Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (Nov. 11, 1915)
? ! X XMg ALLIANCE HERALD I yox Uuttc tounty Farm Management Association LIXYl C. TIIOMAS, BuidnMA Manager OIIN W. TIIOMAS. IkHtor IIAKVKY K. RHODES, City Editor K. CATIIinilNK MOOHtt, i:ditre Social Ifc-inrUnent F. n. Seidell, Demonstrator Office In Covrf fosse Phone 283 rnbllohed every Thursday by THE HERALD PUBLISHING COMPANY Incorporated i. i, A CI. nnmu. Frfldut J. Thomas, Vice Vrr. John W. Thomas, Secretary Tnt.r t th. mist office at Alliance. Nebraska, for transmission through the malla as second-class matter. SUBSCRIPTION PRICE, $1.60 PER YEAR IN ADVANCE If your copy of The Herald does not reach you regularly or satlsfac-1 viewH of the work In progress. rti. vmi hnu1d tihonp 340 or droD a card to the office. The best or serv ice Is what we are anxious to give, so don't hesitate tovnotlfy ua without delay when you miss your paper. , A TRIBUTE TO RUNDIN To Aid Ijoral Hhool (iardeu ny village or city in the state wUhlng to organize gardening In connection with ita public schools may receive aid from the Agricultur al Extension Service of the College of Agriculture. Representatives of the Kxtension Service will visit towns Interested in establishing this type of school gardening work for the put pone ol explaining it in detail. An illustrated lecture will be given with If a moving picture projecting machine is In the hall, motion pictures of the work will be shown. To help Intro duce this work In the state a public meeting will be held on the after noon of Nov. 18 at the Lincoln high school auditorium at which the re sults of the work of the 1200 mem bers of the Lincoln School Gardening Club will be given. An exhibit of canned products and reports of the children will be shown. Schools in towns where the work Is established will be furnished with lessons and Instructions at the begin- These will be Rov. Walter ('. Rtimlin, Hccretary of the Crawford Chamber of rmmerop ami nnslor of the First Coiiirreirational Church of that citv. is well known to many Herald rcadem. He is the sort of a man who "takcB" wherever he goes, as was shown at the state volunteer firemen's convention last January in Nebraska City when his speech did much to persuade the delegates to decide to hold the 1916 con- of thft p.0n. vention at Crawford. In looking over a recent copy of the Sheridan, mailed monthly or Beml-monthly to "Wye, Tost we were pleaned to find the following tribute to him : There are preachers, and then there are preachers. Likely there are Just as many varieties as there are condiments emanat ing from Mr. Helm's well-known pickle factory. This is not in tended as a discussion of preachers generally, but of a preacher particularly. This preacher who engages our distinguished attention at the moment is the Rev. Walter C. Rundin, of Crawford, Nebr. You would scarce expect the sand hills of western Nebraska to produce any such person, and the town of Crawford need not expect to hold him for any considerable time. Not because the people of Craw ' ford do not deserve to have a real first-class preacher, but because the big world will discover Mr. Rundin directly and the law of might will prevail. The world will take Mr. Jlundin away from Crawford. ' That's the way It looks after having met Preacher Rundin and enjoyed a delightful hour of his acquaintance. The Rev. Mr. Rundin Is flrpt a genuine broad-guage man. He has a correct slant upon the world. No narrow groove for him. Wearing the cloth and delivering beautifully worded and highly instructive sermons haa not spoiled him for association with men who seldom go to church or disagree with him in matters of faith. He does not talk shop. Such men don't have to. He wins you with a smile and holda you with the brilliance of bis con versational uccompliHlnnents. You like him right oft the bat. He Is the kind of fellow, no difference iow busy you may be, you stop j and nail up the welcome sign when he approaches. The long face, or Boleinn cast of countenance is not In the Kundln repertoire, anil we can't Imagine how, bubbling over with good humor and clean lively spirit, he would tit in at one of the old time gloomy pryaer meetings of the vintage of I860. Don't get the Idea that Dr. Rundin is light or frivilous, sim ply because he grapples with the world, the flesh and the devil with a sniil on his face. That smile is t ho outward and visible sign that the world, the uVhIi and the dovil are going to get the worst of It. These smiling boys, bo they preachers or prize fighters, are the boys who hand out the chloroform to the other fellow. No! Can't let that shot go just tlvit way. That is a colloquial expres sion applicable to the pri.e fighter, but not exactly to Dr. Rundin. He never put anybody to sleep. Fact la. if he was delivering one of his regular Sabbath morning orations you couldn't go to sleep, for fear of luiaclng something. Pastor ltundin ia also a useful citizen to his community as well as a powerful director to the straight and narrow path. Among other things he flnda time to be Pastor of First Congregational Church. ' Secretary Crawford Chamber of Commerce, J Secretary Crawford public schools, ; Secretary Trl-state Fair Association, ! President Associated Commercial Clubs of Western Nebraska. And then, another thing very much to his credit.' He is a good stiff-backed Republican and takes an Interest and a hand In party affairs. He Is a spell-binder of high degree on the bustlings. Altogether, Brother Rundin is to the good. We are not alone in admiration for' him there are many more. Preacher Ruhdln was a visitor in the city last week and was a leading figure in the Sunday school convention. all boys and girls who have enrolled In the garden work. The lessons are brief, interesting and education al. The serv'ce will also furnish the record blanks and such other report blanks as are needed. Meetings will be held which will give the boys and girls Instruction In the preparation, planting and cultivation of their gar dens as well as the marketing of their crops. Specialists will visit each cooperat ing town and teach the boys and girls how to can their vegetables eas ily and cheaply. Assistance will be given in organizing the local markets and in case there is difficulty in mar keting the vegetables In the townB, an effort will be made to find a mar ket at some of the larger cities. As sistance will also be given in closing the year's work and summarizing the year's reports. The plan 1b to have all school children, who will , cooperate, above ten years of age, grow a garden dur ing the summer months. They will be taught by means of lessons and demonstrations how to prepare the soil, what vegetables to plant to give the best profit, how to plant and care for them, how to market their products, and how to can their sur plus. It will be necessary for the child to do all his own work, keep an accurate record of nil th time put on with the same, of all the produce raised for use In the home or mar ket, as well as the amount of money taken In. The child will make a re port at the end of the year, which shows these things and which tells the story of his year's work. The Extension Service finds it de sirable to have a local supervisor of garden work. It recommends that this person be the teacher of agri culture In the high school. Such a person can act 'as the garden super vHr during the school year and de vote the entire summer to the work. I', is contemplated In some places that the school board will hire the teacher for the year. In others an extra amount will be raised by dona tions rrom interested individuals or other organizations to secure his ser vices during the summer, It is suggested that prizes for the work be given by the school board. the Commercial Club, or other inter ested persons. The Service cays tht cash prizes should not be held out as the chief Inducement. The boy or girl should realize that the knowl edge gained, the profits made, and the honor of doing the work well, are-of more value than cash prizes Often, trophies anu ribbons are as acceptable as prizes in money. In order to make the work suc cess It Is found nocessary to have the hearty support both officially and in dividually of the school board, the superintendent and principal of schools, all the teachers, the editors of papers, commercial clubs, men's and women's clubs, the Y. M. C. A, and Y. W. C. A., and other organized Interests. Especially is it necessary to have the sympathy and support of the parents and children. The Extension Service feels that the Influence of the school in the de velopment of habits of Industry and economy along the lines of agricul ture and domestic science is of great importance. They say that It is es pecially to be commended where any plan accomplishes such a purpose, and at the same time healthfully, profitably, educationally, and pleas antly employs the boys and girls of school age during their summer va cation and their leisure while school is in session. They suggest that this plan will not only do the above things, but will create the most desirable sentiment In the community concerning school work, will convert useless, unsightly and unsanitary vacant lots and back t lie garden, all expenses connected I yards into spots of beauty and profit. BEST SELLING AGENTS lies ii It-get tine Advertising Is Kind That Vuyn Home XewpaK'r Is the I lest Selling; Agent (Contributed) The . newspapers in the country towns of the United States are. if properly used, positively the best selling agents in America. That is a statement that I have made hereto fore. 1 am ready to back it up with the proof. Right here, however. I want to go on record with the state- root and flourish long after the au thor of them and all of those In the present generation "have passed into silence and pathetic dust. When the country merchants are able to control the bulk of the local trade to which they are entitled, Im proved business conditions will be in evidence at once. The simple meth od of controlling that trade is the ad vertising pages of the local newspa per, which should be made the mail order catalogue of every merchant in the town. Many storekeepers hesitate about advertising leaders, because of the fear that a competitor across the street will Immediately quote lower prices. That reasoning is wrong. ment that there are millions In mon ey wasted In this country every year litemember that famous utterance by oy manufacturers ana mercnants one Q tne Blgners of the Declaration wuo are reauonaoiy aensioie in every- of independence: "If we do not hang ming eise. dui wno ao not stop to tf,Efither thev will nan us separate- THOUOHT, KNOWLEDGE, SERVICE Down through the ages, since language first conveyed meaning, 11 18 tne klnd that Pulls orders give t nought to tne things they are trying to accomplish when they place orders for advertising. How many know that there is a difference between advertising for PUBLICITY and advertising for RE SULTS? The difference Is this: The advertisement which does not quote a price Is PUBLICITY adver tising. It never pulls an order. RESULT advertising is that kind which quotes prices in every instance. The three words have represented factors of tremendous import in broad- qfttTnq adveutIsi'no '.TT ening, deepening, purifying, and enriching the stream of human life, The manufacturers of liver pills Thought Knowledge Service. Today, "three score and ten" ex- and horse liniment, or the country presses the most, best, fullest life ever lived in any previous genera tion. Thought, that magnificent master of action- merchant who paints his name on the road fences, are publicity advertis na.o I Id .... 9 ,A ...... . I, . -iattior oi every l o r-1 nr..,.i ward movement was never so large, virile, dominant, noble, nor the fortunes everv vear to keen thfir force of its impact upon progress so tremendous. Ignorance, or lack names or their goods before the pub- of right thought, has ever been is still the principal excuse for er ror and crime. We no longer tolerate the man who "rocks the boat." or 'points the loaded gun" unthinkingly, because the dullest recruit in life's procession is beginning to realize that he must think, fr straight and true thinking is the framework of all progress. "As a man thinkoth, so he is." Knowledge vitalizes and emphasizes man's sense of obligation to humanity is the short line between thought and service. Truest Bervice is that application of the "Uolden Rule" which embraces Vll ...I...- 1V.11 . . ll il .Ml. it 1 nviji inr uuin niiuiv ua u lexi. .aaiii mere Minus inrougn my lie know how to take advantage of the prestige which their publicity ad vertising has created. Paint the name of Felix Jones & Co., St. Louis. Groceries. Boots and Shoes, on every fence, barn and bul letin board in the country, or adver tise it In every newspaper In the land, and it is safe to Bay that the adver tisement would not, of Itself, bring Felix Jones & Co. a Bingle order. The name of the concern might be made known to every citizen of the United would not, without mind the magnificent tribute of a recent speaker, referring to Victor states, but that' nujfo: i saw one nunureu inousan persons, marching in the streets other assistance, sell a single bill of or Pans, in the rain, to lay a flower on this man s grave. "Why! goods, because it is Publicity Adver Love's acknowledgement of service to mankind. Using. It is the kind of advertising wuicu 99 oui oi iuv mercnanis oi ly." That is the case of the country town merchants. If they do not pull together and create conditions that will bring the trade of the surround ing district to town, the catalogue houses will get the business. The silent, ever-working list of goods with prices attached, conspicuously displayed In a quarter page, halt page or even full page of the weekly paper, is the only competitor the mall order man is afraid of. It is the keynote of successful business for the home town. WHY MEN CHEW TOBACCO THE "PRUDENT MAN' TAKES NO LONG CHANCES HE KEEPS HS MONEY SAFE IN THE BANK It's the Only Way That Real Tcbacca Hunger Can Be Entirely . Satisfied .-x . r- 1 r. . 1 1 hot ntuiui v. . . r t n 1 1 . . 1 n t. .v.. ., 1 . . . . . . 1 1 v . iu 11 v ni n u ui ui ui: 1 iaii l ua . auuuiu 1111 cirrv . . v . ... ., . , ,.- ,. A ' , . . . ur country towns nave always aone Heart with the sacred purpose of realization fire every brain with and are still doing. They may lm- tne eternal truth that all things, animate and inanimate, were created aglne that they are following the ex- iolely for service, which is the onlv rational, logical reason for anv ex. ample set by the manufacturers of tetenee ' I well known brands of liver pills, com- Think soberly, truthfully, earnestly. Seek knowledge as a po I Ka"?i.0L11SST2l"S55 ession more vaiuaDio than riches, but concentrate and consecrate all so they are. But they do not follow you have, and all you are to service, and thereby fulfill the Divine "P their Publicity Advertising with law of the universe, fixed, immutable, eternal, operative yesterday, th? rejult-getters in the shape of clr- 1 , . ' . ' . ' " I pillar lattora rr nernnnal unlirtt t fnna ioaay ana lorever. tf'orxl Times ANOTHER MILK ORDINANCE cular letters or personal solicitations to the retailer. They entirely over look the most Important part of the advertising benefits to which they are entitled for the money they Knet in it,. ;n.co ha -mo.,. - 4i, :,.. I spend. ovwuvu mc uiiwidm vi. uoiuiuu, iui mo vi ijf cuuwi There will come a time I hone to not give final approval to ordinance number 214, the much discuss- when every graded school in this ed milk ordinance. The mayor had given much time and considera- country will include a course of prac tion in drawing up the ordinance but he recommended that the remon- t,c&1 instructions in advertising, and trance be considered and another ordinance drawn up without ob- 1 n doubt .!?ut lhat Bomwe. ' u" 4..;.v.i t .j:44.j i .11 .i - s a' ma w" to see the change which an vuwuouio icaiuico. u auiuineu ujr au mav me untpecuou oi cai- intelligent direction of advertising ue zor luoercuioBis ia necessary ana inai mucn care Sbouia De used in effort, originating in such lnstruc preventing milk receptacles being taken from homes with contagious I tions, win have on improved busi diaeaaeji Tht n nnlinanoA will Via drawn n witl, l.ADa ktno ! I ness condition of the smaller towna view and will undoubtedly be, as The Herald said before, a good thing g U tEs. wS'Ss. YK for the City. ' llieTe. cowing teed which wiU take m i am V.'l I I " :'l ft il M m m nr mi .il a a r m mm m RMifov IS ill i r When making an investment it is absolutely FOOLISH for a man to send his money a long way off and trust it to some body who has not good enough standing at home to sell his get-rich-quick schemes THERE. When he invests at home and WATCHES what he does, a man often gets "plucked". We will cheerfully give you our opinion on investments at any time. We may save you a loss. Make OUR bank YOUR bank First State Bank ALLIANCB, NEBRASKA The Most Popular Girl in Town THE GIRL at "Central" is the most talk ed to girl in town. She has a speaking acquaintance with hundreds of people who wouldn't know her if they saw her. And yet how little is known about the sweet voiced miss who greets us with such exceptional courtesy from over the wire. The telephone operator is chosen for her clearness of voice, her courtesy and for her in telligence. These qualities enible her to do her part in furnishing the highest grade of tele phone service. It takes two people, however, to make a telephone call you and the- operator. You'll be doing your part as well as the tele phone operator does hers, if you'll observe these four simple rules when you make a tele phone call: (1) Get the right number out of the Directory. (2) Talk directly and distinctly into the transmitter. (3) Listen carefully when "Central" repeats your number and correct her if she misunderstands. (4) Answer your telephone bell promptly. NEBRASKA TELEPHONE COMPAQ COMBINATION SIDE PLEATED SKIRT "OLD KENTUCKY " ICEAL CHEW Since toliacco was first introduced to civilization, nobody has ever discovered so supremely satisfactory a way to get all the flavor and enjoyment out of it as chewing it. And no other form of chew can fcive you the hearty, whole some, juicy flavor that you get from a delicious high-grade plug tobac co like Old Kentucky. The secret of the greatest chewing satisfaction lies in the selection of your chew. Among plug tobaccos the brand that gets the most enthusiastic en dorsement is undoubtedly Old Ken tucky. The reason for this is not hard to find. Old Kentucky is made exclusively of ripe Kentucky Burley the most richly- rlavored chewing tobacco that crows. Still more, only the very choicest of all the Burley leaf is used for Old Kentucky. This choice leaf is selected with the most painstaking care, is stemmed by hand, is thoroughly washed free of all foreign matter and is pressed into plugs so slowly that not a drou of juice or an atom of favor escapes. Moreover, Old Kentucky is made under the most rigid, cleanly and sanitary conditions. The result is a sweet, mellow, lus cious, satisfying chew that cannot be obtained in any other tobacco than Old Kentucky. Try a 10c pocket plug to-day. Old Kentucky No. 3 With alternate groups of Two 2-Inch Box Pleats Croups of 6 half-inch side pleats going from center to right-and left. Above skirt should be prepared from BtraiKbt width of goohd and fchould not be cut gored at top. Al low two inchoti for the hem and two inches for shrinkage ou each width of goods uped. Material stjould measure three yards around bot tom before pleating. Price $2.50 for pleating only. All wool or all silk goods hold pleat be-et. Avoid cotton mixtures. SEND YOUR GOODS. ORDERS FILLED PROMPTLY. WATCH FOR OTHER MODEL8. Everything In Pleating, Covered Buttons, Hemstitching, Picot Edg ing. Send for free price lists. TUC nCA RIITTflW 9. PI EATING fn hmimii s.. limit III. lULHb UUIIUI1 U IkLnilllU UUi OMftH OMAHA, REB8A3KA IN A GOOD POSITION TO SEB is what the wearer of glasses wants. You must have lenses ac curately ground and proper! placed in the correct mountings, to enjoy good vision. It Is our desire to give the public as much Information about the eye as wo can in our advertisements, yet space does not permit going Into detail. However, we fully ex plain the trouble to you in the ex amination. If there Is none, ws say so. DRAKE & DRAKE Registered Optometrists Over Lotspekh's Variety Store