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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (March 2, 1924)
South Bend Made Motor Center by Studebaker a r g e Production of Light Sixes Gives City Fourth Place Among Cities of the World. South Bend' Ind., has become an Important automobile manufacturing center in the past three years. When the first light six was turned out by the Studebaker corporation on April 6, 1920, a new industrial era opened for South Bend. It establish ed the right to rank henceforth with Detroit, Flint, Cleveland, Toledo and Indianapolis ns those cities in the Croat Lakes industrial region devoted to the manufacture of motor cars. Production of the Studebaker South Bend plants was 7,500 cars in 1920, 30.000 In 1921, 49,000 in 1922, and SO, 000 in 1923. This output exceeds the combined output of the Cleveland manufacturers, and also of (hose of Indianapolis. Only Detroit, Flint and Toledo led South Bend in total output last year. The South Bend plants of the Studebaker corporation now cover 129 acres and contain over 5,000,000 square feet of floor space, employing 13.000 people. Semi-Balloon Tire Boon to Auto Owners "All tlie Increased comfort of the Uilloon type tire is made available to ^Jpord owners without excessive extra ost," according to E. II. Sprague, president of the Sprague Tire com pany, “in the new Sprague rib-side wall, semi-balloon cord, just recently brought out. "While the small diameter balloon tire necessitates the additional ex penditure of around $50 for new rim and wheel equipment, the semi-bal loon utilizes the same rims and wheels. Another reason,” said Mr. Sprague, for the public's preference for the semi-balloon lies In the differ ence in price of the two tires.” "Nearly always the efficient produc tion of small diameter balloon tiree necessitates the installation of new tire-building machinery, while the semi-balloon can be produced with present equipment and at a lower direct labor cost." Watch Oil Consumption, Plea of Rollin Manager "The oil scandal, which hits the av erage motorist right In the solar plexus, is announcement that gaso line has advanced In price,” says R T. Hodgkins, vice president and gen eral sales manager of the Rollins Mo tors company of Cleveland. "What, asks Mr. Hodgkins, "are we going to do about it? How can we fit Into the picture In such man ner as to. In a substantial way, con trol the price of gasoline? "Easy enough! Just get our It, 000,000 car owners In the United States to engage upep a gasoline ^SOcnnomy campaign I don't mean that motorists should restrict the use of their cars and go on a gasoline strike, hut they should study their tlnits of transportation and Insure more miles per gallon.” Advertising Helps Stewart. The Intensive advertising campaign carried on nationally by our factory and throughout our trade territtory by ourselves. Is bringing very satis factory results, says Guy E. West, manager of the .Stewart AVarner products service station. AVe are re ceiving daily Inquiries regarding the three new products recently added to our line, the Stewart electrically driven windshield wiper, the Stewart shock absorber and the new model Stewart rear vision mirror. Many Motors Pass Corner. Attention Is called by the publicity department of the Buick Motor com pany to the fact that 42,000 automo biles pass the corner of Fifth avenue and Forty-second street. New York, every 24 hours. It Is pointed out that these cars carry an aggregate of people surpassing the population of such representative cities as Spokane, Washington: Albany, New York; Low ell, Mass.; Fort Worth, Texas; and Oklahoma City. Fight on Tax Plan Urged. W. R. Tracy, assistant sales man ager of the Oakland Motor Car com pany, urges a real fight by the IS, 000,000 automobile owners against the tentative schedule of the house ways and means committee which proposes to do away with the special war time lsvlss on bowling alleys and billiard tablaa; all aorta of amusement tlcketa -up to SO cents, jewelry and other pitema while motor cara, trucks and aeeeasories are considered luxuries. Beauty Picks Willys-Knight. The Willys-Knight la accustomed a blue-blooded passengers. The king of Spain, the king of Belgium, and the prince of Wales, among others, have felt the supreme satisfaction of riding behind the world’s quietest motor. Now it has on its long list of honorable friends, Kathryn Camp bell, for two years acclaimed Amer ica’s most beautiful girl at the annual midsummer Atlantic City pageant. Motor Cars Cheap. "The motor car Is one of the very few commodities that can hs pur chased today for less than In 1913, before the war. This fact has never been brought home to the public, yet It explains In great measure the Bale of more than 4,000,000 vehicles In 1923, which Is 50 per cent ahead of any preceding year.” point* out C. J. Nephler. general sale* manager of the Oakland Motor Car company. Peanut Kills Child. Birmingham, Ala., March 1.—Four year-old Dorthetia Best died here the other day as a result of swallowing a peanut. The peanut beeame lodged In her /throat, and an operation' failed to ykmove It. Bhe died shortly after Pward. Local Lafs are worth money. They appear each week on the screen In Omaha motion picture theaters. Send your jokea to tha Local Laf Editor, The Omaha Beo. Power of Buick Shown in Mountain Climb in Snow To prove the power itfjil endurance of tlie sturdy ftuicfc four-cylinder ear, a western distributor successfully un dertoeli a test never before accomplished. The above photograph shows the ear arriving at Government camp, foot of Mour' Hoorl, Ore., in midwinter. This is a favorite objective point for motorists in open weather, hut ha* always lifer passable In Whiter Owing to heavy snows. Sidebaker Car Sets 4 Records Spectacular . 10U*Hour Drive Over Mountainous Trails Makes Test. Johannesburg,. March 1<—Old timers of the Eoer trek .wagon trails thronged around a mud-daubed auto mobile, when It drew lijv'at the curl on a main thorohphfnfg in Johannes burg. The machine, a Studebaker light-six touring car, 'had Just writ ten a new pagfe' in tlTe' 'Colorful his tory of the Union of- South Africa. Without a pause in the .motor's steady throb, it had set foul* records in re travcling the old settler routes, com pletely circling tbft Tlniqn, In less than 100 hours—^a pcytftiu^jiji; that once took weeks for the bullock carts. Not only did the Studebaker estab lish a new round-trip record around the Union, but it also shattered three other records between points along the course. Notable among these was the new running time of 35 hours and 57 minutes between this city and Cape Town. This was a distance of They drove ewer lSSSKBBnous roads thick tvith muflo CapJJJJown, then through Port Elizabeth,«*fl.ist Lon don, Kokstad, Durban ..And return. The car made a 2,687-mfle circle. Running time from the start here and return was 88 hours, 4G minutes. Gasoline consumptionJjMfcraged 21.5 miles per Imperial gaHom _The gaso line mileage was, unusually high, motorists agreted to«y. Pronsiiit ring that an average speed Uf' 20.75 miles an hour was maintained along loads broken by frequent atsCaui.-. which compelled fording. „* Numerous washouts, due to heavy rains, forced the car*-to travel along long stretches of hilly, slippery road way, subjecting the Studebaker and Its drivers to severe test. For this reason the trip proved one of the most sensational ever staged in* South Africa. Busses to Aid Trams Discussed by White Walteo c White ■ Walter C. White, president of the White company, a leading manufac turer and a pioneer in the motor truck industry, has spoken as an au thority on transportation in discus sinp the fieli] of public service re cently opened by motor busses as auxiliaries to street cars. Champion Plugs Win Victory Harlan Fen pier, the youthful Kan sas City driver who smashed all world's speed records at Beverly Hills, Cal., for distanees up to 250 miles in 1924's first biff race, Febru- '■ ary 24, by averapinp 11R.OR miles per hour, used Champion spark plugs in sdtinp the record. It is announced by the Champion Spark Bluff company. Motor Beauty Is Extolled in Verse Former Employe of Ex-Presi dent Harding Tells of IS illys-K night Car. That poets can fin$ beauty *n4 charm even in mechanical objects is once more illustrated by the lilting verse written by Dr. James Ball Nay lor about bis Willys Knight. For years he had been connected with the editorial staff of the Marion Star, President's Harding’s newspaper, and is at the present time affiliated with the Chicago Journal of Commerce. Dr. Naylor’s eulogy of the Willys Knight follows: Miles of Smiles. A prolix, and s mil*—and ovir the htlle And afar, and afar away! And the motor purrs and tha good car whirs —• And th « wends and the fields ara gay. For Iff*’ Is strife In the marts of trada, llut th* c« untry affords delight; And a hundred miles mean a hundred smllfs— When you r’de In the WIIlye-Knlght! A mil* and a smile—and we’re off, wft'ra off! And the coo? morn's fragrant kiss. And the wind from the south, brlnge a taste to the mouth T.lke the tang of our childhood's bliss; Ami the motor sings—and the good car Borings To the work In Its merry might: And a hundred miles mean & hundred smiles— | When you ride In the Wlllys-Knlghtl A smile and a mile—and a burst of speed To the shrill of the bobwhlte's flfet For the clay is new and the aun and daw Are art spire to the wine of life; Anil the motor sings, and tha good car swings As the chauffeur guides aright: And a hundred milea mean a hundred ►miles — When you ride In tha Wiilys>Knlghtl Chrysler Named President. Walter P. Chrysler has been elect < I president of the Maxwell-Chryslec Chalmers companies, and will In the future nerve In that capacity as well as continuing as chairman of the board of directors. t Dodge Brothers TYPE-B SEDAN f m. " l The Type-B Sedan could well stand as a concrete symbol of everything . the name Dodge Brothers itself has .r. come to represent. It is honestly and wisely built. It stands up under the sternest kind , \\ of service.. It will serve long beyond the span of life usually allotted to “*■ a motor car. n |||M [ $1250 f. ©. h. Detroit—$1400 dtllrtrcd O’BRIEN-DAVIS AUTO CO. Mth and Harney Si*. HA rnay 01SS Sale* and Service BrancKe* at Council Bluff*, la. Oanlion, la. [rfihdrar-rr Motor Shortage Is Now Indicated Number of Unfilled Orders for Nash Cars Greatest in History. With spring now close at hand, automobile dealers handling cars of standard make are facing a demand that from every indication, will eclipse any previous shortage In the history of the automobile industry. "Practically every spring finds the automobile dealer body unable to meet the demand for immediate • « livery," said E. H. McCarty, general sales manager of the Nash Motor company. "The Nash retail selling organization, at this time, Is carrying on its books more unfilled retail orders for spring delivery than si any time since this company was established. Many of Bur dealers, hav ing passed through spring shortage periods of the past, anticipated their requirements this year and have on hand stocks of cars in q'Unntltie* suf ficient to carry them partly through the approaching 'rush season.' "Those dealers who have failed to stock a sufficient number of cars this year are going to find it more difficult than ever before, because of the heavy demand, to take care of the orders that the opening of spring will bring forth." * ■ Body Firm Makes Profit. The C. R. Wilson Body company of Detroit, report net profits for the year ending December 31, 1923, after deducting all charges, of $1,086,073.47. This company is advertising Its product nationally under the trade name of \Vilson built body, and num bers among its customers, Wlllys Overland, Paige-Jewett, Packard and Ren. — Flint Six History Dates to Beginning of Motors The Flint six motor car Is compara tively new to the market, yet Its hi* tory traces back to early days of motor car manufacturing, when VV, (’. Durant, now president of Durant Motors, lno., was making a beginning in a small way an an automobile builder. Kroiji these early efforts In Flint, Mich., have developed a num ber Of the foremost makes of medium priced gix-cyllnder motor cars, a story of progress to wlth-h the Flint six adds a cllnrwxi” Maid Oily I, Spilth of the Omaha' Flint compjiny,« Not the product of a day qp'a year la Buo’d air automobile as -thy Flint six. W. C! Dlurant has h«(»n a.tender atnoffjr leaders. During J'owifctdeia hl* portion of the past 'quarter oen tury, the attention of camp in’ = with which he has been identified has been centered upon the production of me (Jtum priced alx-gyllnder cars, "So it Js net KuriiriBing thai short ly alter the orjsrdqlmrtlon of,flic Du rant Motor* 'jnc., Durant turned his attention t<jy4te building of ^ medium prlqed six-^littrter car '< Standard in Standard Oil (Ur. <\T»w tivaej) and fleneral Motors uorp6r&tlbn an nouncc. that they are negotiating a contract under which the former will act as distributor In the eastern part of the jl'nlted plates for fhe new product developed by the fleneral Motors Heaearcti corporation at Day ton, O. This Is an ‘'anti knock" mix ture known as ethyl fluid which Will lie offered to tnotprists In connection^ with the sale of gasoline. ' _ ' i Importance of Cabs Shown. A remarkable demonstration of the importance of taxicabs in every day life Is the record of the Yellow Cab Co. of Chicago for the year 1923. Figures recently’ made public show that this company hauled 23,000.000 passengers in the year just passed am! traveled .over 90,000.000 miles. Dort M us New Coupe. l>irl has just brought out a new low priced utility coupe which sells for $1.3H5 at factory. This new car Is smart looking and Is ns sturdy built ns the other members of the I tort family. This coupe is roomy to the last degree. It accommodates five people comfortably and there Is ample,space to store produce'or sales men's material. It has three doors instead pf two. Cadillac lias New Feature. One of the features of 1923 auto mobile history was the announcement by the Cadillac Motor Car company of the creation of the V-63 as the cui mlnatlon of nine years production of cars equipped with 90-degree, V-eight engines embodying the fundamental perfection of the V-type, 90 degree, eight-cylinder engine. Inherently bal nnced and with major parts Im proved. Says Harry Wilkins: “My $3*2,000.00 R611s-Royce is now for sale. T hare driven many motor cars—including the most expensive foreign makes—but I have never before had the thrill or enjoyment which I have,experienced in my new V-63 Cadillac. The motor is so smooth that the oar seems to float. The brake is so perfect C- that 1 stop at will in the most slippery snow. * '* It no \vo’ dvr you sold so many Cadillacs y< at the show.” Says Hansen: “Seven automobile concerns have increased their prices since January 1st. Spring's soon here. Get under the wire. Buy now—a new Cadillac—a re-new-ed Cadillac—or any of our* good used cal’s, and you will be money ahead juad secure satisfaction in dealing with us. Go V-63 now delivered.” J. H. Hansen Cadillac Company Omaha ■». Vt ' , Starter and Demountable Rim*, j $85 extra BUY NOW! Every spring the demand lor Ford Cars is several hundred thousand greater than the available supply. Place ydur order immediately, to avoid delay in delivery. NOTE: A small payment down puts your name on the preferred delivery list. 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