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THE FEE: OMAHA. SUNDAY. MAY '21. 1922.
3-B
Ford Announces
Improvements to
Latest Models
Kurl Coutuiuption Lower
Engine More Efficient
and Cliangca Mucle
io Springs.
The Ford Motor company. Detroit,
hat jut made public a list of recent
improvement in the mechanical fea
ture of Ford rar.
Asserting that Ford car tie bet
ter today than they ever have been
1 efore. the statement adds that fuel
consumption i lovier: the engine i
even more efficient than formerly:
improvement in the pring and
trering apparatu insure easier rid
ing and driving qualities, a new
lieadlamp leni, which conipliri with
all ute law, improve the road
light, and that many other minor
interment have been made.
1 ord piston and connecting rods
liave been redesigned and are
matched for weight before assem
bling into motor. This reduce vi
bration and give . the motor a
quicker pickup. The new piston
weigh three-quarter of a pound less
than those formerly used. A highly
polished crank .halt bearing surface
a'jto reduce wear and, added to the
piston and connecting rod improve
ments, insure a mootiicr-runnmg
pint better balanced motor. i
1 he new Ford carbureter give in
jcrrated acceleration.
The wiring lystem has been com
pletely redesigned, and while it
costs more to install than the old
ystem. it most efficient, proof of
which is evidenced by the fact that
it affords a tire insurance rate as low
as the higher priced cars on the mar
ket. Many other changes have been
made. A 16-inch steering wheel is
now standard equipment; Timken
roller bearings are used in the front
wheels; one-piece pressed steel running-board
bracket insure body
rigidity and eliminate vibration and
body noises; a dash weather-trough
prevents rain from reaching coil ter
minals or dash wiring; the steering
mechanism also has been improved;
and the tools tupplicd to purchasers
of Ford car have also been im
proved in quality. Another impor
tant improvement in the truck chas
sis is the adoption of cord tires as
standard equipment on the rear
wheels.
The change made some time ago
in the seating arrangement of the
touring 'car ha met with widespread
approval. By lowering the seats and
altering the seat backs, greater com
fort was added. .
New Home of Oakland Motor Car Branch
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The accompanying photograph wa
taken at the outheat corner of
Twentieth and Harney street, after
the old building occupied by the
Thomas Cusack company had been
remodeled for the Omaha branch of
th Oakland oMtor Car company;
Under supervision of C. K. Hurton,
manager of the Oakland Motor Car
company branch, this building has
been completely remodeled ami to-
1922 Sales of Autos
May Set New Record
Striking statements, prophetic of
the future of the automobile industry
are included in an announcement just
made in the Jordan organization by
Edward S. Jordan. ,
Sale of motor cars m 922 will
exceed all prcviou records," said
Jordan.
"While conservative estunaters
figure that the total production will
be about 1,81)0.000 car, or 100,000
short of the 19J0 peak, it U our idea
that the figures for 19-t) will be
exceeded before the year is out.
Sales, however, will be concentrated
on fewer lines, as competition in the
various price classes is becoming
very keen.
"Those companies who have main
tained a definite policy of building
single models with a strong leaning
toward economy and light weight
without shifting to meet passing
currents of public demand, will be
most successful.
Jack Johnson, the ex-hcavyweight
champ, is driving a special tan and
cream colored sport model car, with
a Victoria top.
day ktands a one of the mot com
plete automobile building in Omaha.
Theie are more than M),000 quate
feet of floor space on the two floor
Former Clothing Firm Man
New Motor Car Salesman
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and the basement.
The batemritt will accommodate
torage fur lut car and any car ran
be rrmovrd without disturbing the
other. The firt floor accommo
date th general (alrtroom, ued
cars, erviie department and the Mor
tice room fur demonstrating car.
I he second floor it utilized for t or
itur repair shop, part room and gen
eral oilier.
' J. Bruce McLean .
J. Bruce McLean, for many year
associated in Omaha with the men'
furnishing and clothing business, has
joined the sales force of the Univer
sal Motor company, Ford agents,
2558 Leavenworth.
Mr. McLean is well known in
Omaha through his years of service
with the Eldrcdgc-Rcynolds company.
Chicago Show Features
Wills Sainte Claire
The headline feature of Marhall
Field & Co.' cichth annual motor
'show, held in it coIosmI building,
Chicago, was the Will Sainte Claire.
I This i a spring event, the opening
of the motoring teasoti proper, and
, consists of a remarkable exhibit of
! hll the new and approved motor car
; accessories and appliances. One
motor car manufacturer is invited to
exhibit his engine, and onlv one. No
other car are shown. The car o
selected must have won national ap
proval and be recognized as a dis
tinct advance in design and engineer
ing. In the past two foreign car,
Peaugot and Renault, and the Cadil
lac have been invited by Marshall
Field St Co. to exhibit
This official sanction by Marshall
Field i virtually public acceptance
of the Will Sainte Claire into a very
select group of the world' fine motor
cars.
A special cut-out power plant of
the Wills Sainte Claire was, shown
and lectures on the engineering and
metallurgical advances of the car
were given all week by E. Philip
Merrill, sale department of C. H.
Will & Co.
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WILLS SAINTE CLAIRE
the Inevitable
Syl) C. Harold Wills could easily have de-
signed and built a larger ana a neavier
motorcar. Instead of that Mr. Wills has
built in the Wills Sainte Claire a finer car.
Supreme excellence is not measured in yards or
pounds. QA light car with a wheelbase of iai
inches) because that wheelbase combines (as no
other) ample passenger-capacity; convenience in
parking, turning and handling and the fullest
measure of economy. Q A car safe at all speeds,
constructed of Molybdenum Steel, the toughest
of all steels, in order that, with lightness, the
car should be the staunchest and longest
lived car in the world. Q A car which, with
itm n n orl v nnwprfiil i orKt-cvlinder motor am
BMiW wmm f iiiy V Q J " :
perfection of balance and weight-distribution,
shodde5toblishnewstdarcbofsvift,effortless
travel and luxurious riding. A car engineered
and built to be the finest motor car in the world.
Have you ridden h the Wills Sainte Claire? V
PHAETON , . , 92479
ROADSTER , . 2475
COUPB , , , 9279
SEDAN , . ( '479
IMPERIAL SEDAN . $3979
TOWN CAR , . . 3890
LIMOUSINE . . . 3890
f. O. ft fdmjmUt
Western Motor Car Co.
DUtributort
ParDam at tKa Boularard Oroah PIiob HA nay 0868
WILLS SAINTE CLAIRE
Motors SMTS
m mm
Few Blowouts
Due to High Air
Pressure in Tire
Ordinary High-Un' Tire,
Mmul 30 Titties ltetm
ntrtiJcil ItifUtioit.
Thf licut that I nutiitaMc In a
lira after it h he-n run lr a fev
hour i enruud by the tue ilelf.
due jo Himiik ttd heii'linc i (4lru
rnd ruhbrr. The amount wf het de
pend upon the rapidity and extent
oi thi -tion. An overloaded or an
rndfr-infUted tire heat wie rpwl'ir
than a properly inlUted and properly
odcd tire. An old tire, tine to ek
net. i more uerpnhlp lo thi
het producing at turn than a new
tire
The Mrencth fitor built into the
tand4rd pneumatic tire of todav i
far above what the tire I ever called
upon to deliver, except under iiot
extraordinary rircumtance. Tents
have khovtti that hi order to Mow out
a new Iir.t-c1 tire by additional air
preure it it iirreary to exert a
force of over 3U timet the regular
recommended pretture.
Miller tire expert claim, therefore,
that there it ah.olntcly no rci.on, o
far a a blowout i concerned, for a
reduction f air pretsure before
going out oil long runs or during hot
day. The maximum increase in air
pressure that coma tie expected,
under an condition, would not ex
ceed IS pound the acr:c would
not he greater thau six pounds. Thi
mall increase in pressure will not
blow out the casing.
The motorist should not concern
himself over making inflation allow
ance for change in temperature.
The important point to remember is
at all time to have enough pressure
end that it is very rare that one ha
too much.
O'.Mm Join 1f Forte
f McCffrfy Miitor Finn
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J. H. O Meara.
J. II. O'Meaia. alter spending right
eai in retail automobile merchaii
ditiug. ha ioiiird the aalr depart-
liirni Ol imc .Mv,,nirv ,u "i or kohi- ,
psnv, at the Kord mIc and service I
M.iiion located in the heart of the
lobhing and retail district. j
r . rs. l i I
rirst Uverland Lar
Purchased by Radio
Tfuhahly the fir.-t bona fide sale
of an Overland car by radio ua one ;
completed Ut week by 1-eo Nach-
trl, salesman of the Willys-Over-land
branch at Toledo, O. Charles I
K. Thorpe. errclary of the William
R. Duck Kadio company, was the
purchaser. ,
Ike Want Ad bring results. I
Month Taken to
Paint Every Car
Fatlt (!dillac Auto (ur
Through 21 Distinct Opera
tion in Paint SIioji.
A mouth i now requiti J for rath
Cadillac car U pi througli the
pinl slu.p, tluring whuh lme it re
ceive ?4 tli.tinct oprutioiu, one
upon the oihrr. The hoily U OiieU
alter rath nt. and (irr the color
variii.hing. the body i uphul.tried.
ruhbrd. tripd, and finally covered
wiili ilr.r aruih.
The bodies are tlecUrrd to be built
with aiiiaimg ublauiuliict. Mmily
oak and ash are ued lo make the
frame work. I'-aih corner I mniti.ed
t) fit, then gli'rd and rlaiupril, a
welt ccw iati'iinl to make it
hold. Diagonal steel bracing keep
tl'e corner fiom .lulling or sag
ging, Cadillac hmliet are covered, how
ever, with steel and aluminum, a few
large sheet pressed and wehlrj t
gether until each body is rUnlird in
a single .heath of metal. I'lles. em
ery, and sand blat remove any lit
tle uiievcuiie.t mid it is on thi.
Miiixith. clean kitrlare that the paint
and vanish are apphrd.
IVrhap even greater tare i paid
to the interior of the clord model.
I liry inui have all the luxurioiixies
of a fine drawing room, and great
c.irc is given to the choice of tiphol
sterv, coloring and the'schctioii of
all fixture, both electrical and hardware.
Twritit-ftf fhow4iil PidMi go,
riiiintiit emjlovc Im.f lcsi d'.
t hai I'd by h aiti wtt c-mhhus.
sioii,
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s"ni
Keep Clean It Pays
DRESHER BROTHERS
Dytra. Cln.r. H.tlrrt, Furriers,
T.llor. and Riif ClMmri.
CsU filer. r Fur..
2217 Kam.M SlrMt. AT. OJ4I.
Mm' t or 3-piK. lulu clitnd, I .SO
an
BsarirsSavice
lor Bearing
Information
We have complete factory
record showing the exact
Hyatt. New Departure or
Timken bearing needed mr
any application in any motor
car, truck or tractor
ever built
lTl'i
Omaha Branch,
1812 Haraty Street
Phona Atlantic 2844
XL
Big
'FQjfl
Alt Mew Price
F. O. B. CLEVELAND
The shortage of Jordan cars,
predicted when the price was
lowered, has come.
Demand is unprecedented.1
People have always recog
nized Jordan quality and Jordan
style leadership.
When they found they could
get these admirable qualities at
a new price, lower than they
had hoped, Jordan sales jumped
over night.
And quite naturally.
There is an exclusive new Jor
dan motor a thrilling dynamic
bundle of fascinating power
yet more quiet.
The Silhouette bodies are dis
tinctly ahead of the times.
Light weight and perfect road
balance.
Non-rattling, lubricated spring f
shackles. Spring leaves all
Chrome Vanadium steel.
AH instruments grouped un
der glass. Tools in locked com
partment in door. Snubbers.'
Cowl ventilator. Optional colors.
Rugged non - weaving frame.
New fashion barrel lamps. Lock
on transmission. Curtains car
ried in doors. Finest hand-buffed
leather upholstery. Alemite
system of lubrication.
Distinctive appearance. Rare
comfort. Unusual performance.
Compare every detail of the
Jordan with any car selling with
in $1000 of its price.
Check by Jordan standards.
Then you will understand the
secret of Jordan success.
HAYWARD-PETERSON, Inc.
R. W. Hayward, Pres. " W. S. Peterson, Secy.
R. W. Peterson, Vice Pres. H. I. Gannett, Treas.
Farnam at 28th, Omaha. Phone Harney 0345
JORDAN
Jordan Motoi Ca Comfant, Ikc:, CUvtlani, Ohit
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