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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 12, 1922)
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22?- aft 1922'.
When Spring comes, designers are not caught napping; The treats they have been preparing
will be displayed for Omaha women during The Brandeis Stored long planned "Spring Open
ing Week," which begins Monday, March 13 Spring opening at The Brandeis Store has been
planned with beauty the keynote. The atmosphere created by spring decorations, which have
been designed and placed by artists, will make a fitting background for the exquisite new
creations to be shown in this exhibit. We want yoir to feel that all the weeks of planning we
have put into this event have been for your, benefit, that you may have authentic informa
tion concerning the latest whims of fashion, that you may become acquainted with the work
of such designers as Cheruit, Lanvet, Callot, Renee, Lanvin, Madelaine et Madelaine, Yvonne,
Jenny, Charlotte, Lewis and Poiret, that you may see the richest and best in spring apparel,
that you may appreciate the price advantage the season offers in bringing these beautiful
things to the reach of every woman, and that you may rejoice with us in the coming of Spring.
' The Spring Suits
'Materials used assure the poise and beauty
of the new spring suits. The twilled fab
ries in. various phases Piquetine, Piquette,
Cordine, Poiret Twill and Tricotine are
used in the ever popular tailored models,
in black and navy blue. Krepe Knit, Can
ton Crepe, Spongeen, Creponge, are artfully
modeled into cape suits of jaunty charm.
The three-piece suit, usually consisting of
blouse-and-skirt frock' and cape, has
brought the suit out of the work-a-day
street wear rut and made it the popular
costume for 'afternoon parties and daytime
affairs of all kinds.
Hats show a tendency to wide brims and
pattern hats from Milgrim, Hyland, Lich
tensticn and Bruck-Weiss are ornamented
on brims and crowns with artistic trim
ming of ribbon, embroidery, yarn, wings,
burnt goose and flowers. No shade found
among the suits and dresses but can be per
fectly matched in a becoming hat.
Skirts and Sweaters
Skirts, which always suggest sports, are
plain, in wrapped or pleated styles; new'
sport fabrics are used to make,- some of
them. They are particularly suited to early
spring wear. Pockets and belts, buttons and
fringe, featured on the new separate skirts.
Sweaters the natural affinity of the sepa-,
rate skirts, are shown in thread silk, fibre
silk and wool. New spring colors and new '
spring -styles including popular slip-over
style and Tuxedo models.
The Spring Frocks
Jewel cut beads, side panels, tunics and
new sleeve whims distinguish tbe frocks.
Sport dresses run rather to Krepe Knit and
variations of the ltatine weaves in silk.
Cape frocks lead the street costumes. Aft
ernoon and evening dresses still cling to
beads,' which have taken a new lease on
life through the jewel and novelty cuttings
prescribed by the season's designers. Cob
web, Gaylardia, Javanese, Ladybird, Corn
flower and Jade are among the new shades
chosen to lead the spring color revue.
To Complete the
Beauty, the predominant characteristic of
spring, is embodied in every line of the cos
tumes in this display, and the accessories
shown are fully worthy of their mission to
complete these wonderful costumes.
Gloves In novelty styles, contrasting col
ors of kid or fabric, are designed to accen
tuate the shapeliness of the hand.
Hair Ornaments Set with brilliants in ar
tistic designs, are shown in colors which
bring out every little tone of gold in the
Neckwear In fine imported lace, net and
embroidery, affords charming complement
for the frock, suit or sweater.
Girdles To complete the loosely hung
frock, are shown in jet and jade, some
times combined with green gold or silver.
Hosiery Purest thread silk is used to
make them, and they, have clocks of em
broidery or lace.
Shoes The new pumps -seem to be flirting
with patent leather, and wide flat heels are
noticeable. Novelty effects in two-tone
leathers are attracting attention. '
The Spring Wraps
The spring wrap prefers to be a cape, but
when it -happens to be a coat it talks back
to the cape vogue by heaping all the trim
ming upon the sleeves. Soft fabrics like
Marvella, Orlanda and Gerona are particu
larly charming whether plain or trimmed,
and make wraps seasonably light in weight,
yet luxurious in appearance. Where Can
ton Crepe and Faille is used for wraps, lin
ings are of silk duvetyne, that the garment
may give proper protection against sharp
For the Junior Miss
Frocks for the little lady of 6 to 16 are
showing what designers, can do to turn the
"awkward age" into the graceful age for
the sensitive miss who must look her best
to be happy. Frocks and coats of surpris
ing beauty arc shown just for her benefit.
Effect wonderful transformations upon the
spring tailleur. They have been the sub
ject of increasing thought among designers,
and now they have reached tbe position of
importance long held unquestioned by the
silk frock. Canton Crepe and Crepe de
Chines are combined with hand made laces
in. Filet and" Irish combinations. Other
models show Venice or Rose Point trim
mings. For wear with the new tweed
sports or knickcr suits arc blouses of voile
and batiste, attractively trimmed with filet
Spring Time in Yard Goods and Accessories
The varied and beautiful fabrics displayed
here are" an inspiration to the woman whose
springtime impulse turns to the" creative.
Fabrics of dazzling beauty the result of
great art and many experiments are ready
for the clever fingers of the artist who ex
presses her ideas in individual dress. Krepe
Knit, Eponge, Canton Crepe and Ratine are
Teading the silk field, while Piquetine, Poi
ret Twill, Sports FJamels, Tweeds, from
the dress goods displays, suggest wonders
in the way of Spring Suits, Wraps and
Trimmings and Laces For use on
these wonderful materials, must be
the best the world can supply and
our departments ape showing these
necessary finishings in unusual variety.
Fashion Promenade, Monday, at 7 P. M.
In the Renaissance Room of the Brandeis Resturants
TN order that our customers may see the whole beauty of the spring styles, we have arranged a Promenade
-L which .will take the spectators "Around the Clock With Fashion." Here the most beautiful creations of
spring will be shown fashions appropriate for every hour of the day. Frocks for morning golf, afternoon
sports, dinner and evening wear with appropriate wraps, shoes, gloves and accessories will be worn by living
models. The Promenade will be held in the Renaissance Room of the Brandeis' Restaurants Tenth Floor at
7 p. m. Ao charge will be made for the Promenade, dinner will be served as usual to those desiring it, at usual
i,xlvt"J u. iiu uuugatiuu mcurreu uy visitors ai tne style snow. Everybody cordially invited.