The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922, March 04, 1921, Page THREE, Image 3

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    THE ALLlAWCt HkUIALD, FRIDAY, MARCH 1. 1021
HIREE
N
nify
For the Next 1 0
HORACE
Openin
Our policy during: this sale and throughout the year is to mark
our prices at the lowest possible level, depending upon a large busi
ness volume to make a fair and legitimate profit.
A 2 per cent profit on $100 in sales amounts to but 2, but if our
sales are increased so that we can make this turn-over once a month
it is as good as a 24 per cent profit once a year.
L
J
o
Days Only at The
r
BOGUE
; i
! I
Saturday
TORE
Morniii
A large sales volume distirbutes the cost of doing business
among more people and permits each individual to buy for less.
That is why these prices are posjible. They mean a drastic reduc
tion of profit on each single sale, but the rapid frequence of sales
will make possible a reasonable return on our investment.
SILKS
Silk Tafreta, Satin, Messaline, Crepe de Chine and Georgette,
in all the leading shades
$1.95
Silk Poplins, 36-inch, in black, brown, navy, tan and gray
former price, $2.50, at
$1.45
Fancy Satins and Taffeta in stripes, plaids and checks,
former price $3.50, at
$1.59
CHILDREN'S DRESSES
Of a fine quality gingham, in plain and with plaid
trimming ; values up to $3.50, at
$1.59
Children's in plain and checked ginghams; sizes
1 to 4 ; values up to $2.50, at
$1.19
LADIES' SILK WAISTS
, One big assortment of these in all the leading shades r
former values up to $12.50, at
$5.95
One big assortment of Georgette Waists in a good range
of colors ; also fine White Net Waists, former
values up to $8.50, at
3C1
SHOtiS
Our entire stock of LADIES', MISSES' and CHILD
REN'S SHOES put into this, sale ift greatly reduced
prices. ' ,
$15.00 and $18.50 values ladies' 9-inch lace shoes, in
patent kid, brown kid and black kid.j Covered French
heels; also leather French heels (and Cuban and
military heel, going at
$9.45 j
Ladies' Pump and Oxford Ties in patent kid, brown
kid and black leather. Covered ,Frcnch heels ; all
$15.00 values goingjat
$9.45 j
Ladies' Shoes in brown kid and Mack kid; Cuban and
Military heels; $15.50 and $11.50
values going at
$7.65"
Ladies' Shoes, black, gray and brown kid, button;
$G.OO and $8.50- values at
$3.05
SILK UNDERWEAR
Envelope Chemise of a good heavy quality wash satin;
also Crepe de Chine; former values up to $5.50, at
$2.45
Ladies' Dloomers of wash satin and fancy silks; former
values up to $1.50, at
$229
Camisoles of Satin and Crepe de Chine, fine lace trimmed
and hand embroidered, at '
$1.95
LADIES' DRESSES AND APRONS
Home dresses of a fine quality gingham, made up
in neat styles, in plaid, striped and checked patterns;
values up to $5.00, at
$1.59
Ladies' I'ungalow Aprons of a good quality percale;
former values up to $3.50, at
98c
SSBDS
$3.95
CHILDREN'S SHOES
t
Children's Shoes, sizes 8'i to 11 in black and brown kid;
also calf-skin, at
CHILDREN'S SHOES
In kid and also fine velour, of sizes 6 to 8; good heavy
turn soles, at
'. $3.29
One lot of good, heavy kid button, with a good, heavy
sole ; sizes 2 to o1, at
SHEETING
Feppcrell Sheeting, 2' yards wide, in bleached, at
59c
Pcpperell Sheeting, 2 1-1 yards wide, in full bleached, at
53c
Pepperell Sheeting, 2 yards wide, full bleached, at
49c
CHILDREN'S SHOES
$1.75
$1.39
$
o nc
This Sale Includes Everything on Our First Floor
SILK HOSIERY
Fancy Lace llose in black, white and brown, also plain all
silk hose in black, white, brown C1 PA
and gray; former price $3.00, at J)l.Jj
Silk Hose with lisle tops in black, white, CI 1Q
brown and navy; former price $2.50, at pl.lv
Lisle Hose in black, white and brown, a fine quality spring
and summer weight; Q
former price 75c, at JJL
SATURDAY SPECIAL
Hours 9 to 10 Olock
50 EXTRA LARGE FANCY TURKISH TOWELS
with pink, blue and gold borders
-a, 19C
each
One to a Customer
TURKISH TOWELS
Fancy Turkish Towels all over Jacquard patterns with pink,
blue and gold borders ; 7Q
fnrmpr value $1.50. at
Extra heavy ribbed pattern, size 18x"G, in plain
also colored borders, a $1.00 value, at
Size 17x33 in plain white only; an extra OO
good weight, former value 75c, at OoK
59c
Dress Goods
Ginghams, the very best quality in fast colors, new
plaid patterns, also plain colors 9Q
to match, at, per yard LdC
Dress Ginghams, standard quality in
plaid stripes and check patterns, at .
17c
14c
Amoskeag apron ginghams, fast colors, full
27-inch, the best quality made, at, per yard-..,
Manchester Percale, 36-in.; the best quality we can
get in light and dark patterns, OAo
fast colors, at, per yard tJt
Standard 36-inch Percales, a very good
quality, in light and dark patterns, at, yard
VALICOES American prints, the best quality in light
and dark patterns; also plain 1 1
oil colors at, per yard . 11C
19c
MUSLINS 36-inch, Hope and Deacon, free
from starch, soft finish, at, per yard
16c
CURTAIN MATERIALS
Curtain Net and Lace with plain, also lace edges in white,
cream and ecru, former values 7Qn
$1.54); at, pef yard I VC
Scrims in plain and colored borders, in white, cream and
ecru,, former value 75c ; 31
at. per yard OIC
Curtain Swiss, in dotted, checked and flowered
patterns, white only, former value 75c, at
3
MONDAY SPECIAL
50 HUCK TOWELS. PLAIN WHITE AND FANCY
Uorders, from 9 to 10 o'clock only
at 19c each
One to a Customer
11.59
PETTICOATS
Fine quality Sateen in plain colors, also fancy flow
ered patterns, values up to $1.50, at
EMBROIDERY
One big lot of these in 9- and 12-inch; also 1Q-
corset cover width, at, per yard lfC
LACES ,
One big lot of this in 2-inch and up to 5-inch for . 1 A
underwear and dress trimmings, at, per yard 1UC
Don't Forget the "HOUR SALE" Saturday and Monday
The HORACE . BOGUE STORE, Inc
j