THE BEE: OMAHA. SUNDAY.- AIT.II, 13. ISi:.
S-M
Architect
Draws Plan
lor Safety
New VTorM Vmiet tf Con
crrlc, Brick unci Stone
SlUiilil I'rHttirr for
JMal.ilily.
(!. lliiwanl Crane, Notetl
.Wliitrrt, I'latiiiril l'la
lioiie Along Unci of
llfauty and Sufrt).
Ulirii the lmi the Votld
Vtly company tli'iido) Iihmi I lie
rontiruttioii oi the nrw WVrU
ll.rlrr. thry (lrJ into their imiti
ilrme C. Howard Crane oi Dwmi
fiif o( I lie mot itruniint-tit irtdi
tvrtk.in the country. Mr. Ciiiie'
tiilirivriiiriit t( more 1)1411 I'l')
thratrr i hit moid, lie li'.il
lh.it Oiiulu' new pthoge i 4
iottiHtite of all the Ira lure th.l
lue lieen ucd in the n'iiiructiou
Personnel of World Realty Co. Thank
Omaha for Making "World" Possible
V j
1 W
C Howard Crane.
of the most beautiful and largest
theaters in the east.
Beauty and Safety.
R. L. Waring, personal representa
tive of C. Howard Crane in Omaha,
outlined the features of the structure
to explain Its safety and beauty. He
said :
"The World theater lias the most
beautiful exterior of any house de
fined by Mr. Crane. The 'Music
Box' in New York is the only thea
ter in America which rivals it in
grandeur.
"The mural work inside the thea
ter was especially designed for this
particular work. Also were the
"iriffeVinK fixtures, carpet work and
draperies in their color scheme."
Steel Frame Work. '
One feature for the stability of
the structure is the independent
framework of steel, resting on steel
columns that run through the brick
work to the ground, as explained by
C D. Whitmire who supervised the
construction for the James Black
Construction company. 1
Mr. Whitmire stated that 353 tons
of steel, 35 tons of re-enforced steel
and 33 tons of sheet metal were
used in the building of the new
World.
r
hO-- Af ft
9
11 vt" y j
9 vm w
in 1V1U. tHltouiili it tetmti to i.te
jlUt tlicrt were trriMcudout poilili'
11 for deieliJpiiietit in the field tl
! motion picture prrtmutinn, mul
coiile . that iht actual growth of t U
iiidiuiry i4t greatly exctfJrd nty
Hille eKpertaiiont.
"I believe I ran pk for tuy
fociates nhen I state (bat it tut
ever been our ambition ti jut to
dear Oniali fine theater in
every way at ran be found in A'"fr
ra, leiaue, in my opinion, this it
the spirit that has erl to bit
Omaha out of the mediocre clan a"d
make it what it U one of the livest,
fattftt growing ciliri in t It
country.
"It is bard to find word to
prei our appreciation when
think of the many kind and wonder
fill things our friciidi and patrons
have said and written to us since th
opening of our new Wot Id theater."
terry fcclmin ff3fryGolJher H0oUbtr$i
ahMi hull'l I'l think llwi
vllil tarrr. II mi h fr fmnH
Urll(hl aor far irrrnl ItloM. Il H
Ihi Mark mark mm aur drwraaaat will
llikuk a t-t. mutt It aa llilnk. aa lar
Inaa aa alana thai a lint la la rant
4tra IhaM alnnra a III k hl4 aarmt
kraua aur kamU ka lourhiNl lhr, an4
thai a,ra Mill aay a lhr lauk uiwa IHa
lahar an4 wraixtil uhiw at Ihrwl
'at Thl aur falhm 414 fur ."
. John Ruskin.
With the fnrrcoiug in mind, the
directors of the World Realty com
pany of Omaha built for Omaha an
institution of beauty and entertain
ment that will stand through gen
erations as a rich cornerstone of
progress.
While Omaha must vote gratitude
to the personnel of the World Realty
company, these men also thank this
city for their whole-hearted attitude
in making the "World" possible.
With the organisation of the
World Realty company in 1916, the
following directors were elected:
President, Samuel II. Goldberg;
vice presidents, W. II. Jones and
Harry Rachman; secretary, W. K.
MeFarland; treasurer, Harry L.
Goldberg.
Sun and Moon. ,
That same year the World Realty
company built the Sun theater that in
the past six years has been a palace
rf entertainment for thousands.
The Moon theater on Douglas street
wa the next achievement of the
realty firm, followed closely by the
acquisition of the Muse theater,
Twenty-fourth and Farnam streets.
Mr. MeFarland and Samuel Gold
berg really originated the idea of the
"World" theater. It was they who
spent months of travel through the
country to gain the latest ideas in
theater construction. Of the new
theater, Mr. MeFarland has this to
say:
"As the town becomes a city it is
most interesting to note the progress
a the development of one particular
spot.
"A scries of photographs which I
have in my desk are of particular in-
terest to me now, showing as they
c!o the blending and devolpment of
ideas thought out and placed in con
crete form in the beautiful new
World theater. The series showing
the old Creiehton block at the cor
ncr of Fifteenth and Douglas streets,
out of the pioneer buildings of Oma
ha, marks the gradual development
and improvement which has cul
minstfd in the World theater.
"While at times my associates and
I have burned the midnight oil. the
aaaaa"i
"The new playlioue, at completed,
is the realization of an ideal to
which the members of our company
have looked forward since the be
ginning of our organization in 1916
"I am confident there is no thea
ter in the country more beautiful
than the World and none that will
measure up any better as to the ele
ments of safety, sight lines, accous
tics, seating, stage accommodation
or appointments. Our ambition in
the erection of this building has
been to build for permanency as well
as beauty, and 1 am in hopes that
the public of Omaha will enjoy for
many years the building we were
able to present to them -on April
15. 1922.-
Samucl Goldberg's expression is:
"When my brother and I started
with the little old Trincess theater
Sign vn Mfio World
h Second Largcnt
in Middle i tl
funding lait in lUton glory I ks
the Statute of Liberty on Ucdloe'i
Maud, a gUr of electric li.hu gleam
forth in stdrndpr fioiu the top of the
World.
It beckons the pedotrlan lo f!
ace of entertainment.
' t tUti may be mil bom 4 d
, uiue tl fitf iiiilrs cm i dear iii.l t
Second Ur.ett in the country, the
I sign is siuddeJ with J.VVI lights on
M iik itiratunng 44 ul (,J
tij Icrt l.tllg.
"The W utld" in li.hts blaet farili
ft out h new palate of culrrUm
niriit mi tlouj ol b.lit.
William l os s spectacular film
bawd on tbe life of the Ujhuii I hi
prror Nero, which was filmed in
kud about the capital of tlx ancient
rnuiiie, it now being aunnble-l in
Stw York and it said to rcel m
ptendor any of Vo't pitvtous tU
tortt,
One of lli nioki remai Lable uicin
bci ot ih east of Pouglat Kair
banks' new picture will bt bird
1 llfon lilliih arrivatl u lha iii.I!a
taily this week, after 61M) mile
tourney rom London.
Seven Wonders
of "The World"
I. Crowd without crowdinz
Three box olticet during tiih hours.
Audieiue leaves on Fifteenth strctt
side thereby avoiding wailing
2. 1'etfect safety. Absolute fire'
proof construction, lourteen dou
ble exits and the employment of
every known saiety factor.
3. Ventilation. Triple capacii
cooling and beatii.g systems. Al
way( a current of pure, fresh cooled
or warmcu air.
4. World service. Smiling men
and women always alert to comfort
ol patrons witu no thought -ol re
ward.
5. "World'" crealet organ,
Largest organ in any theater be
tween Chicago and the coast.
6. Two thousand five hundred
comfortable scats. Every seat af
fords a perfect view of the stage.
Wide, commodious, luxuriously up
holstered, every seat in the World
tr a good one.
7. World entertainment. "Good
time" vaudeville acts and pleasing
photoplays perfectly presented, con
stitute clean, wholesome and worth
while entertainment.
W. H. Jonei.
L V A
"Come On Over"
Heartiest
Covfyatulatiom
to the
Management
of the
NEW
WORLD
on Their
Magnificent
New
THEATER
Don't leave any of them at home
or Daddy will be sorry for the laughs
he missed; Wife will be" robbed of a
gripping tale of devotion; Children 'of
their merriest day; Sweethearts of
their best picture delight
"Come On Over"
at the New
WORLD THEATER
Starting April 22
Goldwyn Pictures, Inc.
W. R. MeFarland.
work has been a real pleasure to
me as I have been greatly interested
m the development of our down
town properties. I have always ap
preciated the opportunity I had in
1910 in my association with the peo
ple who built Omaha's first sky
scraper. ' 1
The Electric Wiring
for the
Woirjd Tlhatip
x was done by
Hatfield Electric Co.
Electrical Engineers
Electrical Contractors
Chicago, 111.
440 So. Dearborn St.
We Light the
"World"
Nebraska
Power Co.
UPDEIK
E
LUMBER (& COAL CO.
s
t
UPDIKE'S SERVICE
t
Contributed Materially
in the Construction of
-The World Theater
FOUR. YARDS
,. . To Serve You
UPDIKE :
Lumber (81 Coal Co
The New World Theater
building is equipped with
:i . ' '
Yale .HaiMwaii?
supplied by
James Morton & Son Co.
,-,...., . . . . i . ;
The General Contractor on
1 if... ' ' , - . V
THE WORLD THEATER
was
Victor S. pearlman & Company
Creators of exclusive lighting fixtures, have
furnished all the lighting fixtures in the nen
World Theater, Omaha, Nebraska.
'A fem'recent installations:
Rialto Theater, Omaha, Nebraska
Douglas County Court House, Omaha
( Miller Theater, Wichita, Kansas
Newman Theater, Kansas City, Missouri
Royal Theater, Kansas City, Missouri
Chicago Theater, Chicago, Illinois
Tivoli Theater, Chicago, Illinois
Tivoli Theater Chattanooga,. Illinois
An invitation is extended to you to visit our
Galleries and Work Shops when in, need of
unusual lighting effects for Theaters, or any
other purpose.
Victor S. Pearlman & Company
533-535 South Wabash Avenue
Chicago, Illinois
-'11 1511-13 Dodge Street JAckson 0436 I
All the Decorative and
Ornamental Plastering-
Used on the Ceiling, Walls, II II II II
- . Lobby, Rest Rooms, Stage II 11 II II
I II II and Mezzanine Floor of the
I World Theater .
II II II Was Made and .. - "
Applied by
R. A. , Calvin
Kress Zeigler
2401 Harney 4301 Le.Tenworth
lie J
1
,
Masonry and
amies
Black
r
Construction
Co.
Also General Contractors on
City National Bank Building
Omaha Grain Exchange
First Central Congregational Church
Paxton (Ei Gallagher Office Building
All these are buildings of which Omaha and we
are justly proud. you want the job done right
HAVE BLACK DO IT.'