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About The McCook tribune. (McCook, Neb.) 1886-1936 | View Entire Issue (Nov. 20, 1908)
p to - I ABOUT ADVERTISING NO 2 The Dollar That Cant Be Spent By Herbert Kaufman Every dollar spent in advertising is not only a seed dollar which grows a profit for the merchant but is actually retained by him even after he has paid it to the publisher a Advertising creates a good will worth the cost of the publicity It actually costs nothing While it uses funds it does not use them up It helps the founder of a business to grow rich and at the same time keeps his business from not dying when he does It eliminates the personal equation It per petuates confidence in the store and makes it possible for a merchant to withdraw from busi ness without having the profits of the business withdrawn from him It changes a name to an institution an institution that will survive after the death of its builder It is really an insurance policy which costs nothing pays 3 premium each year instead of calling for one and renders it possible to change the entire personnel of a business without disturbing its prosperity Advertising renders the business stronger than the man independent of his presence It permanentizes systems of merchandising the track of which is left for others to follow A business which is not advertised must rely upon the personality of its proprietor and personality in business is a decreasing factor The public does not want to know the man who owns the store it isnt interested in him but in his goods When an unadvertised business is sold it is only worth as much as its stock of goods and fixtures There is no good will to be paid for it does not exist it has not been created The name over the door means noth ing except to the limited stream of people from the immediate neighborhood any of whom could tell you more about some store ten miles away which has regularly delivered its shop news to their breakfast tables It is as shortsighted for a man to build a business which dies with his death or ceases with his inaction as it is unfair for him not to provide for the continuance of its income to his family Copyright 190S by Tribune Company Chicago CITY CHURCH ANNOUNCEMENTS Christian Bible school at 10 a m Preaching at 11 a m and 8 p m C E at 7 p m All are welcome R M Ainsworth Pastor Episcopal Preaching services at St Albans church at 11 a m and 730 p m Sunday school at 10 a m All are welcome to these services E R Eaule Rector Catholic Order of services Mass 8 a m Mass and sermon 1000 a m Evening service at 8 oclock Sunday school 230 p m Every Sunday WM J KlRWIN O M I Baptst Sunday school at 10 a m Preaching service at 1100 a m Even ing service at 800 B Y P U at 7 p m A most cordial invitation is extended to all to worship with us E Burton Pa3tor Evangelical Lutheran Regular German preaching services in the court room of the McCook court house every Sunday morning at 1030 All Germans and Russians cordially invited Rev Wm Brueggeman 607 5th st East Methodist Sunday school at 10 am Sermons by pastor at 11 Class at 12 Junior League at 4 No services at night Prayer meeting Wednesday night at 745 M B Cabman Pastor 1 YmirinfTnir 33KSZE3S t i I I 1 fUJ Christian Science rServices Sun day at 11 a m and Wednesday at 8 p m Meetings held in the Morris block Room open all the time Science litera ture on sale Subject for next Sunday Mortals and Immortals Congregational Sunday school at 10 a m Preaching at 11 a m and 8 p m by pastor Junior C E at 3 p m Senior Endeavor at 7 p m Prayer meet ing Wednesday evening at eight oclock The public is cordially invited to these services G B Hawkes Pastor Evangelical Lutheran Congrega tional Sunday School at 930 a m Preaching at 1030 a m and 730 p m by pastor Junior C E at 130 p m Senior C E at 400 p m Prayor meetings every Wednesday and Satur day evenings at 730 All Germans cordially invited to these services Rev GustavHenkeljiann 505 3rd street West Just the Same Every Week This week like last week The Trib une contains matter of local interest on each of its eight home printed pages Same every week A Handy Receipt Book Bound duplicate receipt books three receipts to the page for sale at The Tribune office Scale books on sale in The Tribune stationery department The TSjpiel TiSe Commissiozx commission appointed by THE Itoosevelt to investi gate the conditions of rural life and make suggestions in the line of its betterment is having a busy time It has been engaged in exten sive correspondence and has been giv ing hearings In different parts of the country for the purpose of bringing out facts and opinions bearing on the condition into which inquiry Is being made President Itoosevelt Is to report to congress in a message some practical suggestions as to what may be done through legislation to improve the con dition of rural life It is not that the American farmer as such needs up lifting more than other classes of the population or Is in any particular dan ger of mental and moral degeneration It is conceded that his moral plane is at present a high one but the facts with regard to the exodus of popula tion from country to city and the all too common isolation of rural life sug gest that much may be done to make the conditions such that the exodus may be stopped or at least checked The commission has received much en couragement in its investigations from those most concerned and but little if any criticism This is perhaps due in part to the fact that all members are so well qualified for the task in hand having been chosen for the part they have already taken in -work along sim ilar lines The -work initiated by the president in the appointment of this commission has been said to be a corollary to that of the movement for conservation of the natural resources of the country The two movements are at least closely related As the president himself put it in a speech in Michigan some time ago the products of the farm are of two kinds and the output of good manhood and woman hood deserves fully as much considera tion as the output of hay and corn and other crops Each member of the commission has achieved a reputation for knowledge and attainments in some branch of the work in hand The chairman Dr Liberty H Bailey is president of the New York College of Agriculture at Ithaca N Y an institution which has been very active and aggressive in de vising ways of advancing the methods of agriculture and improving the con ditions among tillers of the soil Dr Bailey at first declined the proffered post on the ground that he had not the time necessary lo discharge the du ties but on further consideration ac cepted Dr Bailey who is fifty years old and a graduate of the Michigan Agricultural college has been at the head of the New York College of Agriculture a department of Cornell university since 1903 He was reared on a farm and has given particuar at tention to botany and horticultural sub jects and to the economics of agricul ture He was formerly assistant to Trofessor Asa Gray at Harvard and was also professor of agriculture and landscape gardening at the Michigan Agricultural college Numerous works on subjects related to his profession have come from his pen Kenyon L Buttertield whose por trait appears at the top of the first column is also an educator and the head of an agricultural college He is the youngest member of the commission having been born in 1SGS in Lapeer Mich Like Dr Bailey he is a graduate of the Michigan Agri cultural college and received from it the degree of B S from the Univer sity of Michigan obtaining the degree of A M He has had a wide experi ence in educational work connected with agriculture and two years ago HENRY WALLACE became president of the Massachusetts Agricultural college Since 1904 he has been collaborator in charge of the agricultural division department of economics and sociology Carnegie in stitution Washington He Is active in many educational and scientific so cieties Dr Walter H Page might be said to represent the south on the commission though he Is a resident of New Jersey and spends most of his working hours In New York city However he was born some fifty three years ago in Cary N C and has identified himself to a considerable extent with the prog ress and industrial development of the routh He is best known perhaps as editor of Worlds Work which he es tablished in 1100 and as a member of the publishing firm of Doubleday Page Co ne received his education at southern institutions Including college Virginia and Johns Hopkins university Maryland iiiiii in wim miMiiMiwiiiiiiiii in WAIiTEK H PAOE He has edited the Forum and the At lantic Monthly and is the author among other works of The Itebuild ing of Old Commonwealths He is noted also as a lecturer His knowl edge of conditions such as the commis sion has undertaken to investigate is broad and pertains to the economic and social rather than the technical side One of the Doubleday Page publica tions is the magazine known as Coun try Life In America which has done more perhaps than any other journal of its class to stimulate interest in life outside the cities and suggest ways of making such life attractive Worlds Work too under the guidance of Mr Page has devoted a great deal of at tention to practical subjects pertaining in a broad sense to social development in connection with betterment of con ditions among the people at large The great social questions in fact appeal especially to Mr Pages interest and it was this in part no doubt which sug gested to Mr Itoosevelt the idea that he would make a valuable member of the commission For it is a broad movement which has been initiated and its success will depend largely on the degree to which the fact is appre ciated by the members of the commis sion The remaining commissioners Henry Wallace and Gifford Piuchot whose portrait appears at the top of this column have evinced their appre ciation of the possibilities of such a movement and their work stands as a guarantee of their effectiveness as members of the board Mr Wallace is the editor of a pub lication devoted to the interests of ag riculture and known as Wallaces Farmer His residence is Des Moines la He has gained a national reputa tion among farmers for his good judg ment in matters pertaining to their in terests and his appointment as a mem ber of the commission does much to establish confidence in its capacity to handle the problems involved in a thor oughly practical way Of Gifford Pinchot it may be said that his work as chief forester of the government has accomplished more in the way of conserving the welfare of the tillers of the soil and the gatherers of our natural wealth than almost any other branch of effort It has been due to the enthusiasm of Mr Piuchot in his chosen field that so much has been ac complished and Mr Iloosevelt recog nizing this lias given his operations wide sweep and extended his useful ness to fields where ordinarily they would not have been felt Having a considerable private fortune he works for the government for love rather than for the salary he receives as the latter would scarcely pay for what he expends in remunerating extra clerks in his service He was born in Con necticut in 1SG3 and his father James W Pinchot was one of the founders of the Yale Forestry school The pres ent chief forester of the United States studied forestry both at Yale and in foreign countries and has also studied nature at first hand in the haunts of the wild beasts and the districts re mote from the borders of civilization There has been little criticism upon the commission except for the fact that It has no women upon it As a poet who contributed some verse to the Chi cago News puts it I know them pesky men folks an I see em recommendin The latest things in phosphates an ro tatin of the crops An patent fancy fixins to keep Hirams back from bendin But when heyre through with Hiram then their recommendin stops Amandys in the kitchen peelii tatoes pickin chickens An bakin pies for dinner She aint soundin no alarm Bhes sort o resignated when she ought to raise the dickens Tou want t get some wimmen to Inves tigate the farm Note Date of Address Slip Note tbe date on your address slip on The Tribune If you have not paid your subscription for 1908 kindly call at office or mail amount due No paper will be sent to those more than one year in arrears and such accounts aftor duo notice and no retponee will bo placed for collection The Tribune all homo print iyf liVii V WWI Wf YWtV lW J S McBRAYER Real Estate Farm Loans and Insurance Oflico ovor Marshs MeatMarkot J gWffflyTrti viyT rifniPnyiiV fij f Dr J O Bruce OSTEOPATH Telephone 55 McCook Neb Office over ElecrlcTlieatreon Alain Ave JrVutUiUVifS ttjLltLttUtl3J JOHN E KELLEY ATTORNEY AT LAW and BONDED ABSTRACTEE McCook Nebraska J3Agent of Lincoln Land Co and of McCook Waterworks Oflico in PostoQlco building CHBoyle C EEldred BOYLE ELDRED Attorneys at I aw Long Distance I one 44 Rooms 1 and 7 second floor Postoflico Building 11 P SUTTON Mccook - V Mcioot Neb JEWELER MUSICAL GOODS NEBRASKA l Updike Grain Co COAL Phone 169 S S GARYEY Mgr MMclletoii Ruby PLUMBING and STEAM FITTING All work guaranteed Phone 182 McCook Nebraska rWFRBY COUGH Bmtrz iias SYKUf cures iMfe 55 N CLINE Contractor and Builder nnaa RnfiBonablo C All Work Warranted Twwtpwppy DHimiiuiiiiii innnBfr 46m B - WINTER JOURNEYS Winter Tourist Rates Daily low excursion rates after November 20ih to Southern and Cuban resorts Daily now in effect to Southern California Lower yet homeseekers ex cursion races first and third Tuesdays to the South and Southwest Corn Show Omaha December 9 to 19 Visit this interesting exposition of the best corn products and their use Attractive program with moving pictures electric illumi inations sensational prizes for best exhibits Consult the agent or local papers Secure an Irrigated Farm We conduct you on the first and third Tuesdays of each month to the Big Horn Basin and Yellowstone Valley assist ing you in taking up govern ment irrigated lands with a never failing water supply under government irrigation plants Only one tenth payment down No charge for services Write D Clem Deaver General Agent Landseekers Informa tion Bureau Omaha or D F HOSTETTER Ticket Agent McCook Neb L W WAKELEY G P A Omaha Neb RTnnTnrtfyriTriTriPTnrfiirVVirrvii r irpvyiTii 11 n v vvvv MlviMTinnS1 i - Our Regular Prices Seem v Bargain Counter Figures l But the Goods Are All Fresh Clean and New McCook Views in Colors Typewriter Papers Box Writing Papers Legal Blanks Pens and Holders Calling Cards Manuscript Covers Typewriter Ribbons Ink Pads Paper Clips Brass Eyelets Stenographers Notebooks Photo Mailers Memorandum Books Post Card Albums Duplicate Receipt Books Tablets all grades Lead Pencils Notes and Receipts Blank Books Writing Inks Erasers Paper Fasteners Ink Stands Bankers Ink and Fluid Library Paste Mucilage Self Inking Stamp Pads Rubber Bands These Are a Few Items in Our Stationery Line THE TRIBUNE Stationery Department 1 1 Wi - vw niiWiiii1M1iyLlfll i 3 - f t WJi