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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Jan. 10, 1916)
4 Oil ) v OK Nm m TIIFj HKK: OMAHA, MONDAY, .UNITARY 10, lOlr!. i SlO. 9 i i r; i r n r . ... .-.,,rt . KEVifS fc&wy EyWH i&Msl KfcWH mm mm mm mm mm ; I-t.JVl li&'5J VlsA'Ar Revolutionary methods of manufacture now make it possible for you to buy the new TT H JJ encyclopaedia Brit in a compact and convenient form mm iat 1ooVc!. my wn (S 4L - in. a of the lowest price today of the Cambridge University I ,,i,1,.bi..-''T"l""l'C""-"'yk'"'"'" J 9n I mh St., S. W. cor. DouftU issue 1 . ... ... uf. tHrrr. or full information and hi .Ictails obtained lt I TrlKl mm mm The entire 29 volumes l.roHS I sent for a first oavment of y illustration J only $1 down, and 21 monthly instalments of $3.00 each pay for the set announce the sale of the new Encyclopaedia Britannica, 11th edition, in a "Handy Volume" issue. Printed on genuine Britannica India paper, it sells for $1.00 Hi mm li--ni-J "3 How This Offer Became Possible TV ilS remarkabIeoffer, saving you 64, is the re 1 illt of our arrangement with the publishers of the 1 lew Encyclopaedia Britannica. They own the copyright. Without their permission no copies of it can be sold. Why W Make This Offer Though our business-is now over $100,000,000 annua ly and reaches more than one-quarter of all the famili s in the United States, we constantly strive to make t bigger and better. Ou r growth during the past twenty-five years has been retrieved by selling things of better value than could be obtained elsewhere equal or better quality, for let s money. A business, like ours could have been built 1 ip only by service and enduring satisfaction. A Real Bargain W are always seeking real bargains to offer our custor ters, something of superlative quality, something that everyone needs; something that lends itself to economical manufacture in large quantities; something that 1 effects lasting credit upon our institution and meant permanent satisfaction to our customers; some thing hat can be sold at a price, that Considered with its knowr quality, will instantly identify it as a BARGAIN. Th ; new Britannica fills these requirements. It s something that people need. Many of our own 01 icers own it and know its wonderful value. The copies in our employees' libraries in our factories and home slant are constantly used and highly appreciated. It a of wonderfully superior quality. Supreme Jualit; is the only explanation of a book that costs from 160 t $260 a set and that sells in a short time 75,000 sets, a total sale of about fourteen million dollars. Authorized by the Publishers Th : publishers of the Britannica have always con siders it as an educational institution. They were anxiou i to have this great means of self improvement distrib uted to the largest possible number. W had no trouble in convincing them that this maxin urn distribution could be effected by our experi enced selling organization with its 5,500,000 customers. The Problem We Had Bu : how were we to reduce the cost of the Britan nica s ' that we could sell it at a low price, that would prove 0 new customers we could save them money ? Wej could save in selling cost but not enough. Manufacturing costs had to be cut. The estab lished ipolicy of our business does not allow skimping on manufacturing. We never "save" at the expense of quality. And now was not the time to begin. We had picked the Britannica as the bargain we would offer because It had quality, and we would not put out the Britanjnica as a cheap or shabby book. Cutting manufacturing coats and keeping the high quality of the productthat was the problem. What is The Encyclopaedia Britanhica? rHAT is the book that we chose after sd much thought toy our great bargain offer, that we have spent so much to attractive, convenient form to nit on the market ia aa with the order securing: delivery of the complete set and 21 monthly payments of if $58.88 cash. The lowest price at which the larger paged form, published by the Cambridge Univer sity, on India paper, can low be bought is $166.75 cash. This is a saving oi $107.87, or 64. tpiat the "Handy Volume" issue is authorized by ti e publishers of the new Encyclopaedia Britannica; that the contents are identical, page Forpage (including maps and illus trations) with the Cambr dge University issue now selling at three times the price; that the "Handy Volume" issue is printecj on the same quality of India paper, from new plates, and is manufactured by the same printers and binders as the more ex pensive book; and that because it is smaller, it is easier to handle than the Cambridge issue. ybur complete and entire satisfaction with the contents of the Britannica and with the form of our "Handy Volume" issue. To anyone who is not satisfied for any reason and returns the set within three weeks, we guarantee to return all he has paid (including shipping charges). We advise you to order at once. Now your order can be filled immedi ately. If you wait a little while to order, you may have to wait much longer .- 1 i Xr J.i- 1 wt . . 10 receive your dooks. iou run no risK m ordering now. use tne coupon in 1 1 1 J . 1 the right hand lower corner. Use the coupon in the lower left hand corner if you want a free booklet giving full information and sample page of the "Handy VolumV' issue. put be sold at a tow ra-ice? The oldest and the newect The largest and the most compact The highest trade and loweet priced of all encyclopaedias. To explain: A Century and a Half Ao and To-day The Britannica has a reputation of lonr standing. The Orst edition was published in 1768 -eight years before the Declaration of the Independence of the United States of America. The new (nth) edition, which we are offering, is the only complete, up-to-date Surrey vi iuw modern woria, us Knowieage ana nistory. Its rw na science ana inaustnee. Much In Little Space The new Britannica contains 44.000.000 wonli. ai much as in four hundred books of ordinary size; paper and print, and nearly twice as much as in any other encyclopaedia in the English language. And in! these forty-four million words there is a great deal 'more Information than was ever before put Into sk few words. But "Handy Volumes" 00 India paptr by one of the greatest engineering and manufacturing miracles of the day bring this huge amount of cafefully condensed material into 29 books, each one inch Ithick, IM inches high and 6M inches deep, and each we ghing only si ounces, less than the average novel. Beat Quality Lowest Price The Britannica has always been such a lot jetter than other encyclopaedias that it has sold at higher prices than other books of reference and. although the price was higher, has sold In greater quantities than all other encyclopaedias combined. Only merit! true ill SHsaqsBwjwauiiJi- '"I fSffi m utility, real value, could explain anything so remarkable. And all this quality, utility and value is what wfcTnow offer you at such a low price and on such convknW 1 terms. B ill Sears, Ro iBrnd Co. iCQ n Our Success- the new "Handy Volume" Issue And long experiment and untiring effort solved the prob lem. The size of each page of the Britannica was reduced; the smaller page was printed from a plate made by a photo graphic process; 3a pages instead of 16 were printed at each revolution' of the press; 38400 pages were printed each hour, instead of 1 1 ,200; enormous orders were given for paper, cloth, leather, printing and binding and there were savings because these orders were so large and there were other savings because the smaller book required smaller quantities per volume of paper, ink, cloth and leather. We can sell the new "Handy Volume" issue of the Britannica for 64 les than the Britannica now sells for. The "Handy Volume" is a handsome, convenient form as hand some as the bigger book that costs three times as much, and much more convenient, because it is so much smaller and lighter. TMt PAINT UNI ABO MILD IN TMt HAND NAIL. IS THC CNKASB MtAW VBftTtCAL LINKS IN v OTMIft BOOK FLAT ON THIS "MANDV VOLVMS" BNITANMICA. vc snow tmc axAcr-eizs ors TMSvLINC in tmi miooCk o V inuui vm b.a Mm 1 TMSSMAROiN SNOW t Prices and Terms of Payment; Printed m nnuiM paper, bound la dark tdldethi 9lM with th order and onlv si uv. pru A CmmW u$ms n Ik txrrtfu4it binding). P '7. K'V' ,PP. bound in deep J brown U . r iwwmiiwg i si.oo wiin tna oixtef and ""Y fmymm of 9i.y a tnontA; or S6S.S4 cm $144.71, temffU wtiS UU prtuni nTmf ti fMff utm tm Ik irrtptm4ing Hndtnt). EmciitUy nunoaa. Books to bt uawl as much and aa lone I Bnunalca ahould b bound ia Strang kathar of lull th inu, wnicn is maa to laat It get its color in frying and from vgtabit dye, and ia aUoiutcly waterproof. J OLCfCNSO "NANOV VOLUMK." THK mt-HJ BT TNt TNUMB CPrintad oa rnuinc India paper, bound in rich dark rreen Thr Quart r Cruahod Lorant Morocco! $1.00 with th order and o .4 MUHunta Cl A nuiiiltii .a. mm L. Ipendtn-i Hn4,Ht ,n IKt Catnbndf istH4 tf tkr$ wr il would tst ' aso. H6S.IJ). A very handaome, durat onrv (Tktrw is a emm- MKIONT OW TOO CAN Stl x A OK. 9J INCMtB. TMB OVSM. FUT A NOVBL s nsal sixs or tmi laathar back and corner and cloth aide. , durable bindtng. Printad on lenuin India Daixir. bound in dark run rv...ki Lermnt Morocco: $1.00 with the order and only aa paymenU of m mwiw V"" can. t scmnt pt H75.50, comn4 with btndtnt). A real . Prafwwr W. A. NclUoa M th Harvr4 0prt MM of Cmllah. vmu im (Nov. 17. IBI&I tkm Inllmm. il ItUer about tb"Hsndy FREE BOOKLET COUPON Wl viU flmdly K4 both, if you Kail Hum. SEARS. ROEBUCK AND CO.. Chicago. Pleaie end me the following: 1 Full information about the "Handy Volume uu ol the new Encyclopaedia Britannic, sample pages, bmdingt, price, term, etc. I. The booklet, "The Prt the Encyclopaedia Britannica Play in the Affair o( Am bit iou Woman " with sample page and full information. n A a ubocriber la the eritiml nttiloa of Tb Eacy clopaia BrUaaak. I kavw been curioua to aa how Uur probkaa could b aolvod ml nahing Ih wort Bora ctav pact a ad chaanar without rcndrrtiuj it Ulciibl. Aa anioa,iUm of th aaw bjaua pravaa Hhai tna aolution ha Baca louoQ, malwr. before. lh map ar ia mm way Unpaired. la appearance) th volume ar ,ut sttractiv. and th reduction ia au ateka the iaAnltely nmt te I hav as arhlxaa la th art mi mr eufpriaiaa." THE ADVANTAGES OF THE OFFER For the first time you can get the best encyclopaedia there i, at a Tery low price and on very stoiall monthly payments. And you can have the encyclopaedik.in "Handy Volumes' that you can easily and comfortably read.olding the book in one hand, as you would a novel. AU rir (tmfdtu iw 1 ntnl frit Cambridg tin in corns frUni wot binding of genuine goat akin. mrt fiturtd Irm Ikal ikifping tktvtu tvtnot k frtptd, TU Mas ar utpmsni, uwifftj Uu tkan 60 Uu. W skip rem Ckiwf, 9kkkvtr it tartr you. A Utttr la Stmrl. Kmmrk ad Cm., fnm aa iarat aaiiariM a imrit$r4nt aad teajuA. HARVARD LACI60ir. GaaabpVaa.'alaak . .-Vabr 17, 111. iew 1 oral or tnt Sdltkwaf the tmey pnianaica ia SPECIAL S1.00 COUPON lii'win i'iM, iiiiaf tnai ine aoiuuoi haa nod. To type, though i So lee clou the th llluatration and Vou can have the entire Britannica, 29 volumes, 44,000,000 tth'sd SmnAm A1 rnr orlirlaa , irm . .. - l a. I t aiaahadia " v t"wu enwvita Ijw CAjJcri CUJIiriUU IDTH picked irOIH wIhm ka Ihu Mmleni. every part of the civilized world, this complete summary theXTJLml whole world's knowledge, thought and deeds, tfaVuWSA! for a first payment of only $1 down ' booamiiuuj Rd la JHr aW rmmpam tm lee raf-aa' aeraer. And you will have' all this In less than one cubic foot of soace. si And all under our sweeping guarantees, printed above. Dae a pee waica I caa canity i no autre trying to a pair of bad eye than the original edition. U a landmark , la book making. Vou ar doing 'a pubhc aarvic in putUng tneee iadiapfnaabla volume witbi the reach ef veryoaa. Vou re vary truly. roscob routio SElfflrSLM!i zm m wt mmmmmmicmi'mma ,mk mmwmmmmmmmwmtm MlllaMMttMaaH (Date) SEARS. ROEBUCK AND CO. Chlcuno. III. In accordance with your published offer and guarantee, I encloae 1 .00 aa first payment, for which tend me one act of the ' Handy olume taau ol the new Encyclopaedia Britannica. nth edition. printed on India paper, and bound in the binding checked below: A Cloth; si further payment of $3.00 a month. B Full theep; a I further payment of S3.50 a month. C Three-quarter crushed levant morocco; aa further payment of S4.00 a month. D Full crushed levant morocco. 23 further payment of 4.JO a montn. I will make further payment each month on the same day a that of thi order, remitting the amount above for the number of month there shown. Title to the book doe not pat (o me until the amount is paid in full. (If you with to take advantage of the saving offered by our caih price, mark the binding wanted in the proper apace above, crota out partial payment term snd state here the amount enclosed.) Ntm, Alhmm, , JtlmfMaX TI