T11K ALLIANCE II Ell ALP, FRIDAY, JULY 9, 1920
IMPERIAL THEATRE
TONIGHT, FRIDAY, JULY 19TII
Laugh and grow young with
I'KOGY lliaiUiANP in
"THE WEB OF CHANCE"
A comedy with a twist in its talc.
Comedy "THE POOR FISH"
LATE CURRENT EVENTS
ADM. 15c and 30c
MONDAY, JULY 12TH
ENID BENNETT in
"THE VIRTUOUS THIEF"
A story that will tug and tug at all the human
emotions that you know.
Comedy "TWO DOLLARS PLEASE"
MAT. AND NIGHT 15c and 30c
HATl'ltDAY, JIXY 10T1I
SCREEN CLASSICS present
'THIS WILLOW Tltinr
featuring the beautiful VIOLA PAXN'A In an
Oriental love tale that la lrreisistlble in Us faBClna
lion. Tollard Comedy "CUT TIIK CAKf8"
MUTT AND JM'F "l'KIVATK DKTIXTIVTl" '
MAT. AND NIQHT 15c and 30c.
MXDAY, JULY 11T1I
Jesse L. Lasky present IIUYAXT WASHIll'llN in
"THIS SIX HKST CTXIAItS"
A sparkling cup of cheer for 'Tros" and "Antis"
and all who could once "take It or leave It alone."
Washburn In the funniest role of his life.
14th Episode "LIOIITXINO imYCK"
Fox Comedy "JIEAHT 8NATCII1SU"
MAT. AND NIGHT lCc and 30c
COMING TUESDAY, JULY 13TH BY SPECIAL REQUEST THEDA BARA IN "CLEOPATRA" NO ADVANCE IN ADMISSION.
ICoi
Comment -- and
I Discomment
seemed too great for the value they
would derive from it.
y
Lust Monday morning, bright and
ar1y, a conudent young man of rud
dy complexion, breeied into our of
fice and quietly began to unfold a
fUn whereby we could increase our
Advertising patronage for a period of
fifteen weeks during the dull months
ty means of a gilt-edge proposition
that had never been "worked" In this
territory.
We listened more or less indiffer
ently while he spoke in glowing
terms of the wonderful advantages
of the deal, which was absolutely
certain to make all regular advertis
ers fall, together will a raft of non
or seldom users of newspaper
pace. It wasa great little idea, with
perhaps one good feature, but' the
total cost to the buyers of space
The scheme was similar In nature
to those mentioned In the recent is
sue of The Sandbur, our house organ
which gave the publisher his -ordinary
price for space, together with
an extra charge usually equal to or
greater than that received by the
former which was gouged out of
the advertiser not because he partic
ularly 'desired the space but because
he feared his competitor would take
up the proposition and he would not
be represented in that particular in
stance.
I
This "extra charge" Is where the
outside promoter gets his oars in. He
blows Into a peaceful town with a
big idea. He spills his line of chat
ter, and if successful in getting his
contract, proceeds to work three or
four days and cleans tip from five
hundred to one thousand dollars. All
of this money is taken out of the
community business men In every
instance, who neither need or profit
commensurately with the expense.
Get Your Winter
Coal Supply Now
The next winter may see a greater shortage of coal
than last year unless the people get the "coal in their bins
during the summer. It has been stated by one of the coal
producers that this shortage is bound to come next winter
because of the shortage of cars and other means of trans
portation. It is not easy to get coal even now, but if you
tell NOLAN now you will bo sure of getting your coal
in soon. s .
Remember how cold it got last winter for the people
that didn't hare coal. Remember how hard it was to get
any ooal at all, and if you did, it only came in 500 pound
lota.
Safety First. Place your order with NOLAN now.
M. NOLAN & GO.
COAL
FEED
Phone 41
FUEL
tationer
The Burr Printing Company now has on hand, ready for
your inspection, the finest line of wedding announcements and
invitations we have ever been fortunate enough to secure.
Lady Washington Vellum is a fine, white paper, of rich appear
ance, in several sizes, paneled and plain. We print these using
our Plate Text, a beautiful letter of Old English design, and
the effect is almost equal to that of engraving. If you desire
engraved stock, we will be pleased to take your order, giving
our personal guarantee that the result will be satisfactory and
the price as good or better than you can get anywhere. On
wedding invitations and announcements it is well to give the
printer all the time needed so if there is to be a little wed
ding in your home, don't delay in arranging for this important
detail.
Burr Printing Co.
Publisher of the Alliance Herald,
, Alliance, Nebraska
This gentleman's idea consisted of '
a series of articles boosting the coun
ty and city in general, together with
individual business .houses in Par
ticular. The stories were to contain
atatistics and data telling the world
wnat a splendid opportunity for the
farmer, laborer, workingman, and
business man of any kind, that await
ed them in Alliance and Box Butte
county,
Now get us straight, please. We
do not scout the idea that this would
be beneficial. Read above and you
will see that we admitted there was
perhaps one good idea in the propo
sition. This is it. Nothing could be
done by us, that we can think of
rlsht at this minute that would do
the community any more good. It
would tell those at a distance what
we had to offer in the way of a place
to live and make a livelihood.- It
could be framed to tell the advan
tages of the terrltoroy to those out
side, as well as give in detail what
the Institutions and business firms
now established could offer those
w.o now live here.
With all the advertising that has
been carried in the columns of the
local newspapers, there yet remains
volums that could be told to the in
habitants of Alliance and Box Butte
county about the various depart
ments in the stores and work-shops.
There are developments in every
one's business that sometimes the
proprietors themselves do not fully
appreciate until they stop to take
mental or actual inventory of their
place. .
All these things, we maintain,
would result in a great benefit, both
individually and collectively. But
what we do object to Is to have an
outsider step In here with an Idea
(that Chambers of Commerce every
where have many times used with
wonderful effect) and attempt to use
this newspaper as a means of goug
ing the long-suffering advertiser out
of many hundreds of dollars that
could be saved by a little concerted
action on the part of the merchants
and some organisation similar In na
ture to the association mentioned in
The Sandbur.
The Chamber of Commerce ts ad
mirably fitted to manage this big
advertising scheme If there are
enough people who really desire that
it be done. But the publishers of
The Herald, for one. do not feel Jus
tified in permitting the continuance
or this sort of atrocity that is com
mitted In the name of advertising.
Those are our sentiments. What are
yours?
OLD-FASHIONED MOTH Eft
The reason more bedtime stories
are not told to children these days
is that the children come in after
mother has gone to bed." El Paso
Herald.
THE USEFTL OUIJA
"Where were you all evening?"
"At the club."
"I don't believe It."
"All right. Ask the oufla board "
Louisville Courier-Journal.
RANCH RESOURCEFCINES8
A. S. Barron, a rancher near San
Mateo, Calif., recently lost three
bales of bay, arid a neighbor of his,
Henry Blsslg, lost a three hundred
pound calf. Barron found this no
tice nailed on his barn door: "We
stole three bales of hay from your
ranch, and, fllnding we had no use
for it, we stole a calf from Blsslg to
eat it." New York Tribune.
THESE DAYS, YES
"The clothes do not make the
man," remarked the ready-made phi
losopher. "No," answered the friend who
was studying a tailor's bill. "They
don't make him. They break him."
Cleveland Catholic Bulletin.
Both men and women In Russia
are being compelled to register for
work without distinction of class.
This Is not the paradise which was
expected -from the workingman's
rule, says Baltimore American. The
people may wake to the realization
that the Soviets are more autocratic
than the czar.
The National Geographlo society
announces that the United States is
consuming more oil tbaa It Is pro
ducing, and It might have added that
the supply of Americans willing to
die In an attempt to keep the Amer
ican holdings In the Mexican oil
fields is also running a little low.
Dick Strong has returned from his
homestead In Wyoming;.
Beantifial
SBOimerHats
White Geogette, black Malin, Italian
white Milans and hand made dress
hats. Have all been purchased and
made in the last month
$6.50 to $8.50 hats at $3.00
$8.50 to $10.00 hats at $5.00
$12.75to$ 17.50 hats at $10.00
Straw Hats for Misses and Children
Worth $2.75 to $8.50
Entire stock'of hats including fine Milans in black
and white, in roll brim and sailor shapes all trimmed
in grosgrain ribbon streamers
Special $1.25 and $3.50
McVicker's Millinery
STYLE PLUS QUALITY STORE
Are You -Going
to Build i ?
If you are, you will find it well worth your while to bring your material bill
in for us to figure on.
Since we carry practically everything that you need, it is possible for ua to
name you a price on that complete bill very much lower than if you can buy
in small lots from different sources.
Building Material of
Dependable Quality
The durability of your Building depends so much upon the quality of the
Material used in the construction that every precaution should guard its
selection. . .
An easy and safe way to handle this is to buy here where quality is always
guaranteed.
Dierk's Lumber & Coal Co.
