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ABOUT ADVERTISING NO 2
The Dollar That Cant
Be Spent
By Herbert Kaufman
Every dollar spent in advertising is not
only a seed dollar which grows a profit for the
merchant but is actually retained by him even
after he has paid it to the publisher a
Advertising creates a good will worth the
cost of the publicity
It actually costs nothing While it uses
funds it does not use them up It helps the
founder of a business to grow rich and at the
same time keeps his business from not dying
when he does
It eliminates the personal equation It per
petuates confidence in the store and makes it
possible for a merchant to withdraw from busi
ness without having the profits of the business
withdrawn from him It changes a name to
an institution an institution that will survive
after the death of its builder
It is really an insurance policy which costs
nothing pays 3 premium each year instead of
calling for one and renders it possible to
change the entire personnel of a business
without disturbing its prosperity
Advertising renders the business stronger
than the man independent of his presence It
permanentizes systems of merchandising the
track of which is left for others to follow
A business which is not advertised must
rely upon the personality of its proprietor and
personality in business is a decreasing factor
The public does not want to know the man who
owns the store it isnt interested in him but
in his goods When an unadvertised business
is sold it is only worth as much as its stock of
goods and fixtures There is no good will to
be paid for it does not exist it has not been
created The name over the door means noth
ing except to the limited stream of people
from the immediate neighborhood any of
whom could tell you more about some store
ten miles away which has regularly delivered
its shop news to their breakfast tables
It is as shortsighted for a man to build a
business which dies with his death or ceases
with his inaction as it is unfair for him not
to provide for the continuance of its income to
his family
Copyright 190S by Tribune Company Chicago
CITY CHURCH ANNOUNCEMENTS
Christian Bible school at 10 a m
Preaching at 11 a m and 8 p m C E
at 7 p m All are welcome
R M Ainsworth Pastor
Episcopal Preaching services at St
Albans church at 11 a m and 730 p
m Sunday school at 10 a m All
are welcome to these services
E R Eaule Rector
Catholic Order of services Mass
8 a m Mass and sermon 1000 a m
Evening service at 8 oclock Sunday
school 230 p m Every Sunday
WM J KlRWIN O M I
Baptst Sunday school at 10 a m
Preaching service at 1100 a m Even
ing service at 800 B Y P U at 7 p m
A most cordial invitation is extended to
all to worship with us
E Burton Pa3tor
Evangelical Lutheran Regular
German preaching services in the court
room of the McCook court house every
Sunday morning at 1030 All Germans
and Russians cordially invited
Rev Wm Brueggeman
607 5th st East
Methodist Sunday school at 10 am
Sermons by pastor at 11 Class at 12
Junior League at 4 No services at
night Prayer meeting Wednesday
night at 745
M B Cabman Pastor
1 YmirinfTnir
33KSZE3S
t i I I 1 fUJ
Christian Science rServices Sun
day at 11 a m and Wednesday at 8 p
m Meetings held in the Morris block
Room open all the time Science litera
ture on sale Subject for next Sunday
Mortals and Immortals
Congregational Sunday school at
10 a m Preaching at 11 a m and 8 p
m by pastor Junior C E at 3 p m
Senior Endeavor at 7 p m Prayer meet
ing Wednesday evening at eight oclock
The public is cordially invited to these
services G B Hawkes Pastor
Evangelical Lutheran Congrega
tional Sunday School at 930 a m
Preaching at 1030 a m and 730 p m
by pastor Junior C E at 130 p m
Senior C E at 400 p m Prayor
meetings every Wednesday and Satur
day evenings at 730 All Germans
cordially invited to these services
Rev GustavHenkeljiann
505 3rd street West
Just the Same Every Week
This week like last week The Trib
une contains matter of local interest on
each of its eight home printed pages
Same every week
A Handy Receipt Book
Bound duplicate receipt books three
receipts to the page for sale at The
Tribune office
Scale books on sale in The Tribune
stationery department
The TSjpiel TiSe Commissiozx
commission appointed by
THE Itoosevelt to investi
gate the conditions of rural life
and make suggestions in the
line of its betterment is having a busy
time It has been engaged in exten
sive correspondence and has been giv
ing hearings In different parts of the
country for the purpose of bringing
out facts and opinions bearing on the
condition into which inquiry Is being
made President Itoosevelt Is to report
to congress in a message some practical
suggestions as to what may be done
through legislation to improve the con
dition of rural life It is not that
the American farmer as such needs up
lifting more than other classes of the
population or Is in any particular dan
ger of mental and moral degeneration
It is conceded that his moral plane is
at present a high one but the facts
with regard to the exodus of popula
tion from country to city and the all
too common isolation of rural life sug
gest that much may be done to make
the conditions such that the exodus
may be stopped or at least checked
The commission has received much en
couragement in its investigations from
those most concerned and but little if
any criticism This is perhaps due in
part to the fact that all members are
so well qualified for the task in hand
having been chosen for the part they
have already taken in -work along sim
ilar lines The -work initiated by the
president in the appointment of this
commission has been said to be a
corollary to that of the movement for
conservation of the natural resources
of the country The two movements
are at least closely related As the
president himself put it in a speech in
Michigan some time ago the products
of the farm are of two kinds and the
output of good manhood and woman
hood deserves fully as much considera
tion as the output of hay and corn
and other crops
Each member of the commission has
achieved a reputation for knowledge
and attainments in some branch of
the work in hand The chairman Dr
Liberty H Bailey is president of the
New York College of Agriculture at
Ithaca N Y an institution which has
been very active and aggressive in de
vising ways of advancing the methods
of agriculture and improving the con
ditions among tillers of the soil Dr
Bailey at first declined the proffered
post on the ground that he had not the
time necessary lo discharge the du
ties but on further consideration ac
cepted Dr Bailey who is fifty years
old and a graduate of the Michigan
Agricultural college has been at the
head of the New York College of
Agriculture a department of Cornell
university since 1903 He was reared
on a farm and has given particuar at
tention to botany and horticultural sub
jects and to the economics of agricul
ture He was formerly assistant to
Trofessor Asa Gray at Harvard and
was also professor of agriculture and
landscape gardening at the Michigan
Agricultural college Numerous works
on subjects related to his profession
have come from his pen
Kenyon L Buttertield whose por
trait appears at the top of the first
column is also an educator and the
head of an agricultural college
He is the youngest member of
the commission having been born in
1SGS in Lapeer Mich Like Dr Bailey
he is a graduate of the Michigan Agri
cultural college and received from it
the degree of B S from the Univer
sity of Michigan obtaining the degree
of A M He has had a wide experi
ence in educational work connected
with agriculture and two years ago
HENRY WALLACE
became president of the Massachusetts
Agricultural college Since 1904 he has
been collaborator in charge of the
agricultural division department of
economics and sociology Carnegie in
stitution Washington He Is active in
many educational and scientific so
cieties
Dr Walter H Page might be said to
represent the south on the commission
though he Is a resident of New Jersey
and spends most of his working hours
In New York city However he was
born some fifty three years ago in
Cary N C and has identified himself
to a considerable extent with the prog
ress and industrial development of the
routh He is best known perhaps as
editor of Worlds Work which he es
tablished in 1100 and as a member of
the publishing firm of Doubleday Page
Co ne received his education at
southern institutions Including
college Virginia and
Johns Hopkins university Maryland
iiiiii in wim miMiiMiwiiiiiiiii in
WAIiTEK H PAOE
He has edited the Forum and the At
lantic Monthly and is the author
among other works of The Itebuild
ing of Old Commonwealths He is
noted also as a lecturer His knowl
edge of conditions such as the commis
sion has undertaken to investigate is
broad and pertains to the economic and
social rather than the technical side
One of the Doubleday Page publica
tions is the magazine known as Coun
try Life In America which has done
more perhaps than any other journal
of its class to stimulate interest in life
outside the cities and suggest ways of
making such life attractive Worlds
Work too under the guidance of Mr
Page has devoted a great deal of at
tention to practical subjects pertaining
in a broad sense to social development
in connection with betterment of con
ditions among the people at large The
great social questions in fact appeal
especially to Mr Pages interest and
it was this in part no doubt which sug
gested to Mr Itoosevelt the idea that
he would make a valuable member of
the commission For it is a broad
movement which has been initiated
and its success will depend largely on
the degree to which the fact is appre
ciated by the members of the commis
sion The remaining commissioners
Henry Wallace and Gifford Piuchot
whose portrait appears at the top of
this column have evinced their appre
ciation of the possibilities of such a
movement and their work stands as a
guarantee of their effectiveness as
members of the board
Mr Wallace is the editor of a pub
lication devoted to the interests of ag
riculture and known as Wallaces
Farmer His residence is Des Moines
la He has gained a national reputa
tion among farmers for his good judg
ment in matters pertaining to their in
terests and his appointment as a mem
ber of the commission does much to
establish confidence in its capacity to
handle the problems involved in a thor
oughly practical way
Of Gifford Pinchot it may be said
that his work as chief forester of the
government has accomplished more in
the way of conserving the welfare of
the tillers of the soil and the gatherers
of our natural wealth than almost any
other branch of effort It has been due
to the enthusiasm of Mr Piuchot in his
chosen field that so much has been ac
complished and Mr Iloosevelt recog
nizing this lias given his operations
wide sweep and extended his useful
ness to fields where ordinarily they
would not have been felt Having a
considerable private fortune he works
for the government for love rather
than for the salary he receives as the
latter would scarcely pay for what he
expends in remunerating extra clerks
in his service He was born in Con
necticut in 1SG3 and his father James
W Pinchot was one of the founders
of the Yale Forestry school The pres
ent chief forester of the United States
studied forestry both at Yale and in
foreign countries and has also studied
nature at first hand in the haunts of
the wild beasts and the districts re
mote from the borders of civilization
There has been little criticism upon
the commission except for the fact that
It has no women upon it As a poet
who contributed some verse to the Chi
cago News puts it
I know them pesky men folks an I see
em recommendin
The latest things in phosphates an ro
tatin of the crops
An patent fancy fixins to keep Hirams
back from bendin
But when heyre through with Hiram
then their recommendin stops
Amandys in the kitchen peelii tatoes
pickin chickens
An bakin pies for dinner She aint
soundin no alarm
Bhes sort o resignated when she ought
to raise the dickens
Tou want t get some wimmen to Inves
tigate the farm
Note Date of Address Slip
Note tbe date on your address slip on
The Tribune If you have not paid
your subscription for 1908 kindly call
at office or mail amount due No paper
will be sent to those more than one year
in arrears and such accounts aftor duo
notice and no retponee will bo placed
for collection
The Tribune all homo print
iyf liVii V WWI Wf YWtV lW
J S McBRAYER
Real Estate Farm Loans
and Insurance
Oflico ovor Marshs MeatMarkot J
gWffflyTrti viyT rifniPnyiiV fij
f Dr J O Bruce
OSTEOPATH
Telephone 55
McCook Neb
Office over ElecrlcTlieatreon Alain Ave
JrVutUiUVifS ttjLltLttUtl3J
JOHN E KELLEY
ATTORNEY AT LAW and
BONDED ABSTRACTEE
McCook Nebraska
J3Agent of Lincoln Land Co and of McCook
Waterworks Oflico in PostoQlco building
CHBoyle C EEldred
BOYLE ELDRED
Attorneys at I aw
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Rooms 1 and 7 second floor
Postoflico Building
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JEWELER
MUSICAL GOODS
NEBRASKA
l Updike Grain Co
COAL
Phone 169 S S GARYEY Mgr
MMclletoii Ruby
PLUMBING and
STEAM FITTING
All work guaranteed
Phone 182 McCook Nebraska
rWFRBY COUGH
Bmtrz iias
SYKUf cures iMfe
55 N CLINE
Contractor and Builder
nnaa RnfiBonablo
C All Work Warranted
Twwtpwppy
DHimiiuiiiiii
innnBfr 46m
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WINTER
JOURNEYS
Winter Tourist Rates
Daily low excursion rates after
November 20ih to Southern
and Cuban resorts Daily now
in effect to Southern California
Lower yet homeseekers ex
cursion races first and third
Tuesdays to the South and
Southwest
Corn Show Omaha
December 9 to 19 Visit this
interesting exposition of the
best corn products and their
use Attractive program with
moving pictures electric illumi
inations sensational prizes for
best exhibits Consult the
agent or local papers
Secure an Irrigated Farm
We conduct you on the first
and third Tuesdays of each
month to the Big Horn Basin
and Yellowstone Valley assist
ing you in taking up govern
ment irrigated lands with a
never failing water supply under
government irrigation plants
Only one tenth payment down
No charge for services Write
D Clem Deaver General
Agent Landseekers Informa
tion Bureau Omaha or
D F HOSTETTER
Ticket Agent McCook Neb
L W WAKELEY G P A Omaha Neb
RTnnTnrtfyriTriTriPTnrfiirVVirrvii r irpvyiTii 11 n v vvvv MlviMTinnS1
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Our Regular Prices Seem v
Bargain Counter Figures l
But the Goods Are All
Fresh Clean and New
McCook Views in Colors
Typewriter Papers
Box Writing Papers
Legal Blanks
Pens and Holders
Calling Cards
Manuscript Covers
Typewriter Ribbons
Ink Pads Paper Clips
Brass Eyelets
Stenographers Notebooks
Photo Mailers
Memorandum Books
Post Card Albums
Duplicate Receipt Books
Tablets all grades
Lead Pencils
Notes and Receipts
Blank Books
Writing Inks
Erasers Paper Fasteners
Ink Stands
Bankers Ink and Fluid
Library Paste Mucilage
Self Inking Stamp Pads
Rubber Bands
These Are a Few Items
in Our Stationery Line
THE TRIBUNE
Stationery Department
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