THE KEG: OMAHA, SUNDAY, APRIL 2. IMS. S"'A '
M " , i i 1 i -tta 2
lull ii " M.-..-.L wMMwMwMMni , . r n
BUSINESS MEN'S LUNCH
IMUieut faoj beautiful surrounding efficient service, o
Man's Crill TtW Flr
T.ke S7 Slr. CUtsUre
Seventh Floor
You furnish the house, we'll furinih the home.
Better Furniture at Moderate Price
i .pi
r i
I1" ' . 1. ..II
tit rt-rwvi WAm;-t: '-'Ljc-rv. ,? w i
; ust
i f
- from
lParis!
Th firt I'oniignmr nt from
tha forp of Branded buyers
ho have gone thread to maU
personal selection of the hoic
rit offcrines of Kuropran mar
kets are here. They havo been
hurried back and have even
preceded them to the homo
shores.
Gorgeous
and Unique
are these advance heraU.
They are scarcely out of their
foreign wrappers and you will
want to have the distinction of
being amonc the firct to tee
and choose some of these r re
ly beautiful things.
Beit of All
the prices are surpriniiiKly
low and a revelation of the
purrhasinir power of the Am
erican dol'ir in foreign porta
today.
Laces
Radium Laces in slowing
fuchsia or royal blue of a soft
cobwebby texture that suggest
the grace of a summer evening
gown or a lovely blouse.
Priced: 4.98 and 5.98 a yard
' Hand-made Princess Lace,
made in Belguim for the June
bride you know every wed
ding gown longs for a bit of
real lace. In varying widths.
Priced: 3.98, to 29.50 a yard
Beaded Bags
Only in France do they make
them in these exquisite color
ings soft Persian harmonious
beautiful hennas and marvel
lous blues. Beads of such a
rare fineness the bags are soft
and supple to the touch. En-
' velope shapes with beaded
strap handles fasten with a
single pearl only an artist
would have thought of that.
Others with mountings of bur
nished gold or filigree. Every
bead of cut steel, each bag a
different design. You must
see these!
Priced: 21.00 to 100.00
Girdles
But They're Different
Shaped girdles of jet, in all
black, or combined with em
broidery and sequins in colors,
made to fit the low waist line.
With their long pendant
fringes they make a complete
decoration for a frock. Only
a few yards of soft silk with
one of these stunning girdles
and you have a gown of dis
tinguished elegance.
Priced: 7.50 to 15.00
Beaded Bandings in steel or
iridescent sequins. Novelties
like these are indispensable to
the dressmaker. ,y-
Priced : 39c to 98c a yard
Robes, glistening with se
quins or elaborately beaded.
A striking one uses gray beads
on Mohawk georgette. There
,are blues, blacks, and other
colors.
Priced: 14.95 to 39.50
Ribbons ,
"Haute Nouveaute"
French designers have origi
nated some "extremely novel"
ribbons. Among the high points
of their distinction are em
broidered Jacquard effects
tiny rosebuds or conventional
patterns metal borders are
frequently used, also picot
edges in tasteful contrasting
colors. Narrow ones, say for.
sashes, and wider ones for
millinery, they're all very in
teresting. '
In the Windows
Many of these lovely im
ports are displayed in the
Seventeenth Street windows.
Look for them!
More to Come
These are but forerunners
of the many tasteful selections
and rare values that will re
sult from this special purchas
ing trff to foreign lands.
Washable Dress Fabrics
The reason for the assured vecuo of wash
frocks is no mystery. The new voiles, organdies
and ginghams are simply adorable, and the color
ings are as magnificent and plentiful as the hues
in a summer's sunset. Here are some of the new
values which will help to make wash dresses still
more popular:
EpongctU A beautiful cotton fabric in all the
leading sport shades. Very desirable for suits,
skirts and jumper dresses. SG-lnch width. OQ
Ordinarily worth C9c; for Monday, per yd., OjC
Woven FUxon This dainty, sheer material in a.
t magnificent range of checks and plaids in every
wanted color combination. 32 inches CQ
wide. Regular 75c value; per yard, wC
Swiss Organdy Beautifully embroidered in con
trasting colors. This material is charming for
pretty waists and dresses. 40-inch width.
Specially priced, per yard.
69c
Embroidered Tissue Gingham Exact Copies of
the imported French novelties. 36 inches
wide, in a variety of designs and colorings.
Our regular price 98c; Monday, CA
per yard, J"C
Swiss Organdy Sheer and dainty, with guaranteed
permanent cilander finish. In white only.
Ilegularly worth $1.00; Monday,
per yard,
Tootal's Famous English Ginghams Known and
recognized as the superior of all others. In
beautiful checks and solid colors.
Per yard,
Main Floor 'Center
69c
,98c
Special Prices in Wash Goods
Fancy Printed Dress Voiles In a big range of new
printings and colors. Specially OP
priced, per yard, Jut
Printed Dress Batiste Many new floral pMerns.
40-inch width. Specially priced, 9Q
per yard, LuZ
Beach Cloth Most desirable for sports suits, skirts
or middies. 36-inch width. OC.
Special, per yard, JwC
Gingham Neat checks in assorted colors. 32-inch
width, 2 to 10-yard lengths. An
unusual value, per yard, 1 1 C
Tissue Gingham In a wide range of new styles
and colorings. 36-inch width. An Oft
exceptional value, per yard, JC
Madras Shirting Pretty corded and jac- Of n
quard patterns. 36-inch width, per yard, LOC
BasementNorth
Extraordinary Values!
Famous Brands of Sheeting
and Pillow Tubing
At Less Than Today's Wholesale Cost
This offering consists of 20 cases of bleached and un
bleached sheeting made by America's leading mills and of
exceptional high quality. Widths offered are most desirable.
10-4 90-inch Unbleached Utica.
1ea9MoKwk,ch" KJfln9'4 8,-inch B,e"che1 PJt-
10-4 90-inch Bleach- "9.4 81-incli Bleached Dwight
ed Aurora.' a Yard Anchor. .
c
Bleached Pillow Tubing
Ten cases of the very best brands: Pequot, Dwight Anchor,
Continental, Wearwell, Pepperell, Aurora, Indian lead,
Androscoggin and Cabot in assorted widths. The OQ
valucs range from 48c to 65c; per yard, OUC
We Reserve tha Right to Limit Quantitie.
No Mail or Phone Orders.
' Basement North
Special Selling of
Armours' Toilet and Bath Soaps
At Great Reductions
Auditorium Bath Soap
Regular 15c a bar,
special, )C
3 for Wt
Sylvan Floral Series
Assorted odors ; regu
lar price 15c a bar;
special, k )C
aWv
3 for
Stork Baby Castile
, Soap Regular price
15c; special, 1ft.,
per bar, lvt
Certified Soap Regu
lar price 25c a bar;
special, 3 bars for
Sf'orper 19c
Main Floor West
Protect Your
Original Investment
By Proper
Upkeep
A lot of your success depends upon your per
sonal appearance, of which your footwear is a
most important item. You. cannot afford to wear
seedy, sloppy, wornout and runover shoes.
Brandeis Shoe Repair Department
Bring your worn shoes to be rebuilt with the
best of materials obtainable by expert repair men.
Basement East
Purchasing Power t
How do they du It?" part question and
lart exclamation, is a common remark
in the Brandeis Store. It is made by
U Vv.'. mL ly the rmarkAbly fine goods offered t
tVIr remarkably low prices, and offered con
1 V tinuouily snd upon sll lines of merchan.
III JJ- t Tl. n.'r U lht till lift offorlllL'l SrC
law ' - -
made tmsniblo by the Purchaiinr Power
f th! Bramlcia Store. Purchating Powr as thus uwd must
be a comprehensive term. It means ability to buy for ch
on short notice and in large quantities. Hut it means, also,
the ability to discover buying opportunities and to pUre
proper value upon them hcit they are discovered.
Purchasing Power, in this view, can only operate under a
highly organised and carefully developed system. In the
Brandeis Store the system hiis come to be known as "The
lookout In the Forctop." Through this system bargains are
hunted out in the markets of the world. If the stock must
be sold in one large lump the Brandeis Sture, by reason of
its ability to handle large stocks, is prepared to take it
all. If cash payment can bring lower prices the Brandeis
Store tan pay the rash.
The Bramtris Store has alert snd experienced representatives
in every important market and wherever some great emer
gency make it necessary for a jobber or manufacturer to
realize rash through sacrifice sale the deal with this insti
tution is a matter of moments rather than of days or weeks
as it would be with a smaller concern.
This reputation for ability to buy ad handle large stocks
is so well known that when jobbers or manufacturers desire
a quick transaction on a large stock they invariably turn to
the Brandeis Store among all the institutions of tho Middle
West. They know that this store is constantly in the mar
ket for high-cluss goods at bargain prices.
The result is that our customers are habitually given oppor
tunities so wonderful that "How do they do it?" is one of
the most familiar exclamations heard around tho well-thronged
counters of this institution.
- J. L. Brandeis & Soils
Dolt,
to Music
Soldiers march better to
the measure of a band.
You can finish dull tasks
quicker to the tune of a
catchy Brunswick record.
The Brunswick has a place
every hour in the day i
ybu can work to it, rest to
it, as well as amuse in
leisure hours.
You dance to it, sing with
it and enjoy the world's
great musical classics.
Whatever you play
whatever make or type of
record, Brunswick repro
duction is perfect, riear
The Brunswick and hear
Brunswick Super Feature
Records the sensation of
the musical world. )
Complete outfits can
be purchased on monthly
terms so low that you-;
will hardly miss the
money. For instance:
Brunswick
Model
No. 200
With needles, both jewel
and steel, reoord cleaner and
record albums.
103
.30
Just buy a few records and
pay the balance at a rate Of
about 30c a day.
Main Floor West '
Embroideries
Fine Cambric
and
Swiss Embroideries
Values
to 15c
5c
Per
Yard
These embroideries are all
pretty new patterns in vary
ing widths tip to 5 inches.
Main Floor Center
A
Of Astounding
Proportions
and Values
Will Be in Operation ih Our Silk Department,
Main Floor
At Savings of 20 to 50
Beginning Monday, April 3
Two New York manufacturers of high-grade silks had on hand considerable over
stocks of the new and standard weaves. After considerable bargaining they accepted
a very low cash offer for these goods. In this way we assembled this wonderful col
lection of silks, which we offer at savings of 20 to 50. Because of the extreme
values and great demand for these weaves we advise early shopping.
Here Are Wonderful Silk Values:
Crepe Knit and Creponge
All colors; 50 shades; 36 inches wide; ,
regular prices 3.50 and 3.95; now priced
79
Yard
Regular
Price
4.00
3.75
3.50
4.00
3.00
2.75
2.25
2.25
2.00
1.35
1.50
Sale
Price
-Crepe Sati n Black,
brown and navy, 40-inch
width,
-Baronet Satins All col
ors, 40-inch width, very
special,
-Heavy Crepe de Chine
All colors, including
plenty mohawk, henna,
-Mallinson Khaki Kool
Limited quantity of tan
only, 40-inch width,
-Char me u s e Heavy
quality, in black ' and
navy only; 40-in width
-Mallinson's All-Silk
Fisher Maid Sport col
ors, 40-inch width,
-White Silk Jersey A
washable all-purpose silk
36-inch width,
-Black Taffeta Good
strong quality in black
only, 36-inch width,
-Pink and Flesh Wash
Satin For lingerie, 36
inch width,
-Natural Pongee Japa
nese quality, 12 mom
mie, 32-inch width,
-Kimona Silks New pat
terns, 32-inch width, at
the very low price of
2.79
2.79
2.79
2.79
1.59
1.59
1.59
1.59
1.59
95c
1.09
Regular .
Price
3 75 TwiH Foulards Cheney
' Bros., 40-inch width, at
the low price of
3 75 Canton Crepe All col
ors, 40-inch width, very
special, . '
3 75 ray R a Heavy
weight, 40-inch width,
special at
3 50 Motor Pongee Suiting
Oyster white only, 36
inch width,
3.00 " SwiM Taffeta Wonder
ful weight in navy blue
only, 36-inch width,
2 50 B,ack Sport Satin "Su
perior" quality, 36-inch
width, - - -
2 25 White JTub Silk Laun-
ders beautifully, 36-inch
width,
2,00 Gnrgette Crepe Full
line of colors, 40-inch
width,
2.50 Georgette Crepe
Light and dark pat
terns, 40-inch width,
1.98 Black Messaline Satin
Limited quantity, 36
inch width,
2.00 Z0 Satin Fe In
Cop en and Japanese
blue for
Sale
Price
2.79
2.79
2.79
2.79
1.49
1.59
1.59
1.59
1.59
1.09
79c
Natural Pongee
20 Mommie weight; pure
silk; special on Monday
at, per yard,
Crepe de Chine QQ
Good weight and in all
colors; 40-inch width; on
sale Monday, per yard,
Main Floor Center