7
THE BEE: OMAHA, SUNDAY, JULY 3. 1921.
7 A"
Few More Cuts
"In Automobile
Prices Expected
.Dril and Mav Production 67
jcr Cent of Same Period
(JLast Year; Big Demand
For Used Cars.
1-JUI
V- .
fice readjustment in the automo
bile industry seems to have been
a&oBt completed, judging from the
fiTJaJ. report just issued by the.Na
tigTrji Automobile Chamber of Com
ngrce, which shows changed prices
on the various makes of cars. The
new prices in many instances co
back, to the figures of a few years
' ago notwithstanding that the
inwtc1s, in many cases, are bigger
with better finish and such additional
' rj'p'nent as cord tires and improved
VKwCtical apparatus.
, III the opinion of students of the
industry, the mid-year change has
now stabilized the industry to a de-
) gjje 'na ' bringing increased sales
, talt companies.
SCarload shipments from the fac
tgrifs during April and May were 6
pr cent of the production for the
$Ji4. two- months of last year, and
there is reason to believe June will
be at approximately the same rate.
'"' Compared with the feverish rush of
motor cars last spring, a two-thirds
'demand looks to be a big falling off,
but .compared with normal years it
(hows that the motor car business is
faring much better than other lines.
X Used Cars in Demand.
There has been a steady demand
for used cars, prices of which have
also been substantially reduced.
Lower prices on new cars have been
tffet somewhat by the reduced al-
JAivanr.t Ml ticArl ran wliiin t(fp'rpA
Ysi& trade-in by the retail b;iyer. In
.jmHcr words many who waited for
ne reductions ot the past tew
imonths saved' comparatively little
jowinjj to the lower valuation on their
old car.
'3ood buying power has been
Aown where prices have been re
duced or where it was known that
present prices and quality would be
maintained. The National Automo
"bi'c Chamber of Commerce figures
;show that with more than S.000.000
passenger cars in use, the replace
ment demand alone should be about
1,000,000 cars. The production of
Vasscnger cars last year was 1,88.V
3000. To show how close are the
;ncv prices, one of the largest manu
facturers in his lqst cut was. only able
lo reduce $25., This manufacturer
.is producing at the rate of 1 10,000
vehicles a month. During this re
adjustment period some cars are be
Jing sold at a loss because of the high
wages and the costly matcrhls that
!were bought last fall. . ,; ; . J
1 Few Changes Expected.
' ''lUtM. tU.. .,,..1, .... kri.T fir
fc i jiiic iua tv.vi' ma,, 111115 ,
VjWre changes In cars that have not
?srbecn reduced , this year, if is gener-
tinnc have stabilized conditions in
4he industry .with itrle possibility of '
further cnanges onngai.'
"The success of the automobile in
dustry has been based on big pro-
, dflCJioa and the resulting low, prices
Vwhich insure a broad market. For
Vhat reason every effort has been
de to produce better cars at lower
prices to insure the big productions
wh make increased values possible.
Moreover, in these readjustments of
ufacturers generally have taken into
consideration the need for increased
Jcar and truck sales by the 35,000
dealers throughout the country.
I "'The truck business continues to
be-on a par with general business,
3ut with an improved future just as
soqn as general construction and
Iroad building programs get under
Jway" and railroads perfect their plans
iforhe use of motor trucks for short
Jiaul traffic and in connection with
tore-door delivery."
Cornell to Manage - "
Studebaker Branch
h" t v' J
C. S. Connor, who for over four
years has been manager of the Stude
baker branch at 2550-56 Farnam
street, has resigned to look after
personal interests. He is succeeded
by Fred A. Cornell, who was install
ed at the branch by Assistant Gen
eral Sales Manager E. H. McCarty
of the corporation executive staff,
South Bend, Ind.
Mr. Cornell has had over 10 years
experience in the automobile indus
try, about half of which time was
with the Timken Roller Bearing Co.
He was first service manager of the
Willys-Overland Co., at Toledo, (O.)
and came to Omaha from an asso
ciation with Mr. Harry B. Harper,
where he was vice president of the
Overland-Harper Co.' of Philadel
phia, Fa.
Business Improving
Rapidly, Says Hansen
According to J. H. Hansen of the
J. H. Hansen Cadillac company,
business is improving rapidly. Dur
ing the month the Omaha Cadillac
organization sold and delivered 34
cars, new and used.
The success of Mr. Hansen s used
car sale, held this month, was due
to the exceptionally good condi
tion into which all cars were put
before being offered for sale and the
reasonable prices placed on them.
Mr. Hansen does not aunouie inc
increased sales to the fact that peo
ple are less conservative in buying,
but to the fact that people do buy
when they find quality at a reason
able price.
A new automobile disk wheel,
onsistinsr of thin slices of wood
trliiorf fnrrrthpr under heavv ores-
. , . .
eun, lin manp tfe1 anneafance re
cently. The-, grain rt each, jayer
of wood ruiis in a different .direction
from that of the ? next; it is re
risistant, and is said not to crack or
warp. ....
Any. Headlight
Illegal Unless
Focused Rightly
Important Step in Adjusting
Non-Glare Lighls Is to
Set Bulb in Proper
Position.
The headlight law which will be
enforced on and after July 22, was
not intended to work a hardship on
the motorist, but to better conditions
of night driving. The devices that
have been approved by the state will
eliminate the glare and at the same
time give more than a sufficient
amount of light for the driver to sec
the road plainly and discern objects
at a reasonable distance at the side
and in front of his car. These de
vices will not be legal, nor will they
give the proper illuminating results
unless they are installed properly and
kept that way.
By far th most important step in
adjusting any of these devices is to
see that the bulb is the proper dis
tance from the back of the reflector.
This is what is meant by focusing,
and is just a important as equipping
the car with an approved lens.
Should every car be equipped at the
present with an approved lens and
the matter of focusing the lamp
bulb be overlooked, the conditions on
the road would be no better than
they arc at the present
All motorists readily appreciate the
absolute necessity of focusing a pair
of opera glasses, or a camera, mov
ing picture machine, or anything per
taining to optical instruments. The
automobile headlight is an optical
device and requires a similar adjust
ment. There are a number of ways of de
termining the proper focus of the
lamp bulbs in your headlight, and if
you are not familiar with these your
dealer should be in position to give
you intelligent instructions regarding
this important adjustment.
Oakland's New Fire Truck
0 "-ater" ji
Now the fire department at Oak
land, Neb., can show a "burst of
speed." The above picture shows a
new Oldsmobile fire truck recently
purchased from the Nebraska Olds
mobile company of Omaha.- "It's a
red devil and rarin' to go," says
Charles A. Tucker, local Oldsmobilc
distributer.
Cooling System Is ,
Feature of Essex
"A very interesting feature of the
Essex is its patented cooling sys
tem," remarked Guy L. Smith, local
Hudson-Essex dealer.
"Few cars enjoy a distinction,"
he continued, "but it is not surpris
ing to find it in the Essex when one
understands the high engineering
principles on which the car is
founded.
"Tje design controls the flow of
the water by a series of holes in
the head, graduated in size. Where
the engine is hottest on the ex
haust side the holes are largest. On
the cool side they are smaller, thus
restraining the water until it is ful
ly heated and rises of its own ac
cord. In this way full advantage is
taken of every bit of the cooling
fluid and a more uniform motor heat
is maintained. This system also does
away with the need of a pump, pump
drive, stuffing boxes, etc., and is
thus an economy in the upkeep of
the car less parts, less trouble."
Writer Breaks
Old Precedent
In Latest Book
Sinclair Lewis in 'Main Street'
Names Make of One Car
And 'Slams' Another
' Brand.
Thanks to the courageous theories
of the prevailing school of fiction,
the motor car no longer dodges
through the pages of the novel un
der a shameful alias. The automo
bile, like an honest woman, can now
face the world unafraid and tell her
right name.
Naturally one cannot write a
novel of today without an automo
bile appearing in it's pages some
where, somehow. Heretofore au
thors seemed to labor under the con
viction that it was not good form
to identify a car by giving its real
name. It just wasn't being done,
you know. And so all manner of
strange makes rolled through the
pages of the fiction writers.
But now the realists are in the
saddle.
The best and most popular exam
ple of prevailing school of realism is
Sinclair Lewis's "Main Street," the I
most widely read and the most as
siduously discussed book for the last
12 months.
When the bride arrives at Gopher
Frairie, her new home, she is met
at the station by her husband's
friends. Sam Clark, the hardware
dealer, is to have the honor of es
corting the bride and groom.
"Let's jump in," says Mr. Ken
nicott, the groom, to his wife, Carol.
PAone
JABS''
FREE ROAD SERVICE
irypoce-Aty(ftyhm 7t.m. h flp.n.
.EvereadyTik Service to
TIM MMIRING-rUUSTOCl TIRES AND TVBtJ
314Sal9'St.Omaha
"That big Paige over there. Some
boat, too, believe , me I Sam cat) shew,
speed to any of these ' from
Minneapolis!" And Mr. Lewis
doesn't hesitate to name the second
car and it is an automobile that sells
for much more than the Faige.
GARAGES
WE BUILD THEM FOR
$90 and up
and show you proof of quality
and workmanship in completed
itructures; carpenter work of
all kinds; eave glittering, con
crete work.
Stevens & Cornelius
4409 South 22d
MArket 0527
WITH A
PRIMOLITE LENS
and
Fiegley Focus Finder
Anyone can properly focus a lens.
Pittsburgh Plate Glass Company
General Distributors
Any Dealer Can Supply.
We sell, focus and
: install ail makes
: of Legal Lenses
NATIONAL
ACCESSORIES, Inc
2012 Farnam Street
k THE CORRECT
NEW
DEPARTURE TIMKEN
HYATT
OFFICIAL records
and complete
stocks of Hyatt, Tim
ken and New Departure
Bearings enable the
Bearings Service Com
pany to supply the
correct bearing for any
motor car, truck or
tractor.
OMAHA BRANCH
1812 Harney Street
Phone Atlantic 2844
CAD
L L A C
L.
It is a pleasure to observe the joy
with which new owners discover,
one after another, the qualities
which render the Cadillac unique
and unrivalled their intense
satisfaction, in particular, with
its never-lessening dependability.
J. H. Hansen-Cadillac Co.
Omaha
Lincoln
0
3:
3
(Effective
July 2, 1921)
Model 37-A 6-Cylinder
TOURING AND ROADSTER
$1195
COUPE (Cord Tires) $1695
SEDAN (Cord Tires) $1795
Model 43-A 4-Cylinder
ROADSTER . . . $1325
5 PASSENGER TOURING
$134
COUPE' (Cord Tires) $1895
SEDAN (Cord Tires) $2100
Model 47 . 8-Cylinder
4 -PASSENGER TOURING
$172
(With Cord Tires)
COUPE (Cord Tires) $2225
SEDAN (Cord Tires) $2425
Model 45-B 8-Cylinder
PACEMAKER (Cord Tires)
$182
7 -PASS. TOURING g& $1875
7 -PASS. SEDAN $2775
1-Ton Economy Truck- Chassis
$1250
With Cab $1325
Wish Express Body . $1395
(Equipped with 33 5 Cord Tires)
m in
AU Prices F.O.B. Lansing
federal Tax Additional
NEBRASKA
In announcing the Oldsmobile readjustment
of prices we feel privileged to recall to public
attention certain facts which have stood as
examples of Oldsmobile policy on prices and
values.
In December last, when we introduced the
new 4-cylinder model 43-A, the price was
at once acknowledged to be extraordinarily
low, clearly predicated upon a material market
much below December quotations.
Here'' Oldsmobile foresight, experience and
resources made possible a value in keeping with
the lowered manufacturing costs the public
felt were to follow.
Again, on April 30th, when we announced the
new eight-cylinder model 47, the same price
policy inspired a public demand that exceeded
the output of the great Oldsmobile plants at
full production.
Now that material prices and labor costs" and
conditions have become leveled and stabilized,
Oldsmobile policy readjusts prices to a further
public advantage.
In actual performance, appearance and
dependability, and in the refinements that have
always expressed Oldsmobile quality, there is
value nowhere even approached among
moderate priced cars.
And Oldsmobile policy has continued to justify
the deep public confidence that forms the
greatest Oldsmobile asset
OLDS MOTOR WORKS
COMPANY
CHAS. A.TUCKER Prey.
..Omaha
18l-K 6 Howard St.
Office
OMAHA
PAone.ttianttcirrO
bes Moines
920 Locust St.
1
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