V
Tim HKK: OMAHA, MONDAY. FKBKUARY 6. 1922.
I
!
i
)
X
it-
IT1 t
V
s
Republican Party
Facing Hard Fight
in Buckeye State
Ohio ( IdUf.l IJoul.tful in
Coming Senatorial Klo
tion, I)rtite Dig Major,
ity for Uunling,
By ARTHUR SEARS HENNING.
Oataka) l l M If.
Clevtluml, Frh. 5 One d'i not
ttfd tt to t't on! almtioni cf
mif of idf principal republican Had.
r to lie convinced tint the G. O.
P. ii u; mint i herd light to reclaim
one -nine banner rriiublirn uie.
l)rpit tie Harding landslide,
Oliisj must be chtd at a doubtful
Mi.t. ! dependable republican na
Kfitifi luve rutted with the eclipse
of the farmer vote by the Industrial
cute in 'lie (trrat msnufacturm; cm
ere with which Ohio it dotted. Ohio
it no longer predominantly auricul
tutat and it fat becoming predomi
nantly indutriat, a development that
hae placed the democratic part nor
mally on virtually an even footing
with the republican.
To be toured of electing the ien
a:or the republican! of Ohio nintt not
only must unite on a atronn candi
date, but mutt counteract numeroui
tendenciea now aflectinfr their cause
unfavorably. There i the tendency
to blame the party In power for all
the illi of the hour, a py etiological
element of politic from which the re
publican have profited when they
were out and the democrats were in.
The republican leaden are confi
dent that timet will mend sufficient
ly by next November to place their
party on an even keel w ith the demo
cratic organization. That will help
them to lave their normal proportion
of aeata in the house, but it will not
beat'Pomerene.
Just how to beat Pomcrcne the
republicans are at a loss to devise.
Hit record in the senate is hard to
assail. Some hope is entertained
that the women will rise against the
senator, who is classed as a "wet"
and opposed to woman suffrage, lie
angered the democrats of German
extraction by his attitude during the
war, but presumably won as many
friends as he lost thereby. He op
posed an Irish freedom resolution,
hut now that the . Irish have won
freedom their American sympathiz
ers are not relied upon to do the
l'omerene candidacy much damage.
Today's Attractions.
Sun Bcbe Daniels in "Xancy
From Nowhere" and Harold Lloyd
in "A Sailor-Made Man."
Strand Katherine MacDonald in
"The Beautiful Liar."
rjaltc Ethel Clayton in "Exit
the Vamp."
Moon "Out of the Dust."
Empress "Mickey."
Brtndeis "The Golem.'' -
Mitte "The Swamp."
Grand-? Jackki ... CoQgaJL,iii , ,'.'My
Bo." . - ! , .
"The Golem."' '..
The great merit of. "TlTc Golem,"'
v. filch deals with the folk lore of
mediaeval Europe in a fascinating
manner, is that it Js lucid even while
dealing with the mysterious and
miraculous. The vision' of Ateroth,
the picture of the patriarchs, the
penitents in the synagogues, ,md
the- Golem himself, stern, immobile,
dramatic and impressive, portrayed
by Paul Wegener, a European ac
tor, are noteworthy. The picture
opened yesterday at the- Brandeis
theater. , . -
. "Exit the Vamp."
The eternal triangle which often
displays itself in the marital affairs
of men and women, is treated in a
refreshingly novel manner in "Exit
the Vamp," starring Ethel Clay
ton at the Rialto theater. The
story deals with the trials of a wife
whose husband becomes enamored
of another woman who deliberately
vamps him, ,
"Nancy From Nowhere."
Bebe Daniels has the leading role
in "Nancy From Nowhere" at the
Sun theater this week as a wistful
little nobody, rather than the mis
chievous hoyden which she usually
nortrave. HarnM Llovd in "A Sai
lor-Made Man'., is an added attrac
tion at the Sun.
"CSv of the Dust."
R2t1 iinnn the insoirintr oaint-
ings of Frederick Remington, "Out
of the Dust," playing at the Moon
theater this week, tells a story of
the old west, and pioneer aays
amnnrr t1i Tnrlians. .
Robert McKim has the leading
-role.. Chief Red Wolf, old-time In
dian scout, appears in person at the
Moon in a prologue to tne picture
"Th TtMUtiful Liar."
K modern verison of "Cinderella"
(nmi (Tip riarko-rnunri of "The
Beautiful Liar," starring Katheme
MacDonald at the Strand theater
this week. The star plays a dual
vl taUn thp narts of Helen
Haynes, a stenographer in humble
curcumstances, ana oi iMsie rarma
lee, the reigning musical comedy
- queen,
"Mickey."- 1
"Mickey,", chief cinema attraction at
the tmpress theater tnis weeic.
Mickey, the chief character, is a
Invahle. harem-scarem little tom
boy, yho is always getting into all
cAr'ic t( .rranes that make . one
laugh and cry. The picture spark
les with fun and troiic.
Man Charged With Holding
"Woman Prisoner 24 Hours
. New York, Feb. 5 Mrs.. Isabella
'-Mmn. .;f i i r arK-prtisinff man
formerly emploved in the office o
j-peaai Deputy rouce wniraiswuim
Simon, told a remarkable story, in
Essex Market court today in pressing
. . . - L
an assault cnarge agamsi maims
.wi.i'n. Fl "-'t" 1 wl r " " y
According to Mrs. Gilman, Navarra
lured her to a flat over the poolroom
nn the pretense of showing her some
. . . i i . t. .
bargains in aigreues, men Deai nci
snd held her prisoner for 24 hours.
The woman told her story to Mr.
Simon when she was released. De
tectives who raided Navarra's flat
say th.v found seven stills and five
io?.ded pistols in the place.
I Dog Hill Par agrafs
Of u.uigi tnnni
Jtoincthinff wrorf has been the
nutter with Tub Mo.clry't mule for
the i't tml diyt, as he hat beta
iwndinf on three fel and lookinn
over the fence, Tole says if the mule
has anything to be bothered about
he can't imagine what it is.
The postmaster placed a ther
mometer too near the stove this
morning and the temperature ran so
high that nearly everybody had to
pull off their coat.
Gab Hancock sayt nearly every
fellow who does not chew tobacco
has tried to at some time or another.
Sound 'Taps" for
Corp. Goldware
Omaha Lad Who Gave Life in
France Buried Here With
Military " Rites.
The faint notes of a bugle came
quavering through the smoke that
hung over a mound of new earth in
Pleasant Hill cemetery yesterday. It
was "taps" good night rest well,
for Corp. Morris Goldware, Omaha
lad W'ho died in France, and whose
body was brought back for burial.
The little B'nai Jacob synagogue
at Twenty-fourth and Nicholas
overflowed with those gathered to
pay last honors. Automobiles lined
surrounding streets for blocks.
A squad of "buddies" from the
American Legion, headed by Harry
Weinberg, boro the casket up the
narrow aisle to. the altar for a brief
rest the supreme tribute in an or
thodox Jewish funeral service.
Rabbis Morris Taxon, Frederick
Cohn and Hermann Cohen, formerly
of Kansas City, eulogized the young
soldier. Cantor Fleischer intoned
the memorial prayer for the dead.
The burial, was .with military rites.
A brother, Joseph Goldware, 2301
Madison street, is the only immedi
ate relative surviving. The young
soldier's parents died while he was
in the service.
Despondent in Love,
Girl Attempts "Death
Despondent over a love affair.
Mary Arnold, 20, 1819 Leavenworth
street, attempted suicide early yes
terday by swallowing poison.
, Police Surgeon Thomas Houlton
administered treatment and reported
that, though suffering from the et
fects of the poison, the girl would
recover.
Parents' Problems
How can a boy of 11 who is a
"very good boy," be cured of a cer
tain priggishness that his own knowl
edge of his good behavior has
brought about?
What seente like priggishness is
sometimes the result of self-consciousness.
The boy may have as
sociated so much with older people
that he does not feel at home among
boys. Half his priggishness may
only be shyness turned to pride, and
at the very, moment when he seems
to be holding himself aloof from
the other boys, he may be wishfng
he was one of them. Encourage him
to bring boys home with him, and
when they come see to it that they
arc made happy. Get them to feeling
that your house is ' a place where
they are snre to have a good time.
Neglecting That
Cold or Cough?
LETTING the old cough or cold
drag on, or the new one develop
seriously, is folly, especially when at
your druggists, you can get such a
proved and successful remedy as Dr.
king's New Discovery. No drugs,
just good medicine that relieves
quickly. '--.'-
For over fifty years, a standard
remedy for coughs, colds and grippe.
Eases croup also. Loosens up the
phlegm, quiets the croupy congb,
stimulates the bowels, thus relieving
the congestion. All druggists, 60c.
Dr. Kind's
New Discovery
For Colds and Coughs
Wake Up Clear Headed. That
"tired out" feeling mornings, is due to
constipation. Dr. King's Pills act
mildly, stir up the liver and bring a
healthy bowel action. All druggists, 25c.
T PROMPT! WOITT GRIPS
Dr. KincFs PMs
BAUME
BENGUE
tANAUslO.Vt,)
At All DrujquU - Kmt tul hundy
TMOS. LEtMlNe.a ca WEWTOWt
Tfcuuurh Community ('lull
Outline Program for lear
Trcumtrh, Nb., IV b, 5. (in
rial ) 'ih Triumteh Community
club l-rld a buot"r hanquri in the
raiemrpt ff the Mcthodtt chur.h.
Over 2-'S member attended. Pr?i"
dff.t I 11, Crrgury tf lite fluii wa
toaitiuskter and short tVki tn the
achievement of C't dub an I (he
need cf the community, loudiing
on a nrogrsm for PCI and for the
next lew yran were givrn, A com.
inunity buildii went t be the ,ilti'ri''4tl Auto
need, l h Mnijuf t w repre4 im)
itrved by Mi I'fne Ojlnsn nj
the guU ct the Homrttie .' de Winn auiouiobitr ate rutning t. .ttrtntr !l in iwrthtm Wemro tr
furtment of the TemtnwH aelwu!, MekKan naiUt, amirdln M a re Ubeut M( their msit vjluajlut
Mi Graham it the trithrr. U't the (iimmrrL depaitmrr.t lib Ifgiumste uiinili! luinrt
Kuiniiig Mfian Mdtkrtj Ute rnft 'J nunr ut
VVaahirtftan, IV h, J Jilolri Am. ti' M-n in the t'niifd 4t
,fiom CpkJ Joht , l at
J Jre.
wrre
MiMU'y dffnttJ. The ur,
the rnuiii uMiie -i nu i.tll y
ii'MU tlil.iii.i mi, .(iiui fiat !ie
Mf vii ,i I tir.irr, ahtl'iif;h li hi
liom st Ut i'bii'4grt.
Tit Want Ad prinJuie reutt.
n 'i
bOmva RO Oeab a"
rm ,
tjjt n ' " " ' ' f "MOMi t ( - - - K
aad Say It With OURS
Hess & Swoboda
FLORISTS
HIS Farsam St.. Paxtoo Hotel,
OMAHA
PhoD DOugla 1501
M,mbrt Fieri, Ttlermph PIlTr
AmocUHob. Wt dcllvtr (lowtr en
tbort nolle anjrwhtra is tht U. 8.
r Cinida.
WRECKED CARS
REBUILT
Fender, Top, Body Work
Repairing of All Kinds
NIGHT AND DAY
Western Motor
Car Company
Farnatn at Blvd. HA ray 0A68
Reliable Service
A tpteialtr on Ante Top. W Inter
Curtains nd UiloreJ 6m. Cover.
Engdahl's Auto Top Co.
' Oouftu 5677 171 Cm If-
urnniuTiir nnmrr i .iinrnniirr rnuniin
- , m I I . .ItP'M,, .1WIMIV. n 'IHIhllWUU. Wt I 111
'" a JONES ST.
DMAHA
'Mmm Merchandise
Storage and Distribution
Space lasted for long or short term Rates quoted upon request
"motor"
TRUCKS
City Sale Room 816 S. 24th St.
Serrice Station 815 S. 25th St.
TELEPHONE AT LANTIC 3332
International
Harvester Company
of America
Branch House 714 S. 10th St.,
Omaha, Nab.
17M. F. RCESSIG
OMAHA'S RELIABLE AUTOMOBILE
PAINTER
CADILLAC BUILDING
2570 Firnem St Harney 1448
Ford Transfer
and ,
Storage Co.
813 Dougla St. 924 S. Main
Omaha ' Council Bluff
Prompt Service
Reasonable Rates
CADILLAC
A Permanent
. Value
"Always Onward"
J. H. Hansen
Cadillac Co.
Omaha
Lincoln
Bring or Send Your
Dress Goods to Us for
Pleating - Button - Hemstitching
Embroidering Braiding
Beading - Button Hole
Idea) Button & Pleating
Company
300-308 Brown Bid-., 16th and Douglas
Oppotite Brandeis Store
Phone Doug. 1938
Omaha
Omaha Lace Laundry
EXCLUSIVE CLEANERS "
Curtains, Panel, Cretonne, .
Lace and Austrian Shade
4718 Cumin St.
Tel. Walnut 13S1
TRY US FOR
French Pastry Fancy Cakes
KUENNE'S
-Bakery, Delicatessen and
Lunch Room
504 South 16th St.
2816 Leavenworth St.
900 separate fireproof, mouse
, proof, dustles room for
furniture. ,
Come and See for Yourself
Motor' Vans for Removals
Bekins Omaha
Van and Storage
806 S. 16th St. Douglas 4163
Calendar Pads, Diaries,
Letter Files, Transfer Cases,
Blank Books,
Loose Leaf Book and Binder
Omaha Stationery Co.
307-309 South 17th Street
Paxton-Mitchell Co.
27th and Martha Ste. Harney 1662
Manufacturers of '
Brass, Bronze and Aluminum Castlncs
Standard Sise Cast Iron Bushlai
in Stock
The Omaha Bee
prints the NEWS of the en
tire world when it is NEWS.
The Banker and
Advertising
. , By GUY EMERSON
Vice President National Bank of Commerce, New York
Keen business men arc not going lo upend sums
aggregating a billion dollars a year, year after year,
unless those expenditures produco profit. It must be
obvious, then, that in the last analysis the advertising
advice which the business man wants is tne advice
w hich will biuld and maintain his sales or his good will.
The ability to give such advice is second to none in
business importance. It is akin to the sense of profits,
the instinct for success which either exists or does not
exist in an individual business man. The advertising
man who has this sense would doubtless succeed in al
most any lino of business. But the. great copy writer
is an artist rather than a business man. Being an artist,
he will regard his work as on a plane above the traf
fickings and compromises of trade, lie would not be a
great copy writer if he felt the primary urge to make
five dollars grow where only one-grew before. But
such a man, when he is wise, does not try to run an
advertising agency, lie finds a business man, one with
vision, to be sure, but primarily a business man; he
makes him president and general manager; takes for
himself a big, quiet corner office and writes copy.
This is not a materialistic viewpoint. It is simply
a suggestion that in building up a better understanding
between advertising men and their customers the busi
ness men and bankers, advertising must more and more
talk the language of business. The tools of advertising,
the printed word and the picture, are related, in their
highest development, not to the world of business, but
to the world of art. The writer and the artist, speak
ing generally, are of a temperament widely different
from that of the correspondingly successful men in the
world of business. Now, how can the result be pro
duced where the writer and artist may have the greatest
freedom for creative work, while, at the same time, the
head of the great manufacturing concern, who is only
a casual authority on the use of words or on the possi
bilities of art in commerce, may be presented with an
advertising plan in terms which he can thoroughly un
derstand? The obvious answer would seem to be:
Have a good business man, who ha's grasped the funda
mentals of advertising, but who talks the language of
business, in charge of the agency, and as the primary
contact with the manufacturer or oher advertiser.
If the leaders of advertising will first be doubly
sure that their service i3 intrinsically sound ; if they will
make sure that the basis on which it is handled is al
ways such as to inspire the confidence and respect of
the business community then they will have an increas
ing volume of permanently satisfied customers the best
advertisement that advertising can hope to have. On
this basis they can build a standing commensurate with
the importance of advertising to sound business develop
ment, and commensurate also with its broader signifi
cance in the modern world as a great potential civilizing
force.
From the foregoing the question as to , what the
banker thinks of advertising may be to some extent re
duced to its elements. It is obvious that if the question
has a short answer it is that few bankers have had occa
sion to give much thought to the detail of the advertising
business. In the majority of cases the business executive
stands between the banker and the advertising man.
As to the future, the increasingly high standing of the
better agencies, and the men who head them, will lead
to that fuller contact .and understanding between ad
vertising men and business executives, and' to a more
limited extent between advertising men and bankers,
which is the basis of business confidence. In the devel
opment of this relationship the ultimate test which ad
vertising must meet is one of the business intelligence
of the service rendered. -
Unquestionably advertising has an important future.
Many business men believe that the ultimate tendency
of modern salesmanship is toward operations on a large
scale, that the. great sales successes of the future will
be based upon volume and wide distribution. If this is
true, the test of success will be an honest product, manu
factured with the highest efficiency and economy and
marketed widely on a small margin of profit. Adver
tising will be a powerful factor in this development.
Such distribution cannot be lastingly built by spectacu
lar advertising methods. To be successful, the adver
tising must be laid out with as much vision, must be as
carefully planned and as economically executed as all
other parts of a selling campaign.
The forward-looking banker will be glad to see the
advertising specialist take his proper place in the world
of sounder business which we hope will replace the more
slashing and wasteful periods of the past. But the
banker's attitude, while important, will not be the con
trolling influence in advertising progress. The pre
dominant relationship will, always be that of the adver
tising man to the business executive. And, more fun
damental still, the business of advertising will not pro--gress
or decline because business men or bankers, or.
any other group, prefer to smile or frown upon it. Its
prosperity or the reverse will depend, first, upon the
basic profit-producing importance of advertising as de
termined by the inexorable operation of economic laws,
and, second, upon the downright human ability and
integrity with which advertising men build upon the
basic opportunity which is presented to them.
clBTEf
t TEETH
McKenney-Dentists
14th and Faraam Streets
JA ckson 2872
URE
ERVICE
G. A. Steinheimer Co.
Contracting Painters
Keeline Bid.
Don't stand on the
DOOR STEP OF BUSINESS
wondering why trale las. Opc;
the door and Invito h-o)1 in
through The llt's advertising
column.
C. Hafer Lumber Co.
Council Bluffs, la.
Paint your ear with the best
material and workmanship. Ask
V about it.
SUPERIOR WORKMANSHIP
See
PFEIFFER
2S2S Leavenworth
E.t. 1SSS
ETHEL THRALL MALTBY, D. C.
TS CHIROPRACTOR
fe4 PALMER SCHOOL GRADUATE
VK Second FI
loor Elk Bldg.
JA ckson 3071
1303 Dougla Street
3 I Q Wi
WITH A
PERSONALITY
Phono AT. 4683.
The Omaha Bee's
Rotogravure Section an
exceptional medium for
your advertising.
laUdm'jjtitaiiaLU
llliaail 1 fra-ft M
O. L. Wiemer
Wall Paper, Paints, Class,
Painting and Decorating
1708 Cumins St. Douglas 8753
Omaha, Neb.
The Omaha Boa is pre
senting iu reader
with an unsurpassed
Sport Page all uW
new in the ' world e)f
sport. !
On All Occasions
Say It With Flower
JOHN H. BATH
THE CAREFUL FLORIST
1804 Farnam Street
Use Western Bond Paper
For Your Office Stationery
Wholesale Distributor
Carpenter Paper Co.
OMAHA
Welding Cutting
Reinforced Brazing
General Welding Works
"WE DO IT RIGHT"
We Specialize in Automobile Welding
1503 Webster St. AT. 4459
OF NEBRASKA
15th and Dodge Sts.
OMAHA
Modern Policies,
Carrying
Full Protection
E. M. SEARLE, JR., Pres.
RESTAURANTS
There's one near you. Highest quality
foods, with quick service.
FEATHER COMFORTERS
Made from Yout Own Feather.
Renovated, re-made or made to order.
All hand-filled. We call and deliver.
Omaha Pillow Co.
1907 Cuming St. Phone Jackson 2467.
The Old Reliable House
Cyl-in-der Grinding
Is Cor Specialty
, Try us for
"Better Service"
Puritan M!g. & Supply Go.
Atlantic 3753
1614 Izard
Shorten McDonnell
Drug Co.
All the Drugs and Toilet Articles tet
all the people all the time, t Good
Drug Stores in Omaha.
We Furnish Clean Linea
FRONTIER TOWEL SUPPLY
J M JENSEN, Prop.
Phone Doug. 6281 1818 California
HP
More durable bectuss presied
from a Rltigle sheet on our
150-too prek More unltlr?
because Utere are no soldered
tolnt tn oollect find and it
oan't ba upset. Sizes 12x24x41-2.
NEBRASKA a IOWA STEEL TANK CO.
Omaha. Nan.
Send Your Clothes to Be Cleaned
DRESHER BROTHERS
Dyers, Cleaners, Hatters. Fur
riers. Tailors and Rug Cleaners
2217 Farnam St, Omaha
We Pay Return Chargee ea
Out-of-Town Orders
All American Cliemica! Go.
Chemical Manufacturer
and Jobber
Phone Doug. 464. 1208-10 S. lth St,
We analyze and manufacture anything.
Clve Ue a CaU