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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (July 31, 1921)
THE JSEE: OMAHA. SUNDAY, JULY 31, 1921. Jordan Plans New Policy in Buick Springs Latest Line Of Four Cylinder Models Peerless Makes Own Steel Tests Omahan to Represent U. S. Firm in Vienna 4 C Used Car Sale Company to Place Purchase of Second-Hand Machines On Same Basis as Buy ing of New Car. Too long have motor car manufac turers closed their eyes to the need of raising the standard in used car buying. "This has resulted," says Edward S. Jordan, "in a deplorable lack of confidence on the part of the public in buying used cars. This need for a definite stand regarding .the used car situation, has led us to announce to the public a used car policy which will be national in its effect and will operate through every Jordan dis tributor throughout the United States. Buyer On New Basts. "This policy considers the used car buyer in the same light that wc do the buver of a new car. Many who have hitherto hesitated to buy a used car for lack of confidence m the or ganization selling it, can now go in to a Jordan distributor and buy a car with the same trust whtcn pur chasers of Jordan cars know. "While startling in its bread fun damental understanding of the needs of motor car buying, this policy is but a forerunner of what will be the ultirnate attitude of all good manu facturers. Plan 10-Day Sale. "In announcing this policy, the Jordan Motor Car company, through Its many distributors, is conducting a 10-day used car sale in which the value, the service ana tne general condition of the car is pledged to be exactly as represented. The Tctcrson Motor . company. 2718 Farnam street, will join in making the Jordan used car sale a national event and will arrange a display of used cars for the weeV of August 1. Auto Official Reports Revival of Business s A tour through the middlcwest hai revealed a rapid revival of au tomobile business, according to R. L. Newton, supervisor of territories Cor the Cadillac Mdtor Car om- pany, who was in Omaha during the past week, visiting the J. H. Hansen Cadillac company. "Sale j appear to be bettering themsclias," Mr. Newton said. "Be tween Chicago and Fargo, the au tomobile business is rapidly com ing into its own. Milwaukee also reports an early resumption of busi ness. Farmers in some sections of the middlewest are-holding back in purchases of cars, but they are, en couraged by the appearance of crops. Small grains are well filled, but corn is looming big for them." Mr. Newton's trip took him to towns in the far west and north. He will return to Detroit next week. Powell Supply Company Head Back From Trip C. G. Powell, of the Fowell Supply company, returned . Saturday morn- U!K from Chicago, where he expert enced difficulty in buying three ad ditional carloads of headlight lenses. Owing to the fact that Massa chusetts, Ohio and Iowa are putting in force a similar law governing: au tomobile headlights, the demand for lenses is exceeding the supply, and there is a possibility of a shortage, Mayor and Commissioners To View Iowa Incinerator Mayor Dahlman and some of the city commissioners are going to Des Moines next week to look over the garbage incineration plant in .the Iowa capital. Commissioner Dunn, in charge of the health department, is inclined to favor the incineration plan of garbage disposal. The present garbage contract will expire on October 1. J. H. O'Meara Joins Oldsmobile Company L J. Harry O'Meara has resigned from the retail sales force of the Mid-City Motor & Supply company to accept a position with the Ne braska Oldsmobile comoanv. O'Meara was associated with au-' tomobile row as a salesman for five years prior to the entry of the United States into the late war and after spending 16 months as a pilot in the U. S. army air forces he re turned to Omaha to take up his old work. O'Meara is very enthusiastic about the Oldsmobile line and feels that this cir will be. one of the fastest sellers' on the row during the corn Announcement is made of the Buick's new four-cylinder line. There are four models in the line, includ ing roadster and five-passcngcr tour ing in the open cars, and threc-pas-scntrer coupe and five-passenger sedan in the closed models. Features of motor construction arc the large three-bearing crank shaft and 12-inch long connecting rods, extra long rods being provided to reduce vibration to a minimum. A circulating splash oiling system gives automatic. lubrication through out.. The transmission is of the selec tive sliding-gear type, three speeds forward and one reverse. Front axle of the four-cylinder car is an I-bcam forging, he rear axie is tnree-quarter noaung type, all the weight of the car being car ried on the axle tubes and only driving torque and steadying of the wheels being taken by the axle-driving shafts. Gear ratio of the rear axle on high speed is 4 and 2-3 to 1. Cadillac Leading Sales In New York Territory Figures recently compiled in New York show that the sales of the Ca dillac during four consecutive months early this year were greatly in ex cess of even cars selling for con siderably less. The total number of Cadillacs sold in the metropolitan territory in the period covered was 278. Among the quality cars the second car on the list (which embraced two different types) showed 216. Cars which approximate in price showed 'less than the Cadillac total, and a number of fairly well known cars sold less than 10 in the period covered. Every police automobile in Cleve land, O., it is suggested, should be equipped with toxic gas grenades, used to prevent the escape of pris oners during the war with Germany as a weapon in fight against bandit ry and crime in that city. Metallurgical Department Is Maintained at Plant for Last 12 Years. As a part of their policy to be completely responsible for the manu facture of their product, the Peerless Motor Car company has maintained for 12 years its own metallurgical de partment and heat-treating plant. . When this department was first organized, the best-known steels of England, France, Germany, Austria, Holland, Belgium and the United States were completely analyzed and subjected to various tests before selection was made of those steels best fitted to meet the requirements necessitated by the performance ex pected of Peerless cars. It took this company five years of intensive re search work to analyze and test the better steels on the market at that time, and since then every other steel subsequently developed has had the same careful analysis. This means that the Peerless Mo tor Car company has on file statis tics concerning practically every known grade of steel, and their files will show the results of approxi mately 1,100,000 tests made. This exact knowledge not only enables the Peerless company to determine the advantages or disadvantages of each steel under varying conditions, but al lows it to decide on specifications for the chassis wherein the ratio of weight to performance requirements and strength of materials is scienti fically correct. Among the queer hobbies of the screen stars, Roscoe (Fatty) Ar- buckle enjoys getting into a bathing suit to wash and polish his auto mobiles. . 1 f -i f v s - 1 Morris E. Schlaifer, young Oma han attached to the consular service in Stockholm and relief commissions in Vienna during the war, returns to Vienna to represent a large New York export house. He leaves here Sunday, sailing Aucust-1.5 on the Olympic for Cherbourg. France. He is the son of Philio Schlaifer 1113 South Tenth street, and an uncle ot Alorne Schlaifer, well-know Omaha boxer. 1 I - I New Models- New Prices Here's the news you have been waiting for. 5 For months past the one query most often piopounded in motoring circles has been, "What is Reo going to say and when?" Here's the answer. , New Closed Models 4-passenger Coupe and 5-passenger Sedan are now available. New Prices on Touring and Roadster models effective August 1st. Story is too long to tell here. JTwould take a page to tell you about one model alone. Besides you will have to see these new Reos to fully appreciate. Suffice to say, all Passenger Car Models have that wonderfully silent, sweet-running, amazingly powerful Reo Six Motor the greatest motor in the world of its size and for its purpose. In every genuine advance in automotive science in all that makes for greater motoring satisfaction this Six upholds Reo traditions of leadership and merits the title, "The Incomparable the Six of Sixty Superiorities." The epitome of Reo engineering experience the last word in coach building. In that mighty Reo Speed Wagon we now have something sensational to offer you. ' Nobby Cord Tires all 'round and a greatly reduced price also effective August 1st This Speed Wagon dominates the Field regardless of carrying capacities. Wherever Motor Trucks are known this Speed Wagon is known as the best. It fits every business meets every carrying need. Range of usefulness is practically unlimited most versatile as well as most dependable. Always the lowest priced commercial car of its carrying capacity, this Speed Wagon is now a better buy than ever. When you've seen these new Reos and heard the new pricos, you'll say,. Reo is today, more than ever, "The Gold Standard of Values." Come in and see and hear the whole story. A. H. JONES CO. Hastings, Nab. Distributor for Southern and Weatcra Nebratka JONES-OPPER CO. Omaha, Neb. Distributor for Eastern and Northern Nebraska and Western Iowa. Reo Motor Car Company, Lansing, Michigan Price alone does not determine Value. Therefore, look at price last, after perform ance, comfort, durability. Peerless Prices are so low as to amaze those who are used to similar quality lowest among all fine Eights BECAUSE they are based upon former low costs of buildings and machinery, and present costs of labor and material. Touring Car $2,990 Roadster $2,990 Coupe $3,680 Sedan $3,950 Sedan-Limousine $4,210 PRICES F. O. B. CLEVELAND Wat tax not included THE PEERLESS MOTOR CAR COMPANY, Cleveland, Ohio LOAFING RANGE SPORTING RANGE WESTERN MOTOR CAR CO Distributors Farnam Street at the Boulevard Phone Harney 0868 Powx,. Beauty Economy Reliability There is no better car There are few so good There is none its equal at its pric "here is none its equal at its price" Roadsters and Touring Models Now $1900 to $2085 The quality of the Stephens Salient Six has ever been so far above its price class that even competitors concede the spread. Now, careful buying, coupled with a readjustment of manufac turing conditions, permit us further to distinguish the car in this regard and to lead the field in price reductions $335 to $600, according to model and design. Mid-City Motor & Supply Co. 2216 Farnam Street Phone ATlantic 2462 STEPHENS MOTOR. WOUKS , FREEPOIVr.II.I-. TEPHEN Salient 8 iso :USE ; ,BEE WANT.. ADS THE Y: JBR1N& RESULTS: 1 ing season v..
