Omaha daily bee. (Omaha [Neb.]) 187?-1922, July 24, 1921, Image 3

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Brandeis Stores
August
Fur Sale
Will begin Monday, Au
gust i. This event will
be of more than ordinary
importance to the women
of Omaha and vicinity.
Wi
))0 YOU know that the
furs were never so beau
tiful as they are this season T
Visit our beautiful second
floor and be convinced. Pur
bearing animals of all the
world have yielded their rich
est and best for the 1921-1922
season. If the furs of other
seasons have tempted you to
buy, you will count these
soft, luxurious great wrappy
fur coats wholly irresistible.
Never has there been a sea
son when your instinct for
fur luxury could be so com
pletely satisfied.
THE! IRE IRRESISTIBLE.
There's compensation for the
bitterest cold In the, splendors of
these gorgeous wraps with the
air of luxury and smartness. Of
lustrous sable, mink, seal, squirrel
and mole skins of the choicest
grade, matched and combined by
deft fingers that revelled in their
craft Their beauty makes them
as near soul-satisfying as things
Inanimate can be. That brings us
to the
AUGUST FUE SALE
which this year Is of exceptional
importance to you. This sale
begins Monday, August 1.
For many years our August Fur
Sale has been one of the greatest
value-giving events on the busi
ness calendar, but this season the
August Sale affords an extraor
dinary opportunity for saving in
the purchase of furs. We can as
sure you that you can save in this
August Sale 20 to 33 1-3 on the
new price basis.
When Brandeis stores makes
such a statement it means some
thing. It means that now is the
time to buy your furs for now
they can be purchased at marked
savings.
OUR COURSE ET 1920.
While we are in business pri
marily to make money we cannot
afford to confine to that narrow
point our conception of business.
Our business existence requires
that we protect and advise our
customers to the best of our
ability. Sometimes this may mean
temporary loss of business on our
part as evidenced by our decision
to abandon the August Fur Sale of
1920. We went into the market in
the month of June, 1920, and after
pricing and examining furs we de
cided they were then too hign ana
would necessarily fall in price.
We not only did not hold an Au
gust Sale, but we did not buy any
furs at that time. We also
advised our customers not to
buy furs in August, 1920. Sub
sequent events confirmed the wis
dom of this course for the fur
market of August, 1920, was much
higher than that of the later
months.
HOW DIFFERENT TODAY I
This June we were confronted.
with the same problem. But how
different the situation! Fur manu
facturers after the lean year
through which they had just
passed were hungry for busi
ness. Likewise they were
hungry for cash. We realized as
never before the tremendous buy
ing power of an organization
backed by unlimited capital. In
some instances It is possible for
such a concern to name its own
price on merchandise. Sometimes
these prices are less tnan tne
actual cost of manufacture. In
variably In Buch cases the price
advantage is passed to Brandeis
Stores' customers. So In this year,
1921. we bought our quota and
then bought some more of these
wonderful bargains.
Furs of the highest quality, per
sonally selected for lndiviauai
beauty and elegance and widely
diversified in style are in the
showing made at the Brandeis
Stores' August Fur Sale. The
prices, we believe, are far lower
than they will be at any other
time this year, quality tor quai
iiy.
J&tomge
Note: Charge purchases will be
entered on October statements,
payable November 1. Any gar
ment pin-chased will be held In
our modern cold storage vaults
until October 1 or later without
additional charge if desired. If
more convenient, a dsposit of 20
will hold furs you select until
wanted. We strongly advise you
to take advantage of the low
summer prices. v
Is Fashion's Edict for the New Season !
TO
The Dresses Ate Black I
Translation of Clipping From
"Le Matin" of Paris
"Fashion has the sorrow to
inform you of the death of
her beloved daughters
THE COLORED DRESSES
who died this Spring after a
short sickness, innocent
victims of the latest fad.
The ladies, sincerely repent
ing, have declared that they
would wear mourning.
Therefore, they will be seen
dressed in black, mainly in
all the places called pleasure
places, etc., etc. " . . . .
jl
They are fashioned of black Canton crepe and crepe de chine. About 35 styles are represented
ni our display in which are included several Vionnet dresses. There are ribbon trimmed models,
others are trimmed with charming hand drawn work. Graceful pleating at the side is used in one
model to give the necessary fullness. Beads of black are used to good advantage. Jet is used in the
decoration of another creation. The new Jenny sleeve and neck add a decidedly French touch. Some
models are combined with georgette. Misses' and women's sizes, $25 to $75.
The Blouses Are Blackl
Gowns, hats and even blouses, to be in line,
must be black. A symphony of quiet elegance
is fashioned of black Canton crepe in the tie-on
style. It is French and it is hand made. There
fore it is perfect. There are also over blouse
styles and the materials are either canton crepe
or crepe de chine. Some of the models have
their beauty enhanced by touches of beading or
embroidery, always in black. From $15 to $35.
The Hats Are Black!
Whether they are small or flaring, tailored or
semi-tailored, trimmed or untrimmed, they are
black, that epitome of all color combinations.
The materials are soft duvetyne or glistening
baronet satin. They are semi-tailored or tail
ored, are trimmed with fringe or beads, quills
or feathers. But they are always beautiful.
$18.50 to $22.50.
A Big Cleanup in All Odd Lots of
Linens and Towelings
55 Dozen Fancy Turkish Towels Our
regular double thread 59c quality; in as
sorted colors. Each, 39
300 Odd Lace Trimmed Scarfs Trim
med with wide filet lace, a beautiful as
sortment, some of them sold as high as
3.50; in this sale, each 1.79
$10 Bed Sets Extra large size with bol
ster sham, these are snowy white crochet
spreads; per set, ' $6.98
200 Snowy White Crochet Bed Spreads
Single and twin bed size ; these are the
bed spreads that sold regularly at 2.59 ;
Monday, each, 1.59
2,000 Yards of Bleached Cotton Towel
ingThe famous Amoskeag toweling,
neat blue border, 18c quality, yard lit?
1,300 Yards of Bleached All Linen Kitch
en Toweling Good quality, has neat red
border, per yard, 25
Bleached Turkish Wash Cloths With
colored borders; 8c value; for Monday,
each, 3
Main FloorSouth.
Curtains Have Seasons Just as Clothes Do
Look the House Over Do You Need New
Curtains, Drapes, Shades?
Ruffled Curtains -Made of fine quali
ty voile with full narrow ruffles and
ruffled tie-backs to match.
A 2.75 value, per pair, JLJJ
Marquisette Curtains Made of fine
quality mercerized marquisette, trim
med with cluney pattern lace edge.
Per pair, 1.50
Porch Shades Made of the finest se
lected wood in green and brown, close
ly woven, with heavy cotton cable cord
and metal pulleys.
Size 4x7, reduced to 2.85
Size 6x7, reduced to 5.00
Size 8x7, reduced to 7.00
Colored Figured Madras Natural
ground in pink, blue and yellow floral
Fourth
patterns, makes a very attractive cur
tain. Per yard, 39t?
Cretonnes A very fine selection of
beautiful patterns and colorings for
every decorative and furnishing use.
Per yard, 39
Quaker Nets Beautiful all-over de
signs in white, cream and ecru ; values
to 85c; per yard, 39
All Our Hammocks Porch swings,
stands and lawn umbrella sets, y2 price
Scrim Curtains Sheer quality scrim,
hemstitched, trimmed with wido filet
pattern, lace edge. 1.50 QQr
value, per pair. sOC
Floor East.
9x12 Chinese Rugs for Summer
Regular 7.50 Values at 995
150 rugs only in this lot 9x12 size, suitable
for dining room, sun room, bedroom or
porcb. Sanitary and durable, attractive
color combinations in rose, brown, blue,
green and tan. The, Chinese rug is the ideal
floor covering for the summer, besides be
ing practical, and they give a delightfully
cool appearance to a room. Monday,
each, 2.95
Fourth Floor- Center.
Brandeis Stores Second Floor
Sale Picture Frames
A special assortment of stand picture
frames from an eastern manufacturer
purchased at a phenomenally low price.
For Monday, divided into three lots, they
will sell as follows:
One lot at
One lot at
One lot at
2.98
5.00
7.00
Also a special discount of 25 on all
banging frames and moldings in the de
partment This includes fitting. Bring
your pictures.
Fourth Floor East.
A July Clearance
of Summer
Wash
Goods
The values offered In this lot are among
the best In all our years of merchandis
ing; In many instances the quantities are
limited, therefore we urge yon to shop
early In order to secure greater variety
and best values. Original costs and sell
ing prices are forgotten as you will
clearly see.
For Instance:
36-inch woven tissue gingham, regular
ly 75c.
36-inch silk and cotton mixed dress voile,
regularly 59c.
36-inch silk and cotton mixed embroid
ered crepe, regularly 59c.
40-inch fancy printed dress voile, regu
larly 75c.
36-inch'fancy printed dress batiste, regu
larly 69c.
36-inch white pique, assorted cords, regu
larly 75c.
36-inch fancy printed organdie, regular
ly 1.00.
36-inch novelty white voile, regularly 48c.
36-inch - gabardine, white and colors,
regularly 60c
36-inch Indian Head, Belfast linen finish,
- regularly 45c
40-lnch French voile, assorted plain
shades, regularly 75c.
36-inch foundation silk, white only, regu
larly 48c.
36-inch Blue Bird lingerie crepe, regu
larly 39c
30-lnch white combed yarn, India linon,
regularly S9c
Your Choice
per yard at
9Sc
Bo mail or phone order
ITo C. O. D.'s Filled.
Main Floor and Basement.
Monday A Midsummer Clearance of
Beautiful Silks
Silks at 1.25
Crepe de chine, 40 Inches wide, firm weight
and texture, all the wanted colors for street,
afternoon or evening wear. Per yard 1.25
Black silks, 36 inches wide; changeable
taffeta, 36 inches wide; white novelty sport
silk, 36 inches wide; wash satin, flesh, pink,
ivory, 36 inches wide; colored satin, 86
Inches wide, values
up to 2.50; per
yard,
1.25
Novelty Silks
Fonlard Silk 36 inches wide, in a wide
variety of colors and patterns; a practical
silk for summer wear. Special, yard 1.95
White Baronet Sport Satin High lustrous
finish, good wearing quality; this is a popu
lar fabric for outdoor wear; worth 2.95;
in this sale, per yard, 1.49
Imported Pongee A dependable and wash
able quality, extra firm weight; desirable
for blouses, children's dresses, men's shirts,
drapes, etc.; per yard, 49
Main Floor Center.
Beautiful Hand Embroidered
Models of Discontinued
Stamped! Pieces
AH at Vi Price
These include infants' and children's dresses, women's
underwear and night gowns, waists, kimonos, luncheon
sets, dresser scarfs, center pieces and so forth. All are
beautifully hand embroidered by experts. A few pieces
are slightly soiled. An early selection is suggested,
there being but one of each design.
Third Floor West.
Whether you are going to spend your vacation at home or at the
seashore or lake, you should by all means have a
Nestle Permanent
Wave
The natural sheen and softness of the hair is im
proved by having it done and the satisfaction of
knowing that your hair is looking just right is
a pleasure and c real comfort. The TIME thai
it takes to have this work done on the Nestle mn
chine is well spent. The work is done by ct.
perienced operators.
Second Floor East.
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Main Floor South.
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