THE r.EK: OMAU.V, SUNDAY. MARCH 1J. w - Why Youthful maturity may exert a charm which youth alone can't rival. And cer tainly no woman should allow her youth ful freshness to fade just when the joy of living should be at its height. Keep your schoolgirl complexion and you can forget the passing years. The woman with a fresh, radiant skin will al ways seem young. How to keep it this is simple, as Cleopatra could tell you. The secret lies in daily intelligent care which will make beauty life-long. How Cleopatra Kept Young Girlhood days had long passed when the beautiful Egyptian reached the height of her fame and loveliness. Her charm grew greater with the years. She knew how to care for and keep the smooth, flawless complexion which makes the possessor seem ever young. Her method thorough cleansing with the soothing oils discovered in ancient- ade at 301 Egypt. Whatever cosmetics this queen of beauty used, the foundation was a skin free from all injurious accumulations. Why Your Face Needs Washing Because the accumulation of dirt, oil and perspiration must be removed or they will rum your skin. To let them collect in the pores is to invite complexion troubles. Inevitably such deposits soon cause en larged pores and coarse texture results. The dirt forms blackheads and carries in fections which cause blotches. The more powder you use to conceal this condition the worse it grows, for this only increases the clogging. Lotions and cold creams won't help you must re move the cause. Gentle cleansing with Palmolive will soon improve the condition, and don't be afraid to be thorough. Massage the cosmetic lather into the skin so that it may remove every trace of injurious soil. If your skin is dry, apply cold cream after cleansing. Oily skins won't require such applications. Throat, Neck, Shoulders Need the same beautifying cleansing, for complexion beauty doesn't stop with the face. Bathe with Palmolive and keep your skin smooth and white. It is a luxury all can afford. For with all its fineness, its mild, sooth ing qualities, its gentle cosmetic action, Palmolive isn't an expensive soap. Popu larity,, keeps the price low. 10 Cents a Cake This modest sum is possible through gigantic production which keeps the Palm olive factories working day and night and the importation of the bland, mild oils in reducing volume. Thus this finest facial soap, which if made in small quantities would cost at least 25 cents, is offered at the price of ordinary soap. , Keep that Wedding Day Complexion THE PALMOLIVE COMPANY, Milwaukee, U. S. A. THE PALMOLIVE COMPANY OF CANADA, Limited, Tfcronto, Out Also makers of a complete lint of toilet articltt Volume and efficiency produce 25-cent quality for 10c Blended From the Palm and Olive Oils Cleopatra Used. fl 4