THE BEE: OMAHA, SUNDAY, AUGUST 7, 1921.
C. S. Conner New
Vice President
Stewart Produces Service
Station Leases Building
The Stewart Products service sta
tion has leased the building at 4345
Farnatn street and is remodeling the
building preparatory to using it for
a service station.
According to G. E. West, manager
of the Omaha station, its business
has grown to such proportioni that
present quarters are entirely in-
arlenna t Thr nrw Strwart Pmrfufta
The motorcvel division of the
traffic squad of the New York City
Stephens Sedanette Now on Display
police fore ! the -it machine-
service station will be directly across , mounted squad
of its " I the
the street from the old location. wwia.
Of Auto Company
Resigns From Branch of
Studebaker Corporation to
Take Interest in 0. N.
Bonney Motor Co.
4 C
U u:T TV (5
Announcement was made last
week that C. S. Connor, who re
signed as manager of the Omaha
branch at the Studebaker Corpor
ation of America, August 1, had
purchased an interest in the O. N.
Bonney Motor company, Stude
baker distributors in Omaha and
adjacent territory. Mr. Connor will
act in the capacity of vice president
and will have charge of the whole
sale end oi the business.
Mr. Connor ' is one of the best
known automobile men in the ter
ritory and for five years prior to
his resignation was manager of the
Studebaker branch in Omaha. Serv-
( vf v '1
The Stephens Sedanette, a new
closed car recently added to the
Stephens Salient bix line, is now
being displayed by he Mid City
Motor and Supply company at 2216
frarnam street. ,
The Sedantt'e, as the name sug
gests, is a small sedan, built to ac
commodate four passengers. It
possesses all the good qualities of a
roomy coupe, without the inconven
iences usually experienced in a
coupe. Close couplad construction,
combined with four wide-openin.i
doors, gives the occupant that close
up, chummy Ueling mid still freedom
of entrance and exit.
The body is hand-rrade and a won
derful piece of coach work, with
low lines, grace and beauty. Truck
rack and tin, carriers are at the real,
the body bein; protected by a series
of substantial nickelct rods that add
materially to the outward appearance
and lend a decided tone of indi
viduality. The uphols'oring is of dark blue,
steel cut silk vclour, being rich look
ing and verv serviceable. All hard
ware is in dirt finish silver.
Oversize tires, large motor meter,
Kellogg power tire pump are stand
ard equipment. v
Courtesy Is Big
Element in Sales
C. S. Connor.
ing in this capacity, Mr. Connor
has built up a wide and influential
acquaintance among automobile
dealers throughout the territory.
He has been associated with the
Studebaker Corporation of America
for 12 years and is thoroughly ac
quainted with the plans and policies
of the company. He returned to
4X ' '
O. N. Bonney.
Omaha on August 1 after a vacation
of one month in Colorado.
0. ' N. Bonney came to Omaha
from Denver several years ago, and,
together with his partner, Mr. Ya-
gcr, formed the Bonney-Yager Mo
tor company. About 12 months ago
Mr. Bonney announced the pur
chase oi this company and changed
the name to the O. N. Bonney
Motor company.
The : new combination in control
of the Bonney Motor company has
had allotted to it sufficient new ter
ritory to increase its present terri
tory approximating 100 per cent and
both Mr. Bonney and Mr. Connor
look forward to a very successful
.business during the coming months.
; ;
Cadillac Stands in
Class All Its Own,
Says Distributor
That Cadillac has always stood,
and stands now, the world over, in
a class all its own, is the declaration
of J. H. Hansen of the J. H. Hansen
Cadillac company, local Cadillac dis
tributors. "In Europe and in England espec
ially," he says, "any other American
car is rarely mentioned, or even con
sidered, in comparison with the Cad
illac. This foreign sentiment is
but an echo, of course, of the esteem
in which the Cadillac is held by
owner and non-owner alike in Ameri
ca. "It Is generally conceded that the
Cadillac of today has tremendous
motor car value. This great value of
the Cadillac on which its reputation
rests is its superior performat.V,.
and that immunity from the need of
constant tinkering, adjustment, over
hauling and repairs which renders it
unique among motor cars in econ
omy." Galbreath Takes Over
Ford Agency at Benson
Announcement was recently made
that N. N. Galbreath, who has been
associated with the Sample-Hart Mo
tor company for the last four years,
will take over the Ford Sales and
Service at Benson. Mr. Galbreath is
now arranging to remodel the build
ing in Benson and plans to install
machinery and equipment necessary
to rendering the best possible Ford
service.
In the first six months of this year,
fees from motor vehicle licenses and
registrations in ''Massachusetts
amounted to $13,842,595.25. There
have been registered 300,027 cars and
trucks. '
' 1
,sf. '
Dealers Cannot Expect Reord
ers With it, Eays Auto
Firm Manager.
"Every selling point which the
salesman may make must embody
the element of courtesy," says Har
vey H. Jones, manager of the Dort
Sales company.
"Of course the product must be
right in the first place, but even with
this in his favor the dealer cannot
exDect reorders if his organization
does not know the , meaning of
courtesy as well as the proper meth
od of aDolvinsr it.
"Courtesy does not ' necessarily
mean giving away everything you
have in the salesroom. But it does
mean a square deal, giving the cus
tomer the most you can for his mon
cy and then taking care of him and
making his requests personal. There
are many little things to smooth over
in any branch of merchandising and
it is possible to attend to these in a
manner which the customer does .not
forget.
"In the service department cour
tesy is particularly important, pay
ing interest in years to come. Re
sales of Dorts have been of such na
ture as to convince us that when
you treat a man as you would like
to be treated, you can count on him
as one of your best salesmen, for
he tells his friends. y
"Since its first car went into the
market the Dort Motor Car com
pany has impressed this upon dis
tributors and deajers everywhere
Among buyers of the new models a
large percentage are people who
have driven Dorts, found the cars all
that is claimed for them and been
satisfied with what we try to do for
them.
Wheeler Joins Universal
Motor Firm Sales Force
A. E. Wheeler joined the Universal
Motor company sales force on Au
gust 1. Mr. Wheeler is well known
along auto row and, believing that
the Ford car this year will be the
best investment and the best seller.
he has lined up with the Universal
Motor company.
Non-Skid Design
Now Applied to
Solid Truck Tire
Tread So Designed That Tire
' Can Be Used on Roads
And Under Conditions
Formerly Barred'
Slippery streets and muddy roads
have been conquered by a solid
truck tire. After years of experi
ment and two years of actual haul
ing tests, Goodyear engineers , re
cently announced a solid rubber
truck tire with a tread so designed
that it can be used on roads and
under conditions that formerly have
been barred to the easily-mired
heavy truck on solid rubber tires.
With slight changes, the all-weather
diamond block design of the
Goodyear passenger car tire has
been adopted as the tread principle
of this new solid tire and positive
traction for heavy slower moving
trucks is now a certainty.
Hauling tests brought out some
other interesting features in connec
tion with this new tire. The addi
tional height of the rubber provides
an over-size .factor for cushioning
of both truck and the load as well
as taking much of the bump and jar
Out of the truck driver s dany job.
W. A. Pixley of the Truck and
Tractor corporation; local dealers
for the Goodyear truck tire, re
ports that drivers as well as the
man who pays the bill, are most en
thusiastic about this new tire, the
combination of long life, easier go
ing and surer traction making a
combination that appeals to ; bcth
owner and operator. I
Firm Has New Used
Car Sales Policy
Jordan Company Believes it
Has Solved Second-Hand
Problem.
Four hundred and fifty motor car
dealers in the Jordan organization
throughout the United States started
Monday morning, August 1, toward
what appears to experts to be the
first practical solution of the second
hand problem.
This is the biggest problem con
fronting the automobile industry to
day. Edward J. Jordan, president of the
Jordan Motor Car company, an
nounced in a broadside advertise
ment in all the principal cities of the
country a . national used car sales
policv, the first of its kind ever con
ceived by an automobile manufactur
er.
In this policy the Jordan company
endorses the policy of Jordan dis
tributors and assures to the public
truth as to prices and condition of
used cars in the hands of dealers.
Another striking feature of the
campaign is a 10-day national sale
of used cars in which all new cars
will be taken off the floors of Jor
dan dealers and every salesman in
the Jordan organization will be en
gaged for 10 days in meeting used-
car buyers.
The keynote of the whole cam
paign is "truth," as endorsed by Jor
dan. The word "suspicion," unfortu
nately, describes the attitude of 90
per cent of those people who would
buy a good used car if they had com
plete confidence in the man who
offered it for sale, and the price at
which he offered it. '
Without wasps fig trees would not
produce fruit.
Two Auto Concerns
Here Consolidate
Walter SJamrsoif
Announcement of consolidation of
the Omaha Auto Sales company,
distributers of Maxwell and Chal
mers cars, with the Mid-City Motor
and Supply company, distributers- of
the Stephens Salient Six, has just
been made.
This move unites two old and
established firms, whose business
policies are well and favorably
known throughout this middle west
territory and the consolidation of
these two companies gives Omaha
an unusually powerful automobile
distributing organization.
Walter S. Johnson, manager of
the Mid-City Motor and Supply
company, also has been president of
the Omaha Auto bales company
since its organization.
Mr. Johnson says:
"I feel that the consolidation of
the two companits over which I
have had supervision wil permit a
better observation of activities and
tend to produce better results, due
to a concerted action by those who
have been connected with me for
several years."
WE
25
"IT SPEAKS FOH ITSELF.
Gardner Value
When you buy a Gardner car you get what
you have a light to demand a dollar's
worth of real value for every dollar you
invest
The price of the Gardner car has been re
duced since last October from $1285 to $995
almost 25 per cent '
Gardner products have always been noted
for delivering a big value to the consumer
at a low price. That is why we have been
successful. Talk to Gardner owners they
know.
A Better Car at a Lower Priet
The Gardner motor co inc.
ST. LOUIS, U. S. A.
Now
$995
Western Motor Car Co.
Distributors
Farnam St. at the Boulevard Omaha
1T
Suaper
HUDSON Hr
'Six
Why Has It
Led For All These Ye arc?
Its Prestige Endures
Brief popularity is not hard
to win. AS car may appear to
give good value for the price
. asked, and gain a substantial
volume of buyers.
But will it hold and win
added prestige each succeed
ing year?
, Not unless the good appar
ent value is also a permanent
value, proved in the contin
ued dependability and good
performance of the car.
Witness the many cars of
good name, which enjoyed a
forward position in the in-
dustry a few years ago and
which are today hardly con
sidered, if indeed they are in
business at all. '
Hudson has not only held,
but each year has added to
its prestige, because men
know its qualities of fine per
formance and dependability
endure for years and thou
sands of miles, with a mini
mum of expense and care.
Super-Sixes that have
passed their 100-thousandth
mile are numerous, and
thousands of them are near
ing their sixth year of service.
Hudson endurance is pri
marily due to a design that
is exclusive. But it is vastly
increased also by the fact
that wear can always be taken
up by devices for compensa
ting adjustments. Thus it it
simple and inexpensive to
restore to its original me
chanical newness.
These are reasons why the
oldest Super-Sixes are in ser
vice today. And it is why
Super-Sixes always bring
high resale prices. For resale
value is altogether deter
mined by the mileage re
maining in a car.
Prfea v
Rcductic3
396
GUY L.SMITH
-&EfiVlCE FIRJSLT
JS63.S-7 Farnam St. OMAHA, U.S.A. PHONkVTDOUCUf I0TC2
Fords
The Fordson saves from thirty to fifty per cent of
the farmer's time.
The Fordson plows, harrows, drills as much ground
-in the same time as from four to six horses. .: (Many
farmers say it does the work of eight horses.)
The Fordson does for the farmer just what machine '
power does for the manufacturer it enables him to
manufacture his product at less cost. And that is what
the farmer wants to do; grow his crops more cheaply
and make his margin of profit greater. And the Ford
son will help him do it.
Let us prove this to you by a demonstration on your
own farm- Just phone us or drop us a card.
McCaffrey Motor Company
Sample-Firt Motor Company
Universal Motor Company
C. E. Paulson Motor Company
Adkins Motor Company
15th and Jackson Sts.
18th and Burt Sts.
2562 Leavenworth St
20th and Ames Ave.
4911 South 24th St