THE I5KE: OMAHA, Sl'.NDAY. MARCH 12. 1922.
Traveling Inspector
for Motor Truck
Rapid Rise of
Durant Motors
Is Scctaciilar
Ei1ipfi .Wl'Jn i Yrnr of Start-1
lin- Lfut .for the
. Automobile In
che iulmtiotiik ' Industry, nont fta
Lrrn more rettcuUr than (he iUc
o( Dm ant Motors, Ine.
Irani li e germ of an idea in the
numl 01 one man o quantity pro
(luiiiini of a new automobile in lot
i lun li inontlii U the new record
riUblihel by the wonder enter
'fle.
January, lO.'J, perhaps the 0t
month in the buinr depretiion
ikI, taw the primming of a new
tompatiy. William C Durant, a pio
neer in tar automotive field and the
directing itmiu peliind the Buick,
Cadillac, Chevrolet, Oakund and
Oldsnioltile companies, dad levered
hi connection ith the lieneral Mo
tnrt corporation, of whiclt he wa
the oreanuer. It wa the common
report that he would tale " long va-
cation. Jut how Mr. Durant made
ue of that "vacation" it ahown
tutxequcnt event.
Mr. Durant decided that there
w.i peed (or "jut a real good car"
to tell around $1.X). Toward this
ml ti Kn liia nprw and hi 17
-ure of experience in the automo-l Current Assets of $-.",500,000
one lieio. jut iirsi icp 10 raoc
I 1
,. AM
(Ml
J. W. McCiuie it one of sevcra
in.ncctor who travel the itatet of
rtehraika and Iowa to intpect hue
truck. McUure make hit head
quarter with Andrew Murphy &
son.
S Maxwell Firm
Makes Progress
the necessary capital. A half million
harea of no-par tock wa offered
to a Rroup of friend who knew hi
record for achievement and overiub-
acribed within 43 hour. By the end
of another three month tour ep-
arte companies had been organized
m a aimilar manner.
Designing Started.
to Offset Current Liabili
ties of $1,700,000.
According to a recognized Wall
itrcet authority, the Maxwell-Clial
mcr combined companies are now
among the trom? one in the motor
car industry. Karly in December
the current asset of the companie
The work of designing the new amounted to SJ5.50().(XX), with cur-
immediately atarted at the rent liabilitie of only S1.00.000.
experimental department of the Long That is. the current asset amounted
Inland City plant, i'.xperienrea en- to neany j times ine immediate u-
gineer pooled their knowledge and bihtie. These figure disclose that
evolved the. Durant car a it now the new corporation ha maintained
exists.
By July the first car wa ready
for inspection at the Long Island
plant. There i no record of any
other automobile company getting
its unusual position of quick assets
to liabilitie with which it atarted
June 1, 1921, during . these six
months.
With the liabilities of its prede-
lOHY B""" L ..J !. J.
li a,al nrnrfiirtion in such a short cessory companies converico mm w
J 1. 1 I v. vj i v x. j v -w
,i :.J W....1l
i .i inrrc-ycar pcrwu, ue wmwch-
burnnsinff as was me mrcnamtai r. , . hmlvi
aspect of the undertaking, it hardly Jn an a(ivantageous position, accord-
jiirpasses the' sales record made by ; t0 the Mme au,hority.
Durant Motrs, Inc. Alon tWit ym(. president W. R.
M. B. Leahy was annmnterf sales Wilson of the Maxwell and Chal-
manacer of the Durant Motor com- mers corporations points out that the
p?ny of New York, Inc., in May, I manufacturini? facilities have been
1921. A aales organization was built improved and extended during the
tip in less than two month ana oil year the new organization nas oeen
August 4 the first Durant car was in control and that the quality of the
placed on exhibition in New York products liasvbeen brought to a high
city, i he announcement oi me new standard, in consequence ine corn
car had been given wide circula- panies are well prepared to carry out
tion in newspaper column.; Thj?..re- interesting plans for 1922.
suit wa start linsr. t -.,. MaxwelL-halhiers ' Blattts today
IS ooo Victor - in Detroit. Uayton, U.; jNcwcastie
J3.WU Visitor. , . . .... . n f mnmri,. a
uurillR uic Jirsi nine Odj'. over ,.ut nf 107 arr and about 3.1XKJ.-
l.i.tXX) people visited the Durant nrin n.,. f. f floor nace " tated
mow room io uisprci mc new lai.ir,. Wilson.
and this at a tune or the year wnen Atl are : guch condition as to
interest in automobiles was at a low i.y.,at. oroduction on maximum
ebb, In . that short space ot time, at ,;,,;,, nf rrit.
ears' were sold amounting to $150,-
000 and artlication for -the richt to ti tj- c..i
York dealers.
than 100 New
Contracts with dealers for sales
territory started about September 1.
By October 22, .Mr. Leahy had
signed contracts wifir deposit and
shipping order dor 24,617 Durant
four-cylinder automobile and 6,025
ix-eyiinder cars, atotal of 30,842
machines. Delivery from November
1..1921, to July 31",
cified.
192
wa spe-
Three Million French
Veterans Claim Pension
Paris, Feb. 25. Three million
French war veteran have claimed
life pensions from France, accordins
to figures given to the press by Min
ister Maginot, ' who has combined
the department of pensions with the
War department under the Poincare
administration.
Of the 3.000,000 cases 2,200,000
have already been .settled," an
nounces the minister. "We hope to
finish the remainder at the rate of
150,000 a month."
Built in Lower California
M exico. City. Feb. 25. The federal
government has just finished the
erection of a powerful wireless sta
tion on Magdalena bay; Lower Cali
fornia. The erection of this station
was beaun some months ago with
three objects in view. ' Primarily it
was intended as a part of the military
organization of the country, which
is buildine ur a most effective sysem
The volume of business-Tepresent- of rapid communication so as to be
ed bv these sales was approximately able to locate speedily any local trott-
5 Ai tnn v.i i J I 1 1 - - . 1 ' : , T L
from the Lon Island' office with- station is also to be used to aid com
out the assistance of a single travel- mercial needs and it is regarded as
ing representative. The total selling a challenge to outsider that Mex-
expense wa u.iio.yi, or an equiv- ;ico nas not now anu never naa any
lent sale cost pi one-tvyentieth of intention ot giving up supreme con-
1 per cent . ...... . . trot ot wagaaiena Day.
Inasmuch a the New York sub
idiarv of Durant Motors, Inc., cov
er les than one-quarter of the en
tire territory, exclusive of Canada,
Mr. Leahy estimates that 1 4U.UUU .1
car will be needed by next July to
meet the demand. The" "putting
across of a new car in a big way in
such a ihort time is a feat unequalled
in .automotive history. ,
;," Ocean-to-Ocean. : -Coincident
with this, sales achieve
Went, the production .side was not
being neglected. The Long Island
Grv olant speedily swunjr into active
ity after turning out the firstmodel.
By the middle of Novembera pro
duction rate of 50 to 60 cars a day
wa being maintained.'
In addition to the Long Island
plant, manufacturing center were
established at Muncie, Ind.; Lansing,
Mich.: Toronto. Ontario, and Oak
land, Cal By distributing from fac
tories scattered all around the coun
try, freight charge are to be ma
terially lowered.
The "Durant Six" will be made at
the Muncie plant exclusively. The
Durant Motor company of Indiana
was incorporated in August with a
capital of $3,000,000. The Muncie
plant of the Sheridan Motor Car
company Division of General Mo
tors corporation wa purchased out
right. The capacity of the .factory
wa originally 25,000 cars annually,
but change in equipment have been
made that will augment production
greatly. The line of sixe manufac
tured include five and even-pas-enger
touring cars, runabouts,
coupes, sedans and limousines.
The Lansing and Oakland plants
will be devoted entirely to the mak
ing of "Durant Fours" of all mod
els. . - '
The Durant Motor company of
Canada, Ltd., was organized with a
capital of $2,000,000. The principal
plant is at Leaside, Ont Quantity
production at the Canada work i
planned for 1922 delivery. Between
1,200 and 1,500 car are to be turned
out the first year. '-
$20
Paints Your
Ford
Touring or Roadster :
Two Cuti Black
2525 Leavenworth Street
TalephoB AT lamtic 0701
KOPAC BROTHERS
EVERYTHING FOR THE AUTOMOBILE
UeatUay 1116 HOWARD STREET. Pfaoa DO ngUa 4S4
Victory Near,
Says J. 1). Dort
Dfprri"tt Bring Houtftl, Pe.
dim Automobile Mum.
farturrr.
By J. D. DORT.
rr44l Um Par Mlr t ar .
When i he month of marking time
have given way to the forward iiurch
of bu.men an n!yii of the siren
uou day of l'J.'l will show the at.
mime of manuiacmrer and mer
chant ttemmrit a disaitrou rout.
Everjr condition a fine for de
moralization, it needed tut one
break in the line.
Shoulder to shoulder have the men
who nuke thine and the men who
sell them stood thiough the on
dauaht of depreion, I'ndcr the
banner of optimum they maintained
the line, and now they are march
ing forward to the goal they knew
cxitted.
We are re-entering an era of de
mand. Benefit will be shared by
all communities.
Gradually, not in a rush, thing are
becoming a the people desire. J he
victory of busmen soon will be
written.
Marmon Coupe Built
to Carry 4 Persons
The automobile shows of 1922 have
demonstrated that the Marmon
coupe is no exception to the rule
that the eonne 1 verv oonular anions
user of closed model. The fact
that four can ride in inch a compact
and sociable group and with the
ortatrtt of comfort has served to
draw visitor to this model.
Although the arrangement of the
teat i like that of the a vera re
coupe, o much thought ha been
devoted to the actual placing of the
geat and in determining their size.
as well as in the upholstery, that the
Marmon coupe has reached the last
word in comtort.
A a matter of convenience, extra
earrvin? soace it orovided in a spe
cial compartment at the rear of the
car. Thi provides ample space for
bags and suit cases. Inside the car,
just back of the driver's seat, is a
matt rnmnarlmrnt where small
packages and parcels may be placed.
Mid City Motor & Supply
Has ISew Service station
The Mid-City Motor and Supply
company, distributors for Stephens
Salient Six, Maxwell and Chalmers
motor cars in tin territory, have
opened a shop and service station at
24161 Farnam street, under super
vision of F. C Mayers, service man
ager.
New Model Buick Roadster
A new Buick model roadster to
lie known at the "Special 6-54' wa
exhibited for the firt time at the
New York show by the Puiik Motor
Car company, a ubidiary of Gen
eral Motor. It In been deigned,
because of the continued popularity
of the Jluick f 4." which was brought
out in 191rt, but ha not been manu
factured since that tune, ,
Like it elder brother, the new
"Special 6-54" i built on a big cha
sis, with 32x4 1-2 cord tires, and a
scar ratio of 4 1-3 to I. It look im
pressive and it performance bear
out it appearance. It is fitted with
soft, easy-riding aprings and snub-
bers front and rear and carries morel
convenience In the form of attached
accessories than are to be found in
other tart of the tame general de
sign.
Enameled in Maroon.
The body i enameled in Buick
maroon, with Mack fender and red
wire wheel, of the Honk type, de
mouniahle at the bub. The top it of
khaki, with special nickel and leather
binding, and nickel finish it repeated
on the radiator, wuiUkhicid wiper.
tpotliiiht, deck rails, running board
binding and hood fasteners. Special
etched aluminum threshold platet are
furnihrd, with the running board
sfp plate of rubber and nickel sil
ver guard on the tide apron. l.amp
equipment consUl of special design
Let Melchiors Service Handle Your Repair Troubles
.. RAYFIELD CARBURETOR SERVICE
EISEMANN MAGNETO SERVICE
CARBURETOR AND IGNITION REPAIRS
STARTER RING GEARS FOR AUTO FLYWHEELS
CYLINDER REBORING
GENERAL" MACHINE AND BLACKSMITH WORK
GEAR CUTTING STEAM AND GAS ENGINE REPAIRS
INDUSTRIAL AND AUTOMOTIVE MACHINE WORK
AMERICAN HAMMERED PISTON RINGS
P. MELCHIORS & SON
417 So. 13th Street, Omaha, Neb.
Phone JA ekion 25SO
J drum type lifadUiiift and cow
lamp.
Intidt li car thrre U sueti!!? mi
botd rthrr trimming in ro!.r to
match t!e body. Walnut it used f r
the timing wheel, eoniral lever bail
and horn button. 1 he toe 4 fbr
board rarpeit art irmuvjbie and
ihne i a tup door in the floor for
keeping ht baiirry water at proper
level. The dour loiAt wiiH Yale
I'Hk. Traniiiiiition control and
rnurienry brake lever art nickeled.
. Many Convenience.
" r.MeiW accettarir and conven
ience include n ftr strong pi
wheel carrier, adaptable for t,
wheel, and peciaf rear fender wing
designed la Keep mud oil tbe rer
deck. Ther it a large bit gag com.
partment in the rear deck and the
tatolin tank filler it on the right
hand side for convenience.
BHuiaiiiiiM. e "f I
The Updika Lumbar and Coat Co. wa and cparale 12 Wbit
Truckt. Five af thm ware purchased over flv year ago.
The MOST WORK for the
LEAST MONEY
YEARS of service in the hands of thousands of
owners throughout the country furnish con
vincing evidence that White .Trucks do the most
work for the least money.
Cost records show they have the highest operat
ing efficiency with the lowest outlay for mainte
nance and repairs. Their ability to stand up and
keep going assures a steady volume of performance,
day after day, year after year. ; ; ; r
White Trucks figured by years of service are tKe
most economical trucks made.
ANDREW MURPHY & SON
After
tee Wreck
the Reckoning
0 If (A u AJZ'i
ill lV '3StfW!J
'
Then you will appreciate the
moral and financial backing
of a strong and reliable
INSURANCE COMPANY
Fire and Theft, Property Damage, Liability
and Collision Insurance
On your automobile is your only sure means, of protection.
Call AT lantic 0360
' and let us assume your worries..
HaAKLxhCo
"Pays the Claim First"
INSURANCE SURETY BONDS
INVESTMENT SECURITIES
First National Bank Building
14th and Jackson Street
E.tablLhed 1869
Distributors
Omaha
White Trucks
Delivered to you complete Omaha. No extras to buy
The Lowest Priced Car in the World Today
Cars less complete, less standard, must now submit to
direct comparison with the SUPERIOR CHEVROLET
and stand or fall on price only.
In Chevrolet you get style and distinctiveness; a car .
you are proud to own and drive, plus such quality- as
Timken bearing equipment, nickel Chrome steel. spiral
bevel gears, rear axle that is the pride of the nation
for standing up, and marvelous power, baked 'enamel'
finish, streamline body, a one-man top of good quality ;
pantasote made to fit, Stewart speedometer and many
other high-grade features.
When you order some low-priced cars you just start ,
to buy; when you order a Chevrolet, you are;
done buying. '
Lowest Price on Cars
f. o. b. Flint, Michigan
Superior Roadster j?525
Superior Touring .S875
Superior Sedan ........... . .$875
Superior Coupe V...$875
Model FB 12 Roadster. ..... .$975
Model FB 32 Touring ...$975
Model FB 42 Sedan $1575
Model FB 22 Coupe; ....... .$1575
Light Delivery Wagon, Ji-ton,
complete V .. '.i .'. $525
Model "G" Truck.--ton
chassis v .. : . . $7 45
Model "T" Truck, 1-ton
Chassis . ... ......... . . . . .$1125
IEGFRIED ImJOTOR
2659 Farnam Street
Old Stand of Chevrolet
Distributor
a a c: f : - J D -
n. n. uicgu icui t ici. gig
Phone HArney 7280 m