1
THE SEASON'S EVENT
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An Extraordinary Sale of Dress Goods and Millinery
That is destined to eclipse anything- of the kind ever attempted before, so early in the season. In the first place
we claim to show the largest and most complete assortments of new dress goods in Lincoln, and have satisfactorily
proven this claim. Then controlling- a tremendous purchasing power that enables us in many cases to dictate our
own terms to manufacturers, we are in a position to offer the purchasing- public the very best values attainable for
very little money. This we do all the time, and when we announce a sale we do better, we cut these low prices still
lower and offer bargain possibilities that never fail to create a most profound sensation among shrewd, discriminat
ing buyers. Then, this particular sale means a sacrifice of the newest, most fashionable and most desirable m.r
chandise of the season, and this right at a time when that merchandise is most wanted, is in greatest demand. Thus
it is that we prophecy a most remarkable event in this sale.
JBEGAK HRIX AY, OOTTOJBR T9 AND CON
IMNTXXES BIGHT AYS.
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Tlxe Ncrw Dress Goods
Among our immense assortments of late novelties will be found such
popular materials as Paquin Suiting, Camel's Hair Plaid, Venetian
Cloth, Crepons, Covert Cloths, Silk Mixture Novelties, Boucle Cloths,
etc Exclusive styles, weaves and colorings in Silk and Wool Dress
Patterns, no two alike, and nothing like them to be found elsewhere.
Storm Serge in evening shades, exquisite colorings. The prices named
here are merely to give you an idea of the values that await you.
Every piece of goods in the house will be subject to a special reduc
tion during this sale.
38 inch Silk and Velour Worsted Plaids, per yard 43c
40 inch Silk and Wool Fine Serge Plaids, regular 81.00 values,
For much less than you usually pay for the ordinary kind. We show an immense col
lection of Paris Pattern hats, the creations of the world's leading" modistes, and name
prices on these so low that to purchase the ordinary kind would be nonsense.
A. SALE Oli WAJuKING HATS
Military walking- hats, Alger, Volunteer, sold everywhere at SI. 50, each 97c
Princeton Crush Hats, $1.50 value, at 87c
Rosemond. sash band 97c
Cuban Girl 83c
"Wellesley, net trimmed walking" hat $1.35
Nobby jet and velvet trimmel turban, regular $1.50 value, at $1.00
Colona, net trimmed Turban, fold cloth top, at $1.97
Finest fur felt walking hat, cable edge, handsomely trimmed, worth $3.50, at $2.25
SPECIAL OPP iEJRKVQS I3V DRKSS LININGS
Tlxait MaterlaUy Add to tlie. Interest of 1til adoMt
Intereatine Sale.
Soft finish cambric, per yard, 3c; 15c taffeta lining; per yard, lie; 25c taffeta lining-, per
yard, 20c; striped taffeta linings, per yard, 5c; 20c Silesias, this sale, per yard, 15c
this sale, per yard... G5a
38 inch AH Wool F ench Foplins, 85c goods, this sale, per yard . . . G3c
40 inch French Poplins, newest colors, sold everywhere at $1.25,
sale price, per yard 03c
Bayadere Stripes and hundreds of styles of Mixed Novelties in
Jamestown and other fine makes of Worsteds, regular GOc and
65c goads, sale price, per yard 47c
Colored Mixed Novelties, all wool, 65c values, per yard 4z
Black all wool Serges, upward from 21c
Crepons, the season's most popular Blac!c Goods, upward from
33.: to 82.50
Jamestown worsteds, 35c value, per yard 22!c
81.00 Broadcloths, this eale, per yard 7f)c
81 50 Venetian Cloths, this sale, per yard 81.23
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The Butterick Publishing1 Co., in order to more thoroughly introduce
the Delineator in this section of the country, offer $4.80 worth of
during the year with yearly subscriptions to the Delineator. In each number of this
publication appears a coupon entitling- the subscriber to choice of four of the most pop
ular patterns appearing1 in the number. This means an allowance of 40 cents a month
on Patterns, or $4.80 during" the year. Price of the Delineator for one year one dollar
wE ARE SOIvB WNCOIK ACKEKTTS.
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