4 C"
THE BEE: OMAHA, SUNDAY, MARCH 27, 12I.
i !
i Tire 'Punctures
kWill Be Placed
On Blacklist
Dealer - Says Manufacturers
Must Soon Consider This as
Real Tire Defect.
"Tlie. better class of manufac
turers," says W. N. baker, manager
-of 'the Lee Tire & Rubber Co..
"keep their eyes so strongly glued
upon the, quality of their product
today that I believe they would
gladly market something that would
last a life time and say good-bye to
repeat orders in favor of satisfied
customers and the natural increase
in buying population. Self interest
no longer steps in and declares that
it is possible to make a thing too
well.
"So great an improvement in the
durability of automobile tires has
been effected in recent years that
were it not for the great annual in
crease in automobile and inotor
trucks, tire makers would be forced
to curtail their production. Keeping
( pace with various innovations in the
automotive field, the tire manufac
turer has, within the past five years,
made use of the result of exhaustive
research to make a shoe for auto
wheels which will stand extraordin
ary road conditions.
"From the days when pneumatic
tires were first applied to a self
propelling vehicle for highway serv
ice to give it speed, experiment and
innovation have given the pneumatic
tire, shapeliness, durability and
resilience as well. Tires sell under
guarantees and forfeits, so strong is
the manufacturer's faith in l;is
product.
Increase In Tire M'':age.
"To the motorist hiniseli must be
v given some credit for the annual de-
crease in tire consumption per car.
The intense educational campaign in
tire care carried on in recent years
1 1 j cr t
iias iictu us encct, and louay ine car
owner gets big tire mileage through j
frequent inspection and his ability to
diagnose tire trouble.
"While tire manufacturers Practi
cally eliminate, chance in the purchase
of tires through favorable guarantees
and a benevolent adjustment policy,
with ohe exception, they unanimous
ly declare that tire puncture is a risk
which tmust be borne exclusively by
the customer. They sweeten the pill
slightly by dismissiig this form of
grievance as in no way detrimental
to the life of a tire.
Punctures Costly.
"But most car users know how
costly a tire puncture may prove to
be. They know that any sharp object
which has been picked up by the tire
and driven from the tire tread into
the inner tube has penetrated the
non-elastic fabric or cord and paved
the way for future organic weakness.
In fact the puncture to the inner tube
i liulilc ti n ivnpnsivp and less
important in the long run than the
accompanying puncture to the tire
carcass. A blowout is usually tracc-
rMi in ft nnni'fnrp anil hrnken down
side walls and fabric rupture often
arise trom the same cause, x-et a
u'Vwtl roll vtn a few rods on a flat
tire anj that tire has been weakened,
its lite has been shortened.
' "The day is coming when tire
manufacturers will consider that tire
puncture is a defect and not a hazard
which the customer must risk. The
hitherto unheard of mileages being
recorded by the Lee Puncture Proof
tires, indicate that the puncture is
becoming obsolete in this latest de
velopment in tire making. Recently
one of this brand of tires on a dairy
truck of F. A. Jannsen of Hoboken,
N. J., 1 completed its 50,000th mile
and is still on the wheel.
Go to Sales School
C. E. Burton, manager of the
Oakland Motor Car company,
Omaha branch, left Saturday night
for Pontiac, Mich., with five of his
salesmen to attend a sales school
conducted there. The salesmen who
accompanied Mr. Burton are Bruce
E. Wright, John T. Bartlett, Harvey
L. Wglte, George F. Conant and
Charles D. Lampert.
lJI 1-lVJV-l-J
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Lhe Bearings Service Com
pany acts as the Service
Department of our corpora
tions, and is the sole medium
of distribution in the United
States and Canada for our ser
vice and parts replacements.
Hyatt Rousr Bournco Co.
IfVAIX, Itw JKIIIT
3,
TIM KEN
ROLLIR BEARING CO.
The New Depasture
Manufacturing Co.
Omaha Branch
1812 Harney St.
Phone Tyler 2844
0
New Factories
Of Cadillac Co.
Almost Finished
Eight Buildings Will Supplant
77 Now in Use 18 Acres of
Floor Space in
Structures.
"The new factories of the Cadillac
Motor Car company, now nearly
completed at Detroit, are regarded
as another step toward the ideal of
producing an absolutely dependable
product," says J. II. Hansen, local
Cadillac distributer.
"Engineers and others who have
inspected this plant have character
ized it a one of the most modern
automobile factories in the world.
The buildings, which contain 43
acres of floor space, are almost fin
ished. The engineering, assembly,
finishing and parts departments are
already housed in the new buildings.
"Some idea of the size of the new
plant may be gained from the iact
that the manufacturing of the Cadil
lie in the past has been carried on
m different buildings in Detroit
In the future all the operations will
be confined to the new plant, which
consists of eight great buildings.
"One of these, the greatest, is the
manufacturing building, which is 300
feet long by 600 feet wide, with a
total floor space of 970,000 square
feet. Under the manufacturing plan
raw material will be received at one
end of this building and . Cadillac
chasses will leave the opposite end
under their own power.
"Conveniently near the manufac
turing building is the heat-treat
building, 500 feet by 80 feet, where
the metal is treated to assure its
strength for the part it will be com
pelled to play. ,
"The assembly building is the sec
end largest of the group, being 800
feet by 360 feet, with a floor space
of 268,000 square feet. After leaving
the manufacturing building, a chas
sis will be given a road test and then
taken to the assembly building where
it will be given further tests and will
then be fitted with the body and
other accessories.
Mr. Hansen recently visited De
troit to inspect this new factory.
The get-together medium Bee
Want Ads.
v
Blackstone Garage
3814 FARNAM STREET
UNDER NEW MANAGEMENT
Storage Rates Reduced
NOW THE LOWEST IN OMAHA
$10.00 PER MONTH
Repair Department x
UNDER MANAGEMENT JOHN KING
ALL WORK GUARANTEED
i
Service Station
FOR ALL MAKES OF WIRE WHEELS
GASOLINE AT FILLING STATION PRICES
G.R.REITZ, Proprietor
mxm.
JrTt
Chevrolet Offer Appeals
to Everyone
minium;
mm m m - wmwrnm m mt mm i :f i ri
186,147
120,322
I 111,339
103,269
51,647
1916 1917 1918 1919 1920
Chevrolet Sales
Record
nil!!l!!i!l!l!!!!!!il!!!!linili!llli!!l!!!!Ii!l!l!!ill!!!!nH!!!!ll(I!!!!liinii!l
BY selling 50,000 Model "Four-Nineties"
before August lst,'l921, we can effect
large economies in materials and manufac
ture. And we will pass these benefits on to you.
We will give you $70 if you buy an
open car and $100 if you buy a closed car.
This refund will be made on the purchase
price of a "Four-Ninety" Model - provided
50,000 of these cars are sold.
Let us explain the details of this unique
and simjple plan to you.
CHEVROLET MOTOR COMPANY
RETAIL STORE
2659 Farnam Street Phone Harney 7280
OMAHA
More than 4,000 Ttea lert, Retail Store and Service Station
in United State and Canada
m
1 h
Chevrolet Model "Four-Ninetu" Touring Car. S820
Additional "Four-Ninety" Models: Roadster, $795; Sedan, $1375; Coupe, $1325; Light Delivery Wagon (1 Seat) $820; Chassis, $770
All price f.o.b. Flint, Alien.
m
Cord Tires Standard
Equipment
Seven-Passenger Touring Car
Four-Passenger Roadster -Ttno-Passenger
Roadster -Four-Passenger
Dispatch Car
Seven-Passenger Sedan - -Four-Passenger
Coupe - -
$1930
$1930
$1930
$2010
$3030
$2930
Limousine $3530
Prittlf. . i. ClntUni, Ohio)
High Quality at
Low Price
The wide, popularity and distinctive leadership of
the Chandler Six, and the noteworthy stability of the
Chandler Company, have been built on the pursuance
of the Chandler policy of building real quality into
the car and selling it at the fairest price.
Seven Luxurious Bodies Are Offered
for the One Chassis
Each of these bodies is inviting in the obvious com
fort of its deep restful cushions, offering every oppor
tunity for relaxation either on a long drive or, a short
one. The finish is of mirror-like lustre, the upholstery
of finest quality. One of ihese seven Chandler
models wilj meet your requirements in full measure.
CARD-ADAMS COMPANY, Inc.
LINCOLN OMAHA
1732-38 O St. Ralph W. Jones, Mgr. 2421-23 Farnam
iiigsiiiiigf
Buy Your 1921 Automobile
at a 1921 Price
NEW PRICES
Standard Touring Car, $1695
Sedan ...... 2795
Tourster .... 1695
Coupe 2795
Roadster . . . .1745
Cahriolet". ... 2045
F. O. B. Auburn, InJ
IN reducing Auburn prices $200, the Auburn
Automobile Company absorbed its loss on
materials remaining from last years purchases,
and you are given the benefit.
Strong financially, and free from debt,-the
Auburn Automobile Company was able to
do this. Believing that the buyer is entitled
to, a value based on present manufacturing
and material costs, the price was cut. You gain.
Why pay 1920 prices for 1921 Automobiles?
Twenty-one years of continuous manufacture
guarantees in the Auburn BeautySIX a
product of timctested experience a car of
character and worth.
Your saving is considerable. Prove this for
yourself. Contrast the Auburn BeautySIX
with other cars within $300 to $500 above
its price and even more. Auburn's sound
value is at once apparent.
Omaha Auburn Motor Co.
2056 Farnam St.
Distributor '
Omaha.
Phone Doug. 4183.
mi wm mm
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THE CHANDLER MOTOR CAR COMPANY, CLEVELAND, OHIO
HANDLER ..$ f X
Famous For Its Marveldus Mo to r
Beayfty'SIX'
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