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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 10, 1921)
.J THE r.EC: OMAHA. t'JNHAY. APUHi 10, 1021. i .. - .1, in, i i mill r I'tT'lltfll" IT" 'I-'!,,1! 11T' -'y . NOW AS NEVER BEFORE YOU NEED THE (A The Britannica Goes Hand in Hand With . the Awakened World h ' ', ' .. " f WHAT has been the lasting heritage of the war? In brief, a nation oi keener thinking, knowledge-demanding people. The war had a pro found effect on the 100,000,000 inhabitants of this country. It carried their interests from the town or city in which they live across the water into foreign countries, to every part of the world. They became no longer content to know only their neighbor across the street, but they wanted to learn of their neighbors in all nations of the earth. The war created in the people a thirst for knowledge, world wide in compass. The war instilled in the people the habit of thinking broadly in world wide terms, of wanting information on subjects they never dreamed of before, of think ing more deeply on the problems of the day. Over the two and a half years since the war, during the political, social, economic adjustment in this country, this habit of the people has grown stronger and stronger until today there has never been manifest such eagerness among the people for knowledge knowledge on every conceivable suhjeci under the sun. Where can. people find the mean;? to satisfy this demand for knowledge? The great est reservoir of knowledge in existence authoritative and comprehensive is the Encyclopaedia Britannica, the most widely known, the most reverenced the resource "of thousands of men and women, seekers of knowledge iir every generation for a cen tury and a half. Jt is the book of the hour to satisfy the increased demand for knowl edge by the awakened people of today. Are You Keeping Abreast of the Times? Today as never before the man and woman needs every ounce of knowledge he or she can obtain in order to cope with the present business, political, social and eco nomic readjustment. Business particularly has been facing new and strange conditions, endeavoring to get back to a normal basis. In this tremendous readjustment it has been the men with the broad foundation of knowledge who, as executives and work ers in our industries, have been able to take the responsibility and have risen speedily to positions of greater power and greater remuneration. To the business man, manu facturer, the worker in the industries, the Britannica" will furnish information of prac tical, helpful and comprehensive character, and furnish a knowledge which will give to the man broader insight into his work and the problems of today. The Britannica the Best Investment The man who holds his job today during this readjustment period is he who is par ticularly fttted for his work, the man who knows more than his fellows. Knowledge is always above par in the market and the easiest commodity in the world to sell, as an employer will gladly pay your price if you have the knowledge to deliver. An investment in the Britannica will pay you many times over in dividends of knowledge, pleasure and satisfaction. The Most Authoritative Work in the World The Britannica has had a long and enviable career, and has grown in authority and esteem from generation to generation until it occupies the position today as the great reference book, ahead of any other in any country or any language. It has had as its contributors a host of the greatest experts in the entire world throughout the 150 years of its existence. When you read an article in the Britannica, therefore, you feel confident that the information is reliable and authoritative, for the Britannica is the product of the wisest minds of the day, each a great specialist in the particular subject on which he is furnishing an article in the Britannica. The Britannica discusses in a way that you can understand every branch of science, Industry, literature, art, religion, inventions and engineering, history and race devel opment, war,and peace, architecture, astronomy, chemistry, sociology, education, $ team, electricity, geology and geography, biography, law and physics. You and your lamily will find in the Britannica a liberal education. You will be surprised how inter esting and fascinating are the articles in the Britannica and you will have many hours of recreation and pleasure from a set of this great work. What Is to Come? How shall America readjust her industrial conditions? Is the present League of tiationslikely'to succeed? Will the cost of living fall abruptly? Will wages continue high? Is the fall of the Bolshevist regime in Russia imminent? Will Germany fulfill its treaty obligations? By means of the extraordinary articles in the Encyclopaedia Britannica on eco- , nomics, industries, politics, government, labor and capital you will be able to obtain a clear insight into the problems of today. The Britannica will aid you to understand such timely topics as prohibition, suffrage, tariffs, currency,' waterways, transporta tion and government ownership. A Means of Self Development A Home University In placing the Eleventh Edition before the public, the Press of the University of Cambridge announced : "The Eleventh Edition of the Encyclopaedia Britannica is now offered to the public by the University of Cambridge in the hope and belief that it will be found to be a trustworthy guide to sound learning, and, an instrument of culture of world wide influence." Seldom has a hope been so quickly and completely realized. Thousands of owners have already found" the Britannica an indispensable means of self education. An instructor at Princeton has written that the Britannica has become the "collection of books" which Carlyle might terra "the true university;" a teacher in a business college that "by its purchase I have secured access to a univer sity education;" the president of an insurance company that "universally possessed it ought to educate the race. It is the people's university." What the Britannica Will Do for You The Britannica will stimulate you to improve your education whether or not you've had a college education. It wilj furnish you with a teacher of any subject you wish to study a teacher who is master of his subject and tells what he knows in clear, simple language a teacher who is always at your command. It will give you the answers to the thousand and one questions that the morning paper, sermons and books prompt in every active mind. It will make everything you see, read and hear more interesting. It will enable you to lay out a plan of education for your children and keep abreast with their studies. It will insure you against loneliness and isolation, even if you live on a remote ranch, by giving you the companionship of congenial minds. It will give you the history of every country in the world, every race, every city and the lives of "all the men and women who have left their mark upon the world. It will tell you more about every city, town, mountain range, lake, sea, desert, ' river, and every other place of interest than you would learn by visiting them. It will serve as a guide to the literature of every country; it will cultivate your appreciation of music and fine arts; it will explain the sciences to you. It will in crease the efficiency with which you perform your duties whatever they are. 29 Volumes 44,000,000 Words 30,000 Pages 15,000 Illustrations 500,000 References Complete Latest Edition Ow trntM Our Prices for the Encyclopaedia Britannica Are Extraordinarily Low At the prices we are selling these sets ycgi are getting an enormous book value. This is the complete latest editibn of this famous Encyclopaedia, of which there have been sold more than 200,000 sets. The Encyclopaedia Britannica contains the almost incomprehensible total of 44,000,000 words, 30.000 pages (as many words and page as 450 ordinary books) and 15,000 illustrations, many in colors, and hundreds of maps. The Encyclopaedia Britannica is written by the world's greatest writers. These sets of the Encyclopaedia Britannica are printed on the genuine India paper; about which you have heard so much. They are bound in a special high quality o cloth, buckram, and in the finest leathers obtainable. The workmanship is the best Other materials used are the highest grade. ' The Handy Volume issue is page for page, picture for picture and line for line the same as the original and expensive Cambridge University issue. The volumes of tha Handy Volume issue weigh about half that of the volumes of the Cambridge Uni versity issue and are as easily held and read as the ordinary magazine. The sets of the Handy Volume issue are sold at about half the price of the Cambridge University issue. We are able to offer these sets at this extraordinary saving because of revo-' lutionary methods of manufacture, wherein we saved almost half in materials, and also in labor. This saving goes to the benefit of our customers, who are obtaining exactly the same contents as the big Cambridge University issue in a more handy and lighter form. Printed on the Famous India Paper These sets are printed, on the genuine India paper the beautiful, light, stroug, thin but opaque sheet which has proved an ideal medium on which to print the Encyclopaedia Britannica, because it makes this great work more compact, much more convenient to handle and more inviting to read. Stop and consider this wonderful bargain this famous Encyclopaedia Britannic ' which you probably have always wanted, in the tremendously popular Handy Vol ume form, printed on the delightful India paper and bound in the best quality of cloth and leather. Do not hesitate invest in this Encyclopaedia Britannica, which will repay you many times in dividends of knowledge and satisfaction. We Will Send You Our Large Illustrated Booklet Describing These Sets in Detail We have prepared a book with hundreds of halftones, beautifully printed and larger, than the ordinary magazine, describing carefully this great Encyclopaedia and what it will mean to you and to yours to have this work in your home. This booklet cost us, to prepare and print, thousands of dollars. It is sent to you, without charge and postpaid, for the asking. Please fill out carefully the coupon below, with your name and address, and mail it to us at once. The booklet will be sent to you by return mail. If yov are ready to subscribe now, write an order on a piece of paper and mail with a dol lar bill, and we will give your order prompt attention. r- Sears, Roebuck and Co., Chicago, III. 1 Gentlemen: Please send mc, postpaid, your illustrated book No, 2 75 B D, giving full information about the new Encyclopaedia Britaa I nica. Also tell me what I will have to pay for a set of the Hand I Volume issue of the Britannica printed on genuine India paper. Balance in Small Monthly Payments Name MtMl Postoffice R.F.D. No SEARS, ROEBUCK AND CO.. CHICAGO Box .No.. State. Street and No. ( TV
