I 't r r 1519-1521 DOUGLAS STREET "STYLE WITHOUT EXTRAVAGANCE" ,J 'til. I J'- ...I. IS 1 i MkllL'UHB .1 n 'it's ii r ir--.t . mum 'Mfltlkl r ' Commencing Tuesday, Dec. 27th, we announce the launching of. our TWENTY-SECOND SEMI-ANNUAL o W1 earaece Our HALF-PRICE at Herzberg's means , JUST . THA T and. nothing less! V .' jf I : j"'- " j .'". From the miryite the doors open on v this sale a JOcon the dollar price r ' BV'aleV 'illbe 'ln force on all lines ' ' involved. v '? ; ' . . This policy was instituted with our . .. First Half Price .sale and relentlessly adhered .to througln.all which fol : ,L lowed, and because, of this policy . Herzberg's Half , Price sales are always the dominant garment events of the season. S Every reduction is based on the original marked: price. 1 v L li which involves, without a single reservation, . femense, iAll New Stocks of Women's and Misses' Winter SUITS-BRESSES-FURS THE thought of being permitted to own a Herzberg Garment at just Half Price is enough to send a thrill of excitement through any group of women. Such price sacrifices are ' quite beyond resisting. GOATS 1 ( FROM every corner of this great city, and in every , home where this advertisement finds its ,way today, there will be the immediate formation of plans to attend this mightiest of Garment Sales. Our wonderful New Store, with its vastly greater stocks, gives this, our Twenty-second Half-Price Clearance, double the importance over any previous sale Plan now to attend i The entire fourth floor is de voted' exclusively to , this great sa le. A 11 merchandise has been so arranged to facilitate easy K M 1 -' .selections. Original Price -Tic&elstrreikli on all Hetfzberg Garments Just pay One-Half ' There aye no marking over, erasures, or use of ' ! .new Price Tickets at a Herzberg. Bale. Our all ' season, indelible ink stained .pjicetickets re- t vV ' main on every garmenC Figure 4 your own sav- "' ings. Pay ' us just one-half the regular selling K;-.t-",-.'price':':;' "-- '.; ;-v "- v -. - PRICE t GOATS- Trimmed with the most luxurious furs.. Gorgeous linings, the cleverest of styles, , ' and colors to meet every taste. : , Duvet de Lsdnes Pannevelaine- " Normandies Orlandos Evoras Mochatex V .Moussynes Veldynes Marvellas -the DRESSES The most ' adaptable of styles, dresses for everv turtose. evening, afternoon and street '-near. Your, favorite color is here. .1 '. .! Laces Canton Crepes Poiret Twills Roushnaros Crepe Tricotine . ' Crepe Back Satins Crepe de Chines ' Satin Faced Cantons J I ET XOTIXIXG KEEP YOU FROM SHARING IX THESE 'T SENSATIONAL MONEY SAVINGS: Lay aside-.four -1 everv household duty, neglect your business or office duties for a few hours, be here, the savings will more. than repay you, for any inconvenience you might experience. . - , , . I Omaha women fully appreciate the dominant style leadership in Herzberg's garments at all 'times, and when you realize the fact that these same garments can now be had at exactly half price, is it any wonder this sale will prove to be the talk of the town.'' Our Thousands of Out-of Town Patrons .Will find untold advantages in re sponding promptly to this Half Price sale. Be here Tuesday if possible. Your wants will receive prompt attention. the SUITS- Severe tailored suits for those who desire them, or elaborate fur trimmed suits. Styles of the hour. All sizes are here. Veldyne Suits Pannevelaine Suits Mochatex Suits Tricctine Suits Wandora Cloth Suits -the FURS Luxurious coats, wraps, capes and fur pieces.- Newest creations developed - from selected skins. A most advan tageous buying opportunity. ludson Seal Minks Jap Minks, Marten Squirrel Muskrat Lynx Near Seals OWING TO THE TREMENDOUS NATURE OF THE PRICE REDUCTIONS, we are obliged to announce that everv sale will be considered final. No approvals, ex changes or refunds will be allowed. A slight charge will be made to cover alterations. fT!iiiitfiTiHiiTH!?nf!irniTi!m niTTTiiffninnfTiiinininnTTniTinTTinntiiTTiiinni IIIIIIIIIIIIIIHIliHIillliHIIIiUllllllUliUltlilillUllllltUllllillllllllliMMii"' "if K . ( f