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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Aug. 7, 1921)
THE BEE: OMAHA, SUNDAY, AUGUST 7, 1921. C. S. Conner New Vice President Stewart Produces Service Station Leases Building The Stewart Products service sta tion has leased the building at 4345 Farnatn street and is remodeling the building preparatory to using it for a service station. According to G. E. West, manager of the Omaha station, its business has grown to such proportioni that present quarters are entirely in- arlenna t Thr nrw Strwart Pmrfufta The motorcvel division of the traffic squad of the New York City Stephens Sedanette Now on Display police fore ! the -it machine- service station will be directly across , mounted squad of its " I the the street from the old location. wwia. Of Auto Company Resigns From Branch of Studebaker Corporation to Take Interest in 0. N. Bonney Motor Co. 4 C U u:T TV (5 Announcement was made last week that C. S. Connor, who re signed as manager of the Omaha branch at the Studebaker Corpor ation of America, August 1, had purchased an interest in the O. N. Bonney Motor company, Stude baker distributors in Omaha and adjacent territory. Mr. Connor will act in the capacity of vice president and will have charge of the whole sale end oi the business. Mr. Connor ' is one of the best known automobile men in the ter ritory and for five years prior to his resignation was manager of the Studebaker branch in Omaha. Serv- ( vf v '1 The Stephens Sedanette, a new closed car recently added to the Stephens Salient bix line, is now being displayed by he Mid City Motor and Supply company at 2216 frarnam street. , The Sedantt'e, as the name sug gests, is a small sedan, built to ac commodate four passengers. It possesses all the good qualities of a roomy coupe, without the inconven iences usually experienced in a coupe. Close couplad construction, combined with four wide-openin.i doors, gives the occupant that close up, chummy Ueling mid still freedom of entrance and exit. The body is hand-rrade and a won derful piece of coach work, with low lines, grace and beauty. Truck rack and tin, carriers are at the real, the body bein; protected by a series of substantial nickelct rods that add materially to the outward appearance and lend a decided tone of indi viduality. The uphols'oring is of dark blue, steel cut silk vclour, being rich look ing and verv serviceable. All hard ware is in dirt finish silver. Oversize tires, large motor meter, Kellogg power tire pump are stand ard equipment. v Courtesy Is Big Element in Sales C. S. Connor. ing in this capacity, Mr. Connor has built up a wide and influential acquaintance among automobile dealers throughout the territory. He has been associated with the Studebaker Corporation of America for 12 years and is thoroughly ac quainted with the plans and policies of the company. He returned to 4X ' ' O. N. Bonney. Omaha on August 1 after a vacation of one month in Colorado. 0. ' N. Bonney came to Omaha from Denver several years ago, and, together with his partner, Mr. Ya- gcr, formed the Bonney-Yager Mo tor company. About 12 months ago Mr. Bonney announced the pur chase oi this company and changed the name to the O. N. Bonney Motor company. The : new combination in control of the Bonney Motor company has had allotted to it sufficient new ter ritory to increase its present terri tory approximating 100 per cent and both Mr. Bonney and Mr. Connor look forward to a very successful .business during the coming months. ; ; Cadillac Stands in Class All Its Own, Says Distributor That Cadillac has always stood, and stands now, the world over, in a class all its own, is the declaration of J. H. Hansen of the J. H. Hansen Cadillac company, local Cadillac dis tributors. "In Europe and in England espec ially," he says, "any other American car is rarely mentioned, or even con sidered, in comparison with the Cad illac. This foreign sentiment is but an echo, of course, of the esteem in which the Cadillac is held by owner and non-owner alike in Ameri ca. "It Is generally conceded that the Cadillac of today has tremendous motor car value. This great value of the Cadillac on which its reputation rests is its superior performat.V,. and that immunity from the need of constant tinkering, adjustment, over hauling and repairs which renders it unique among motor cars in econ omy." Galbreath Takes Over Ford Agency at Benson Announcement was recently made that N. N. Galbreath, who has been associated with the Sample-Hart Mo tor company for the last four years, will take over the Ford Sales and Service at Benson. Mr. Galbreath is now arranging to remodel the build ing in Benson and plans to install machinery and equipment necessary to rendering the best possible Ford service. In the first six months of this year, fees from motor vehicle licenses and registrations in ''Massachusetts amounted to $13,842,595.25. There have been registered 300,027 cars and trucks. ' ' 1 ,sf. ' Dealers Cannot Expect Reord ers With it, Eays Auto Firm Manager. "Every selling point which the salesman may make must embody the element of courtesy," says Har vey H. Jones, manager of the Dort Sales company. "Of course the product must be right in the first place, but even with this in his favor the dealer cannot exDect reorders if his organization does not know the , meaning of courtesy as well as the proper meth od of aDolvinsr it. "Courtesy does not ' necessarily mean giving away everything you have in the salesroom. But it does mean a square deal, giving the cus tomer the most you can for his mon cy and then taking care of him and making his requests personal. There are many little things to smooth over in any branch of merchandising and it is possible to attend to these in a manner which the customer does .not forget. "In the service department cour tesy is particularly important, pay ing interest in years to come. Re sales of Dorts have been of such na ture as to convince us that when you treat a man as you would like to be treated, you can count on him as one of your best salesmen, for he tells his friends. y "Since its first car went into the market the Dort Motor Car com pany has impressed this upon dis tributors and deajers everywhere Among buyers of the new models a large percentage are people who have driven Dorts, found the cars all that is claimed for them and been satisfied with what we try to do for them. Wheeler Joins Universal Motor Firm Sales Force A. E. Wheeler joined the Universal Motor company sales force on Au gust 1. Mr. Wheeler is well known along auto row and, believing that the Ford car this year will be the best investment and the best seller. he has lined up with the Universal Motor company. Non-Skid Design Now Applied to Solid Truck Tire Tread So Designed That Tire ' Can Be Used on Roads And Under Conditions Formerly Barred' Slippery streets and muddy roads have been conquered by a solid truck tire. After years of experi ment and two years of actual haul ing tests, Goodyear engineers , re cently announced a solid rubber truck tire with a tread so designed that it can be used on roads and under conditions that formerly have been barred to the easily-mired heavy truck on solid rubber tires. With slight changes, the all-weather diamond block design of the Goodyear passenger car tire has been adopted as the tread principle of this new solid tire and positive traction for heavy slower moving trucks is now a certainty. Hauling tests brought out some other interesting features in connec tion with this new tire. The addi tional height of the rubber provides an over-size .factor for cushioning of both truck and the load as well as taking much of the bump and jar Out of the truck driver s dany job. W. A. Pixley of the Truck and Tractor corporation; local dealers for the Goodyear truck tire, re ports that drivers as well as the man who pays the bill, are most en thusiastic about this new tire, the combination of long life, easier go ing and surer traction making a combination that appeals to ; bcth owner and operator. I Firm Has New Used Car Sales Policy Jordan Company Believes it Has Solved Second-Hand Problem. Four hundred and fifty motor car dealers in the Jordan organization throughout the United States started Monday morning, August 1, toward what appears to experts to be the first practical solution of the second hand problem. This is the biggest problem con fronting the automobile industry to day. Edward J. Jordan, president of the Jordan Motor Car company, an nounced in a broadside advertise ment in all the principal cities of the country a . national used car sales policv, the first of its kind ever con ceived by an automobile manufactur er. In this policy the Jordan company endorses the policy of Jordan dis tributors and assures to the public truth as to prices and condition of used cars in the hands of dealers. Another striking feature of the campaign is a 10-day national sale of used cars in which all new cars will be taken off the floors of Jor dan dealers and every salesman in the Jordan organization will be en gaged for 10 days in meeting used- car buyers. The keynote of the whole cam paign is "truth," as endorsed by Jor dan. The word "suspicion," unfortu nately, describes the attitude of 90 per cent of those people who would buy a good used car if they had com plete confidence in the man who offered it for sale, and the price at which he offered it. ' Without wasps fig trees would not produce fruit. Two Auto Concerns Here Consolidate Walter SJamrsoif Announcement of consolidation of the Omaha Auto Sales company, distributers of Maxwell and Chal mers cars, with the Mid-City Motor and Supply company, distributers- of the Stephens Salient Six, has just been made. This move unites two old and established firms, whose business policies are well and favorably known throughout this middle west territory and the consolidation of these two companies gives Omaha an unusually powerful automobile distributing organization. Walter S. Johnson, manager of the Mid-City Motor and Supply company, also has been president of the Omaha Auto bales company since its organization. Mr. Johnson says: "I feel that the consolidation of the two companits over which I have had supervision wil permit a better observation of activities and tend to produce better results, due to a concerted action by those who have been connected with me for several years." WE 25 "IT SPEAKS FOH ITSELF. Gardner Value When you buy a Gardner car you get what you have a light to demand a dollar's worth of real value for every dollar you invest The price of the Gardner car has been re duced since last October from $1285 to $995 almost 25 per cent ' Gardner products have always been noted for delivering a big value to the consumer at a low price. That is why we have been successful. Talk to Gardner owners they know. A Better Car at a Lower Priet The Gardner motor co inc. ST. LOUIS, U. S. A. Now $995 Western Motor Car Co. Distributors Farnam St. at the Boulevard Omaha 1T Suaper HUDSON Hr 'Six Why Has It Led For All These Ye arc? Its Prestige Endures Brief popularity is not hard to win. AS car may appear to give good value for the price . asked, and gain a substantial volume of buyers. But will it hold and win added prestige each succeed ing year? , Not unless the good appar ent value is also a permanent value, proved in the contin ued dependability and good performance of the car. Witness the many cars of good name, which enjoyed a forward position in the in- dustry a few years ago and which are today hardly con sidered, if indeed they are in business at all. ' Hudson has not only held, but each year has added to its prestige, because men know its qualities of fine per formance and dependability endure for years and thou sands of miles, with a mini mum of expense and care. Super-Sixes that have passed their 100-thousandth mile are numerous, and thousands of them are near ing their sixth year of service. Hudson endurance is pri marily due to a design that is exclusive. But it is vastly increased also by the fact that wear can always be taken up by devices for compensa ting adjustments. Thus it it simple and inexpensive to restore to its original me chanical newness. These are reasons why the oldest Super-Sixes are in ser vice today. And it is why Super-Sixes always bring high resale prices. For resale value is altogether deter mined by the mileage re maining in a car. Prfea v Rcductic3 396 GUY L.SMITH -&EfiVlCE FIRJSLT JS63.S-7 Farnam St. OMAHA, U.S.A. PHONkVTDOUCUf I0TC2 Fords The Fordson saves from thirty to fifty per cent of the farmer's time. The Fordson plows, harrows, drills as much ground -in the same time as from four to six horses. .: (Many farmers say it does the work of eight horses.) The Fordson does for the farmer just what machine ' power does for the manufacturer it enables him to manufacture his product at less cost. And that is what the farmer wants to do; grow his crops more cheaply and make his margin of profit greater. And the Ford son will help him do it. Let us prove this to you by a demonstration on your own farm- Just phone us or drop us a card. McCaffrey Motor Company Sample-Firt Motor Company Universal Motor Company C. E. Paulson Motor Company Adkins Motor Company 15th and Jackson Sts. 18th and Burt Sts. 2562 Leavenworth St 20th and Ames Ave. 4911 South 24th St