no promises, no experiments just honest, convincing value testimony ' It gives you your first opportunity to see and judge a car not through the eyes of those who made it but through the experience of those who use it. Dealers and owners both will find here an Idea far above any wonderful change in design and construction. If yon want to know about proved valia and actual asiits for cither th( man, who buys or sells cart tee us. Traynor Automobile Co. 2512-14 Farnam St. Omaha, Neb. (DISTRTBUTOma.) YOU DON'T HAVE TO BUY OITt rOXTRACTS. vvv--olsl v ftr . h Toiriort ow's Gar Today Now cornea the, new Case "40." Born and bred la tha midst of Case ideals, it loom forth a a car that is bound to carry the Case standard even hither and higher. ' ' While quite different while lower la price the new Case "40" does not pluege into eccentric ities -It Is designed for the substantial sort of man & Is nof swayed by passing Innovations the maa who Is cauUous and wants a tried, rltkless car. Friend of tha Torty" Kverywher are , maa who knew th former Cass "it" men who found It well worth II. IOC Thee men particularly will welcome this announce ment for now they caa re onvsjtnd the new Case "40," wiin ta obvloua improv menta, to their friends. Own era will tell of Ha errvloeebt). Hy of Ita motit upkeep ami how tt rentals depreciation. The splendid eerlc of the former ' o can b peeled of our new 40. For seventy-four years Csse executives and work men have been building according to the Casa standard never leaving that straightaway path called Quality, which has brought such world-wide reputation. The Case Cars are built entirely by Case trained worlcmea In the Case plant. Our aew Forty Is a composite car -embodying all thajt it best la American and foreign motorr practice, and welded together by Case experience. Surprises Await You ANNOUNCING THE JEW CASE "40" $1,090 Inherited Merit Our new "40" still hss the basic engine that be atowed upon Case the title of "The Car with the Famous engine." Yet there are many new feature many natural evolutions. So. more than ever, men may atlll place their absolute faith in this famous engine. . Full power Is there likewise genuine simplicity, flexibility and economy. As you go up and down the scale of prices, you can count on this car and the name behind it, aa guaranteeing all that I sane and practical, a fac tor not to be overlooked in these day of Innova tions. For the car is deliberately built on a high A Seo at the near . Al.. cloe many new and exclusive festures. To ro ever Its super iorities In to be filled with wondr and admiration. 8eo how the Cantilever springs are mounted on a ball-like seat on the rear axle thus removing all aide swa.v and pltohlna. Case apring features, together Willi low centre of gravity, give a road-huggin car that smooths out ugly stretches. mileage basis. We can Justly call It the 100,000 mile car. An Ovation is Certain At $1,090 over a thousand dollars less than our other 40 we offer this new Case "40" knowing that men who compare values closely and who look for long-lived cars will Bay, "Here la a" car I must know better." And we say "The morej you know of it the better." To secure early deliveries we advise Immediate Inspection, comparison and decision. We shall be glad to send you a book describing the new Case "40." Or ssk us to show you this Car of Tomor rowtoday. ' ' t . Prince Auto Co. STATE OMAHA OFFICE 2046 Farnam Street Phone Tyler 218 DISTRIBUTORS LINCOLN OFFICE 15th and N Sts. Phone B-1132 We Will Exhibit at Dooth 32 at the Omaha Auto Show A Sdentifically Constructed Li&fc-ffldffii Ccae. A Marvelous Riding Quality In an 1100-Pound Lighter Car Wo hawa on exhibit, and ready to demonstrate, a car that undoubtedly mark an epoch in motoring. ' A Luxury Six of 138-inch wheelbase, seven-passenger capacity and 74 (brake test) horsepower, that weighs 1100 pounds less than any other car of comparable size. A car that rides and handles easier and holds the road better than the heaviest ear on the market; in fact, a car that ia comfortable, quiet, steady, and smooth in ac tion at speeds at which other cars protest. There's a new experience for you in driving the new Marmon 34 in feeling this car answer to your control. You are conscious of a nimble, sure-footed fleetness that suggests & difference in spring suspension, stability and balance. And that difference is there. For in the new Marmon is offered a new type of con struction that has accomplished some brand new results in motoring. The extensive use of aluminum (more than in any other car) plus the simplification of parts has reduced the weight A peculiar unification in design, which makes body and chassis practically integral, brings the floor board to within 2ilt inches of the ground and thus lowers the center of gravity. An unique compound cantilever rear spring absolutely eliminates all side-sway motion, and probably counteracts as much of the skidding ten dency as ever will be counteracted in any automobile. ' These are motor car advantages and abilities that every man who intends to purchase an automobile should examine. As we drive you about the city or cquntry or you do. the driving, as you prefer we will explain many other Marmon superiorities. The distinctly characteristic road-performance of the Marmon 34, however, will be sufficient to convince you that the car represents a marked advantage in auto mobile construction. Prices, 7-Passenger Touring Car, $2750, 5-Passenger Touring Car and 3 and 4-passenger "Club Eoadster" $2700, f. o. b. Indianapolis. Telephone us and we will gladly arrange a demon stration to suit your convenience. ' 4 See Marmon Exhibit in Basement of Auditorium at Omaha Auto Show. , RYAN MOTOR CAR COpb2SUDF f7 aTOBOTX k HASMOaT COaCTAJTr, Maker. UTOXAaTAPOUS, SaTSIAsTA. vj jtm ml mum utru m-n 11 i V, r (