1519-1521 Douglas Street
"Style Without Extravagance
This Greater New Store Stands
As Evidence That Truthful, Pro
gressive Merchandising Has Its
Own Reward
THE AMBITION of Herzberg's bu been real
ized in the completion and opening of this
Greater New Store. From a small room, 20
by 25 feet less than fifteen years ago our business
has grown steadily. New friends, new customers
were added to this store's clientele daily until the
old quarters wou'd no longer suffice. The re-
suit is this .splendid new store that stands ready
to sejve you for the first time tomorrow.
Girls' Sluniung Drezses
, , Sizes 6 to if...
The' Jauntiest of styles, with" fancy Dockets, sashes,
bright embroideries and linen collars and cuffs. These
fine serge dresses are sureiy just wnamny gui ium .
most admire
Values to $12.50 ' Vflues to $19.50
flapper and Junior Dresses
f Fashioned in crepes, jerseys, serge and soft
' velveteen. You'll choose from every wanted
v , V color and from styles decidedly different than
v one encounters in the average shop. ,
$1450 to $19.50
Wool'.
Middies
$4.50
Fine serge and
flannel, sizes 8
to 20.
Rompers and
Dresses
79c
Gingham and
chambray dresses
with or without
- bloomers.
Bcb Evans'
Middies
$1.50
Plain white,
others, trimmed
with colored
braid.
J
Fourth Floor :
The Greater Herzberg Store Announces as the Initial Event in Its
New Merchandising Calendar a Wonderful
OPEN
That Is Store-Wide in Scope and Unrivaled in Point of Value Giving
Months of planning for the opening of this greater store bears fruit tomorrow.
The apparel markets have been searched for their greatest offerings. Manu
facturers have co-operated with us in this event by making price concessions
which permit us to offer the most remarkable values in local retailing.
Every department offers merchandise at prices that would do justice to any
end-of-the-senson mile, and when you consider the fact that these vast stocks
represent the last thoughts in Autumn styles, there is surely every reason why
you should adopt the habit of making the new Herzberg Store, your store.
Opening Sale of Beautiful
How can such dresses possibly be sold for so little as $24.50? That
will be the thought or hundreds who view them Monday, ana we
are frank to state that only through the generous co-operation of
several big manufacturers it is possible to offer such values.
Satins Crepe de Chines Canton Crepes Satin Back Crepes
Crepe Meteors Tricctines Pciret Twills Picotines ,
Frocks Positively Worth to $55 and $60
$
The Year's Dominant
To gauge these suits by the price of $29.50 would be doing them t
the greatest injustice. They are strikingly beautilul, wondermi vn
silk linings, richest of fur trimmings, and in styles of the JjF
. . . hour. - .
Veldynes
Moussynes Bolivias Duvet de Laines
Tricotines Poiret Twills.
Involved Are Valued to $75 '
Frocks iftfcys''
Suit Sale fmWp
Luxurious
Fur
med Coats
Women's and niisses smart straight line Coats, Blouse Back
Coats, Coats with Tuxedo and Shawl Collars,' Convertible Cold
Weather Collars, Gorgeous Fur Trimmings. All the new Autumn
and Winter shades.
Evoras Veldynes Ramona Marvella Normandie
and Other High Pile, Soft, AlI-Wool Fabrics
Extraordinary Values When Offered at $70 and $75
The largest and
finest equipped
JUarinello Shop
- in the central
west is located
on our Mezzanine
-Floor
Openiig Sale
;: , Brings Wondsiful Off riigs
. in America's Finest
Footwear
For Exactirg Women and Misses
, . . Footwear is new in Herzberg merchandising. We have long
appreciated Omaha's need for a truly metropolitan shoe
; center where quality footwear could be had at prices the
. " buying public would consider moderate. It has been our
aim to make this new department conform to this ideal.
Latest patterns in nov
elty one and two-strap
slippers. . Black kid,
patent, satin, cuedc.
Heels are either
French Junior or Baby
Louis.
Newest Lace Oxfords.'
Black, patent kid and
calf, brown kid and
calf, military, Cuban
and English heels. AH
sizes and widths.
Only the pred ictions of America's foremost shoe makers are
represented in the Herzberg stock, and it's through the
co-operation of these manufacturers that we are permitted
to offer such remiv-ble values In this Opening Sale.
Featuring
at . .
9
Fashion's newest creations in
black, suede and patent moc
casins, Toner red Sally -
sandles. You'll admire these v
striking styles. "'"
An Opening Demonstration
of Super Value-Giving in
HAT
Hundreds are in
volved in this strik
ing Opening Sale.
Offering Values to
$15
Developed in black and all of the season's most popular
shades, these Hats have the individuality and charm of
much higher priced models, and at this price are posi
tively irresistible.
There are unusually smart Suit Hats of panne and Lyons vel
vet trimmed with flowing veils, jet ornaments, lacquered quills.
and showers of ribbons; Semi-Dress Hats of panne and metal
cloth, trimmed with quills, glycerined ostrich and appliqued de
signs ; stunning Dress Hats of velvet, embroidered with glistening
tinsel and celophane braids, jet and steel studs, clipped pom
pons and burned plumage.
Entire rir
Opening Sale
Feature Groups
t Main Ftoor Departments
Two-Tone Taffeta
Breakfast Coat
A real beauty, several wanted
colors. A remarkable value at
$9.85. Opening Sale Special,
only ' '.
Silk Hose
Extra quality silk hose. Black
and cordovan only? all sizes;
' Opening Sale Special, per pair,
only
$6
Camisoles
Lace trimmed and embroidered
crepe de chine camisoles in
flesb, white, black, navy and
brown; an unusual value at ..
1
25
Blouses
Gorgeous new creations in geor
. gettes, crepe de chines and
satins; beaded and embroidered
creations; a dominant value at
Tuxedo ,
Sweater Coat
Fine all wool, in several com
binations of colors. Here's an
opportunity for splendid money
savings at
Corduroy
Breakfast Coat
Fashioned from wide wale ve- tf A
lour corduroy in a splendid 9i)
range of wanted colors; choice a
6
52
in Opening Sale only
Prunella Skirts
Beautiful plaids ' and novelty
stripes in the richest of -color-!
ings; all sizes. You'll be de
lighted with the values ..
' $785
n
Warner and
R. & G. Corsets
Low and medium bust, elastic
top; brocaded and plain. These
are regular $5.00 values; Open
ing Feature price
Silk Petticoats
Jersey and taffetas in all the
new colors. Well made. Choice
during the Opening Sale, at
only
Messaala F!r
:MaJa Flm