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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 13, 1921)
J. Brandos Stores Spra Opadng j n .' ; Kmnnor OnpniTHr! rIY flip flowprs. iuvi: Miiprsyiiiy from sjhiip. lnifoldiii! of brightened color out of tlm old-firrovm 0 HMi t , i i I x o yt: .a- ." J ,c 92, 1 Spring Opening! To the flowers, just emerging from the gray dead twigs of forgotten winter, that means , sunshine, warm rains and balmy breezes, whose invis ible fingers gently unfold the fresh new petals it means the spirit that floats about them in fragrance delicately sweet. To the world of fashion it means the same unfolding of brightened color out of the old-grown drabness of winter the same awakening of sleeping beautv to the fullness of color and charm. To the whole world it is a fresh awakening of life and new activities. That is why in the spring time we just love to get into the most. beautifur clothes we can find, that our dress may be fully worthy of our happy spirits. M ginning Monday, jT EAUTY .and Hv. . -.DURABILITY Brandeis Stores offers the best collection of wanted outer apparel, accessories and materials. The latest spring styles, designed by European, and particularly by French designers, are here for your inspection, No spring season has offered a more lavish favor to luxurious materials and never has the wealth of ideas been more profuse. .THE KEYNOTE OF THE OUTER APPAREL SPRING Opening at Brandeis Stores has been planned with beauty the keynote. The at mosphere created by spring decorations, which have been designed and placed by artists, will make a fit ting background for the ex quisite new creations to be shown in this exhibit. We want you to feel that all the weeks of planning we have put into this event have been for your benefit, that you may have authentic infor mation concerning the lat est whims of fashion, that you may see the richest and best in spring apparel and that you may rejoice with us in the coming of spring. Prices are far lower than they were a year or even six months ago. This new con dition doubles our pleasure in offering new fashions of spring, for the critical eye can readily see how reason able the prices are. k Crowning the. Spring Costume The most important, most delightful detail of spring costume the hat is here in all its loveliness for Spring Opening. One sees models exquisite with handwork, embroidery, and colorful fabric. Hats of beautiful Milan, soft glistening Visca braids, small draped effects of candy cloth 'or hair braids ; there are ribbon brims and brims of flowers. Black and white hats are of unusual smartness. 000 ; i This is the Day of Small Women Our department devoted to styles fot the miss and small woman is showing the most ihstinctive suits, dresses and wraps. . This department has been conducted as a service to women seeking the best in apparel, and long effort in pre paring for the Spring Opening has made the display here both interesting and inspiring. . 1 000 New Skirts Are Much in Evidence Spring calls out latent ideas, snappy ideas, from clever designers of skirts and as a result from prunella, velours, wool serge and English plaids, the most attractive skirts await your selection. For the outdoor days of Spring you may select good looking models, knife or box plaited, button-trimmed, stitched and embroidered, all of comfortable walking width and all very smart for sports wea. Spring Frocks Refreshingly Individual After Winter the erispness of a new taffeta frock, the soft, rippling folds of a Canton crepe, or the verve of a Slavic embroidered cloth model, inspire feminine interest in frocks in general. Styles are widely divergent, varying from the Spanish silhouette of snug bodice and voluminous skirts to the graceful slim lines of lona vvaisted moyen age styles. ooo First Showing Junior Misses 'Spring Apparel Redolent of youth at its gayest moment are the vivid new clothes for "young things." Mothers who withheld buying because of high prices last season will welcome the easiness at which Spring opens and the accompanying low-priced clothes. Easter is a time when new clothes are vital, like bread and butter. ' 4 000 Spring Furs to Ward Offspring Winds Lovely soft squirrel, mole and Bauniarten, Hudson Bay bablu pelt.-;, have been made into capes, wraps and tontees of infinite churni and practicability for Spring wear. During Opening Wek you will find all manner of clever fur arrangements for keeping one comfortably warm in the deceiving Springtime, dome are large and voluminous wraps. i Spring Wraps in Many Pleasing Modes Siany a pleasing turn is taken by the countless handsome wraps and coats which make their first bow to spring during Opening Week. Velours, marvella, orlando, veldyne and duvetyn are fash ioned into graceful capes with scarf collars, wraps with cape or butterfly sleeves, cape-coats, bloused coats and topcoats. Out of this interesting collection one finds wrapri strictly for the street, for afternoon, for sports and motor wear. . OOO Blouses Add a Gay Costume Note , The tncdest violet role, no longer appeals to blouses. The new spring blouses display a colorfulness and gaity that attracts one. Canton crepe and crepe de chine are prime favorites. Whether oa chooses a model made entirly of one fabric or in the contrast ing toties of two, it is certain to bear gay embroidery which enriches its appearance. OOO . Introducing the Latest in Spring Suits This year that great American institution the Spring Suit bobs up in many interesting guises. Spring Opening . discloses trim tailored styles, so wellssuited for general purposes; bloused models, Etons, Directoire adaptions, the longer box coats and mandarin coats, are but' a few of the distinctive modes featured. 8 An Auto Show On the Second Floor I N connection with our Spring Opening we will display on our Second Floor many of the better, makes ' of automobiles, and you will be specially interested in this exhibit. You will find our automobile display on the Second Floor and you will see that it, is indeed "the floor beautiful." v Ifiv TTJ) tti ct 5 Dreams come true only when every requirement of detail fv JU' IK Ifcj (2) has been provided for. Gowns, suits and dresses cannot . help developing into a realization of your vision when m nimnnnyvnvam every detail from the last shell hair pin to the sole of the AIIIIiSSIIeIES . Mil-fitted slipper, is perfect. Perfect only if designed, made and fitted by students of this phase of dressing. YOU! BRIGHTEST DREAM COMES TRUE Whether it be gloves, silk lingerie, captivating veils, spring neckweaiy negligees a n d breakfast eoats, or corsets, the fitting service for which Brandeis Stores is famous being all-important, here are assembled in a complete array, the latest idmost accepted styles in those dress accessories so necessary to finish the outfit of the well-groomed woman. N THESE The joy of creating is a Springtime passion. If you love to design your own costumes, suits and wraps, to choose your own material, to see them transformed under your fingers into the realization of your dreams it is for you this exhibit of yard goods has been arranged. YOU FIND THE JOY OF CREATING From those beautiful materials that have sprung from the looms of Europe and America to gladden the eye. These new creations of master minds in wearing and designing are now displayed for your inspection in the departments devoted to the sale of silks, new Spring woolens for frocks, suits' and wraps, embroidery and laces, women's Spring oxfords and pumps, trimmings and buttons, parasols and jeweled combs. pj 5H
