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encyclopaedia Brit
in a compact and convenient form
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of the lowest price today of the Cambridge University
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issue 1 . ... ... uf. tHrrr. or full information and hi
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The entire 29 volumes l.roHS I sent for a first oavment of
y illustration J
only $1 down, and 21 monthly instalments of $3.00 each pay for the set
announce the sale of the new Encyclopaedia Britannica, 11th edition, in a
"Handy Volume" issue. Printed on genuine Britannica India paper, it sells for $1.00
Hi
mm
li--ni-J "3
How This Offer Became Possible
TV ilS remarkabIeoffer, saving you 64, is the re
1 illt of our arrangement with the publishers of the
1 lew Encyclopaedia Britannica. They own the
copyright. Without their permission no copies of it
can be sold.
Why W Make This Offer
Though our business-is now over $100,000,000
annua ly and reaches more than one-quarter of all the
famili s in the United States, we constantly strive to
make t bigger and better.
Ou r growth during the past twenty-five years has
been retrieved by selling things of better value than
could be obtained elsewhere equal or better quality,
for let s money. A business, like ours could have been
built 1 ip only by service and enduring satisfaction.
A Real Bargain
W are always seeking real bargains to offer our
custor ters, something of superlative quality, something
that everyone needs; something that lends itself to
economical manufacture in large quantities; something
that 1 effects lasting credit upon our institution and
meant permanent satisfaction to our customers; some
thing hat can be sold at a price, that Considered with its
knowr quality, will instantly identify it as a BARGAIN.
Th ; new Britannica fills these requirements.
It s something that people need. Many of our
own 01 icers own it and know its wonderful value. The
copies in our employees' libraries in our factories and
home slant are constantly used and highly appreciated.
It a of wonderfully superior quality. Supreme
Jualit; is the only explanation of a book that costs from
160 t $260 a set and that sells in a short time 75,000
sets, a total sale of about fourteen million dollars.
Authorized by the Publishers
Th : publishers of the Britannica have always con
siders it as an educational institution. They were
anxiou i to have this great means of self improvement
distrib uted to the largest possible number.
W had no trouble in convincing them that this
maxin urn distribution could be effected by our experi
enced selling organization with its 5,500,000 customers.
The Problem We Had
Bu : how were we to reduce the cost of the Britan
nica s ' that we could sell it at a low price, that would
prove 0 new customers we could save them money ?
Wej could save in selling cost but not enough.
Manufacturing costs had to be cut. The estab
lished ipolicy of our business does not allow skimping on
manufacturing. We never "save" at the expense of
quality. And now was not the time to begin. We had
picked the Britannica as the bargain we would offer
because It had quality, and we would not put out the
Britanjnica as a cheap or shabby book.
Cutting manufacturing coats and keeping the
high quality of the productthat was the problem.
What is The Encyclopaedia Britanhica?
rHAT is the book that we chose after sd much
thought toy our great bargain offer, that we
have spent so much to
attractive, convenient form to
nit on the market ia aa
with the order securing: delivery of the complete set and 21 monthly payments of
if $58.88 cash. The
lowest price at which the larger
paged form, published by the Cambridge Univer
sity, on India paper, can low be bought is $166.75
cash. This is a saving oi $107.87, or 64.
tpiat the "Handy Volume"
issue is authorized by ti e publishers of the new
Encyclopaedia Britannica; that the contents are
identical, page Forpage (including maps and illus
trations) with the Cambr dge University issue now
selling at three times the price; that the "Handy
Volume" issue is printecj on the same quality of
India paper, from new plates, and is manufactured
by the same printers and binders as the more ex
pensive book; and that because it is smaller, it is
easier to handle than the Cambridge issue.
ybur complete and entire
satisfaction with the contents of the Britannica and
with the form of our "Handy Volume" issue. To
anyone who is not satisfied for any reason and
returns the set within three weeks, we guarantee
to return all he has paid (including shipping
charges).
We advise you to order at once. Now your order can be filled immedi
ately. If you wait a little while to order, you may have to wait much longer
.- 1 i Xr J.i- 1 wt . .
10 receive your dooks. iou run no risK m ordering now. use tne coupon in
1 1 1 J . 1
the right hand lower corner.
Use the coupon in the lower left hand corner if you want a free booklet
giving full information and sample page of the "Handy VolumV' issue.
put
be sold at a tow ra-ice?
The oldest and the newect
The largest and the most compact
The highest trade and loweet priced
of all encyclopaedias. To explain:
A Century and a Half Ao and To-day
The Britannica has a reputation of lonr standing.
The Orst edition was published in 1768 -eight years
before the Declaration of the Independence of the United
States of America. The new (nth) edition, which we
are offering, is the only complete, up-to-date Surrey
vi iuw modern woria, us Knowieage ana nistory. Its
rw na science ana inaustnee.
Much In Little Space
The new Britannica contains 44.000.000 wonli. ai
much as in four hundred books of ordinary size; paper
and print, and nearly twice as much as in any other
encyclopaedia in the English language. And in! these
forty-four million words there is a great deal 'more
Information than was ever before put Into sk few
words. But "Handy Volumes" 00 India paptr by
one of the greatest engineering and manufacturing
miracles of the day bring this huge amount of cafefully
condensed material into 29 books, each one inch Ithick,
IM inches high and 6M inches deep, and each we ghing
only si ounces, less than the average novel.
Beat Quality Lowest Price
The Britannica has always been such a lot jetter
than other encyclopaedias that it has sold at higher
prices than other books of reference and. although the
price was higher, has sold In greater quantities than
all other encyclopaedias combined. Only merit! true
ill
SHsaqsBwjwauiiJi- '"I
fSffi
m
utility, real value, could explain anything so remarkable.
And all this quality, utility and value is what wfcTnow
offer you at such a low price and on such convknW
1
terms.
B
ill
Sears, Ro
iBrnd Co.
iCQ n
Our Success- the new "Handy Volume" Issue
And long experiment and untiring effort solved the prob
lem. The size of each page of the Britannica was reduced;
the smaller page was printed from a plate made by a photo
graphic process; 3a pages instead of 16 were printed at each
revolution' of the press; 38400 pages were printed each hour,
instead of 1 1 ,200; enormous orders were given for paper, cloth,
leather, printing and binding and there were savings because
these orders were so large and there were other savings
because the smaller book required smaller quantities per
volume of paper, ink, cloth and leather.
We can sell the new "Handy Volume" issue of the
Britannica for 64 les than the
Britannica now sells for.
The "Handy Volume" is a
handsome, convenient form as hand
some as the bigger book that costs
three times as much, and much more
convenient, because it is so much
smaller and lighter.
TMt PAINT UNI ABO
MILD IN TMt HAND
NAIL. IS THC CNKASB
MtAW VBftTtCAL LINKS IN
v OTMIft BOOK FLAT ON THIS
"MANDV VOLVMS" BNITANMICA.
vc snow tmc axAcr-eizs ors
TMSvLINC in tmi miooCk o
V
inuui vm b.a Mm 1
TMSSMAROiN SNOW t
Prices and Terms of Payment;
Printed m nnuiM paper, bound la dark tdldethi
9lM with th order and onlv si uv.
pru A CmmW u$ms n Ik txrrtfu4it binding). P
'7. K'V' ,PP. bound in deep J brown U
. r iwwmiiwg i si.oo wiin tna oixtef and
""Y fmymm of 9i.y a tnontA; or S6S.S4 cm
$144.71, temffU wtiS UU prtuni nTmf ti
fMff utm tm Ik irrtptm4ing Hndtnt). EmciitUy
nunoaa. Books to bt uawl as much and aa lone I
Bnunalca ahould b bound ia Strang kathar of lull th
inu, wnicn is maa to laat It get its color in frying
and from vgtabit dye, and ia aUoiutcly waterproof. J
OLCfCNSO "NANOV VOLUMK."
THK mt-HJ BT TNt TNUMB
CPrintad oa rnuinc India paper, bound in rich dark rreen Thr
Quart r Cruahod Lorant Morocco! $1.00 with th order and o
.4 MUHunta Cl A nuiiiltii .a. mm L.
Ipendtn-i Hn4,Ht ,n IKt Catnbndf istH4 tf tkr$ wr il would tst
' aso. H6S.IJ). A very handaome, durat
onrv
(Tktrw is a emm-
MKIONT OW
TOO CAN Stl
x
A
OK. 9J INCMtB. TMB
OVSM. FUT A NOVBL
s nsal sixs or tmi
laathar back and corner and cloth aide.
, durable bindtng.
Printad on lenuin India Daixir. bound in dark run rv...ki
Lermnt Morocco: $1.00 with the order and only aa paymenU of
m mwiw V"" can. t scmnt pt H75.50, comn4 with
btndtnt). A real
. Prafwwr W. A. NclUoa
M th Harvr4 0prt
MM of Cmllah. vmu im
(Nov. 17. IBI&I tkm Inllmm.
il ItUer about tb"Hsndy
FREE BOOKLET COUPON
Wl viU flmdly K4 both, if you Kail Hum.
SEARS. ROEBUCK AND CO.. Chicago.
Pleaie end me the following:
1 Full information about the "Handy Volume uu ol
the new Encyclopaedia Britannic, sample pages,
bmdingt, price, term, etc.
I. The booklet, "The Prt the Encyclopaedia Britannica
Play in the Affair o( Am bit iou Woman " with sample
page and full information.
n
A a ubocriber la the
eritiml nttiloa of Tb Eacy
clopaia BrUaaak. I kavw
been curioua to aa how Uur
probkaa could b aolvod ml
nahing Ih wort Bora ctav
pact a ad chaanar without
rcndrrtiuj it Ulciibl. Aa
anioa,iUm of th aaw bjaua
pravaa Hhai tna aolution ha
Baca louoQ,
malwr.
before. lh
map ar ia mm way Unpaired.
la appearance) th volume
ar ,ut sttractiv. and th
reduction ia au ateka the
iaAnltely nmt te
I hav as arhlxaa
la th art mi
mr eufpriaiaa."
THE ADVANTAGES OF THE OFFER
For the first time you can get the best encyclopaedia there i,
at a Tery low price and on very stoiall monthly payments.
And you can have the encyclopaedik.in "Handy Volumes'
that you can easily and comfortably read.olding the book in
one hand, as you would a novel.
AU rir
(tmfdtu iw
1
ntnl frit Cambridg tin in corns frUni
wot binding of genuine goat akin.
mrt fiturtd Irm Ikal ikifping tktvtu tvtnot k frtptd, TU
Mas ar utpmsni, uwifftj Uu tkan 60 Uu. W skip rem
Ckiwf, 9kkkvtr it tartr you.
A Utttr la Stmrl. Kmmrk ad
Cm., fnm aa iarat aaiiariM
a imrit$r4nt aad teajuA.
HARVARD LACI60ir.
GaaabpVaa.'alaak
. .-Vabr 17, 111.
iew 1 oral or tnt
Sdltkwaf the tmey
pnianaica ia
SPECIAL S1.00 COUPON
lii'win i'iM, iiiiaf
tnai ine aoiuuoi haa
nod. To type, though
i So lee clou the
th llluatration and
Vou can have the entire Britannica, 29 volumes, 44,000,000 tth'sd
SmnAm A1 rnr orlirlaa , irm . .. - l a. I t aiaahadia
" v t"wu enwvita Ijw CAjJcri CUJIiriUU IDTH picked irOIH wIhm ka Ihu Mmleni.
every part of the civilized world, this complete summary theXTJLml
whole world's knowledge, thought and deeds, tfaVuWSA!
for a first payment of only $1 down '
booamiiuuj
Rd la JHr aW rmmpam tm
lee raf-aa' aeraer.
And you will have' all this In less than one cubic foot of soace.
si
And all under our sweeping guarantees, printed above.
Dae a pee waica I caa
canity i no autre trying to a
pair of bad eye than the
original edition. U a landmark
, la book making. Vou ar doing
'a pubhc aarvic in putUng
tneee iadiapfnaabla volume
witbi the reach ef veryoaa.
Vou re vary truly.
roscob routio
SElfflrSLM!i zm m wt
mmmmmmicmi'mma ,mk mmwmmmmmmmwmtm MlllaMMttMaaH
(Date)
SEARS. ROEBUCK AND CO.
Chlcuno. III.
In accordance with your published offer and guarantee, I encloae
1 .00 aa first payment, for which tend me one act of the ' Handy
olume taau ol the new Encyclopaedia Britannica. nth edition.
printed on India paper, and bound in the binding checked below:
A Cloth; si further payment of $3.00 a month.
B Full theep; a I further payment of S3.50 a month.
C Three-quarter crushed levant morocco; aa further payment
of S4.00 a month.
D Full crushed levant morocco. 23 further payment of 4.JO
a montn.
I will make further payment each month on the same day a that
of thi order, remitting the amount above for the number of month
there shown. Title to the book doe not pat (o me until the
amount is paid in full. (If you with to take advantage of the
saving offered by our caih price, mark the binding wanted in the
proper apace above, crota out partial payment term snd state
here the amount enclosed.)
Ntm,
Alhmm, ,
JtlmfMaX
TI
