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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (July 9, 1920)
T11K ALLIANCE II Ell ALP, FRIDAY, JULY 9, 1920 IMPERIAL THEATRE TONIGHT, FRIDAY, JULY 19TII Laugh and grow young with I'KOGY lliaiUiANP in "THE WEB OF CHANCE" A comedy with a twist in its talc. Comedy "THE POOR FISH" LATE CURRENT EVENTS ADM. 15c and 30c MONDAY, JULY 12TH ENID BENNETT in "THE VIRTUOUS THIEF" A story that will tug and tug at all the human emotions that you know. Comedy "TWO DOLLARS PLEASE" MAT. AND NIGHT 15c and 30c HATl'ltDAY, JIXY 10T1I SCREEN CLASSICS present 'THIS WILLOW Tltinr featuring the beautiful VIOLA PAXN'A In an Oriental love tale that la lrreisistlble in Us faBClna lion. Tollard Comedy "CUT TIIK CAKf8" MUTT AND JM'F "l'KIVATK DKTIXTIVTl" ' MAT. AND NIQHT 15c and 30c. MXDAY, JULY 11T1I Jesse L. Lasky present IIUYAXT WASHIll'llN in "THIS SIX HKST CTXIAItS" A sparkling cup of cheer for 'Tros" and "Antis" and all who could once "take It or leave It alone." Washburn In the funniest role of his life. 14th Episode "LIOIITXINO imYCK" Fox Comedy "JIEAHT 8NATCII1SU" MAT. AND NIGHT lCc and 30c COMING TUESDAY, JULY 13TH BY SPECIAL REQUEST THEDA BARA IN "CLEOPATRA" NO ADVANCE IN ADMISSION. ICoi Comment -- and I Discomment seemed too great for the value they would derive from it. y Lust Monday morning, bright and ar1y, a conudent young man of rud dy complexion, breeied into our of fice and quietly began to unfold a fUn whereby we could increase our Advertising patronage for a period of fifteen weeks during the dull months ty means of a gilt-edge proposition that had never been "worked" In this territory. We listened more or less indiffer ently while he spoke in glowing terms of the wonderful advantages of the deal, which was absolutely certain to make all regular advertis ers fall, together will a raft of non or seldom users of newspaper pace. It wasa great little idea, with perhaps one good feature, but' the total cost to the buyers of space The scheme was similar In nature to those mentioned In the recent is sue of The Sandbur, our house organ which gave the publisher his -ordinary price for space, together with an extra charge usually equal to or greater than that received by the former which was gouged out of the advertiser not because he partic ularly 'desired the space but because he feared his competitor would take up the proposition and he would not be represented in that particular in stance. I This "extra charge" Is where the outside promoter gets his oars in. He blows Into a peaceful town with a big idea. He spills his line of chat ter, and if successful in getting his contract, proceeds to work three or four days and cleans tip from five hundred to one thousand dollars. All of this money is taken out of the community business men In every instance, who neither need or profit commensurately with the expense. Get Your Winter Coal Supply Now The next winter may see a greater shortage of coal than last year unless the people get the "coal in their bins during the summer. It has been stated by one of the coal producers that this shortage is bound to come next winter because of the shortage of cars and other means of trans portation. It is not easy to get coal even now, but if you tell NOLAN now you will bo sure of getting your coal in soon. s . Remember how cold it got last winter for the people that didn't hare coal. Remember how hard it was to get any ooal at all, and if you did, it only came in 500 pound lota. Safety First. Place your order with NOLAN now. M. NOLAN & GO. COAL FEED Phone 41 FUEL tationer The Burr Printing Company now has on hand, ready for your inspection, the finest line of wedding announcements and invitations we have ever been fortunate enough to secure. Lady Washington Vellum is a fine, white paper, of rich appear ance, in several sizes, paneled and plain. We print these using our Plate Text, a beautiful letter of Old English design, and the effect is almost equal to that of engraving. If you desire engraved stock, we will be pleased to take your order, giving our personal guarantee that the result will be satisfactory and the price as good or better than you can get anywhere. On wedding invitations and announcements it is well to give the printer all the time needed so if there is to be a little wed ding in your home, don't delay in arranging for this important detail. Burr Printing Co. Publisher of the Alliance Herald, , Alliance, Nebraska This gentleman's idea consisted of ' a series of articles boosting the coun ty and city in general, together with individual business .houses in Par ticular. The stories were to contain atatistics and data telling the world wnat a splendid opportunity for the farmer, laborer, workingman, and business man of any kind, that await ed them in Alliance and Box Butte county, Now get us straight, please. We do not scout the idea that this would be beneficial. Read above and you will see that we admitted there was perhaps one good idea in the propo sition. This is it. Nothing could be done by us, that we can think of rlsht at this minute that would do the community any more good. It would tell those at a distance what we had to offer in the way of a place to live and make a livelihood.- It could be framed to tell the advan tages of the terrltoroy to those out side, as well as give in detail what the Institutions and business firms now established could offer those w.o now live here. With all the advertising that has been carried in the columns of the local newspapers, there yet remains volums that could be told to the in habitants of Alliance and Box Butte county about the various depart ments in the stores and work-shops. There are developments in every one's business that sometimes the proprietors themselves do not fully appreciate until they stop to take mental or actual inventory of their place. . All these things, we maintain, would result in a great benefit, both individually and collectively. But what we do object to Is to have an outsider step In here with an Idea (that Chambers of Commerce every where have many times used with wonderful effect) and attempt to use this newspaper as a means of goug ing the long-suffering advertiser out of many hundreds of dollars that could be saved by a little concerted action on the part of the merchants and some organisation similar In na ture to the association mentioned in The Sandbur. The Chamber of Commerce ts ad mirably fitted to manage this big advertising scheme If there are enough people who really desire that it be done. But the publishers of The Herald, for one. do not feel Jus tified in permitting the continuance or this sort of atrocity that is com mitted In the name of advertising. Those are our sentiments. What are yours? OLD-FASHIONED MOTH Eft The reason more bedtime stories are not told to children these days is that the children come in after mother has gone to bed." El Paso Herald. THE USEFTL OUIJA "Where were you all evening?" "At the club." "I don't believe It." "All right. Ask the oufla board " Louisville Courier-Journal. RANCH RESOURCEFCINES8 A. S. Barron, a rancher near San Mateo, Calif., recently lost three bales of bay, arid a neighbor of his, Henry Blsslg, lost a three hundred pound calf. Barron found this no tice nailed on his barn door: "We stole three bales of hay from your ranch, and, fllnding we had no use for it, we stole a calf from Blsslg to eat it." New York Tribune. THESE DAYS, YES "The clothes do not make the man," remarked the ready-made phi losopher. "No," answered the friend who was studying a tailor's bill. "They don't make him. They break him." Cleveland Catholic Bulletin. Both men and women In Russia are being compelled to register for work without distinction of class. This Is not the paradise which was expected -from the workingman's rule, says Baltimore American. The people may wake to the realization that the Soviets are more autocratic than the czar. The National Geographlo society announces that the United States is consuming more oil tbaa It Is pro ducing, and It might have added that the supply of Americans willing to die In an attempt to keep the Amer ican holdings In the Mexican oil fields is also running a little low. Dick Strong has returned from his homestead In Wyoming;. Beantifial SBOimerHats White Geogette, black Malin, Italian white Milans and hand made dress hats. Have all been purchased and made in the last month $6.50 to $8.50 hats at $3.00 $8.50 to $10.00 hats at $5.00 $12.75to$ 17.50 hats at $10.00 Straw Hats for Misses and Children Worth $2.75 to $8.50 Entire stock'of hats including fine Milans in black and white, in roll brim and sailor shapes all trimmed in grosgrain ribbon streamers Special $1.25 and $3.50 McVicker's Millinery STYLE PLUS QUALITY STORE Are You -Going to Build i ? If you are, you will find it well worth your while to bring your material bill in for us to figure on. Since we carry practically everything that you need, it is possible for ua to name you a price on that complete bill very much lower than if you can buy in small lots from different sources. Building Material of Dependable Quality The durability of your Building depends so much upon the quality of the Material used in the construction that every precaution should guard its selection. . . An easy and safe way to handle this is to buy here where quality is always guaranteed. Dierk's Lumber & Coal Co.