(
4-C
TIIK UKK: OMAHA. SUNDAY, JANUARY 22. 1922.
'i
Daring Scheme
of Decorations
for Auto Show
Tietry PhiicIi in Chicago
ColUrum to DqiUt the
CroHth ami Importance
of Motor Cur.
s
' itlnlic oiicning of the 2.M amiiM
! Cltcaso national auionmlitle how
I only a f-w Uv away, many tti Ihe
i til uunuUi'turrra ( panrngrr cart
lrcady have ifiti on thnr rxiniiiu,
i iom roiuinii from ihe New Yor
I ivrnt. which cloJ recently. Oiherj
are bring thipptd on directly (row
iiir facloriri.
I Thia jreatrit of the world' lulus'
t-ial fxnoutioni oitrn haturiUy. Jan
usry 28, and clow Fthruary 4. Ten
i thoutandi of vitilor will be lire.
rt from all pari of the United
itatn and Canada.
All furmrr attempt at tlrcoratinn
' ; a vtbt cale have been urpnJ
! tiiid when Ihe door of Ihe Lulitnim,
ibe Coliiruni annrx and the First
J'cgiment armory are thrown orn
J be interior will rt a new note i
I trimming and trapping of a ttrik
iir.g nature,
j ' Daring Scheme.
I, 'Charles J. Tietzcl. famous artit
i had charge of decorating many
.iJhe country biggest events, aii'l
gam ha been entrusted with the
j is'ijrantic. tank of converting these
toted (tructure into bowers of
beauty. Those who have een th
( Ion of trimming have pronounced
I them remarkable reproduction of the
f i'lrmisli-Moorikh renaissance period
' For this yrar'a show, Mr. Tictrei
J.n attempted a daring scheme, and
the striking note. of the whole decorv
t!ve edect will be a series of tapestry
panels depicting the growth and im
portance of the automobile in this
country. These panel will hati;
aong Ihe balcony front of the Col
iscum.
Stories of Panels. .
. These panels, which will measure
Z4 feet wide and 9 feet high, will por.
tray the following scenes, and will
tell, in a brief story, what each indi
cates:
"A steamer loading automobiles
"We exported $294.89 1, 74- worth of
automobiles in 1920. .
A prosperous farm; other farms In
distance: "United States farmers own
.5,080,910 automobiles."
Railroad station and freight shed.
passengrr cars and trucks deliver
ing: "Two great Interdependent in
dustries." Stable, doctor emerging leading
Iiorsc; instrument case in hand, bug'
vy standing outside: "Who wants a
doctor who is unsanitary and slow
jcnough to hitch up a horse?"
' Red Cross and Y. M. C. A. cars
'''In the Red Cross and Y. M. C. A.
service.
War scene: "The ' automobile
;made the world safe for democ
racy."
I Colorado Flood Scene.
r .Colorado flood scene: "As a life-
Having device the automobile is set
ond only to- wireless .telegraphy."
jr Tourists, en route, with , trailer
''Seeing America First."
' Tourists, encamped for the night:
"Seeinr America First." -
' i Harbor with many boats: "The
known oil deposits would float all the
Icstiips of the world."
i ; Nineteen hundred, bad road, poor
--house; 1920, good roads, same house
in good condition: "Annual increase
iii farm values, since advent of au-
" -tomobiles, $1.300,000,000."
! Entering New York by bridge
rand boats: "154,700 cars, carrying
418,000 persons, enter New York
.daily."
i t Cars in U, 5. Service.
Old and new buildings, labeled
j"school": "Before and after the ad
?vnt of the automobile." ,
:Bus, arriving at school: "97,000
gather their children by automo
bile." -"Rural
motor express wagons, large
and small, on country roads, or at
store:- "There are 2,949 rural motor
express routes in the United States."
Cars in government service: "State
governments operate 30.000 cars."
Rubber plantation: "Annual rub
ber production, 403,000- tons; tires,
40.000,000."
The color scheme will be of car
mine, green, white, gold, lavender
" and bronze. Overhead the. vast ceil
ings will be covered with curtains,
blending in color and effect with the
remainder of the decorations.
On the floors the various makes of
cars will be divided off into booths
by' magnificent pillars bi tapestry ef
fect, bearing clusters of lights at the
'.top. ,
Storage Battery Company,
Announces Cut in Price
Elmer Rosengren of the Nebraska
Storage Battery company has an
nounced a new price reduction on
batteries and repair work effective
immediately.
"This is but another adjustment of
prices to the changing cost of raw
materials, and a reduction in repa;r
prices are made possible by increased
efficiency in our repair department,"
says Mr. Rosengren. "This reduc
tion will not change the standards oj
TBaliry for which the Wiltard battery
has been noted. Nor is the quality of
service that goes with that battery to
suffer any change. We believe that a
battery's reputation depends largely
t pon the care it receives, and we ex
ptct to. continue to help our customers-take
care of the batteries they
buy from us."
New Jewett
This' is the new Jewett Light Six. which, it was announced at the New
York ahow, wfll sell at $1,065 f. o. b. Detroit
City Purchases Cadillacs
Again After Many Tests
-rf iio ;
According to J. If. llanten of the
J. If, Hantrn Cadillac company, the
"city dadk" have again selected the
Cadillac ear a the official car of the
city of Omaha, by jut purchasing
two new type til Cadillac touring
car, alter thoroughly trying out
and testing many car.
Cut Is Made in
Price of Haynes
Trunk and Trunk Hack of Im
proved Design Among
New Features of Car.
The llajnes Automobile company.
k'okomo, Ind, ha announced lower
rice for the new, improved Haynci
55 and 75 models, effective January 1,
1922.
Not only have wc lowered our
prices on an Haynes moods, cc
dares Alton G. Scibcrling, vice presi
licnt and general manager of the
ompany, "but we also have added
fome very important improvement
to our new models. These improve
ments, in reality, constitute a further
lowering of our prices than tnc
dual figures show.
Noteworthy among the improve
ment on the 1922 Haynes car are
the moleskin-covered trunk and im-
iroved design trunk rack on the
Haynes 75 touring car. tounstcr,
sedan and suburban, six nickel-
lated ornamental protection bai
laced at the back of the 75 touring
tar, sedan and suburban add to the
npearance of these new cars. All
of the new, improved Haynes 75
models, with the exception of the
pecial speedster, have the new fash
ionable three-quarter length running
board, iwo extra tires carriers,
Mounted on each side at the front.
are included as standard equipment.
For those motorists who desire a
ighly economical, lightweight, med
ium price enclosed car, the Haynes
utomobile company has produced
the new Haynes 55 three-passenger
coupelet. The coupelet has a single,
52-inch seat, allowing the three pas
sengers to ride side by side. The
interior is finished in hand-buffet!
leather and durable fabric. Indi-
idual steps and fendejs lend distinc-
c.n to its appearance. Ihe Haynes
55 coupelet, which will sell at $2,295.
ill be exhibited to the public for
the first time at the automobile
show.
Digest
Illinois, Iowa., Kansas, Missouri,
Ohio, Pennsylvania and Texas, the
seven leading states in the value of
farm products' and the number of
motor vehicles owned'., by;;. farmers,
are prominent in the construction
a vast - mileage of permanent
roads. , .
The average cost for the registra
tion of all classes of motor vehicles
the United "States is $11,-"'The
average, in Arizona, ! Kansas, .Louisi
ana, South Dakota and South Caro-
na is $5,57, while two other' states.
have fees that average ; more than
$20 for each car : in those states.'
Of the 40,191 cases tried by the
traffic court in New York City-.dur-ing
1921, 1,020 chauffeurs were sent
to jail on straight sentences, and
1,880 drivers, went-to jail, in default
of payment of fines.- Since " the
court was opened in 'June, 1916, the
fines collected have totaled $1,389,
180. ',.:. "- ; ' " ; ' ' -. , '
London has a -Ladies' Automobile
club. ' Among the member are:
Duchess of Beaufort, . Viscountess
Churchill. - Lady ' Buchanan-J.nrdine,
Lady Sybil Codrington. Lady Trou
bridsre. Lady -Musgrave, y Lady
Young, Lady Bruce-Porter,. Lady de
'Isle and Dudly, JLady Louise
Loder and Mrs. Loeffler. ,
Miss Garland of Bridgeport, W.
Va., has just been awarded a $4,000
university scholarship tor having
written the . best . essay on "Good
Roads and; Highway Transport."
The contest was conducted by the
good roads and highway transport
education cetnmittce of Washington,
C, and the contest was open to
all high school pupils.- ,
Light Six
T-Sfib" 1
Mcrrok
"The e'tv now own i good many
Cadillac both in the police and fire
department,'' (aid Mr. Hantrn. "and
they have found them completely
dependable."
The fire department of the city of
Lincoln ha alto purchased Cadillac
car from the Hansen company.
Durant Closes 56
New York Dealer
s
Many Nebraska Dealers Com
ment on Car to Be Handled
by Murpliy.
I lie announcement of the new
Durant car to be handled by Andrew
Murphy & Son, Inc.. brought forth
a considerable amount of comment
from dealers throughout the state
and several of them came to Omaha
last week for the purpose of secur
ing a dealer franchise in their terri
tory. ,
Wherever the Durant has been
announced dealers have evidenced
much interest in it. In New York
city 56 dealer were closed in the
metropolitan district,
AQW. Bothwell ar.d R. W. Stine
baugfi, two veteran automobile sales
men have gone with the Murphy
company during the past week and
will travel the territory adjacent to
Omaha. Bothwell has been with the
Oakland people for the past four
years and Stinebaugh has been asso
ciated with the Van Brunt Automo
bile company for the past five years.
O. A. Wilson of Andrew Murphy
& Son, Inc., who has been in charge
of truck sales will take charge of
the sates of the Durant and his for
mer position as truck salcsmanagcr
will be filled by J. L. Hcfues, who
has been in the truck department of
Andrew Murphy & Son for several
years. '
LaFayette New York
Sales Total $78,000
LaFayette Motors company re
cently wired to R. W. Hayward of
the LaFayette Hayward Motor com
pany, Omaha distributors of the La-
rayette that the Lafayette had been
unequivocally accepted ' by New
York's "motor buying public as one
of America's finest cars and an out
standing investment value.
According to a report lrom Jcw
York city, sales to customers during
the New York show amounted 'to
more than $78,000 and the car's suc
cess in New York city is now as
sured. LaFayette Motors company feel
that with success assured in New
York city, and with the recent price
reductions, the public in general will
accept the LaFayette in much' the
same spirit.'
Belgium has seven manufacturers
of motor cars. . . .
One
First
Hansen Replies
to Criticism of
City Auto Deal
Hard Senit-e of l'ulu-c Can
Cutiie Lower ylue Tban
Mac hine in I'm ate
IV, He Sayt,
"An interview puulnilied recently
rcjsaidiiiij the city' purchac of fad
iliac autuiiibbilr U very inUlcading
to the liquet al public," Md J. II.
Hansen uf the J. II, llannen Cadd
lae company voterdjy.
"Tin article state that we fold
a certain type of car to ihe Omaha
tire department for a much larger
consideration than that allowed by
ti for the amc model taken in
from the Oinuh;i police department
on an exciunuc for two new car
"In all fairnet to the reputation
we have eitallihed for fair and lion-
ct dealing, we wish to state that
any experienced automobile man, be
he dealer or tuer, were he to examine
the respective cars, would readily
M-e the tat difference iu valuation
between the Iwo. It i true that the
model are the tant. both car being
maitiiMcturcd in 191V, but one car
ha hrni in private use, limited use
at that, and ita been kept in per
tret rendition.
"The police cars, purchased and
ued through a former police admin
istration and up to the present time,
have (ecu an entirely different clans
of service. They are not driven as
a in private life, they are used in
emergency runs when fast driving is
absolutely necessary. Under these
condition it is impossible to avoid
wreck and exceptionally severe
usage, such as few automobiles will
stand. Why, one car taken from the
police department carries four bul
let holes, the result of a 'run in' with
bandits in a recent safe robbery.
"The renewed Cadillac purchased
by Mr. Ziiuiiian for the fire depart
ment was an exceptional value in
view of its wonderful condition and
will give the city of Omaha perfect
service tor year to come. .
Lee Huff, jr., to Head
Buick Retail Sales
Lee Huff, Jr.
Lee Huff, jr., who for the last 10
vcars has been connected with the
Nebraska Buick Auto company re
cently has been made retail salcs
nianager of that company. Mr. Hutf
is a pioneer in the automotive indus
try and is an authority on the sales
policies of this organization.
Unlike the general run of sales-
managers, he is an engineer as well,
and is thoroughly familiar with the
technical and mechanical features of
automobile construction.
IBB
of the
I
There was a time when an automobile dealer
considered the sale of the car as his entire
responsibility to his customer.
But in the nature of things it developed that
the automobile owner needed more than a new
car to be entirely happy.
We are proud of the fact that we were among
the first to recognize and accept the dealer's
responsibility for the satisfaction of the owner.
'-HUDSON and ESSEX"
MOTOR CARS
GUY L.SMITH
- , . rjCRVICC FIRST
2663-5-7 FARNAM STREET .Omaha, US. A.; PHONE DOUGLAS 1970
'
SEE THE ESSEX COACH AT BUILDING SHOW
Reo Exhibit Attracts
Attention at -Road -Show
The movement for good road is
receiving further impetu at the IJth
annual meeting of the American
(iood Road Builders aiociation in
Chicago, according to Mr. J. M, Op
per of the Joncs-Opper company, lie
state that a Keo speed wagon,
equipped with a road floater and
dump body, is one of the most inter
esting exhibit and a display which
1 attracting unusual attention.
In speaking of the job, Mr. Oppcr
lays:
A speed wagon equipped with a
road floater will replace up to six
teams of horse in doing tint class
of work. It ha demonstrated its
ability to do better and faster work
Unusual Value
in Gardner Car
Company Increases Quality of
Auto While Lowering
Price, Says Dealer.
"Jn the new Gardner car at the
present price," said Charles R. Han-
nan, jr., president of the Western
Motor Car company, "we have un
doubtedly one of the best values ex
isting in the automobile field today.
The automobile industry is probably
the first to realize that the buying
public are now demanding 1UU per
cent quality in merchandise at (
minimum of profit to the manufac
turer and middle man. It does not
take a person of experience in the
construction of an automobile to
realize that at the price of $895
purchase of an automobile secures a
maximum of value for his money.
"While we do not anticpate the
same volume of business which ex
isted up to 1919, we do feel that with
the present price adjustment it is not
unreasonable to expect a consistent
hpalthv business.
"Some manufacturers accompuish-
cd their price reduction by cheapen
ing their car. :-Instead of this the
Gardner Motor company has in
creased the value of its car in their
manufacturing methods and at , the
same time has reduced the price.
This has been possible only through
readjustment of, manufacturing costs
and methods.
Hansen Company Sells
14 Cars Since Price Cut
'So far - -the. year o -1922 . looks
vcrv promising, for us," says J. H.
Hansen of the j, H. Hansen Cadillac
Company. Since January 1, when
the. announcement . of the-Cadillac
substantial price reduction ' was
made; we have delivered 14 ' new
Cadillac- cars, and, many thousands
of dolars worth of ' good,: rebuilt
Cadillacs. At a recent, sale in Lin
coln, Neb., $14,000 worth, of used
cars were sold to satisfied purchasers
in three days."- :
Sp Waon quipped With
Dump Body, end Read Hotter
than horse-drawn equipment. It uill
handle gravel at a speed of from 10 1
to IS mile an hour. At this speed
it will spread the gravel more evenly
and fill up all the little cupj and
rut. It ha proved equally effec
tive in maintaining the ordinary type
o( dirt road."
The floater, or leveling anparatut,
can le hung on either tide of the
peed wagon. It i adjustable to dif
ferent preurei on the road. With
a dump body the speed wagon will
carry practically a yard of gravel,
"floating' the road as it goes along.
The floater can be easily removed
and the truck used fcr other pur
poses. Oakland Company
Enlarges factory
New Addition to Plant Adds
200,000 Square Feet of
Floor Space.
The Oakland Motor Carx company
has just completed an addition to
the motor plant at a cost of ap
proximately $500,000. This new ad
dition has added 200,000 feet of floor
space for manufacturing: purposes.
In all plants of the company
there is a total of 1.27O.50O square
feet of floor space. This area com
poses the entire floor space of the
eight plants of the company at Pon
tiac and extends over a plot of land
of approximately 28 acres. The
Grand Trunk railroad runs through
the center of this plot of land, offer
ing excellent facilities for shipping.
The company started manufactur
ing automobiles in 1907 and in 1912
started the manufacture of six-cylinder
cars. In 1917 the six-cylinder
cars were standardized on and since
that time all Oaklands have been six
cylinder models. "
The entire plants and ' machinery
have' been modeled and designed for
the large production. This activity
for big production is in line with the
recent statement of P. S. ,du Pont,
president of the General Motors cor
poration, that the Oakland Motor
Car company will be developed and
expanded to its full possibilities
along with the other units of Gen
eral Motors. ' -:
. A Rotary Garage.
.'In cases where the' era race is so
placed that. installation . of . a' turn
table is impossible, it is possible to
place the entire building .on, a big
turn table and give it two doors,
front and back, so that after the car
has ' been driven in the Karaee is i
swung and the vehicle may be driven I
out forward instead of backed out 1
THE
NEW
(F. O. B. DETROIT)
Effective January 16, 1922
Chassis - ' - - - $285
Runabout - - $319
Touring Car - - $348
Truck Chassis - $430
Coupe - - - - $580
Sedan - - - - $645
Tractor - - - $625
These are the lowest prices of Ford cars in the
history of the Ford Motor Company.
Orders are coming in fast, so place yours
promptly to insure early delivery.
Authorized Omaha Ford Dealers
McCAFFREY MOTOR COMPANY. . . .15th and Jackson Sts.
C E. PAULSON MOTOR COMPANY, ,20th and Amea Ave.
SAMPLE-HART MOTOR COMPANY.. 18th and Burt SU.,
UNIVERSAL MOTOR COMPANY 2562 Leavenworth St
ADKINS MOTOR COMPANY. 4911 So. 24th St.
GALBREATH MOTOR COMPANY. . . .60th and MUitary Ave. .
"PRESENT FORD PRICES ARE THE LOWEST EVER QUOTED"
Responsible Dealer
' Item in Car's Value
AVht nuke a ear g nyaP
nil Guy L. Simith. "It Un'f the
g4t, tliogrtlier, lrcaue a n of gi-
oIim can'l travel. We know, of
toune, lhal jl'i Ihe different part of
the car functioning perfectly that re
lull in pcrformaute,
"The consideration of the dealer
a one of the force assuring rontinu
out and satisUrtory road perform
ance i indicated when anyone look
at the fact squarely.
"The responsible dealer today
keep in toik att the part Ihe r
may reuuiie. H Include in h on
gauiiation all the knowledge nrcrs-
The very substantial reduc
tion in Cadillac prices, we be
lieve, has established a new
standard of motor car value.
J.H. HANSEN
Omaha
LOWER THAN EVER
For a few days, and in order to clean up for spring
business, we are making these exceptionally low prices
lower than ever before.
Every car or truck offered has been thoroughly over
hauled and is in fine condition mechanically. Most of
them LOOK LIKE NEW. . ,. -
1 1917 490 Chevrolet Touring
1 1920 490 Chevrolet Touring
1 1921 490 Chevrolet Touring
1. 1920 490 Chevrolet Roadtter .......
1 1922 490 Chevrolet Touring
1 New 490 Chevrolet Sedan....
1 1918 490 Chevrolet Sedan
1 1920 490 Chevrolet Sedan
1 Practically New FB Chevrolet Sedan. . .
2 One-Ton Chevrolet Trucks, each.......
2 One-Ton Chevrolet Trucks (almott new),
1 1920 Ford Touring ........... ......
1 1919 Dodge Delivery .....,........
1 1920 Dodge Delivery (screen body) . . .
It will cost you nothing, and will pay you, to come in
and look these over. '-, . , , v - ' . (
Easy terms to responsible parties. '; ' . "
Chevrolet Motor Co.
2659 Farnam Street
UNIVERSAL CAR
PRICKS
.ty to serv inlllik-cn!y and ITk
iirntly every need ol ih ur and its
0nr,
"It i really up ta him to prui.e
the r serve lore tshkb naU'e any
ear lo perform caimsirnilv, utoni i
isttrr wioiitli and yea' titer jesr. v
U lira one tre a drprmlable ear unc i
usually set the prolut ol a R't
niauufac-turer which reached i"
owner ihrounH a good dealer,"
Cold Weather Starting.
Durin old weather Iht batttry
fall off In efficiency, and the iur
owner tan hrlu hi battery coiiid
erbly by turning over the cnxiif a
lew lime with Ihe ttarting ciink,
before throwing Ihe Marling motor
into operation, 1 lie cranking pv
hand serve to break tolidlicd oil
around ihe piston.
CADILLAC CO.
Lincoln
93.00
275.00
300.00
200.00
. 400.00
850.00
350.00
450.00
1,300.00
400.00
600.00
' 200.00
400.00
450.00
.
. . .
Phone HA mey 7280
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