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THE COURIER.
THE CLOSEST INSPECTION '
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"Will show 3'ou that we never misrepresent the merits of anything- we advertise. The following will bear the S
closest .or inspection.
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I SHIRT WAISTS.
All the newest shirt waists are lo be seen here in the
vux newest patterns of the most fashionable fabrics made
with unusual care and lit perfectly, ranging- in price
from
$1.98, $1.48, 98c and 49c
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SKIRTS.
We cany a most complete line of skirts at H --tSJ
Also black wool skirts at
And a large number of black brocaded
India silk skirts at.
2.98
4.98
LADIES' WRAPPERS.
There is not a doubt but what we carry the largest gag
and best line of lawn, percale and dimity wrappers in gg?
this city. They are exceptionally well made and fit
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$1.35 oriel 98c.
SILK WAISTS.
We carry splendid values in silk waists made of all p
lish ran-
qualities and cclors of silks, well made and ver' sty
at
42SM
A Minnesota Glass Day.
Class plays are apt to consist of long
winded gulping monologues flavored
with whatever of reading has chanced to
find lodgement in the student's mind.
It generally requires all of family and
local interest there is in the auuience to
keep it in statu quo. That it invariably
does remain till the curtain falls is a
notable example of the heroic devotion
of American mothers and sisters. I say
mothers and sistsrs advisedly for it is
not the custom of male relatives to make
such burnt offerings to the college men
and women in their families.
At the afternoon performanca given
at the Lyceum theatre in Minneapolis
two weeks ago. by the university of
Minnesota Seniors, all at once a sextette
of ballet dancers burst from the wings in
a flood of crimson calcium and pink
tights. They whirlled, pirouetted and
smiled with the conventional seductive
ness of the ordinary premiere danseuse.
Their stiff little organdie skirts were at
right angles from their plump waiets.
Although their ankleswere a trifle large
yet the muscular training necessary for
months before the acquirement of such
accomplishments as they exhibited
would develope just such muscles. The
part of the audience that was not
shocked at the performance was de
lighted with it and the coedB received a
mighty encore. Prominent among the
society people in the audience was the
wife of an ex-governor and a life member
of the board of regents. This lady, with
white face, hastened to the office of
President Northrop who was deep in a
chancellor's business of the day before
Commencement. But the ex-governor's
wife was too sgitated to be put off. She
was admitted and told the chancellor in
gasps what was going on at the opera
house.
"Impossible, my dear madam." he said,
after hearing a description of the objec
tionable ballet "simply impossible er
beyond belief."
"But I saw it,' persisted the lady.
"Preposterous!" gasped the president
"most preposterous. I shall go im
mediately to the theatre,' he added.
When, half an hour later, "Prexy"
made his appearance behind the scenes
at the Lyceum, perspiration streamed
down his brow and there was a notj of
anger in his usually mild voice.
"Young ladies,' ho began, "young
ladies, I am astounded astounded.
That any of my girls should have be
haved in so disgraceful a manner is
utterly beyond comprehension. It is
shameful shameful, I 6ay. The idea
of appearing before a public audience in
er tights, and er that tort of thing."
The fairsaniors looked at their be
loved president then at one another.
Ah! tights the ballet! Gradually they
understood. One young woman, whose
sense of humor wasn't proof against such
an excruciating comedy situation, fell
into a paroxysm of laughter that proved
contagious. Everybody laughed except
President Northrop, whose neck swelled
visibly, so great was the wrath that
boiled within him. Then somebody ex-
plained that the ballet girls were, in
fact, bojs, who had rehearsed for weeks
under a professional teacher, and whose
flaxen wigB and graceful trippings had
deceived half the people in the audience
Low Rate Summer Excursion.
To write good advertising you must first
know what your ore talking about and,
second, whom you are talking to.
Remember the Whitebreast Coal and
Lime Company is still furnishing its cus
tomers with best grades Pennsylvania hard
coal at $8 delivered.
Sutton & Hollowbush have invented a
cough drop. They call it the S. & H.,
Sutton & Hollowbush, and it is a good one
Stop and get one on your way to the
theatre. It will save you a spasm of
coughing.
TO THE NATIONAL EDUCATION
AL MEETIiNG, JULY G 10, 1697.
Take tho Great Hock Island Route to
Milwaukee, Wis., to attend above meet
ing. A lovely lake ride it you so choose.
Will be the largest National Education
al gathering. Consult ticket agent at
your station or address for particular
John Sebastian, G. P. A.,
Chicago.
Please note below list of sunnier ex
cursions available via. the Northwestern
line, the most extensive railroad system
touching Lincoln.
SAN FRANCISCO, account conven
tion, Y. P. S. C. E.
Selling dates, June, 29 to July 4. Faro
from Lincoln 2150. Quickest time
.made by this route.
MILWAUKEE. Wis., and return, ac
count National Educational Association.
Selling dates July 3, 4 and 5. Fare $18.
40 for round trip; 50 cents extra for ex
tension of limit to August 31, 1897.
No transfers by this the only through
line Lincoln to Milwaukee.
MINNEAPOLIS, MINN., and return
acct. Meeting Benevolent and Prospec
tive Order of Elks. Tickets sold July
3 and 4. Fare $13.15 for round trip.
The North Western is the short line
to Minneapolis.
NASHVILLE, TENN., and return.
Tickets on 83le to Oct. 15. Return limit
Nov. 17, 1897:
For further information call on or ad
dress A. S. Fielding, City Tkt. Agt., 117
S. 10 st., Lincoln, Neb.
Every advertising rule deoends for its
success upon the fitness and common sense
with which it is applied. General principles
are like one of Captain Cuttle's observations,
"the bearing of which lays in the applica
tion on it"
"A man often says: My business is
different from any other kind; it's almost
impossible to advertise my business.' That
remark shows a misunderstanding of what
advertising is. It is making a business known
to those who ought to know it. This can
be done with any business.
