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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 13, 1921)
.THE BEE: OMARA, SUNDAY. FEBRUARY 13, 1921. Sales at Auto r Shows Indicate ' . Better Market 10 A the New York, Chicago and Minne ipolis shows. Much to our surprise," said Mr. Daniels, "both our retail and whole sale sales records at the shows have exceeded all past performances. We expected better than an even break anything like the result we were favored with "The automobile business, like other lines, has been passing through a period of great stress, but there is an ever increasing area of blue in the business sky, and after it is all over and readjustments are rightly made, we will all b it happened. "The automobile industry will be one of the first to reach complete revival, for motor cars are today one of th outstanding necessities in I the American scheme of life. with others, but did hot anticipated Nash Company Sells More Cars at Retail Than Eer Before in Chicago Expo $ gition. Auto Industry Reviving. Says Dort Ad Manager Sales Records at Auto Shows Exceed Past Performances and Increasing Business Anticipated. , H. S. Daniels, advertising man ager of the Dort Motor company, brought a message of good cheer to Omaha yesterday, one especially pleasing to" the Dort Sales company, which distributes Dort cairs in the Nebraska territory. v V Mr. Daniels came from the east where he has been in attendance at Ralph Mulford in Record Car I ' " Sllfcli Xllil ' "Y l" ' TLIL'MJIWsmiMss ' .'fit would appear from indications bibught out at the important auto tifobilc shows h;1d this year that the tide has turned," -says Charles B. Voornis, vice president and Kenernl sales manager f the Nash Motors company. "Forty-nine Nash pas senger cars were sold at retail dur ing the Chicago show which closed last wtek,. and in tlx two days fol lowing the show seven more cars were sold. "I am citinsr this merely to il lustrate my point and incidentally 1 might add'that this was the greatest number of Nash automobiles ever sold at retail during a Chicago show and the record there follows closely similar successful weeks at the New York, Cleveland, Philadelphia, Balti more and Milwaukee shows. Other loading manufacturers also reported excellent success in New York, Chi cago and at the other large exposi tions held this year. (''This does not mean necessarily that the country may face a generaf shortage of automobiles this coming spring, nor does it mean that busi hcss in one bound has come back to normal. It does indicate, however, that conditions throughout the coun try are showing; improvement and that when spring rolls around there will be a very healthy 'automobile 'market. "In the past the aunuat automo bile shows have proved an excellent barometer and the fact's presented this year are therefore extremely encouraging. 1 Not only were sales equal to figures of last year and in some instances even better than last year, but attendance records of the various shows point out that the public visited; these expositions in larger numbers than ever before. "In. view of .these things I believe it is safe to assume that a gradual return to a healthy business condi tion' is distinctly apparent." .. "Indian Day" to Be Celebrated Here This picture of Ralph Mulford in the Paige "6-66" stock model was taken at Atlantic beach soon after he had made his record mile in 35.01 'seconds This is at the rate of 102.8 miles an Jiour and is the stock model record, regardjess of piston displacement. . ' t Studebakpr Co. . Closesl1920 as BkgestYear Unlike Most Motor Firms Pro duction in Last Half Year Exceeded That of First Six Months. Omaha Motorcycle Dealer In vites All Riders to Join in Festivities. Motorcyclists in all parts of the country are planning to i celebrate "Indian day," which, in the ver nacular of rnotorcycljedqtn, is synony mojif with Washington's birthday. Annually since 1915 motorcyclists and their frtends have chosen the birthday of the father of the country as Wfi opening -day of the new rid ing; season, and have celebrated the event by gathering ft the nearest Indian motorcycle dealer's place of usiriess for a rousing gooi time. Khis year the ,tc-il Indian dealer, the Pmaha Bicycle company, 32.5 .North Sixteenth street, has arranged to provide his guests with entertain mefifr in the form of souvenirs, ci gar and good time generally. He liasrsent out' special invitationsto all motorcycle riders to join him in the festivities. He plans to make the day the biggest in the histdry of his establishment and wishes to have it understood that his doors will be opeji to, all comers from sunrise to midnight. Refreshments will" be , seryed and souvenirs distributed to ( all. Women will be especially wel come, v ' " ' lihe latest model Indian motor cycles will be on exhibition with competent riders on hand to explain them and answer questions. . Economy Necessary Bor Low Upkeep of VC Battery, Says Expert . , j. "Gasoline costs a pretty stiff price," said Elmer Rosengren of the Nebraska Storage Battery company. "Electrical current for starting, lighting, and .. ignition , costs much lesv for a large pact of it comes as a by-product .of .. the - energy of the motor. , "Keeping this cost at the lowest minimum, however, demands some thoughtfulncss and economy in the ,use of electricity. "If your machine is standing idle for a couple of minutes with the engine" running, one naturally cuts the gas until it is feeding just enough , to .turn Jhe engine over. . (iasoline economy ' demands this. "In the same way, when a ma ' chine is standing still at night, do not . leave all the lights burning. Extinguish all but those that the law positively demands. Economy of electrical . current demands this, v "Battery economy demands that - the electrical system be tuned up to 'the highest state of efficiency." Hansen ciS ac Company . . . Has Efficiency School For the last few weeks, on Fri day nights, all employes of the J. H. Hansen Cadillac Co., both men and women, have met in what might be termed1 an "efficiency chooUl' Mr. Hansen maintains that no businss in ; the world, not even a banking business, should be more accurate, : prompt or efficient than an automobile business. Therefore, the object of these meetings is to ,-teach everybody who works for the J. H. Hansen Cadillac company all abont the car which, they sell; to acquaint each department with the difficulties of other departments; to create close : harmony among shop ind office employes,, and among de partments! V O. LI Crumhliss Auto Firm To Distribute Dixie Flyer Announcement was made recently to the effect that the Ot I Crumbliss Auto company had taken on the dis tribution of pixie Flyer automobiles manufactured by the Kentucky Wagon company of Louisville, Ky. Ch. L. Crumbliss, until about a year ago, handled ihe Velie Une and has been identified, with the automobile industry here, for some time. For the present fck wig bt located at 2107 Farnam street. The Studebakcr corporation com pleted on December 31 the .biggest vear in its history, having turned out 52,000 motor cars. Its best previous production record was 38,300 cars in 1919. . While tlve automobile industry in general has been going through a stiff' period of readjustment since summer,' Studebaker has been man fully putting its best foot forward. It actually turned out more cars-in the second half year than in the first, or 28,000 cars a,gainst 24,000. It has, moreover, been disposing of its product to the ultimate con sumer and not storing it. Sales in the last three months of 1920 prob ably as trying a time as automobile companies have ever experienced were 10,000 cars. Only 1,600 Unsold The total number of unsold cars on hand is only 1,600 or about a two weeks' supply probably as low a level as any company can safely run. The tentative production sched ules of Studebaker call for approxi mately 12,000 cars from now until March 31. Both the South Bend and Detroit factories have resumed on the basis of an 800-car output a week, equally divided between the two centers. An important reason why Stude baker is in such ship-shape is that its merchandising policies' have been carefully planned t& conform to the temper of the buying public. It cut prices before it- cut production. On September 28 it made, a readjust ment downward on the prices of its various models. In October it be gan restricting production at De troit, but it was not until November 1 that South Bend plants were cur tailing. Strictly Auto, Proposition. From now out Studebaker is an automobile proposition pure and simple. The last remnants of its old farm wagon business it has disposed of to the Kentucky. Wagon Co. of Louisville with the-right to use the! Studebaker name for two and one half years- The lumber and ma chinery involved in the manufacture. ot the wagons will be liquidated and written off and the maufacturing space devoted to the manufacture of parts for the 'successful "Light Six" on which a big drive is to be made this year. All this change makes Studebaker a much more self sufficient automobile company. Unquestionably Studebaker had a spledidyear In 1920 in points of prof its xnougu not up to tne banner showing of 1919. The exact show ing which will largely depend upon year-ena cnarges cannot accurately be estimated at this time, but the balance for the $60,000,000 common stock should be enual tn twiV $7 dividend charges. in view of this showing, the man ner in which January sales are shap ing up and the strong financial po sition, with $4,000,000 -rash, .ncrain.f $8,500,000 loans, there Is every rea son to expect that the $7 common dividend will be maintained when directors meet the last day of the month. While the police were roun diner automobiles bearinor 1920 1 jtfter the limited extension of time in rnuaanipnia, a motor patrol wa gon and a motor hearse were among me nunareas ot , automobiles -una, irucKs seized. Western Motor . . -. v Car Col to Handle Jackson Autos Closed Models Completely Equipped With ,Crrd Tires, 1 . Disk Wheels, Heater, Clock and Toilet Sets. Announcement was recently made by the ickson Motors corporation that it has closed a contract with the Western Motor Car cbmpany to act as distributors for Omaha terri tory. ' .; .'. y .- The Jackson line offers an un usual choice to the buyer today; A f I f l . . 1 :'!'.,! a iour-cyiinaer touring car, listing at $1,395; a six-cylinder touring car, listing at $1,950; a semi-sport model, two California sport models' with permanent tops, a four-passenger, four-door coupe and a five-passengerj A few outstanding features of the four, such as genuine leather up holsterincr. all hard-seasoned bodv wood, nothing but standard! units, together with paint and finish far above the average, brought lorth much favored comment at both the New York, and Chicago shows. The coach fwork on the closed models is Very refined. Built along foreign lines it is distinctive and in dividual, yet carried out in perfect harmony. All equipment is com plete, including cord tires, ' disk wheels, heater, clock, cigar lighter, women's toilet set and gentlemen's smoking set. . A complete line will be on exhibit at the Western Motor Car company's sales room, Farnam , at the boule vard, in the next few days, as well as exhibits atj both the Council Bluffs and (J ma ha Auto saaws. . F. O. Clough, western gales mana ger, will maintain a factory branch for territory west of the. Mississippi, with headquarters, with the Western Motor Car company, thus giving the dealers direct tactory representation and close co-operation. f . Old Tires Costly It' is good practice to stow; away old tires and use unbroken treads during seasons when heavy rains are likely. Water through capillary at traction soaks into, the fabric and cords, sometimes causing chemical action which loosens up the layers. Then, too, rubber cuts more easily when wqt than when dry. Nothing is much more unpleasant than changing tires in the rain, and blow outs are certain , with tires, having broken treads, if they are in the rain. - When the "6-66" Paige Daytona , model covered a mile in 35:01 seconds January 21st it not only J set up a new official world's stock car speed record. It also demon- strated in the most convincing fashion possible the general mechanical superiority of the full line bf Paige "6-66" models. The engine that powers the "6x-66" models is an exclusive' ' Paige possession. Its supreme i qualities are not merely for set ting up new world's records. They are there for the daily ser vice of the average owner. Demonstrate any "6-66" Paige model and learn for yourself. , ' -4t Lthnoti Sm-Pumttt Tenrint Cat --" t-tt f-PnnfCr mtbiU $iw$ tkmkont tit nuntrg ; PAlOE-DeTftPlT MOTOR CAR CO., DETROIT. Mumjcdtmri nf Pais Uatet Cart n MoH Truck NEBRASKA PAIGE CO. R. M. Austin, General Manager, 27th and Harney Sta. Omaha, Neb. s . ' ' f ' V . V. ' tlTE MOST; B :A"U'TiXf tLC CAR; IK JCVLEKIC'A. BearingSj NEW DEPAOTURe hyatt J j TIMKEN(P YOU will find .stocks of these three bearings for all cars, trucks and tractors at this address Omaha Branch, 1812 Harney St., ' Phone Tyler 2844. . 1 - Gmi(m$zw uuii!;!uiur 4WWW4frf IF II pTheJ f Way to 'Battery Service The W. L. Huffman Automobile Company l v For Many Years on Farnam Street Announce Their Removal to Their Own New Building 1 at 24th arid Grant Streets--Adjoining Their Body Factory The consolidation of the body factory, general of fices, sales room and service station under one general-management, and superyision will permit of more efficient service in all departments as well as materially reduce operating expenses. 1 .. ,-? the WtL Huff man Automobile Company 2414-16-18 Grant Street Omaha, Neb. I II II . .-V .... Buy a Willard a Wil lard Threaded Rubber Bat tery. -That's the first step. Because the plates are insulated nk merely sepa rated. No chance of punc turing, carbonizing, split ting or warping, and no bills for replacement of insulation. It outlasts the plates. Nextkeep your battery charged,' and put in water every two weeks. Finally. drive around twice a month for a battery test. You'll know us by the red Willard Sign. Askl about the Willard Threaded Rubber Battery Nebraska Storage Battery Co. 20th and Harney St. : Omaha Batteries 1 - ff r DEPENDABILITY ..'v The Cadillac Car will give you dependability the capacity to withstand hard usage day after day and year after year. Cadillac serv ice ability may be compared with that of a faithful watch, i v . ' There is permanent peace "of mind in the ownership of a car whose performance can al ways be defended upon at all times of the ; year, under all conditions which -call for com plete and absolute reliability. ' The beauty embodied in. all enclosed Cadillac models has long been the marvel of critics both . at home and abroad. Even in conservative . England tribute is paid to the Cadillac. ' A Complete Display. of Cadillac Enclosed Models May be Seen at our Sajes Room Now J. H. HANSEN CADILLAC CO '' OMAHA 0 . . : LINCOLN A 100 Fleet of Reo Speedwagons Giving 100 Service f Here is a letter from a concern operating 4 Reo Speedwagons and a Roadster. Each one is giving the same splendid service, Reo construction is uniformly good right straight through the line of passenger cars and trucks. JENSEN'S FAMILY LAUNDRY Jones-Opper Co. Omaha, Neb. '. ; Omaha, Neb., Feb. 5, 1921. Gentlemen : We are operating a fleet of four Reo Sp eedwagone and one Reo Roadster. To say that we are pleased can hardly express out real satisfaction with them. After having tried several different mak es of delivery trucks we finally decided to try , a Speedwagon. That tells the story, because the results obtained and the saving effected in operating cost over the other makes showed us the superiority of the Reo. As ach of the other cars gave out, we replaced them with Speedwagons. Each new Speedwagon made us more enthusiastic and when the time, to p (Irchase a passenger car arrived, it could only be a REO. 1 ' . The operating cost is surprisingly low. We get a fraction over 14 miles to the gallon of gasoline and' 150 miles to the quart of oil. Outside of small adjustment, we have had no expense to speak of. The first truck purchased has been in service for two years and today it is doing as good as the day we purchased it We certainly endorse .the Reo to anyone who wants the best that can be had at a reasonable price and should we be in need o f another delivery truck, it certainly will be a Reo Speedwagon. .; ; , Yours very truly, ANDY JENSEN. We have bodies for all kind3 of delivery. A. H. Jones Go. ; Jones-Opper Co. HASTINGS, NEB. Ditlributor for Southern and Western Nebratka. . OMAHA, NEB. t Distributer for Eastern and Northern "Nebraska and Western Iowa. '." . . -. .... ) ' . - " ... ' ., ' j . N : . '