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XMg ALLIANCE HERALD I yox Uuttc tounty Farm Management
Association
LIXYl C. TIIOMAS, BuidnMA Manager
OIIN W. TIIOMAS. IkHtor IIAKVKY K. RHODES, City Editor
K. CATIIinilNK MOOHtt, i:ditre Social Ifc-inrUnent
F. n. Seidell,
Demonstrator
Office In Covrf fosse
Phone 283
rnbllohed every Thursday by
THE HERALD PUBLISHING COMPANY
Incorporated
i. i, A CI. nnmu. Frfldut J. Thomas, Vice Vrr.
John W. Thomas, Secretary
Tnt.r t th. mist office at Alliance. Nebraska, for transmission through
the malla as second-class matter.
SUBSCRIPTION PRICE, $1.60 PER YEAR IN ADVANCE
If your copy of The Herald does not reach you regularly or satlsfac-1 viewH of the work In progress.
rti. vmi hnu1d tihonp 340 or droD a card to the office. The best or serv
ice Is what we are anxious to give, so don't hesitate tovnotlfy ua without
delay when you miss your paper. ,
A TRIBUTE TO RUNDIN
To Aid Ijoral Hhool (iardeu
ny village or city in the state
wUhlng to organize gardening In
connection with ita public schools
may receive aid from the Agricultur
al Extension Service of the College
of Agriculture. Representatives of
the Kxtension Service will visit towns
Interested in establishing this type of
school gardening work for the put
pone ol explaining it in detail. An
illustrated lecture will be given with
If a
moving picture projecting machine is
In the hall, motion pictures of the
work will be shown. To help Intro
duce this work In the state a public
meeting will be held on the after
noon of Nov. 18 at the Lincoln high
school auditorium at which the re
sults of the work of the 1200 mem
bers of the Lincoln School Gardening
Club will be given. An exhibit of
canned products and reports of the
children will be shown.
Schools in towns where the work
Is established will be furnished with
lessons and Instructions at the begin-
These will be
Rov. Walter ('. Rtimlin, Hccretary of the Crawford Chamber of
rmmerop ami nnslor of the First Coiiirreirational Church of that
citv. is well known to many Herald rcadem. He is the sort of a man
who "takcB" wherever he goes, as was shown at the state volunteer
firemen's convention last January in Nebraska City when his speech
did much to persuade the delegates to decide to hold the 1916 con- of thft p.0n.
vention at Crawford. In looking over a recent copy of the Sheridan, mailed monthly or Beml-monthly to
"Wye, Tost we were pleaned to find the following tribute to him :
There are preachers, and then there are preachers. Likely
there are Just as many varieties as there are condiments emanat
ing from Mr. Helm's well-known pickle factory. This is not in
tended as a discussion of preachers generally, but of a preacher
particularly.
This preacher who engages our distinguished attention at the
moment is the Rev. Walter C. Rundin, of Crawford, Nebr. You
would scarce expect the sand hills of western Nebraska to produce
any such person, and the town of Crawford need not expect to hold
him for any considerable time. Not because the people of Craw
' ford do not deserve to have a real first-class preacher, but because
the big world will discover Mr. Rundin directly and the law of
might will prevail. The world will take Mr. Jlundin away from
Crawford.
' That's the way It looks after having met Preacher Rundin and
enjoyed a delightful hour of his acquaintance.
The Rev. Mr. Rundin Is flrpt a genuine broad-guage man.
He has a correct slant upon the world. No narrow groove for
him. Wearing the cloth and delivering beautifully worded and
highly instructive sermons haa not spoiled him for association with
men who seldom go to church or disagree with him in matters of
faith. He does not talk shop. Such men don't have to. He
wins you with a smile and holda you with the brilliance of bis con
versational uccompliHlnnents. You like him right oft the bat. He
Is the kind of fellow, no difference iow busy you may be, you stop
j and nail up the welcome sign when he approaches. The long face,
or Boleinn cast of countenance is not In the Kundln repertoire, anil
we can't Imagine how, bubbling over with good humor and clean
lively spirit, he would tit in at one of the old time gloomy pryaer
meetings of the vintage of I860.
Don't get the Idea that Dr. Rundin is light or frivilous, sim
ply because he grapples with the world, the flesh and the devil with
a sniil on his face. That smile is t ho outward and visible sign
that the world, the uVhIi and the dovil are going to get the worst of
It. These smiling boys, bo they preachers or prize fighters, are
the boys who hand out the chloroform to the other fellow. No!
Can't let that shot go just tlvit way. That is a colloquial expres
sion applicable to the pri.e fighter, but not exactly to Dr. Rundin.
He never put anybody to sleep. Fact la. if he was delivering one
of his regular Sabbath morning orations you couldn't go to sleep,
for fear of luiaclng something.
Pastor ltundin ia also a useful citizen to his community as
well as a powerful director to the straight and narrow path. Among
other things he flnda time to be
Pastor of First Congregational Church.
' Secretary Crawford Chamber of Commerce,
J Secretary Crawford public schools,
; Secretary Trl-state Fair Association,
! President Associated Commercial Clubs of Western Nebraska.
And then, another thing very much to his credit.' He is a
good stiff-backed Republican and takes an Interest and a hand In
party affairs. He Is a spell-binder of high degree on the bustlings.
Altogether, Brother Rundin is to the good. We are not alone
in admiration for' him there are many more.
Preacher Ruhdln was a visitor in the city last week and was
a leading figure in the Sunday school convention.
all boys and girls who have enrolled
In the garden work. The lessons
are brief, interesting and education
al. The serv'ce will also furnish the
record blanks and such other report
blanks as are needed. Meetings will
be held which will give the boys and
girls Instruction In the preparation,
planting and cultivation of their gar
dens as well as the marketing of
their crops.
Specialists will visit each cooperat
ing town and teach the boys and
girls how to can their vegetables eas
ily and cheaply. Assistance will be
given in organizing the local markets
and in case there is difficulty in mar
keting the vegetables In the townB,
an effort will be made to find a mar
ket at some of the larger cities. As
sistance will also be given in closing
the year's work and summarizing
the year's reports.
The plan 1b to have all school
children, who will , cooperate, above
ten years of age, grow a garden dur
ing the summer months. They will
be taught by means of lessons and
demonstrations how to prepare the
soil, what vegetables to plant to give
the best profit, how to plant and
care for them, how to market their
products, and how to can their sur
plus. It will be necessary for the
child to do all his own work, keep an
accurate record of nil th time put on
with the same, of all the produce
raised for use In the home or mar
ket, as well as the amount of money
taken In. The child will make a re
port at the end of the year, which
shows these things and which tells
the story of his year's work.
The Extension Service finds it de
sirable to have a local supervisor of
garden work. It recommends that
this person be the teacher of agri
culture In the high school. Such a
person can act 'as the garden super
vHr during the school year and de
vote the entire summer to the work.
I', is contemplated In some places
that the school board will hire the
teacher for the year. In others an
extra amount will be raised by dona
tions rrom interested individuals or
other organizations to secure his ser
vices during the summer,
It is suggested that prizes for the
work be given by the school board.
the Commercial Club, or other inter
ested persons. The Service cays tht
cash prizes should not be held out as
the chief Inducement. The boy or
girl should realize that the knowl
edge gained, the profits made, and
the honor of doing the work well,
are-of more value than cash prizes
Often, trophies anu ribbons are as
acceptable as prizes in money.
In order to make the work suc
cess It Is found nocessary to have the
hearty support both officially and in
dividually of the school board, the
superintendent and principal of
schools, all the teachers, the editors
of papers, commercial clubs, men's
and women's clubs, the Y. M. C. A,
and Y. W. C. A., and other organized
Interests. Especially is it necessary
to have the sympathy and support of
the parents and children.
The Extension Service feels that
the Influence of the school in the de
velopment of habits of Industry and
economy along the lines of agricul
ture and domestic science is of great
importance. They say that It is es
pecially to be commended where any
plan accomplishes such a purpose,
and at the same time healthfully,
profitably, educationally, and pleas
antly employs the boys and girls of
school age during their summer va
cation and their leisure while school
is in session.
They suggest that this plan will
not only do the above things, but will
create the most desirable sentiment
In the community concerning school
work, will convert useless, unsightly
and unsanitary vacant lots and back
t lie garden, all expenses connected I yards into spots of beauty and profit.
BEST SELLING AGENTS
lies ii It-get tine Advertising Is Kind
That Vuyn Home XewpaK'r Is
the I lest Selling; Agent
(Contributed)
The . newspapers in the country
towns of the United States are. if
properly used, positively the best
selling agents in America. That is a
statement that I have made hereto
fore. 1 am ready to back it up with
the proof. Right here, however. I
want to go on record with the state-
root and flourish long after the au
thor of them and all of those In the
present generation "have passed into
silence and pathetic dust.
When the country merchants are
able to control the bulk of the local
trade to which they are entitled, Im
proved business conditions will be in
evidence at once. The simple meth
od of controlling that trade is the ad
vertising pages of the local newspa
per, which should be made the mail
order catalogue of every merchant in
the town.
Many storekeepers hesitate about
advertising leaders, because of the
fear that a competitor across the
street will Immediately quote lower
prices. That reasoning is wrong.
ment that there are millions In mon
ey wasted In this country every year litemember that famous utterance by
oy manufacturers ana mercnants one Q tne Blgners of the Declaration
wuo are reauonaoiy aensioie in every- of independence: "If we do not hang
ming eise. dui wno ao not stop to tf,Efither thev will nan us separate-
THOUOHT, KNOWLEDGE, SERVICE
Down through the ages, since language first conveyed meaning, 11 18 tne klnd that Pulls orders
give t nought to tne things they are
trying to accomplish when they place
orders for advertising.
How many know that there is a
difference between advertising for
PUBLICITY and advertising for RE
SULTS? The difference Is this:
The advertisement which does not
quote a price Is PUBLICITY adver
tising. It never pulls an order.
RESULT advertising is that kind
which quotes prices in every instance.
The
three words have represented factors of tremendous import in broad- qfttTnq adveutIsi'no '.TT
ening, deepening, purifying, and enriching the stream of human life, The manufacturers of liver pills
Thought Knowledge Service. Today, "three score and ten" ex- and horse liniment, or the country
presses the most, best, fullest life ever lived in any previous genera
tion.
Thought, that magnificent master of action-
merchant who paints his name on the
road fences, are publicity advertis
na.o I Id .... 9 ,A ...... . I, .
-iattior oi every l o r-1 nr..,.i
ward movement was never so large, virile, dominant, noble, nor the fortunes everv vear to keen thfir
force of its impact upon progress so tremendous. Ignorance, or lack names or their goods before the pub-
of right thought, has ever been is still the principal excuse for er
ror and crime. We no longer tolerate the man who "rocks the boat."
or 'points the loaded gun" unthinkingly, because the dullest recruit
in life's procession is beginning to realize that he must think, fr
straight and true thinking is the framework of all progress. "As a
man thinkoth, so he is."
Knowledge vitalizes and emphasizes man's sense of obligation to
humanity is the short line between thought and service. Truest
Bervice is that application of the "Uolden Rule" which embraces
Vll ...I...- 1V.11 . . ll il .Ml. it 1
nviji inr uuin niiuiv ua u lexi. .aaiii mere Minus inrougn my
lie know how to take advantage of
the prestige which their publicity ad
vertising has created.
Paint the name of Felix Jones &
Co., St. Louis. Groceries. Boots and
Shoes, on every fence, barn and bul
letin board in the country, or adver
tise it In every newspaper In the land,
and it is safe to Bay that the adver
tisement would not, of Itself, bring
Felix Jones & Co. a Bingle order. The
name of the concern might be made
known to every citizen of the United
would not, without
mind the magnificent tribute of a recent speaker, referring to Victor states, but that'
nujfo: i saw one nunureu inousan persons, marching in the streets other assistance, sell a single bill of
or Pans, in the rain, to lay a flower on this man s grave. "Why! goods, because it is Publicity Adver
Love's acknowledgement of service to mankind. Using. It is the kind of advertising
wuicu 99 oui oi iuv mercnanis oi
ly." That is the case of the country
town merchants. If they do not pull
together and create conditions that
will bring the trade of the surround
ing district to town, the catalogue
houses will get the business. The
silent, ever-working list of goods
with prices attached, conspicuously
displayed In a quarter page, halt
page or even full page of the weekly
paper, is the only competitor the
mall order man is afraid of. It is
the keynote of successful business
for the home town.
WHY MEN
CHEW TOBACCO
THE "PRUDENT MAN'
TAKES NO
LONG
CHANCES
HE
KEEPS
HS
MONEY
SAFE IN
THE
BANK
It's the Only Way That Real Tcbacca
Hunger Can Be Entirely .
Satisfied
.-x . r- 1 r. . 1 1 hot ntuiui v. . . r t n 1 1 . . 1 n t. .v.. ., 1 . . . . . . 1 1
v . iu 11 v ni n u ui ui ui: 1 iaii l ua . auuuiu 1111 cirrv . .
v . ... ., . , ,.- ,. A ' , . . . ur country towns nave always aone
Heart with the sacred purpose of realization fire every brain with and are still doing. They may lm-
tne eternal truth that all things, animate and inanimate, were created aglne that they are following the ex-
iolely for service, which is the onlv rational, logical reason for anv ex. ample set by the manufacturers of
tetenee ' I well known brands of liver pills, com-
Think soberly, truthfully, earnestly. Seek knowledge as a po I Ka"?i.0L11SST2l"S55
ession more vaiuaDio than riches, but concentrate and consecrate all so they are. But they do not follow
you have, and all you are to service, and thereby fulfill the Divine "P their Publicity Advertising with
law of the universe, fixed, immutable, eternal, operative yesterday, th? rejult-getters in the shape of clr-
1 , . ' . ' . ' " I pillar lattora rr nernnnal unlirtt t fnna
ioaay ana lorever. tf'orxl Times
ANOTHER MILK ORDINANCE
cular letters or personal solicitations
to the retailer. They entirely over
look the most Important part of the
advertising benefits to which they
are entitled for the money they
Knet in it,. ;n.co ha -mo.,. - 4i, :,.. I spend.
ovwuvu mc uiiwidm vi. uoiuiuu, iui mo vi ijf cuuwi There will come a time I hone
to not give final approval to ordinance number 214, the much discuss- when every graded school in this
ed milk ordinance. The mayor had given much time and considera- country will include a course of prac
tion in drawing up the ordinance but he recommended that the remon- t,c&1 instructions in advertising, and
trance be considered and another ordinance drawn up without ob- 1 n doubt .!?ut lhat Bomwe. ' u"
4..;.v.i t .j:44.j i .11 .i - s a' ma w" to see the change which an
vuwuouio icaiuico. u auiuineu ujr au mav me untpecuou oi cai- intelligent direction of advertising
ue zor luoercuioBis ia necessary ana inai mucn care Sbouia De used in effort, originating in such lnstruc
preventing milk receptacles being taken from homes with contagious I tions, win have on improved busi
diaeaaeji Tht n nnlinanoA will Via drawn n witl, l.ADa ktno ! I ness condition of the smaller towna
view and will undoubtedly be, as The Herald said before, a good thing g U tEs. wS'Ss. YK
for the City. ' llieTe. cowing teed which wiU take
m i
am
V.'l I I " :'l ft il M
m m nr mi .il a a r m mm m
RMifov IS ill i r
When making an investment it is absolutely FOOLISH
for a man to send his money a long way off and trust it to some
body who has not good enough standing at home to sell his
get-rich-quick schemes THERE.
When he invests at home and WATCHES what he does, a
man often gets "plucked".
We will cheerfully give you our opinion on investments
at any time. We may save you a loss.
Make OUR bank YOUR bank
First State Bank
ALLIANCB, NEBRASKA
The Most Popular
Girl in Town
THE GIRL at "Central" is the most talk
ed to girl in town. She has a speaking
acquaintance with hundreds of people
who wouldn't know her if they saw her.
And yet how little is known about the sweet
voiced miss who greets us with such exceptional
courtesy from over the wire.
The telephone operator is chosen for her
clearness of voice, her courtesy and for her in
telligence. These qualities enible her to do her
part in furnishing the highest grade of tele
phone service. It takes two people, however,
to make a telephone call you and the- operator.
You'll be doing your part as well as the tele
phone operator does hers, if you'll observe
these four simple rules when you make a tele
phone call: (1) Get the right number out of the
Directory. (2) Talk directly and distinctly into
the transmitter. (3) Listen carefully when
"Central" repeats your number and correct
her if she misunderstands. (4) Answer your
telephone bell promptly.
NEBRASKA TELEPHONE COMPAQ
COMBINATION SIDE PLEATED SKIRT
"OLD KENTUCKY " ICEAL CHEW
Since toliacco was first introduced to
civilization, nobody has ever discovered
so supremely satisfactory a way to get
all the flavor and enjoyment out of it
as chewing it. And no other form of
chew can fcive you the hearty, whole
some, juicy flavor that you get
from a delicious high-grade plug tobac
co like Old Kentucky.
The secret of the greatest chewing
satisfaction lies in the selection of your
chew. Among plug tobaccos the brand
that gets the most enthusiastic en
dorsement is undoubtedly Old Ken
tucky. The reason for this is not hard
to find.
Old Kentucky is made exclusively of
ripe Kentucky Burley the most richly-
rlavored chewing tobacco that crows.
Still more, only the very choicest of
all the Burley leaf is used for Old
Kentucky.
This choice leaf is selected with the
most painstaking care, is stemmed by
hand, is thoroughly washed free of all
foreign matter and is pressed into
plugs so slowly that not a drou of
juice or an atom of favor escapes.
Moreover, Old Kentucky is made under
the most rigid, cleanly and sanitary
conditions.
The result is a sweet, mellow, lus
cious, satisfying chew that cannot be
obtained in any other tobacco than Old
Kentucky.
Try a 10c pocket plug to-day.
Old Kentucky No. 3
With alternate groups of Two
2-Inch Box Pleats Croups
of 6 half-inch side pleats
going from center to
right-and left.
Above skirt should be prepared
from BtraiKbt width of goohd and
fchould not be cut gored at top. Al
low two inchoti for the hem and two
inches for shrinkage ou each width
of goods uped. Material stjould
measure three yards around bot
tom before pleating. Price $2.50
for pleating only. All wool or all
silk goods hold pleat be-et. Avoid
cotton mixtures.
SEND YOUR GOODS.
ORDERS FILLED PROMPTLY.
WATCH FOR OTHER MODEL8.
Everything In Pleating, Covered
Buttons, Hemstitching, Picot Edg
ing. Send for free price lists.
TUC nCA RIITTflW 9. PI EATING fn hmimii s.. limit
III. lULHb UUIIUI1 U IkLnilllU UUi OMftH
OMAHA, REB8A3KA
IN A GOOD POSITION TO SEB
is what the wearer of glasses
wants. You must have lenses ac
curately ground and proper!
placed in the correct mountings,
to enjoy good vision. It Is our
desire to give the public as much
Information about the eye as wo
can in our advertisements, yet
space does not permit going Into
detail. However, we fully ex
plain the trouble to you in the ex
amination. If there Is none, ws
say so.
DRAKE & DRAKE
Registered Optometrists
Over Lotspekh's Variety Store
