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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Nov. 6, 1910)
THK OMA IT A SIWIUY HKK: XOVEMr.LIi f. 1!10. leu FOKi'j (Speaks ilie World JUsiens TT1 o T7 Til n 71 T7 AT 7111 TT o H STTiTI o c or m nil me w or M no Lar JbiKe i bis V The Car of Established Quality Established Value and Low Prices Backed by a Company worth Millions The chef pes . Car in the world to buy and maintain and simplest to operate ; : -The ligh; es . veight Car in the world size, power and capacity considered- -The stionjest made Car in the world a Car of Vanadium Steel -The only 4 Cylinder Car in the world selling at these low prices i i n WI I I ' f 1 1! it ;( s ; Model T Touring Car 4! 4-Cylinder 20 H. P. 5 Passengers With ExUnslon Top, Automatic Brass Windshield, Speed ometer; Two 6-inch Gas Lamps and Generator $ 11 Q)VJ ROTO Model T Roadster c4) on o n (HvTK For This Samo FORD Car Lp U Vjvj) Without tho Above Equipment $80 4-Cyllnder 20 H. P. 8 Passengers -With Ixtension Top, Automatic Brass Windshield. Two 6-Inch Gas Lamps, Generator and Speedometer For This Samo FORD Car Without tho Abovo Equipment Ihe reason why is told in a few words: Xk are in a position to do business on a small profit We Have Sold 30,358 of This Same MODEL T Car-Therefore, Don't Experiment, Buy a FORD When Henry Ford built his first automobile, he realized its importance fus a factor in the progressive? life of America, and he determined to build a motor car that would have the largest demand from ALL the people. He knew that such a car must be light in weight, reliable in construction, inex pensive to mil in tain and low in price. From that memorable day in 1903 when the FORD MOTOR (Jo. was organized, there has been no halt in its march of achievement. Ford has been "doing things" every day working to ono purpose: A car for the people at a price the people can pay. To fully achieve this purpose FORD cars must be made in ench large qupjitities that a small margin over the cost would produce, a satisfactory profit. Continuous quantity demand could only be assured through quality of production nd perfect after service to owners. To establish this quality, there must be specialization and organization to accompany inventive and .mechanical genius. It is an accepted fact that llonry Ford'is'tlib one original and most successful designer of motor cars. , From the beginning all FORD efforts have concentrated upon ono model. Concentration; ia a' fixed principle with Air. Pord, in order that ierfeotion of product with tho utmost econ omy in manufacture may be had. And so, throughout the en tire Ford plant, in every department, every man and every ma- ohine Is buy on the production of this one Model T. We have built and fully equipped the most complete auto mobile manufacturing plant in the world. All of which has been paid for from the profits earned on tho business of pre vious years. Our factory is built to profit from quantity production. pocupying 60 acres of ground, built and equipped at a cost of two and a half million dollars, it is unsurpassed in the industry. The main building is four stories in height, possessing over one-half million square feet of floor space. To tho FOHD factory facilities is added tho greatest operating system a model in the eyes of industrial men everywhere. In the cylinder department special machinery has been installed which enables the operators to turn out fifteen (15) cylinders at one time. Most factories turn out one (1) cylinder at a time, but with this mechanical aid we are able to turn out -fifteen (15) cylinders at ono time, absolutely perfect in every detail. The care which would be exercised on one (1) cylinder ' ia exercised upon fifteen (15), thereby saving time and money by multiplying tho output of one operation. The same class of machinery only more of it is used in the gear department as is found in the factories which make a specialty of higher priced oars. 'Hie motor assembling de partment has u capacity of 300 per day. There is an autoniatio department where nuts, studs, screws, bolts, etc., are turned out at the rate of hundreds every hour. By thus reducing the cost of production per car we will build 30,000 cars hi 1911 at a less cost per car than it cost us to make L'0,000 in 1910 though materials aud laltor practically cost tho same. Our normal working force is 4,000 jnen, building 30,000 cars. Contrast this with factories employing from 7,000 to 12,000 men and making only 10,000 cars and less. Wages and overhead expense are a large part of the cost of any car. Here's where FOKD factory equipment and manufacturing organization reduces cot of production, while accentuating exctUeuee in the quality of KOHl) cars. . These sort of facilities, combined with the purchase of the er.tire output of steel mills and equipment factories, give the reasons for tho enormous FOUl) production and the extraor dinary low price of the completed car. We have no bond issues to pay off. There are no mort gages upon our property. We have no loans to repay. We Lave no indebtedness. We do business on the "spot cash" dis count basis, purchasing in large quantities, commanding the lowest prices in the market of materials. Therefore, we can well afford to soil the FORD Model T at the above low prices. The FORD Model T is made through and through of Vana dium steel, the most extensive steel in the world and the toughest known. It is impossible to obtain the samo results with any other steel. Although it is made a feature in the specifications of several makers, in no other car is it usnl so absolutely as in the FORD cars. Vanadium, an alloy, melted into the crude steel, adds to the tensile strength, prevents crystallization, or crumbling of the steel aud gives added elasticity that is not found in any other steel. Vanadium Ste'el is stronger than chrome-nickel Meel, manganese steel, or any other kind of steel. All steel is able to withstand heavy load; the test comes with the vibration or shock. A steel girder which helps hold a great building will ierform faithfully as long as there is lit tle vibration, but it will quickly break if subjected to unusual vibration or shock. Automobile steel is under constant vibra tional strain, torsional strain, or shook.. Vanadium Steel has greater strength to withstand such wear. This is the reason for the. strength of the FORD Model T. Gears, axles, shafts, springs, levers and every strain or load bearing part of the FORD Model T is of Vanadium Steel. This is the secret of the lightness and strength of the FORD.. With such steel it is only necessary to make parts one-fifth the size of ordinary automobile parts, and still have them stronger. This. best of all special steel is further strengthened by scientific heat treatment in the 1X)R1) heat treating plant. After we spent $200,000 in our search for the best steel, we spenl thousands more in equipping tho most complete heat treating plant possible. This heat treatment brings the axis of every molecule of the steel parallel to that of its neighbor. Clamps the thousands of molecules into a compact, strain resisting mass, defying crystallization. Every strain-bearing steel part of a FORD Model T is scientifically treated in this up-to-date and modern plant by passing through from three to four ovens, equipped with elec trical temperature devices. Not one vital part is thus treated, but each part, from crankshaft to fender iron. (A FORD car may be lifted from the ground by its fender irons.) Strains are considered sudden shocks, torsional strain and vibration. Pivots are necessarily differently treated than shaft drives because of the different nature of the strain to which they are subjected. Just as each FORD Model T part requires certain predetermined amount of Vanadium, so does each piece call for a different heat treatment for a longer or shorter time. We get the maximum results from the very best steel which money can buy. When a piece of Vanadium Steel is placed In a FORD car, it is as perfect as human hands and braina can make it. Out of every shipmentt of steel three pieceH aro selected at ran dom and subjected to a chemical analyBls before tho shipment is marked fit for heat treatment. There are five testa on the steel before it ia machined and an inspection after every ma chine operation. 50,353 FORD owners are this minute proving the durabil ity and economy of FORD construction, 60,358 FORD owners (of which 30,358 are owners of Model T cars) know that tho FOltD is built so light and yet so strong that it oosta lean to maintain than any other car. That is why the FOltD ia now and will continue to be the favorite and foremost amongst all l io or cars. The FORD Model T car weighs 1,200 pounds, possessing one horsepower for each 00 und$. The average touring car possesses one horsepower for each 70 pounds. A 1,200-pound car takes less power than a 2,000-pound oar therefore, in the FOltD the power goes to carry the load and not the car. A 1,200-pound car will not wear out a tire as quickly as a 2,000 pound car. A 1,200-pound car passes over a rough road with scientifically proportioned tires much easier and quicker than a car of 2,000 pounds. Two and two still make four and the light weight FORI) ear is still unapproachable by any other car of the same capacity in the smallness of operating expenses. Vanadium Steel causes FORD repair bills to be less, FORD weight projwrtionate to the horsepower causes fuel bills to be smaller tires to cost less. One gallon of gasoline carries' a FORD twenty to twenty-five miles. One set of tires carries a FORD from 5,000 to 10,000 miles. FORD ingenuity has originated brakes, with a braking surface of G.l square inches per pound of weight; the average is 5.1 .square inch., FORD tires are the largest, jor pound weight, of any automobile 2.33 cubic inches of tire ier pound. Hence the FORD tiro economy. There is no necessity for a FORD Model T to be equipped with extra tires. The FORD magneto is an integral part of the unit power plant. No batteries are used, no brushes, gearing or moving wiros. Trouble makers have been banished. A slight move ment of the flywheel generates current enough to make a powerful spark. The Ford Model T was the first car with the left drive, now being copied by mauy. When you are seated upon the right side you are at a great disadvantage in learning whether a vehicle is overtaking you upon your left as required by traffic regulations and the moment you turn to the left, look ing behind you on the right a large section of the street is hidden from view by your own car. To have ,i clear view you must stand up and look over the back of the car. If the de sign of the car prevents that course you must leavo your scat and look behind from the left. A turn to tho right does not require any of these precautions. - Vehicles are not supposed to pass you on that ride, and there is no occasion for extreme cau tion when changing your course in that direction. In stormy weather you are permitted to alight from your car at the curb from the right side. With the right. drive you are either forced to crawl over tho levers, or tramp uround in the mud from the loft side. The Ford Model T has met all the demands of city and country life. It is the family car of pleasure, the fast car for the busy business men, the reliable car day and night for the doctor, the dependable car on the farm, all because of its being built to fill a practical mission. It is all that a car should be, filling an all around service, a car for tho people, and at a price that any one who can afford to keep a horse and buggy can pay. FORD SERVICE FOR FORD OWNERS The car on the road means as much to us as the car in the sales room. This is the "why" of FORD SERVICE FOR FORD OWNERS the first and most complete service in the automobile industry. FORD SERVICE FOR FORD OWNERS ia as extensive as the company's sales organization which covers tho world FX)RD dealers number into the thousands. FORD brunch houses are established in all tho leading cities in tho world. Fifty miles in almost any direction in this country brings you to a FORD dealer and supply depot. FORD Bales contracts with dealers stipulate that each must oarry an adequate stock of FORD repair parts, which means that any IX)RD owner in any part of tho country can secure replacements almost immediately. Every FORD branch : ! 11 . t l a . . uunm n iuii biook or repair parts, as complete in propor tion as the supply at the factory. , ' We have established tw0 big distributing- plants, one at Kansas City and another at Long Island City for the purpose of more completely extending FORI) service for FORD owners. Every FORD Model T buyer knows exactly what repair parts will cost him. At the time of purchasing his car ho is supplied with a complete parts price-list, in which every indi vidual part is individually priced. The FORD Model T is the reflection of the personal in tegrity of the Company behind it. The organization, ierson nel and policy of this company is the same today as on the day of -its organization eight years ago. Greater assurance of sat-' isfaotory service cannot be given to the buyer of any motor oar than the service which goes with the FORD. Surely the FORD is the car you want. Make arrange- inente with the nearest FORD dealer, 'or branch, for demon btration. Send direct to factory at Detroit for FORD de scriptive literature. IFOIRO MOTOR (COIMIPAIM'V, Detroit, ROelhi Ford Factories, Asscmblinn Plants and Brunch Houses: Mais Office end Old Paotory De troit, Piquette and Batublia Bte. Mw laciory Highland Park, Woodwax d and Manchester Canadian Paotory WalkarvUle, Oat, Baadwlclt B. Sut. Weeten Assembling Plant Xan aaa City, Utu and Winchester Avee. Kastera A ambling- Plant X.on( lalaad City, ooraa laaUoiatt. and Han wall BAICX BODIZI AUnnta ill paacbtraa ktraat. Borutn 147 Columbus Avanua- uifalo 106O Mala atraal Camandf a Maaa. and Smart Av Cluoao I ftuofcia-aa Avamoa. Cincinnati ll ftvaea Mtraat. Ola-ralaad XaoUd Aranaa. IUaa t Commaroa fctraal. SaaTaitiesa Broadwar Datroit BotUavard and Woodward ouaton eoo Waikar Aaanaa. Induanapatia nj. Capitol Ava. X.oadaa T Ssaftaatrnrr Aanaa. antaa Citj 10O41 Grand Avaana. atalbourna 1035 WLUlama ktraat. Maw Terk 17U Broadway. Omaha- Manny and BOUt Straata. r ana Mia rua Aaaar. Philadelphia a&O M. Broad Btraat. Plttabnrf 5939 Bauui Btraat. Bt. X.ooia 3bt Ollva Btraat. Baattla 833 Blnataaatb Ava. BT. Toronto 63 Adalalda Bt. W. Wlaaloaf Boa Ouatbarlaad Ava. "Buy a FOD Car because it is a le.ter car ootbecaust it is cheaper." Henry lord. ' Thin is tli rlmlriif (i of eoiill'lfnt infill MMM'lt In every detitll of aiitomolil ie commit ui'IIoii, and auiouiolillo uprvlce Ihttt ine'll which Inia liet'll no connlPtMitly hii1 I'ontltnuniKly ilcmnn Ht ruled by rOaO i'min UirnuKli yrms nt cxucltnti ilcmund In rvrry kind of hoivIcc. In II, o 1'nive battlo of tho nilli'-u-inliiute riiocn. In iiih.hI .lll'll cult Idll cUiiililitK contest, In ill- long ondiiriinco tent iii'inss tin- continent, from lli Alliintiu to the I'ucific, plonrerliiK roadh'KH I,'i1im und des ertn finding kiuxmiiih, mallnif inountiilns, thrniixU mud mid ,-iind, leading: (lie wuy nu-cwf fully through tests which rucked, und at ruined fVci y part of the car hut cou.d not hreitk it down. These testa hvo beeji nmde to rovu the mcI entlfic col reel nws of FORD iIomIkii und I he stifiiKth of roaO coimti uction ; to prove heyoml it ih'ul.t thHt hii HUtnmohlle could he hulll light In weight, yet atrona anil evei luntlnKly relluhle; to prove that the TOBD wan an all -around cur of (ieueral utility, neoesHury to the deiiiHtula of pro KiesHlva civilization, equally valuxulu In rtiy und country. A completely equipped Touring Car for $VSU Hint will take you and your family anywhere you wnnt to go In town or country - fin iy uf mora miles an hour, if you wish -quietly, ainoothly nd comfortably. Yea, luxuriously, from 2") to 2T miles on one gallon of frusollne, from K.U00 to 10,000 inllea with one set of Urea, fan you bat It? What more can any car at any prloe tlva you In aervloe? If you want a ear for onlv two or three paa nfmsrera, tnke the FOKD Model T Hondaler; iam chasKla, anme power plant, aaina conulrucl Ion, with a different body, for MHO. 00. Kully cgulpuad. It aeeiiia ImpoHalble that such a proven, re lluhle ear can he aohl for auoh a low price. Hut heieln la the triumph of Unnry Ford a oar for ail paojrta at a prloa witlUn tba poaalbUlty of nearly every man. It hna taken seven veais to accomplish thla achievement In automobile con struction, and an Invest moot exceeding seven mil lion dollars; but tho victory Is complete In Uia rou Modal T. In all the world no other car like thla. hi the rOD the cur you will buyf It la not alona the sterling reliability of the TOkO, the hlah quality of jt construction, nor the remarkably low purchase price, hut there is a powerful Mp. peal In t lie dies piiens f running a POMS -lire low cost of upkuep or maintenance, after you've boiiKht It. This is KoiiicthlnR to think about, mien uuyiiipj a cur: "now much will It cunt me to run It V" The POBD Modal T wdxhs about l.'.'OO pounds, cither ears of the same power and slaa welKh from 1,800 to 2.200 pounds; jet by Van adium Steel construction t which we tell you of more fully In another part of thla page) tlio POBD has by far the Kreatcst striumlh. Light weight means most ml lea" to ttie gal load lesa power tiecetmary to carry the car Itnelf Light weight means leas Jarring and atralii on the motor and mechnnlHin of tho cur; thoi-a-fore, longer lite With leas repairs than In tha heavier car. Light weight means smoother riding the wivu scieniirieaiiy proportioned tirea and abaolutely evenly balanced aprlnga ok 1 ins over the rough places where tha heavier oar bound and Jolts Unpleasantly. Light weight means moat milage to the gal lon of gasoline; means longer service from tires. The rOKD Modal T Is the lightest weight car in iiiw "ui in win, power anu capacity conald ered and herein lies the certain economy In up keep and autlafactlon In service. Tou never hear the owners of POBD rr complaining of what It Is coating them to keep Viicii I di a, " ' Another Important and buslo uilnclui.. with ua from the bvMliiniiig Is this: Our luteirat duaa not end with the Mile of the ear. hoi 11 III t III 11 AB1 during the life af the car. This letter speaks for OU'UHniiu9; Blliabeth, H. J., October BO, laiO. Mr. Q. Plantlff, Goal Mgr., Pord Motor Co., Hew York City. Dear Blri ' I beg; to thank yon for tha kind and fair treatment wnioli Z reoelved at your band la the overhauling of my inoaal "I" touring- car, which was delivered te me yeatariiay and wbiob I drove to nr reeldeace In Elisabeth, it. J. X trust that If Z can be of eervloe at any time In saying a good word for the Pord oar and their methods, that you will not healtate to advise me, for having driven one of your cars for the past year and a half, I fsel that Z am In a position to know their full worth. Yours very truly, (Signed) J. O. IKEWS1LB. lneludlng pur Iiranchcs, there ure nearly 2.B00 POBD dealers tu the United HtaUta ihv are everywhere, and, wherever they aro, they are alert and active In looking after too lutercsta of ivan owner. Thla entire pun ia filled with valuuble Infor mation rrgaraing rum.ll sere, Head every word. There Ixn't an exaggeration not- imUmIhi .,, Then, when you buy an autonoo!lo "buy a rogO becuuae It la a teller cat not because U is cheuper." Huy it In tl-e coif ldence that you will act nioit, cur, iuor comrort, more pleasure, more ' tor juur 'niio iimn you can lit eu)lng mitj winor uiuuiuuiiu ji lilt) WOl 1U. Compare POBD Model T with anv other- wlth all other cam. Cumuara It Let the POBD dealer explain the const ructioii of the car; iuk him all tue queailoiw you inuy mm ui,T,,r,nui, ici. niiii piva you a, obinonatra lion oi Mjm.v rioius qualities; let l.liu allow you how simple the POBD Is to operute, then eximine other cars the Maine wuy. Compare, we aav. we urge, we coax comparliion, boauae tha roan is sure to win your confldenoe strlotly upon Its merits. (O.tSi POBD cars In servloa at this very minute. There is a reason; and that ruuMon la POBD design, construct ion, durability, service anu eoviiuoijr in price ana maintenance. pzxz, out tub pox.z,owiira COUPObT ABO MAIIt IT TOOIT I POBD MOTOB CO, Detroit, Mich. please aend tue your Illustrated book fully describing KOItU Model T cars. Aadress . ; - r.v, J iu i . H'l l,. -!. '. nj x u. '1:1. I IO, -I Si, ' Uf ' " .; is ! 1 . I. ut, C.I HI. Id It I, 1 '.U I fh1. 11., Mill .:iu -A.