.THE BEE: OMARA, SUNDAY. FEBRUARY 13, 1921.
Sales at Auto
r Shows Indicate
' . Better Market
10 A
the New York, Chicago and Minne
ipolis shows.
Much to our surprise," said Mr.
Daniels, "both our retail and whole
sale sales records at the shows have
exceeded all past performances. We
expected better than an even break
anything like the result we were
favored with
"The automobile business, like
other lines, has been passing
through a period of great stress, but
there is an ever increasing area of
blue in the business sky, and after
it is all over and readjustments are
rightly made, we will all b it
happened.
"The automobile industry will be
one of the first to reach complete
revival, for motor cars are today one
of th outstanding necessities in I
the American scheme of life.
with others, but did hot anticipated
Nash Company Sells More
Cars at Retail Than Eer
Before in Chicago Expo
$ gition.
Auto Industry
Reviving. Says
Dort Ad Manager
Sales Records at Auto Shows
Exceed Past Performances
and Increasing Business
Anticipated. ,
H. S. Daniels, advertising man
ager of the Dort Motor company,
brought a message of good cheer to
Omaha yesterday, one especially
pleasing to" the Dort Sales company,
which distributes Dort cairs in the
Nebraska territory. v V
Mr. Daniels came from the east
where he has been in attendance at
Ralph Mulford in Record Car I
' " Sllfcli Xllil ' "Y l" ' TLIL'MJIWsmiMss '
.'fit would appear from indications
bibught out at the important auto
tifobilc shows h;1d this year that the
tide has turned," -says Charles B.
Voornis, vice president and Kenernl
sales manager f the Nash Motors
company. "Forty-nine Nash pas
senger cars were sold at retail dur
ing the Chicago show which closed
last wtek,. and in tlx two days fol
lowing the show seven more cars
were sold.
"I am citinsr this merely to il
lustrate my point and incidentally 1
might add'that this was the greatest
number of Nash automobiles ever
sold at retail during a Chicago show
and the record there follows closely
similar successful weeks at the New
York, Cleveland, Philadelphia, Balti
more and Milwaukee shows. Other
loading manufacturers also reported
excellent success in New York, Chi
cago and at the other large exposi
tions held this year.
(''This does not mean necessarily
that the country may face a generaf
shortage of automobiles this coming
spring, nor does it mean that busi
hcss in one bound has come back to
normal. It does indicate, however,
that conditions throughout the coun
try are showing; improvement and
that when spring rolls around there
will be a very healthy 'automobile
'market.
"In the past the aunuat automo
bile shows have proved an excellent
barometer and the fact's presented
this year are therefore extremely
encouraging. 1 Not only were sales
equal to figures of last year and in
some instances even better than last
year, but attendance records of the
various shows point out that the
public visited; these expositions in
larger numbers than ever before.
"In. view of .these things I believe
it is safe to assume that a gradual
return to a healthy business condi
tion' is distinctly apparent." ..
"Indian Day" to Be
Celebrated Here
This picture of Ralph Mulford in the Paige "6-66" stock model was taken at Atlantic beach soon after
he had made his record mile in 35.01 'seconds This is at the rate of 102.8 miles an Jiour and is the stock
model record, regardjess of piston displacement. . ' t
Studebakpr Co.
. Closesl1920 as
BkgestYear
Unlike Most Motor Firms Pro
duction in Last Half Year
Exceeded That of First
Six Months.
Omaha Motorcycle Dealer In
vites All Riders to Join in
Festivities.
Motorcyclists in all parts of the
country are planning to i celebrate
"Indian day," which, in the ver
nacular of rnotorcycljedqtn, is synony
mojif with Washington's birthday.
Annually since 1915 motorcyclists
and their frtends have chosen the
birthday of the father of the country
as Wfi opening -day of the new rid
ing; season, and have celebrated the
event by gathering ft the nearest
Indian motorcycle dealer's place of
usiriess for a rousing gooi time.
Khis year the ,tc-il Indian dealer,
the Pmaha Bicycle company, 32.5
.North Sixteenth street, has arranged
to provide his guests with entertain
mefifr in the form of souvenirs, ci
gar and good time generally. He
liasrsent out' special invitationsto all
motorcycle riders to join him in the
festivities. He plans to make the
day the biggest in the histdry of his
establishment and wishes to have it
understood that his doors will be
opeji to, all comers from sunrise to
midnight. Refreshments will" be
, seryed and souvenirs distributed to
( all. Women will be especially wel
come, v ' " '
lihe latest model Indian motor
cycles will be on exhibition with
competent riders on hand to explain
them and answer questions. .
Economy Necessary
Bor Low Upkeep of
VC Battery, Says Expert
. , j.
"Gasoline costs a pretty stiff
price," said Elmer Rosengren of the
Nebraska Storage Battery company.
"Electrical current for starting,
lighting, and .. ignition , costs much
lesv for a large pact of it comes as
a by-product .of .. the - energy of the
motor. ,
"Keeping this cost at the lowest
minimum, however, demands some
thoughtfulncss and economy in the
,use of electricity.
"If your machine is standing idle
for a couple of minutes with the
engine" running, one naturally cuts
the gas until it is feeding just
enough , to .turn Jhe engine over.
. (iasoline economy ' demands this.
"In the same way, when a ma
' chine is standing still at night, do
not . leave all the lights burning.
Extinguish all but those that the
law positively demands. Economy
of electrical . current demands this,
v "Battery economy demands that
- the electrical system be tuned up
to 'the highest state of efficiency."
Hansen ciS ac Company
. . . Has Efficiency School
For the last few weeks, on Fri
day nights, all employes of the J.
H. Hansen Cadillac Co., both men
and women, have met in what
might be termed1 an "efficiency
chooUl' Mr. Hansen maintains that
no businss in ; the world, not even
a banking business, should be more
accurate, : prompt or efficient than
an automobile business. Therefore,
the object of these meetings is to
,-teach everybody who works for the
J. H. Hansen Cadillac company all
abont the car which, they sell; to
acquaint each department with the
difficulties of other departments; to
create close : harmony among shop
ind office employes,, and among de
partments! V
O. LI Crumhliss Auto Firm
To Distribute Dixie Flyer
Announcement was made recently
to the effect that the Ot I Crumbliss
Auto company had taken on the dis
tribution of pixie Flyer automobiles
manufactured by the Kentucky
Wagon company of Louisville, Ky.
Ch. L. Crumbliss, until about a year
ago, handled ihe Velie Une and has
been identified, with the automobile
industry here, for some time. For
the present fck wig bt located at 2107
Farnam street.
The Studebakcr corporation com
pleted on December 31 the .biggest
vear in its history, having turned out
52,000 motor cars. Its best previous
production record was 38,300 cars in
1919. .
While tlve automobile industry in
general has been going through a
stiff' period of readjustment since
summer,' Studebaker has been man
fully putting its best foot forward.
It actually turned out more cars-in
the second half year than in the first,
or 28,000 cars a,gainst 24,000.
It has, moreover, been disposing
of its product to the ultimate con
sumer and not storing it. Sales in
the last three months of 1920 prob
ably as trying a time as automobile
companies have ever experienced
were 10,000 cars.
Only 1,600 Unsold
The total number of unsold cars
on hand is only 1,600 or about a two
weeks' supply probably as low a
level as any company can safely run.
The tentative production sched
ules of Studebaker call for approxi
mately 12,000 cars from now until
March 31. Both the South Bend
and Detroit factories have resumed
on the basis of an 800-car output a
week, equally divided between the
two centers.
An important reason why Stude
baker is in such ship-shape is that its
merchandising policies' have been
carefully planned t& conform to the
temper of the buying public. It cut
prices before it- cut production. On
September 28 it made, a readjust
ment downward on the prices of its
various models. In October it be
gan restricting production at De
troit, but it was not until November
1 that South Bend plants were cur
tailing. Strictly Auto, Proposition.
From now out Studebaker is an
automobile proposition pure and
simple. The last remnants of its old
farm wagon business it has disposed
of to the Kentucky. Wagon Co. of
Louisville with the-right to use the!
Studebaker name for two and one
half years- The lumber and ma
chinery involved in the manufacture.
ot the wagons will be liquidated and
written off and the maufacturing
space devoted to the manufacture
of parts for the 'successful "Light
Six" on which a big drive is to be
made this year. All this change
makes Studebaker a much more self
sufficient automobile company.
Unquestionably Studebaker had a
spledidyear In 1920 in points of prof
its xnougu not up to tne banner
showing of 1919. The exact show
ing which will largely depend upon
year-ena cnarges cannot accurately
be estimated at this time, but the
balance for the $60,000,000 common
stock should be enual tn twiV
$7 dividend charges.
in view of this showing, the man
ner in which January sales are shap
ing up and the strong financial po
sition, with $4,000,000 -rash, .ncrain.f
$8,500,000 loans, there Is every rea
son to expect that the $7 common
dividend will be maintained when
directors meet the last day of the
month.
While the police were roun diner
automobiles bearinor 1920 1
jtfter the limited extension of time
in rnuaanipnia, a motor patrol wa
gon and a motor hearse were among
me nunareas ot , automobiles -una,
irucKs seized.
Western Motor
. . -. v
Car Col to Handle
Jackson Autos
Closed Models Completely
Equipped With ,Crrd Tires, 1
. Disk Wheels, Heater, Clock
and Toilet Sets.
Announcement was recently made
by the ickson Motors corporation
that it has closed a contract with
the Western Motor Car cbmpany to
act as distributors for Omaha terri
tory. ' .; .'. y .-
The Jackson line offers an un
usual choice to the buyer today; A
f I f l . . 1 :'!'.,! a
iour-cyiinaer touring car, listing at
$1,395; a six-cylinder touring car,
listing at $1,950; a semi-sport model,
two California sport models' with
permanent tops, a four-passenger,
four-door coupe and a five-passengerj
A few outstanding features of the
four, such as genuine leather up
holsterincr. all hard-seasoned bodv
wood, nothing but standard! units,
together with paint and finish far
above the average, brought lorth
much favored comment at both the
New York, and Chicago shows.
The coach fwork on the closed
models is Very refined. Built along
foreign lines it is distinctive and in
dividual, yet carried out in perfect
harmony. All equipment is com
plete, including cord tires, ' disk
wheels, heater, clock, cigar lighter,
women's toilet set and gentlemen's
smoking set. .
A complete line will be on exhibit
at the Western Motor Car company's
sales room, Farnam , at the boule
vard, in the next few days, as well
as exhibits atj both the Council Bluffs
and (J ma ha Auto saaws. .
F. O. Clough, western gales mana
ger, will maintain a factory branch
for territory west of the. Mississippi,
with headquarters, with the Western
Motor Car company, thus giving the
dealers direct tactory representation
and close co-operation.
f . Old Tires Costly
It' is good practice to stow; away
old tires and use unbroken treads
during seasons when heavy rains are
likely. Water through capillary at
traction soaks into, the fabric and
cords, sometimes causing chemical
action which loosens up the layers.
Then, too, rubber cuts more easily
when wqt than when dry. Nothing
is much more unpleasant than
changing tires in the rain, and blow
outs are certain , with tires, having
broken treads, if they are in the
rain. -
When the "6-66" Paige Daytona
, model covered a mile in 35:01
seconds January 21st it not only
J set up a new official world's stock
car speed record. It also demon-
strated in the most convincing
fashion possible the general
mechanical superiority of the full
line bf Paige "6-66" models.
The engine that powers the
"6x-66" models is an exclusive'
' Paige possession. Its supreme
i qualities are not merely for set
ting up new world's records.
They are there for the daily ser
vice of the average owner.
Demonstrate any "6-66" Paige
model and learn for yourself.
, ' -4t Lthnoti Sm-Pumttt Tenrint Cat
--" t-tt f-PnnfCr
mtbiU $iw$ tkmkont tit nuntrg ;
PAlOE-DeTftPlT MOTOR CAR CO., DETROIT.
Mumjcdtmri nf Pais Uatet Cart n MoH Truck
NEBRASKA PAIGE CO.
R. M. Austin, General Manager,
27th and Harney Sta. Omaha, Neb.
s . ' ' f ' V
. V. '
tlTE MOST; B :A"U'TiXf tLC CAR; IK JCVLEKIC'A.
BearingSj
NEW DEPAOTURe
hyatt J j
TIMKEN(P
YOU will find .stocks of these
three bearings for all cars,
trucks and tractors at this address
Omaha Branch, 1812 Harney St.,
' Phone Tyler 2844. .
1
- Gmi(m$zw
uuii!;!uiur 4WWW4frf
IF II
pTheJ
f Way to
'Battery
Service
The W. L. Huffman Automobile Company
l v For Many Years on Farnam Street
Announce Their Removal to Their
Own New Building 1
at 24th arid Grant Streets--Adjoining Their Body Factory
The consolidation of the body factory, general of
fices, sales room and service station under one general-management,
and superyision will permit of
more efficient service in all departments as well as
materially reduce operating expenses.
1 .. ,-?
the WtL Huff man Automobile Company
2414-16-18 Grant Street
Omaha, Neb.
I II II . .-V ....
Buy a Willard a Wil
lard Threaded Rubber Bat
tery. -That's the first step.
Because the plates are
insulated nk merely sepa
rated. No chance of punc
turing, carbonizing, split
ting or warping, and no
bills for replacement of
insulation. It outlasts
the plates.
Nextkeep your battery
charged,' and put in water
every two weeks.
Finally. drive around
twice a month for a battery
test. You'll know us by
the red Willard Sign.
Askl about the Willard
Threaded Rubber Battery
Nebraska Storage
Battery Co.
20th and Harney St.
: Omaha
Batteries
1 - ff r
DEPENDABILITY
..'v
The Cadillac Car will give you dependability
the capacity to withstand hard usage day
after day and year after year. Cadillac serv
ice ability may be compared with that of a
faithful watch, i v . '
There is permanent peace "of mind in the
ownership of a car whose performance can al
ways be defended upon at all times of the ;
year, under all conditions which -call for com
plete and absolute reliability. '
The beauty embodied in. all enclosed Cadillac
models has long been the marvel of critics both .
at home and abroad. Even in conservative .
England tribute is paid to the Cadillac. '
A Complete Display. of Cadillac Enclosed
Models May be Seen at our Sajes Room Now
J. H. HANSEN CADILLAC CO
'' OMAHA 0 . . :
LINCOLN
A 100 Fleet of Reo Speedwagons
Giving 100 Service f
Here is a letter from a concern operating 4 Reo Speedwagons
and a Roadster. Each one is giving the same splendid service,
Reo construction is uniformly good right straight through the
line of passenger cars and trucks.
JENSEN'S FAMILY LAUNDRY
Jones-Opper Co. Omaha, Neb. '. ; Omaha, Neb., Feb. 5, 1921.
Gentlemen :
We are operating a fleet of four Reo Sp eedwagone and one Reo Roadster. To say
that we are pleased can hardly express out real satisfaction with them.
After having tried several different mak es of delivery trucks we finally decided to try ,
a Speedwagon. That tells the story, because the results obtained and the saving effected
in operating cost over the other makes showed us the superiority of the Reo. As ach of
the other cars gave out, we replaced them with Speedwagons. Each new Speedwagon made
us more enthusiastic and when the time, to p (Irchase a passenger car arrived, it could only
be a REO. 1 ' .
The operating cost is surprisingly low. We get a fraction over 14 miles to the gallon
of gasoline and' 150 miles to the quart of oil. Outside of small adjustment, we have had
no expense to speak of. The first truck purchased has been in service for two years and
today it is doing as good as the day we purchased it
We certainly endorse .the Reo to anyone who wants the best that can be had at a
reasonable price and should we be in need o f another delivery truck, it certainly will be
a Reo Speedwagon. .; ; , Yours very truly, ANDY JENSEN.
We have bodies for all kind3 of delivery.
A. H. Jones Go. ; Jones-Opper Co.
HASTINGS, NEB.
Ditlributor for Southern and Western
Nebratka.
. OMAHA, NEB.
t Distributer for Eastern and Northern
"Nebraska and Western Iowa.
'." . . -. .... )
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