A Heart-To-Heart Talk
With the Shoppers
OF OMAHA AND VICINITY
OUR annual May White Sales begin Monday.
This is no ordinary announcement, for it
rivals with nnnnrtunities for shODDers SUell as
they have not had in many a day. Opportuni-
Goods generally, of art goods, of laces, embroid-
cries and other accessories.
Master Sales Are Coming! .
THE Silk and Muslin Underwear Depart
ment will provide striking revelations. A
visit to that department on the third iioor win
convince you that master forces have worked
behind the arrangements tor these May wnne
Sales. The buying power is represented not
only in the number and quality of goods pur-
chased, but in the clever judgment 01 our Duy-pi-9
in spfunnor the models that Perfectly ex
press the good taste of our customers. Whether
you prefer the popular silk garments, tne nanci
made models in fine lingerie cloth or the less
expensive batistes, we know that you will find
1 ll 1 1 4.1. . J,l i. mml 11 M fM1 ft Va1J"
nere tne unaerciouimg umt win give uu
lute satisfaction both in quality of material and
beauty of design and decoration.
Linens at Half and Less!
AND the linens! It will be many a day De
fore the shoppers of Omaha and vicinity
will be through talking about this remarkable
display of linens offered at one-half and less
than one-half the prices they have in recent
years been accustomed to pay.
MOST of you have permitted your stock of
household and fancy linens to run down
during the past four or live years, iou couiu
not afford to replenish this stock at the then .
prevailing prices. uven a ieeoie eiiort in mat
Atraotinn wmilH have meant inferior stock at
onlyca small reduction. But the May White
Sales, which Brandeis stores win open on Mon
day, will enable you to stock your home with
household and fancy linen of as good a grade
if not vastly better than you nave ever naa ana
at prices lower than you have ever paid.
WE may say to you unqualifiedly that never
in our whole career of merchandising
have we seen such bargains in linens as will be
offered to you in our May White Sales.
UST for example: Fine pure linens table
ninths that sold heretofore at 13.50 will be
offered, during this sale as long as they last,
t r r XT1,In 4-i nnnftVt will ho cnlrl at. fi.fln.
at O.vo. iaynuio w maw." - j"
Sales of Unprecedented Bargains
WE could write a separate chapter about
the wonderful bargains in the finest Ma
deira linens and filet, but you must see these
goods to appreciate them. It is enough to say
that the Madeiras are of the finest that are im
ported into the United States. We will, dur
ing our May White Sale, sell them as long as
they last at one-half price and in many in
stances at less. As a mere hint of the won
derful opportunities you will have in this linen
sale there are, 54-inch round pure linen Ma
deira table covers. These are most exquisite
ly embroidered in the most wanted designs.
They sold heretofore at prices ranging from
$30 to $35 in this sale they will be offered,
as long as they last, at 16.50.
WATCH Sunday newspapers for the de
tailed advertisement of the greatest May
White Sales that have ever taken place in
Omaha.
J
CM
Last Day Bargains Vat
Our Great Toilet Goods Shx)w
Coty'e LOrigaa Fica Powder 87c
GillttM, Com or Auto-Strop
Razor Blades, 37c
Cutax Manicure St, 60c value.
at. 45e
Enerfln Cleaner 24c
Hospital Cotton. We quality, '29c
Mavia Talcum Powder, 18c
Djer Kisa Talcum Powder, 3
for 80c, or eaeh 17e
Lyaol, 80c aire, 37c
Muleifled Cocoamjt Oil. 37c
Pinaud'a Lilac da Franca, 89c
Reetaol Soap, 30c aia 21c
Pond'a Vanisblnx Cream, 30c
ite. "e
Mentholatuni, 25c aize, 19c
Pepaodent Tooth Paatc, 35c
Intrant's Milk Weed Cream,
60e aire, 37c
Horlkk'a Malted Milk, hospital
site, 2.8
MarineUa Faca Powder, 80c
siie. Jc
Noaspl, 80e sua, 37c
Mum, 25c size, 21c
23c
23c
44c
20c
27c
10c
Odorono, SSc aiae,
Amolin, 30c alio,
Foraan'a Tooth Paita, 60c site,
each,
Saxodont. 30c site, ,
Sanitol Tooth Paste, SOc -
Haskin's Cocoanut Caitil Soap,
S bars for
Physicians' and Surf eons' Soap,
at
Floating Castile Soap,
Creme Elcaya, 68c value.
swoxex oanitary napnins,
per dosen,
Peet Brothers'' Creme Oil
Soap,
Cute all 35c items on sale,
Palmolive Soap, bar,
Gillette Razors, comolela with
12 blades, each 168
Nujol, 1.15 size, 89c
Free zone Cora Remover, SSc
value, 26c
Djer Kiss, Face Powder, 1.00
sire, 7Sc
8c
38c
44c
45c
7 Vie
29c
8c
I IlLj ft
No suit is more appropriate for sports wear or. more serv
iceable for general utility wear than these -
Clever Sport Suits of
Wool Jersey
75
Justin! Special Purchase
From New YorkAn Opportunity at
THE colors are practical shades of heather, tan, gray and brown; the
models are Tuxedo and one-button coats which may be Avorn, if desired,
with separate sport skirts, making two distinct outfits, .They are cut
to give freedom of movement when worn at tennis, golf or other sports and
modeled on lines describing the grace of the mode.
The purchase was made in New York this week and shows the advantage of
quick buying for ready cash. This advantage is passed on to our customers
when we sell these suits at the low price of 22.75
Second Floor West
22
Ribbon
Specials !
Seven-inch Satin Ribbon for
sashes; former value l8c;
fine heavy quality; taffetas
in white, light blue, pink,
maize, orchid and other col
ors. Suitable for summer
sashes or graduation. Priced
for Saturday nt, Qp
per yard, t,
All-Silk Taffeta Ribbon,
former value 55c; 5 inches
wide, in plain light and dark
colors; makes splendid hair
bow ribbon; Satur- OQ(-
day, yard, CS
Fancy Satin blocked in pas
tel combinations, former
value Coc; a very attractive
sash and hair bow ribbon;
priced for Satur- OQp
day, per yard, LtK,
Main Floor North
it .. -
Silk and Crepe Hats
New Arrivals in a Sale Saturday
A Sale at 5.95 to 10.00
THE new fabric hats have arrived and everyone fresh
and new; flower trimmed, bow trimmed, ostrich
trimmed; large and small hats, pokes and turbans a hat
for every face. Colors are black, navy, orchid, brown,
white, pink, gray and every other popular shade of the
season; and this sale features the most surprising hat
values; all hats in this sale priced at 5.95 to 10.00
Second Floor East
Sale of
Boxed
Chocolates
Chocolate Juicy Cherries, in
syrup, special, per pound
box, 59tf
Chocolate Fruit Whip, spe
cial, per pound, 59d
Hard Center Chocolate, spe
cial, per pound, 59d
Butter Cream Chocolate, per
pound, " 59
Chocolate Fruit Jellies, per
pound, 59J
Pompcian Chocolate,' soft,
creamy centers, nut and
fruit filled, special, per
pound, ' 49tf
Brazil Nut Log Cabin Roll, a
rich vanilla nougat filled
with fruit and nuts, then
rolled in a rich caramel and
covered with fresh Brazil
Nuts; special, pound, 59
Pompeian Room
Main Floor West
A Record Saturday Sale of
a.-
Boston
Bass
Made oj Real Leather
Exactly as Illustrated
Saturday
Special, at
929
The bag for service and
utility real leather Bos
ton Bags like illustra
tion; used 'more than any
bag throughout the coun
try. This shipment was
just received; in brown
and black; sizes are 13, 14,
15 and 16th inches; special,
each,
Main Floor Center
SPECIALS!
Linens 300 Fine Pieces
One Day Only!
We have grouped about 300 pieces of linens; lace trimmed
scarfs, centerpieces, tea cloths, etc.; they are made on a fine
grade of Linene and are attractively trimmed; their beauty
makes them desirable for use at any occasion while their qual
ity makes them practical for every day use; they will be
priced for Saturday selling at .OQf fn 9
half the regular value, 70l LU
Main Floor South
Women's Vests and Union Suits
Women' Veu Fine lisle, in bodice or regulation Zf)n
styles; flesh or white; regular or extra size; each, JUC
Women' Union Suit Kayser make; in fine lisle and silk
lisle; flesh or white; bodice or regulation tops; loose or
cuff knee; regular or extra sizes; ?Q
ipecial, per uit, Z.LiS
Third Floor Center
Neckwear Specials
Ladies' Neckwear New creations in dainty organdie neck
wear, vestees and collar and cuff sets.
For Saturday A wonderful display of lace collars
for sweaters, suits or dresses, special,
New Bandings and Vesting to Match; in embroidered net, or
- gandy, also lace trimmed vesting and banding which can be
manipulated into pretty blouses.
Maribou and Ostrich Neck Piece Many new and stylish num
bers in gray, black" and brown.
Main Floor North
98c
New-Arrivals' In
Women's
Low
Shoes
White new buck
strap pumps with
white ivory soles.
White snow grain
cloth strap pumps
with white ivory
soles.
at 8.50
Specially
Triced for
Saturday
Black suede strap
pumps trimmed
with patent leather.
Brown kid or calf
two - strap pumps,
welt soles, walking
heels.
Tan calf walking oxfords and strap pumps;
also brown and black kid oxfords
Main Floor West
at 9.85
7.85
SATURDAY
On 5th Floor
Ire"': Preserves
16 Cents
For 16-oz. jar
SPECIALS!
Women's Hosiery for Saturday
Women's Fancy Italian Silk Hosiery in lace stripe .
effects; black, white and colors; irregulars of high- O QC
cr values; ipecial, per pair, t,7 J
Women's Full Fashioned Hosiery in fine thread silk; lisle
top; lisle soles; high spliced heels: in black," white, greys,
cordovan, Russian tan and African Brcwn; 1 QT
special, per pair, I J
Main Floor South ; -
Saturday Bag Specials
Leather Bag Silvertones, in the new and popular gray,
brocaded designs; all new shapes; 2 98 tO 6 98
Silk Bag Moire in black and blue; beautifully lined C QO
and fitted with purse and mirror; ipecial, J.sO
Main Floor Eait
Saturday 'Kerchief Specials
Men's and Women's Handkerchiefs All pure linen with hem
stitched borders, also women's handkerchiefs in fine Shamrock
lawn, with colored woven stripe borders; embroid- 'JC
ered corner in white and colors; special, each, & DC
Men's and Women's Fine Cotton and Lawn Handkerchiefs
Hemstitched borders; embroidered initials and embroidered
corners; in new and dainty patterns; white and 1 Ol n
colors; special, each, 1"
Main Floor Ea.t
Main Floor West
Fifth Floor West
Enter-Lac
Varnish
Stain
CLEAN UP AND PAINT UP
Gives a wonder
ful finish to
floors and wood
work? comes in
all colors
Per quart, 1.39
Per pint, 75
V pint at 45
Brandeis'
Best Paint
(Q 2.95
jxgfc Per
I&jntI Gal.
Covers well and wears
well ; full line of colors ;
priced, gallon, 2.95
Dekko, a Cold
Water Paint
Is easily ap
plied tothe
wall; full
line of har
monious colors;
priced, per
package
60tf
j jismcajBttin. K
;tDutASLB.. em
Indian
Head
Floor
Varnish
Dries quick
and wears
well ; at, per
quart
1.35
Per pint, 75
Fifth Floor West
Products
The Wizard
Wall Duster is
made of long
cotton threads
mounted on a
long, smooth
handle ; finest
duster made for
walls and ceil
ings ; good as
new when
washed ; priced
V75 to 2.25
Wizard Car
pet Cleaner;
takes out the
dust, bright
ens the colors
of the rug or
carpet; priced
at, per box
20tf and 40
Annual Sale
Fruit
Trees
Large, healthy local grown stock. The kind you will have to pay 75c to 1.25
for at nurseries. Apples Jonathan, Grimes Golden, Delicious, Red June, Yel
low Transparent, Duchess and Whitney. Peaches, pears, plums, early Rich
monds and Montmorency Cherries. All at one price, Saturday,
25
C
Each
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