i 8
THE BEE; OMAHA, SUNDAY. MARCH 12. 1922.
iMotor Cars Must
Conform to Taste
' of Women Users
Ninety Per Cent of Diitinctire
Markinet Selected hj Fair
Sex anJ Requirement! Ara
Utility.
la Tifw of tlit (act Out feminine
Mite Influenced the tale of 90 per
rent of the distinctive can told bit
yttr, it l naturkl that the automobile
manufacturer ihould with to cater
to miUdy'a drurei and fanciei.
A few arasoni ago s woman who it
welt known in club circlca met
manufacturer of a medium priced
car, and in the enurar of her comer-
vatmn aid: Mr. Blank, you are
building a good, aubitantiat, high
quality car, but why do you not
make it appeal more to women at
regard detaila? I have driven one
of your preterit aeaion'a aedana for
aix monthst I have noticed just 10
faults of detail that I II wager you
have never even considered, and yet
j on are a leader in your price clasa."
J lie manufacturer wa aurprmea
ml asked what all of these faults
vere. She besan to enumerate
them. First, the spring on the
clutch was too stiff; secondly, she
complained that the starting pedal
was too small ana too tiara to press
down. The third complaint was
that the apertures around the pedals
mid Rear shift and brake levers were
too large, so that warm air blew in
in summer to an unpleasant degree
and dust blew in at at all times ex
cessively, soiling white garments.
Faults Remidled.
The next complaint was that the
rear window was of insufficient
diamater for the driver to see enough
tt what was going on behind him.
She continued to mention these var
ious details, finally criticising the
fact that the windshield was only
partially adjustable and mounted so
that the lower half could not be
moved.
The criticism was constructive and
had its effect. In the next series of
cars turned out the manufacturer
corrected every one of these faults.
This season it will be noticed that
many of the coupe, sedan and limou-
sine interiors are mushed in lines
not unlike those of the most modern
and beautiful living rooms. In fact,
the interior of the up-to-date car has
become a place of pleasant en
vironment in which one may rest at
ease and in solid comfort. .
Substantial Colors.
The woman who in former years
demanded the body painted in del
icate baby blue or warm pink or
wanted white wheels soon found out
that in daily use it was difficult to
keep these light colors or pastel
shades from spotting and becoming
streaked. This season dark blues,
blacks, goblin grays and deep
greens take prominence.
Another feature adaptable to any
type of car which will please her
ladyship is the awning shade which
may be made to project above the
windshield to protect the eyes of the
driver from the sun's rays.
In short, the show of 1922 will
indicate perhaps more effort to please
the woman buyer than any of the
displays of past years, and it will be
especially noticeable that these de
tails not only apply to the high
priced cars, but to many tf the low
priced cars as well.
France has 60 manufacturers of
motor vehicles, with a production ca
pacity of 53,000 cars per annum.
Eighty thousand men are employed
ki the industry. 1
New Paige 6-44 Model
rerformanre, beauty and value are
the three major points streii'd by
the I'aige in presenting its line of
passenger can fur 1922, now on ex
hibition at the Auditorium show. Al
in 1921 the I'aige line is divided into
two classes models built on the 6
66 chassis and models built on the
6-44 chassis. In each instance, how
ever, a new series is presented, em
bodying improvements and refine
ment and new feature in appoint"
menti and equipment. New price
also are announced for all 1922 Vaige
cars, a sharp reduction having been
made on each model, so that on the
basis of the readjusted price sched
ule the emphasis I'aige is placing
on value lias a special significance.
On the new erie ft-oo chassis
Paice oilers the new edition of the
seven-passenger Lakewood touring
car, a variation of the Larrhmnnt if
four-passenger sport model, the lat
est adaptation of the Daytona speed
ster, a revised seven-passenger sedan
and limousine and the fivc-passcnger
coupe. On the new erie 6-44
chassi Paige is offering five-pat
enger touring car, a sport model,
a roadster, a five-passenger sedan
and a lour-passengrr coupe.
-Our V)2l cars, savt Jiarry M,
Jewett. president of the Paige-De
troit Motor ur company,- mad
good to a very gratifying degree, es
pecially as performer. Jn (peed,
power and responsivenesi they were
Hie best product we ever turned
out. Our 6-66 Daytona model hold
all the stock chassis speedway
world record from 5 to 1U0 miles
"A for the new serie 6-44 mod
elsthey are designed, built and
equipped for that Urge body of self
tespcctinir motorist whose good
taste demands something distinc
tive, but whose business judgment
dictates a careful consideration of
the pockitbook.
"All our 1922 new aeries models
are offered at greatly reduced prices.
Long Service Is
Cadillac Feature
Silver and Gold Medal Ban
quet Shows 1,174 With Com
pany Five Year.
There are 1,174 employes of the
Cadillac Motor Car company, De
troit, who have been with this com
pany more than five years.
This fact was revealed by J I. II.
Rice, president of the company, at
the recent "silver" and "gold" ban
quets which are given each year in
December in honor of the men and
women who have completed five and
10 years of continuous service with
the company.
Figures given at the last banquets
revealed the fact that 812 employes
had been with the company five
year or more; 283 had been with the
company 10 years or more and 79
employes have been with company 15
years or more.
Gold medals and rings were given
to 85 employes who had completed
10 years of service with the com
pany at the banquet in December,
1921, and 271 silver watch fobs and
silver rings were given to this num
ber of employes who had complet
ed five years of continuous service
in the same month.
In Detroit the Cadillac Motor Car
company has the reputation of be
ing a place where men desire to
work.
Solid Train of Autos Sent
From N. Y. to California
The largest shipment on record of
a single produce from a factory to
one destination is a solid train of 100
carloads of motor cars with an ap
proximate value of $500,000, from
New York to California. There are
five automobiles to each freight car.
375 Machines Used
to Make One Motor
Special Tools Used in Making
Oldsmobile Required Two
Years to Build.
How many machines are required
to build an eight-cylinder motor?
The question is interesting to
those who like to deal in figures. It
is interesting, too, to show the tre
mendous strides made by the auto
mobile industry.
The answer will vary according to
the automobile engine. But the Mod
el 47, eight-cylinder Oldsmobile, re
quires 375 separate and distinct ma
chines, practically all of which were
designed for manufacturing the new
Oldsmobile eight-cylinder engine.
It is not a lone time back to 1897.
Yet in "those days all the Oldsmobile
engines were built by hand and pro
duction was on the basis of three a
day. Today the capacity on this en
gine is 150 per day. Another unique
feature is that each machine is in
dividually driven by electric motor
without shaft or belt, this method be
ing used to eliminate vibration and
thereby obtain jrreater precision.
After each operation every part is
given a 100 per cent inspection and
must measure up to the blue prints
before being passed on to the next
operation. This system keeps scrap
page down to a minimum and elimi
nates any chance for imperfect part
getting into the motor.
It is sta.ted that the development
of the machinery, tools and special
jigs for the manufacture of Model
47, eight-cylinder Oldsmobile engine
took approximately two years of
preparation and required the serv
ices of the finest automotive engi
neers in the country.
PISTONS of ahiminmn so designed and
so made thet now, for die first time, the
aluminum piston becomes a practical thing
contribute gready to the remarkably
smooth, balanced motor action in the New
Series of the good MaxweOL
Bftywohsch rear springs promote comfort
by providing greater road steadiness.
Hemenrs of unusual value, such as these,
abound in the good Maxwell end make it
the unusually fine car it is
IbuesntCtv4M
Mid-City Motor & Supply Co.
Sffl6-M Fmrnan St.
Fia AthntU Mtt
MAXWELL
Coat of Arms on
Cadillac Symbol
of Many Ideals
French Explorer Vfbo Found
ed Detroit in 1701 Drought
Heraldic Design to
America.
Probably the school children ef
America are more familiar with the
roat ol arm of Cadillac the great
I-'rencb explorer aud aoldier h
founded Detroit In 1701 than any
heraldic design they have ever Hud
led in their history class. For on
the highway and byway in every
village and city in the I'uited State
It uaily passe tieiore tnem at tne
teal on the Cadillac car.
It t a long span of time from the
courtly tia and custom of Cadillac
10 h niatorucd or!4 cl today, yet
h idr!t embodied W this cvt ol
arm guide the buert i Ihl car,
fcvcijr niM and line in the l ad
il'C roat of arms ha weaning.
The armaria! bearing wa dexgnrd
(our frnturtr bcluit Columbus dis
covered America, The coronet is em
blematic t) the sis a it tint t count of
Prance from the old court of Tou
louse and the even pearl represent
the nobleman' detvrnt from these
royal court.
In tle shield re shotan heraldic
device tt two aiuient I'reiult (ami
lies, the first and fourth Quartering
thawing the arms of the de la Mot he.
thte second and third of family of
the landed gentry allied in marriage.
On a back ground of gold in me
do I and thud uuaitrrt are three
nierlriies. two above and one Irtow.
teparatcd by a black lateral band.
The merlrtiet are a heraldic adaption
of the martin, and, appearing in
threes, have a holy significance, ta
rred to Trinity.
Iher are leeleit and without
hrakt, signifying "owner to look
14 (he wing ol virtue and pot to the
Ifgs." Uotli the rnrrleiif lateral band
were granted (or valient Condu?t in
the Iru-adc.
la th second and third auarter
the colors denote added fame: the
red denotes "prowess and bolJnr-s
in action." the tilver, "purity, charity,
virtue and plenty," while the presence
of the "let" indicate tnori knightly
pro en in the Crusade.
AutomuLilea Driven Over
Ilonler Must Be Registered
The law governtng transportation
of motor vehicle (not the Cana
dian line provide that any person
driving a car of any sort acmst the
border mut register it with the cut
torn authorities
Indication of Uattrry
Leak Should He Traced
The ammeter that shows "dis.
charge" when the current is cut off
is an indication of a leak, and should
be traced immediately, otherwise the
battery will be toon exhausted. I
Stephens Retains
Motor Victorious
in Economy Tests
The tame motor that brought the
Stephen! Salient Six to victory in
five of seven official economy runt
entered in the past four yeart is under
the -hood Ot the V'.i models now
on display at the auto show.
In the seven content the Stephent
ha traveled 2.1oo mile on let than
104 gallon of gasoline, making a
record of mile M the gallon.
Numbered among Stephen vic
tories are:
1V14 Yosemite economy run.
IVI9 Vosrmite economy run.
igjft-.Sacramento-I.ake Tahoe run.
1 '() Kun-oi-the-World run.
19JI Sacramento-Lake Tahoe run.
These runs were over road in
which hill are numerous and grades
steep, two mountain range being
fronted by the Sacramento-Lake
Tahoe course. They are gruelling
test of reliability and economy and
the consistent, oo4 itcord of the
Stephen it worthy cf note. It took
second place in the two of the tevea
event that it did nt win.
Men displaying the Stephen it
the show tin that this sain motor
it used in all 19.'.' models. ,
Heater Should De Placed
Near Center of Motor Car
The modern motorist expects to
use hi car almost a much in winter
a in summer. And naturally he
want tolid compiort even on the
coldest days. To insure a maximum
amount of warmth for all passengers
in Lail closed cart, a perfection
heater it installed at near the erntcr
of the car at possible. It it located
immediately back pf the driver't
teat instead of just in front of the
rear teat as it commonly the custom.
The woman who drive her own car
wili be especially appreciative of this
feature. It it a practical innovation
which addt much to her comfort and
maket winter motor in an unal
loyed pleasure.
AT
run
s n
o
New Nash Six
SERIES 691
$1390
f. o. b. Kenosha
New Nash Four
SERIES 41
$985
f. o. b. Milwaukee
Once again the great Nash organization demon
strates its ability to produce the leading cars in its field and
turn back profits to the car buyer in a finer product for less money.
Here in this new model
691 Nash Six is the greatest car
C. W.Nash ever produced in all his years of fine
motor car manufacturing finer in beauty,
comfort, power, economy and endurance than
any former Nash.
Nash prices are at the
lowest level These prices are based
not only on today's lower material market.
They t also anticipate all possible lower pro
duction costs for many months to coma
Nash values now are at
the highest level ever attained by
the great Nash organization. ,
No less remarkable is the
recent reduction of the great, new
Nash Four to $985 a car whose value was
striking even at its introductory figure of $1395.
Today it assumes its un
challenged place as value leader
among light cars the quality car at a popular
car price.
In the difficult, highly
competitive, ability-testing four and
a half years just past, Nash has risen from 24th
to 8th place in the industry in volume of busi
ness so widespread and sustained has been
the public's demand for Nash values.
At the Show see these new Nash models a complete line and wide
range of selection of cars. There are eleven new and distinct body styles
Nash Leads the Show in Motor Car Value
THE NASH MOTORS COMPANY, KENOSHA, WISCONSIN
Nash Sales Company
G. W. ANDREWS, Manager
Wholesale Distributors
10th and Howard Streets, Opiaha
Phone AT Iantic 2916
Hayward-Nash Company
R. W. HAYWARD, President
Omaha Distributors
Farnam at 28th, Omaha
Phone HArney 0345